Over the past few years, one of the biggest problems I've faced is educating clients about search marketing -- about what's reasonable to expect and what isn't in the world of link building.
It can be difficult, especially in the winning-the-business stage, to admit that you can't turn lead into gold, but being honest and clear with clients to set appropriate expectations can set you up for success in the longer term. If they're the right client, they'll be smart enough to understand.
When we started the company, we stayed quiet and let the clients dictate what we did for the most part, [...]
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