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Blogger Fined By French Court Because Negative Restaurant Review Was Too Prominent In Google

blog-featured A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant review because the review was too prominent in search results and harmed business at the restaurant. The post has since been removed but can be viewed here (via TechDirt). The restaurant, Il Giardino, complained to the court that the critical review had hurt its business. The blogger, Caroline Doudet, had something of a following (3,000) for her blog called "Cultur'elle." This is what enabled the review to rank. According to the BBC, citing court documents, "the review appeared fourth in the [...]


How Press Requests Can Be A Link Building Gold Mine

Press Request Link Building Building genuinely powerful and authoritative links isn't easy. Sure, there are tons of ways to build links, but how many of these techniques actually enable you to gain real editorial mentions from top tier websites? The answer: not many. Getting a link from a leading publication within your industry can't even be compared to something like a link from a directory, even if that directory is DMOZ. That's because editorial links from industry-relevant publications hold so much more value than just the link equity. Such benefits include social media exposure, brand awareness, targeted [...]


Three SEO Personas – Are You One Of Them?

lady_man_computer_office Organic search used to just be for the technophiles, the Excel-lovers, the self-proclaimed geeks, etc. Now, SEO is all grown up and has welcomed all types of people, each of whom have a hand in the channel's success. Let's go over three primary personas involved in organic search today, and then you can tell me -- which one are you? The Content Marketer Content marketers often come from a more traditional marketing background. They are strategists first, and understand each and every type of content asset inside and out -- be it white papers, eBooks, Web copy and more. They know how to cr [...]


Google Webmaster Tools Updates Robots.txt Testing Tool

Google Webmaster Tools - Facebook Featured Google announced they have updated their robots.txt testing tool in Webmaster Tools. The update brings you a few more features including: (1) Highlights which line in your robots.txt file is blocking a specific page. (2) Make test changes to the robots.txt tool and test it before you make the file live. (3) Google will also show you older versions of your robots.txt file to see past issues. Here is a screen shot showing off the highlighting feature: [...]


Link Building Study: SEOs Spending Less On Link Building?

53c3ea1e705420.94374006 Skyrocket SEO has published their link building results for 2014, surveying over 300 SEOs on questions around link building. The big question is how are SEOs and agencies changing their link building efforts and spend over this and next year. You'd think with all the penalties, both through algorithms such as Penguin and the manual actions, that SEOs would cut a lot of their link budgets and focus on other areas. The 2013 survey showed 10% of SEOs were spending $50,000 or more on their link building efforts. But in 2014, the survey showed 0% were spending that amount. However, in 2013 on [...]


Right To Be Forgotten: Do Users Even Care?

Right To Be Forgotten In the last few weeks, two monumental events related to Internet privacy caused the biggest uproar in discussions about personal privacy since Edward Snowden's revelations about the NSA. In May, the European Court of Justice ruled that Google must respect the "right to be forgotten" and at the request of private individuals remove "irrelevant" and "outdated" information. To comply with the ECJ's ruling, Google set up a form online for individuals to have their information removed from the web, and they have been deluged with requests. Last month, during its Worldwide Developer Conference [...]


Bing Admits They Need To Do Better With Webmaster Communication

bing-2013-logo-featured In a blog post today on the Bing Webmaster Blog, Bing's Igor Rondel, Principal Development Manager of the Index Quality team, said you can expect Bing to do more proactive communication on the Bing Webmaster Blog in the future. Igor said Bing needs "to do a better job of proactively communicating updates" and they realize that now. So going forward, you can expect the Bing Index Quality team to post on the webmaster blog every few weeks. Specifically, they said they would do regular updates on a bi-weekly or monthly basis. They also promised to (1) actively monitor and respond to your qu [...]


Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning.

flash-serp-note-border Flash, Adobe's multimedia based website technology, is not a friend of mobile devices or search spiders and now Google has decided to step up their campaign against such sites using the technology. Google announced that starting today, they will be issuing warnings to searchers when their algorithms detect that the website is not supported on the device they are using. For example, if you are using an Android device or iOS device and the search results show a listing of a site designed fully in Adobe Flash, Google may issue a warning that Flash is not supported with your device and encourag [...]


Changing Existing Links: Perfectly Normal — Except When It Isn’t

Are all links supposed to be permanent? You may have recently read Links That Change Are Trusted Less By Google’s Algorithms, which was sparked by a recent tweet from a former Google employee regarding changing links: Did you know Google is less likely to trust a link once it has changed from the 1st time it was seen? — Pedro Dias (@pedrodias) July 1, 2014 [caption id="attachment_196337" align="alignright" width="300"] Are all links supposed to be permanent?[/caption] As this topic bounced around the SEO community, it took on a life of its own. Run a search on the phrase "Google May Trust Links Less," and you'll see ho [...]


Google’s Quality Rating Guide Leaked Again; Here Is Version Five

google-quality-spam Google's Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page guidelines on scribd.com. I am actually surprised the document has not yet been pulled down yet. Jennifer explained the new guidelines put "a high emphasis on sites that are considered to have a high level of expertise, authoritativeness or trustworthiness." This is known as the acronym, EAT: expertise, [...]


Google Officially Launches Webmaster Tools International Targeting

Google Webmaster Tools - Facebook Featured Google has officially announced the new feature we reported was in beta named International Targeting. The new International Targeting reports within Google Webmaster Tools helps webmasters debug common issues with their implementation of href-lang. The markup enables Google and other search engines to serve the correct language or regional version of pages to searchers. But often, webmasters implement the annotations/markup incorrectly. The new International Targeting reports within Google Webmaster Tools helps webmasters fix those common issues. The report helps webmasters identify two [...]


Google Solicits Feedback On Right To Be Forgotten

google-advisory-council Google, which has explained that implementing the EU's new Right To Be Forgotten mandate has been difficult, has opened up a new form allowing the general public to offer it advice. Google's new form invites Google users to submit their thoughts and feedback on the Court of Justice of the European Union mandate for the Right To Be Forgotten. The question posed by Google is: How should one person’s right to be forgotten be balanced with the public’s right to know? Google then explains in more detail: A recent ruling by the Court of Justice of the European Union found that European [...]


Searching For Movie Showtimes? Bing Scores 100% In Test, Google Only 70%

google-bing-new-logos Looking for the next showing of "Jersey Boys"? If you're searching for movie times, chances are you'll have better luck finding them on Bing than searching for a movie on Google. After the producers for the documentary "America: Imagine the World Without Her" accused Google of keeping the film's showtimes out of Google's search results, we conducted our own test to see how accurate Google and Bing were when it came to finding movie showtimes. For movie title searches, both Google and Bing aim to display showtimes at the top of their search results, like this when searching "Tammy" on Goo [...]


Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten

Right To Be Forgotten [caption id="attachment_196385" align="alignright" width="275"] David Drummond[/caption] Writing today in the Guardian, Google's chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU's new Right To Be Forgotten mandate, as well as the difficulties in implementing the law, including naming some criteria where removals are less likely to happen. Some Links Restored; Removal Process "Work In Progress" From his opinion piece, about the restoration of some removals last week, Drummond wrote: Only two months in our process is still very [...]


How Local SEO Automation Delivers Results for Multi-Location Businesses – July 15 Webcast

Digital Marketing Depot presents "How Local SEO Automation Delivers Results for Multi-Location Businesses" this Tuesday, July 15 at 1 PM EDT. Bill Connard of Rio SEO will discuss the planning, execution, measurement and ongoing optimization needed for effective local SEO. We'll also discuss how to measure the effectiveness of local search efforts and how to track local search performance. Registration is free at Digital Marketing Depot. [...]


Should You Gate Content? The SEO Implications

gates-shut--closed-shutterstock Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There's no magic answer to this question, but there are some important considerations to address in order to decide your course of action. Search Robots ≠ Humans First and foremost, from an SEO perspective, it's important to understand that search engine robots and humans are not equal. Search robots navigate and read a site very differe [...]


Google’s EU Censorship Removes Links For More Than Just Names On Their Own

eu-forgotten-forget-600 It turns out that those in the European Union asking Google to "forget" links they don't like that appearing for searches on their names are also getting links removed for any search that involves their names and additional words, rather than just their names alone. Until now, it wasn't clear that Google was removing links for more than just names on their own. But the company has confirmed to me that this is the situation. Filtering For More Than Just The Name To understand, let's assume there's someone named "Emily White" who doesn't like that a search for her name on Google brings [...]


Looks Like Google Hates “Jersey Boys” Just As Much As The Film “America”

movies-ticket-popcorn-600 Filmmakers behind "America: Imagine the World Without Her" have accused Google of keeping their movie's showtimes and locations from appearing in search results. As it turns out, "America" isn't the only film not getting fair play from the search engine. Based on our research, if there is a conspiracy theory at work -- it's not exclusive to D'Souza's "America." Google doesn't appear to be a fan of The Four Seasons or evil, either. That's because after searching the top ten box office movie titles from last weekend, neither "Jersey Boys" nor "Deliver Us from Evil" returned movie showtim [...]


Study: Why, When & How Often Google Indexes Individual Tweets

twitter-gears-machine-600 Figuring out when and why Google indexes a specific Tweet has long been a conundrum and point of angst for many SEOs. Of course Google does index Tweets, but the methodology has seemed like a total crapshoot -- until now. The good folks over at Stone Temple Consulting have attempted to crack the Twitter indexation case with a detailed report chronicling more than 19,000 Tweets and from selection of various sized accounts. The study used the site search operator (site:) combined with the inurl operator (inurl:) to identify the number of status' that were in fact indexed by Google. It [...]


“America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results

Google TV Logo The Hollywood Reporter writes that Dinesh D’Souza's movie, "America" is not coming up properly in the Google search results and as a result, they are getting complaints that the movie is not available in local theaters near movie-goers. Dinesh D’Souza's lawyers sent a letter to Google's chief legal officer, David Drummond demanding Google fix the issue. If you search for [america movie] in Google, you won't get the showtimes box you'd get for searching for other popular movie names. Here is what you see in Google: Note, you see the carousel of movies, but none show the new [...]


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