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How Long Can RetailMeNot’s “SEO Empire” Survive?

credit: Priceonomics RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and "promo code" searches -- an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding 187 out of the 263 keywords we track. Dealcatcher.com, the next closest company, only ranks first for 7 keywords. Coupons.com, another recent IPO in this space, only has the number one spot in the Google rankings a single time. RetailMeN [...]


Secrets Of Successful Enterprise SEO Part III: Build A Business Case

SEL-2 A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry. What made my experience at Bradford so incredible was their meticulous attention to detail and single-minded focus on driving their business by numbers -- something that has been ingrained into me ever since my time there. The part that wasn't so fun at Bradford was being the only search marketer in a half-billion-dollar organization trying to build up [...]


Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide

google-apps-featured On October 31st, Google announced they are now supporting a new feature named app indexing, which allows publishers to create links from Google's search results directly into the deep content within their Android apps. So if you search for something on your Android device and happen to see a result from a publisher where you also have their app on your device, clicking on that link will open the app and take you right to the content within the app that is related to your query. In December, the first apps started appearing to support app indexing, including the IMDb Android app. Google a [...]


Google Fixing Reverse DNS GoogleBot Verification

Google Webmaster Tools - Facebook Featured Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that GoogleBot over the .249.70.0 /24 IP range was not returning the proper reverse DNS verification details. The response given was "no such host is known," but the activity webmasters noticed was that it did appear to be a legit Google crawler. Google's John Mueller confirmed on my Google+ post that this was indeed an issue on Google's end. Temporarily they have stopped GoogleBot activity in those IP ranges and will fix the issue before they continue [...]


Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics

Matt Cutts screen shot March 2014 In an interesting video released by Matt Cutts, Google's head of webspam, Matt answers the question on how Google separates the concept of popularity from authority. The truth is, he answered that question quickly by saying popularity and authority are two different things. The example he gave was that porn sites are often way more popular than government or organization sites but government sites are often more authoritative than porn sites. So the two concepts are different. Matt then explained in more detail the concept of being popular within a topic, or maybe being more authoritativ [...]


Google Tests Product Images Within Organic Listings

google-organic-product-images-1396354303 It seems Google is testing showing product images in the organic, free search result listings, for certain e-commerce sites. This was first spotted in a Moz thread for a site that sells ski equipment named evo.com. Here is a picture of the organic listing that shows not just rich snippet data for pricing and stock but also a product image: I personally cannot reproduce this but some others can. We asked Google for a comment but have not heard back from them about this within 24 hours. We see these product images often in Google Product Listing Ads but never within the free listing [...]


Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Sustainable SEO Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go... and I've also seen fundamental, universal concepts get stronger and stronger over time. So what I wanted to learn was: what are flavor-of-the-month strategies, and what strategies are going to stand the test of time? Would I hear anything about information scent and the aboutness of digital documents? Should you invest in link development, a sustainable SEO strategy, or ha [...]


Google’s Matt Cutts April Fools Video: No We Won’t Stop Changing; While Shirt Constantly Changes

matt-cutts-shirt-trick If you didn't have enough April Fools day fun today, here is one more for you. In today's video from Matt Cutts, Matt answered a real question from Dave in the UK, who asked, "When will Google stop updating its search results?" The answer was never! And to prove his point, Matt animated his shirt to change different colors and then overlay flowers on top of the shirt. I made an animated GIF image to show the various colors and tricks with the shirt but the video is below. In short, Google won't stop changing, like Matt's shirt that day. [...]


Adopt A Contingency Search Marketing Plan Before You Get Dinged

shutterstock_101441059-emergency-preparedness What if you were penalized or deindexed in Google? What if you accidentally blocked everything in your robots.txt file? What if you didn't know you had done something wrong, and you were hit with an algorithmic update that crushed you? For every one of you who sees it coming, there are a ton that don't. Loads of people will tell you that doing poorly in Google would crush their business completely. Are you in that position? If so, have you made a contingency plan for how you'll keep moving if the worst happens? What If You Got No Traffic At All From Google? Imagine that, for whatever reas [...]


Google’s Matt Cutts On How They Evaluate New Search Algorithms

matt-cutts-algo-change-eval Google Head of Search Spam Matt Cutts posted a video today answering how Google goes about evaluating which new search algorithms they use and which they throw away or adapt. The question was posed by James Foster of Sydney, Australia who asked: What are some of the metrics that Google uses to evaluate whether one iteration of the ranking algorithm is delivering better quality results to users than another? Matt Cutts breaks it down to about three steps of the evaluation process: (1) They test the algorithm offline, benchmarking how the results rank with the new algorithms and if the [...]


Google Webmaster Tools Index Status Showing Data For HTTPS Protocol

google-webmaster-tools-video-1330350240 Google has announced they've added "more precise" data for the Index Status reports in Google Webmaster Tools. Specifically, Google is now reporting each indexed URLs for each protocol, specifically both for HTTP and HTTPS, as well as for verified subdirectories. Google said this change "makes it easy for you to monitor different sections of your site." For example, the following URLs each show their own data in Webmaster Tools Index Status report, provided they are verified separately: If you mix and match HTTP and HTTPS content on different pages, you will notice a change in your I [...]


Climbing The Ladder To Guest Posting On Tier 1 Sites

Climbing the Latter to Tier 1 Sites Content marketing is all the rage these days and, if you are pursuing guest posts as part of your link-building strategy, it is critical to target the highest authority sites possible. You want to find the sites where your presence builds your visibility and reputation (regardless of SEO) and where the links might get clicked and bring you traffic. In addition, you are not looking to get one article published there -- you are looking to become a regular or even to get a column. Getting into these sites may be hard, but we are not going to simply hope we can. We are going to commit oursel [...]


Still Newsjacking For Links? Forget That, Make The News Instead!

business-insider We all know that Google frowns upon trying -- in any way, shape or form -- to get links (they're serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can't ask for or chase down high-quality, authoritative links, what's a marketer to do? You have to earn them. In this case study, I'll share with you the spectacular story of how I earned a ton of fantastic press coverage and links from massive publications -- and got the CEO of Groupon fired in the process (ok, perhaps I can't take all the credit, but...). 1. Finding The Right Story For Your Indust [...]


Webmasters Getting Creative With Their Link Removal Requests & It Works

idea-creative-unique-600 The new link building is link removal as some would say. Especially with all the craze around links and how they can get you penalized, link removal requests have become a thing all too familiar to anyone who runs a web site. The challenge, like with link building requests, is to get the webmaster you are sending the request to, to actually read your request and then remove the link. That challenge is nothing new to those in link building. Adding a link is just as hard for webmasters are removing a link, but removing a link may be more insulting and perceived as negative. One company, a [...]


How A Single Guest Post May Have Gotten An Entire Site Penalized By Google

google-penalty-600 Google made it clear earlier this year that those doing guest posts "for SEO purposes" might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google's penalty box because of a single guest post that Google didn't like. Your Entire Site Has Been Penalized By Google The situation involves DocSheldon.com, run by Doc Sheldon, a long-time SEO. Sheldon recently discovered that he'd been issued a penalty against his entire site, as he shared in an open letter to Google: As you can see from the penalty report above, Google decide [...]


Link-Building Webcast This Thursday

links-featured This Thursday, March 27, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that focuses on link building practices for 2014. This one hour Q&A session with experts from Page One Power will address questions from the audience on how to demystify the art of link building. Topic will include everything from new techniques for strategic and long-term successful link building to whether or not blog posting really works. Registration is open at Digital Marketing Depot. Click here to submit your questions. [...]


Google Says Don’t Delete Your Disavow File Prior To Uploading A New One

disavow links penguin Yesterday, Matt Cutts, Google's head of search spam, posted an interesting tip to SEOs around disavow file submissions. He said that you should not delete or remove the original disavow file when uploading a new one. He said instead, upload the new one, which will replace the old disavow file. The reason he said was because when you delete the old one and upload a new one, it generates two emails to the Google team and may confuse them when review manual actions. Here are his tweets: Quick SEO tip: no need to delete your old disavow links file before uploading a new one. You can jus [...]


Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links

wdl-tmobile-link-tweets We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a Google penalty. While I was researching last week's article, I saw the site ranking at No. 8 for the term web design. Today, I'm seeing it at No. 48 for that same query. But the more obvious indicator of a penalty is that the site no longer ranks for its own name, Web Design Library. If you missed the original story, someone using the name "Vince" and tweeting from the @vitaliykoloswdl account was reaching out via Twitter to renew paid link agr [...]


SPONSOR MESSAGE: Ask the Experts – Demystify Link Building

links-featured We know you have questions— and we want to help you get the answers. Back by popular demand, Digital Marketing Depot presents this one hour LIVE Q&A session- "Ask the Experts! 2014 = Link Building = Successful Marketing." Join us on Thursday, March 27th when Search Engine Land contributor John Ball from Page One Power will address many of your FAQ’s and take questions from the audience to help you demystify the art of link building. You'll get answers to your link building questions like: Does blog posting really work? What are the new techniques for strategic long term successf [...]


Google Granted Patent For Panda Algorithm

google-panda-generic-featured Google's Panda update has been one of the most talked about algorithmic updates by SEOs and webmasters since it launched in February 2011. Today is the day the patent document describing Panda was granted. It was written by Navneet Panda, which is why it was named Panda, and Vladimir Ofitserov of Google. The patent application was filed on September 28, 2012, well after Panda was released into the Google search ranking algorithm. Today, March 25, 2014, it was granted by the U.S. Patent Office. You can view the patent over here but Bill Slawski summarizes it very well, describing that the [...]


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