Organic search used to just be for the technophiles, the Excel-lovers, the self-proclaimed geeks, etc. Now, SEO is all grown up and has welcomed all types of people, each of whom have a hand in the channel's success. Let's go over three primary personas involved in organic search today, and then you can tell me -- which one are you?
The Content Marketer
Content marketers often come from a more traditional marketing background. They are strategists first, and understand each and every type of content asset inside and out -- be it white papers, eBooks, Web copy and more.
They know how to cr [...]
Related Topics: All Things SEO Column | Channel: SEO