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Selling Links To A Big Brand? Here’s Why You Don’t Tweet About It

quiet-shhh-600 Here's a lesson in how not to sell links. As Search Engine Roundtable pointed out this morning, someone named "Vince" from WebDesign.org is using Twitter to contact companies about renewing paid links that are about to expire. You can look at the @vitaliykoloswdl account and see numerous conversations about selling or renewing paid link agreements. The most notable conversation seems to be this one with T-Mobile, which started in February and has continued into this month (there are more tweets than shown on the screenshot below): At one point, "Vince" tells T-Mobile that there's [...]


Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties

matt-cutts-featured Google has taken action on a large guest blog network that we believe is MyBlogGuest.com. In fact, the owner of MyBlogGuest.com, Ann Smarty confirmed last night she received a penalty. Yesterday, there was confusion over if those publishers who participated in MyBlogGuest.com would also be penalized. I suspected they would be and it seems that is the case. We have Matt Cutts, Google's head of search spam, tweeting that it is likely and we have several publishers from the network claiming they have manual action notifications in their Webmaster Tools accounts as of yesterday. Here is Matt [...]


The Knowledge Graph: Should Your Content & Business Strategy Change?

google-knowledge-graph-featured Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy -- or even your entire revenue model? For many publishers, it's time to take stock of how to work with the Knowledge Graph and how content strategy and revenue models may need to adjust with this shift in organic search. The Knowledge Graph was designed to provide information about people, places and things (i.e., entities). Google gathers information to supply answers via the Knowledge Graph from a variety [...]


Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network

google-flyswatter-penalty-600 Google's head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on "a large guest blog network." Cutts previously warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building purposes. Well, it might not have been done -- it obviously still had and has some impact on Google's algorithms for Google to have gone after and taken action on a large guest blog network. Here is Matt's tweet: Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging: htt [...]


GetListed Tool Relaunches As Moz Local

Moz Local Last year, David Mihm's GetListed service was acquired by then SEO Moz (now Moz). Today, it relaunched as Moz Local. It's a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to research where their listings appear online, manage claiming and verification and listings submission. Moz Local has also mapped Google Places categories to headings or categories at other directory sites (this tool is free). The back end of GetListed has been upgraded to manage submissions to a range of d [...]


Turning Old Content Into New Links

old-new-hardware-600 It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and resources, and after the piece has gone live and been promoted, it’s often forgotten about. What a waste! One great way to put that content to good use and build new links is to revisit and repurpose. After all, if a piece was successful once, it probably was successful for a reason. Take advantage of what you already have. Audit Existing Content Before you can start repurposing your content, you have to identify what content should be repurpo [...]


Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock

Screen Shot 2014-03-17 at 1.23.04 PM Google's Matt Cutts answered in a video what webmasters and site owners should do about their out of stock products on their e-commerce sites. Matt Cutts basically said it depends on the size of the e-commerce site. He broke it down into three sizes: small sites with tens of pages, medium sites with thousands of pages and massive sites with hundreds of thousands of pages or more. Small E-Commerce Sites Small sites that sell items, such as handmade furniture, that showcase a product that is out of stock should likely link to related products. This way the customer can see that this owner c [...]


Is Search Marketing No Longer Sexy?

I started writing this article about the sexiness of search from the "green room" at the Computer History Museum in Mountain View, CA -- so in case you don’t already know me, you can probably surmise that I might be a geek. Why was I at the Museum? That’s where the LiveRamp 2014 conference was held. Amid the annual event put on by the data technology company, I was inspired to step away from the noise and reflect. After a fireside chat with 30+ year CMO veteran Patrick Connolly, currently of Williams-Sonoma, I couldn’t get one particular idea out of my head: Is search still sexy? T [...]


Manual Spam Action Revoked! A Case Study

road-to-recovery-featured Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn't do, etc. But the number one thing you shouldn't do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought would work… finally did. No Impact On Organic Traffic The client was a purveyor of a highly competitive retail product -- one of the top in the world, with over 10 million visits per month. Back in July 2012, the client received the first notice that there were "unnatural links pointing to the site." But the c [...]


Ranking Benefit To Making Your Site SSL? Not Yet But Google’s Cutts Would Like To Make It Happen.

google-ssl-logo-1319029457 Google has been migrating all their properties to work over SSL over the past years and they are still working on that migration process. Google would like to see you make your site work over SSL as well. So much so that Matt Cutts said at SMX West that he would personally love to make it part of the ranking algorithm. Let me be clear, Matt Cutts, Google's head of search spam, did not say it is or it will be part of the ranking algorithm. But he did say that he personally would like to see it happen in 2014. Matt Cutts is a senior Google search engineer that has opinions that matter, so I w [...]


Google Penalizes Italian & Spanish Link Networks

google-cop-busted-featured As promised, Google has taken manual action to penalize link networks in Italy and Spain. It was just four days ago that Google warned webmasters in those two countries about its rules on paid links and willingness to take action against websites that violate those rules. The penalties were announced separately on Friday by Google employees outside the U.S., and later retweeted by Matt Cutts, the head of Google's webspam team. First up was Giacomo Gnecchi, a member of Google's search quality team based in Dublin, who tweeted the news (in Italian) about the Italian link network penalty [...]


Google Penalizes Two German Link Networks; One Being efamous

google-flyswatter-penalty-600 Google's head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German link networks. He mentioned one by name: efamous. efamous looks like a typical ad network, but I guess they passed PageRank through their link network, which is against Google's guidelines. Cutts also said they went after another "German agency network," but did not disclose which one that was. Here is Matt's tweet: Today we're taking action on a German link network (efamous) and a German agency network that violate our guidelines. — Matt Cutts (@m [...]


Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles

google-knowledge-mortar-board-graduation Google's Matt Cutts confirmed on stage at Search Marketing Expo today that Google does have a form of "Author Rank" in use today at Google. It is specifically used within the in-depth articles system to determine which articles to show in the In-Depth articles section. This question was prompted by a tweet from Matt Cutts: @marktraphagen to be fair, it does come into play in some ways. For example, in-depth articles use that data, I'm pretty sure. — Matt Cutts (@mattcutts) March 12, 2014   Matt confirmed again, on stage that this is indeed true. We are also expecting Googl [...]


Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses

panda-and-baby Google's head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the "next generation" Panda update that would appear to many as being softer. Cutts explained that this new Panda update should have a direct impact on helping small businesses do better. One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one specific algorithmic change that should have a positive impact on the smaller businesses. Matt Cutts didn't mention [...]


Up-Close @ SMX West: Life After “Not Provided”

keywords-not-provided-featured Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data "not provided" and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their SEO efforts, SMX West's "Life After Not Provided" panel offered tactical insights for those who felt as if Google had taken away their flashlight. Moderated by Search Engine Land's executive features editor Pamela Parker, the "Life After Not Provided" panelists included Catalyst's director of SEO operation [...]


Optimizing Apps For Maximum Findability

smx west14_spotlight Although platforms like Apple’s App Store and Google Play are "closed" environments, content can and should be optimized to be more easily found. App store optimization requires SEO techniques that go beyond the usual web optimization processes. During the App Store Optimization session at SMX West 2014, panelists discussed the best ways to get your apps found by mobile and tablet users. Barry Schwartz (@rustybrick) moderated the panel, and the speakers were Ian Sefferman (@iseff)of MobileDevHQ, Jennifer Wong (@JenerationY) from HasOffers and Justin Briggs (@justinrbriggs) of Getty Im [...]


Why You Shouldn’t Worry About SEO Costs But Focus On What It Earns

money-trap-mistake-featured You're at Victoria Park in Ontario, preparing to swing from an 80-foot cliff and fly 200 feet across Elora Gorge before rappelling down to the river like a human spider. Your guide asks you to pick a rope. Would you ask for the cheapest rope -- or the strongest? Will you look for the shortest length -- or one long enough to reach the ground? Obvious, right? Yet, business owners rarely apply the same logic when it comes to making business decisions. They look for the cheapest SEO solutions, wanting to pay the lowest hourly rate, for the fewest hours just to save a few dollars. [...]


Google Adds Concert Dates To Knowledge Graph

knowledge-graph Google announced today it is now adding concert dates to its Knowledge Graph. According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist's official website if the site includes structured data markup. The announcement listed three ways webmasters for musical artists could take advantage of the new concert listings: Implementing schema.org markup on the artist's website. Install an events widget like Bandsintown, BandPage, ReverbNation, Songkick, or GigPress that has structured data markup built into it. Use Google's webmaster [...]


Google To Publishers Concerned Over The Knowledge Graph; Searchers Still Need Your Content

google-logo-glow-featured In the keynote session last night at Search Marketing Expo West, Google's head of search, Amit Singhal tried to address the concern of publishers that their content is being scraped and used by Google's Knowledge Graph, ending with the user not having to click on the search results to get the answer. Danny Sullivan, in his interview of Amit Singhal, brought up the tweet that went viral showing how Google is considered by many as a massive scraper site. Amit addressed the concern with an analogy. Amit equated Google's knowledge graph to a swiss army knife while equating the publishers con [...]


Live Blog: Head Of Google Search Amit Singhal Keynote At SMX West 2014

amit-danny-smx-west Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We're wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google's Amit Singhal and Danny Sullivan, founding editor of both Marketing Land and Search Engine Land. Singhal has overseen Google's search engine ranking algorithms since 2000. From the Knowledge Graph, to Google Voice Search, to Google's new "Hummingbird" algorithm update, no one has better insight into Google's many methods of trying [...]


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