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Webmasters Getting Creative With Their Link Removal Requests & It Works

idea-creative-unique-600 The new link building is link removal as some would say. Especially with all the craze around links and how they can get you penalized, link removal requests have become a thing all too familiar to anyone who runs a web site. The challenge, like with link building requests, is to get the webmaster you are sending the request to, to actually read your request and then remove the link. That challenge is nothing new to those in link building. Adding a link is just as hard for webmasters are removing a link, but removing a link may be more insulting and perceived as negative. One company, a [...]


How A Single Guest Post May Have Gotten An Entire Site Penalized By Google

google-penalty-600 Google made it clear earlier this year that those doing guest posts "for SEO purposes" might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google's penalty box because of a single guest post that Google didn't like. Your Entire Site Has Been Penalized By Google The situation involves DocSheldon.com, run by Doc Sheldon, a long-time SEO. Sheldon recently discovered that he'd been issued a penalty against his entire site, as he shared in an open letter to Google: As you can see from the penalty report above, Google decide [...]


Link-Building Webcast This Thursday

links-featured This Thursday, March 27, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that focuses on link building practices for 2014. This one hour Q&A session with experts from Page One Power will address questions from the audience on how to demystify the art of link building. Topic will include everything from new techniques for strategic and long-term successful link building to whether or not blog posting really works. Registration is open at Digital Marketing Depot. Click here to submit your questions. [...]


Google Says Don’t Delete Your Disavow File Prior To Uploading A New One

disavow links penguin Yesterday, Matt Cutts, Google's head of search spam, posted an interesting tip to SEOs around disavow file submissions. He said that you should not delete or remove the original disavow file when uploading a new one. He said instead, upload the new one, which will replace the old disavow file. The reason he said was because when you delete the old one and upload a new one, it generates two emails to the Google team and may confuse them when review manual actions. Here are his tweets: Quick SEO tip: no need to delete your old disavow links file before uploading a new one. You can jus [...]


Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links

wdl-tmobile-link-tweets We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a Google penalty. While I was researching last week's article, I saw the site ranking at No. 8 for the term web design. Today, I'm seeing it at No. 48 for that same query. But the more obvious indicator of a penalty is that the site no longer ranks for its own name, Web Design Library. If you missed the original story, someone using the name "Vince" and tweeting from the @vitaliykoloswdl account was reaching out via Twitter to renew paid link agr [...]


SPONSOR MESSAGE: Ask the Experts – Demystify Link Building

links-featured We know you have questions— and we want to help you get the answers. Back by popular demand, Digital Marketing Depot presents this one hour LIVE Q&A session- "Ask the Experts! 2014 = Link Building = Successful Marketing." Join us on Thursday, March 27th when Search Engine Land contributor John Ball from Page One Power will address many of your FAQ’s and take questions from the audience to help you demystify the art of link building. You'll get answers to your link building questions like: Does blog posting really work? What are the new techniques for strategic long term successf [...]


Google Granted Patent For Panda Algorithm

google-panda-generic-featured Google's Panda update has been one of the most talked about algorithmic updates by SEOs and webmasters since it launched in February 2011. Today is the day the patent document describing Panda was granted. It was written by Navneet Panda, which is why it was named Panda, and Vladimir Ofitserov of Google. The patent application was filed on September 28, 2012, well after Panda was released into the Google search ranking algorithm. Today, March 25, 2014, it was granted by the U.S. Patent Office. You can view the patent over here but Bill Slawski summarizes it very well, describing that the [...]


Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win

Left Right Brain According to new research, brands invest $44 billion in content every year. As online content marketing budgets rise, it is essential that modern day marketers align their content and SEO efforts to maximize ROI. Have you ever been in a situation where: You create some killer content, but no one finds it online? Your SERP position slides as Google thinks your content sucks? Your technical SEO is awesome, but techs do not understand the human and behavioral element to content production? Left Brain Meets Right Brain For many organizations, SEOs and content marketers have long occ [...]


Google Misattributing Content From Major News Publishers

mistake-error-erase-600 A reader has sent us examples of Google misattributing content from dozens of large online news publications, with hundreds thousands of examples of Google indexing URLs and pages, but that content being pulled from a different source. For example, if you search for [hometownlocator site:post-gazette.com], the first result is local.post-gazette.com/boardman+florist.9.125954212p.home.html: If you look at the cached result, it brings up a page from hometownlocator.com instead of from site:post-gazette.com. Here is the cached result: But when you click through it takes you to the [...]


Google’s Matt Cutts: Determining If Your Site Ranking Is Result Of A Penalty Is “Tricky”

matt-cutts-smx-2-featured Today's video from Google's head of webspam Matt Cutts tackles the question, "How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?" According to Cutts: It's kind of tricky because we have a large amount of algorithms that all interact, and whether you call something a penalty, or ranking change...any of those things can be really hard to draw a fine distinction between those different points. If you're wondering why your site's ranking has dropped, Cutts suggests first going to  Webmaster Tools to see if you have a p [...]


Nearly A Year Later, Google’s Penalty Notices Remain Confusing

confusion-maze-direction-600 Nearly a year after Google's Matt Cutts told us penalty notifications will get clearer, including more actual examples of what a problem is, it seems as if the notifications have gotten harder to understand. I spend a lot of time following penalties issued by Google through examples given to me via email, penalties publicizes on blogs and then examples posted in the Google webmaster forums, where people are confused. And in the past week, two good examples of experienced people and companies being confused have come up. Experienced SEO Company Confused Over Penalty Last week, an experien [...]


Google Slaps Greek Sites With Penalties

google-flyswatter-penalty-600 It appears that Google has taken action on spammers, potentially link spammers, in Greece recently. Matt Cutts, Google's head of search spam, responded on Twitter to a webmaster noticing that many websites in Greece received penalties. Matt responded saying "ah, you noticed the action in Greece?" Here is Matt's tweet: @realpoisom ah, you noticed the action in Greece? — Matt Cutts (@mattcutts) March 24, 2014   It is unclear if this was a specific action around links or other search spam but based on the pattern we have seen from Google recently, in all likelihood, it is rel [...]


How To Tell Search Engines What “Entities” Are On Your Web Pages

Under the Hood of Semantic Search Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience -- for example, using schema.org markup to create enhanced displays in SERPs (as in Google's rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has played a key role. Read on for more detail and to learn how to take advantage of this opportunity to make your web pages more visible in this evolution of search. [caption id="attachment_186756" align="aligncenter" width="540"] Under the Hood o [...]


Selling Links To A Big Brand? Here’s Why You Don’t Tweet About It

quiet-shhh-600 Here's a lesson in how not to sell links. As Search Engine Roundtable pointed out this morning, someone named "Vince" from WebDesign.org is using Twitter to contact companies about renewing paid links that are about to expire. You can look at the @vitaliykoloswdl account and see numerous conversations about selling or renewing paid link agreements. The most notable conversation seems to be this one with T-Mobile, which started in February and has continued into this month (there are more tweets than shown on the screenshot below): At one point, "Vince" tells T-Mobile that there's [...]


Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties

matt-cutts-featured Google has taken action on a large guest blog network that we believe is MyBlogGuest.com. In fact, the owner of MyBlogGuest.com, Ann Smarty confirmed last night she received a penalty. Yesterday, there was confusion over if those publishers who participated in MyBlogGuest.com would also be penalized. I suspected they would be and it seems that is the case. We have Matt Cutts, Google's head of search spam, tweeting that it is likely and we have several publishers from the network claiming they have manual action notifications in their Webmaster Tools accounts as of yesterday. Here is Matt [...]


The Knowledge Graph: Should Your Content & Business Strategy Change?

google-knowledge-graph-featured Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy -- or even your entire revenue model? For many publishers, it's time to take stock of how to work with the Knowledge Graph and how content strategy and revenue models may need to adjust with this shift in organic search. The Knowledge Graph was designed to provide information about people, places and things (i.e., entities). Google gathers information to supply answers via the Knowledge Graph from a variety [...]


Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network

google-flyswatter-penalty-600 Google's head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on "a large guest blog network." Cutts previously warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building purposes. Well, it might not have been done -- it obviously still had and has some impact on Google's algorithms for Google to have gone after and taken action on a large guest blog network. Here is Matt's tweet: Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging: htt [...]


GetListed Tool Relaunches As Moz Local

Moz Local Last year, David Mihm's GetListed service was acquired by then SEO Moz (now Moz). Today, it relaunched as Moz Local. It's a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to research where their listings appear online, manage claiming and verification and listings submission. Moz Local has also mapped Google Places categories to headings or categories at other directory sites (this tool is free). The back end of GetListed has been upgraded to manage submissions to a range of d [...]


Turning Old Content Into New Links

old-new-hardware-600 It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and resources, and after the piece has gone live and been promoted, it’s often forgotten about. What a waste! One great way to put that content to good use and build new links is to revisit and repurpose. After all, if a piece was successful once, it probably was successful for a reason. Take advantage of what you already have. Audit Existing Content Before you can start repurposing your content, you have to identify what content should be repurpo [...]


Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock

Screen Shot 2014-03-17 at 1.23.04 PM Google's Matt Cutts answered in a video what webmasters and site owners should do about their out of stock products on their e-commerce sites. Matt Cutts basically said it depends on the size of the e-commerce site. He broke it down into three sizes: small sites with tens of pages, medium sites with thousands of pages and massive sites with hundreds of thousands of pages or more. Small E-Commerce Sites Small sites that sell items, such as handmade furniture, that showcase a product that is out of stock should likely link to related products. This way the customer can see that this owner c [...]


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