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VIDEO + SLIDESHOW: No, SEO Is Never Dead…It’s Just Trying To Be

SEO Is Never Dead - SMX Summit Presentation by Marshall Simmonds Even though Google needs SEOs and SEOs need Google, the search giant continues to make our jobs more challenging. The strategies and tactics that work for search and users has radically changed and yet there are still constants and will continue to be many opportunities for resourceful SEOs. In this presentation, veteran search marketer Marshall Simmonds details the frustrations and risks faced by SEOs today, and will highlight the current and future opportunities for SEO and audience development. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. No, SEO is Nev [...]


The Inevitable Happened: First Company Provides “Right To Be Forgotten” Removal Service

EU Google Now that the European Courts have given its citizens the "Right To Be Forgotten" in major search engines, the inevitable has happened -- a brand new business model built on removal requests has taken shape. In response to the EU giving individuals the right to request Google remove URLs from its European search results, Reputation VIP has launched Forget.me, an online service that appears to be the first designed specifically to help individuals complete Google link removal request forms. Acting as a middleman between an individual and Google, Forget.me is the frontrunner in what will mo [...]


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Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013

seo-200 A newly released report from Shareaholic claims the top five search engines -- Google, Bing, Yahoo, Ask.com and AOL -- have all experienced a decline in search traffic since December of 2013. Using data from December 2013 through May 2014, Shareaholic evaluated aggregate organic search traffic numbers from more than 300,000 publishers reaching an audience of more than 400 million monthly unique visitors. The report shows Google's search traffic fell 17 percent between last December and May of this year. Bing, Yahoo, Ask.com and AOL saw an even bigger drop in search traffic numbers [...]


The 10 Worst Link Building Assumptions

broken-link-featured Over the past few years, one of the biggest problems I've faced is educating clients about search marketing -- about what's reasonable to expect and what isn't in the world of link building. It can be difficult, especially in the winning-the-business stage, to admit that you can't turn lead into gold, but being honest and clear with clients to set appropriate expectations can set you up for success in the longer term. If they're the right client, they'll be smart enough to understand. When we started the company, we stayed quiet and let the clients dictate what we did for the most part, [...]


Google’s Knowledge Graph Is Showing Step By Step Instructions: Here Are Some Examples

google-data-knowledge-brain-featured Earlier this year, Google began offering much more detailed answers in the top Knowledge Graph box. Shortly after that was introduced, Google also began expanding those answers into a bulleted list format. We've been seeing these bulleted lists, especially in "how-to" like queries for months now and here are some interesting examples. In the example above, notice how the first result is not being used for the answer here. Google is making an effort to give the publisher a nice big link, but the truth is the user really has no need to click through to the publisher's site to get the a [...]


How Content Quality Analysis Works With SEO

Keyword Relevance Test Results The Periodic Table of SEO Ranking Factors panel at the recent SMX Advanced show stimulated some fresh thinking for me on the role of content analysis and SEO. In particular, Marcus Tober of Searchmetrics shared some interesting data from one of their latest studies. What I'd like to discuss here is the notion of co-occurrence analysis (which is available in Searchmetrics Suite as Content Optimization). What Is Co-Occurrence Analysis? In the world of keywords, this refers to an analysis of what words appear most commonly on a page. Imagine you create a page on women's shoes. You can the [...]


Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue

google-news-featured German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. This time, the publishers want an 11% cut of Google's revenue related to them being listed. The news comes from Jeff Jarvis, who writes that a group representing about half the major news publishers in Germany have a started an arbitration process demanding that Google pay 11% of revenue related to listing links to and descriptions of their content. The actual suit (in German) from the VG Media industry group [...]


Want To Future-Proof Your SEO? 6 Ethical Guidelines To Consider

SEO_Ethical Ethical SEO is a popular selling point for agencies and consultants, but what truly constitutes ethical SEO? Following are some guidelines for performing ethical SEO. By sticking to these guidelines, you'll keep your reputation, your clients, and the search engines happy! 1. Follow The Search Engines' Guidelines First, the obvious. Search engines have rules of the road. Learn them. Google Webmaster Guidelines Bing Webmaster Guidelines Yahoo Content Quality Guidelines Webmaster guidelines include: Descriptions of the types of content search engines want to serve in their res [...]


How To Promote An E-Book Launch With A Be Everywhere Day

bullriding_shutterstock_42476785 It's no secret e-book launches are usually boring, and oftentimes dreadfully so. [caption id="attachment_193593" align="alignright" width="300"] The Be Everywhere Day: Be everywhere your market is.[/caption] This is because, well, it’s hard to be creative with yet another PDF launch -- especially if you’re in a saturated market. How can you create an e-book launch that generates some real attention? The Be Everywhere Day concept might be worth a shot -- but know that you will need plenty of planning and prep time to execute it successfully. The idea behind a Be Everywhere Da [...]


The Feature Google Killed The + Command For — Direct Connect — Is Now Dead

google-plus-signs-600 Cast your mind back to November 2011, only a few months after the launch of Google+. That's when Google made one of its biggest Google+ification moves. It demoted a long-standing search feature involving the plus symbol so that searchers could instead more easily reach new "Google+ Pages" that had been launched. Today, this "Direct Connect" feature is forgotten and broken. How Direct Connect Worked When Direct Connect launched, Google promised that people could go directly to popular pages on Google+ by beginning their searches with a + sign followed by a few characters of the page's name. F [...]


WATCH: Matt Cutts AMA Keynote At SMX Advanced 2014

matt-cutts-danny-sullivan-600 You already read the live blog and news coverage. Or maybe you were one of the lucky ones who was in attendance last week for the annual Matt Cutts "You&A" AMA-style keynote conversation with Search Engine Land's Founding Editor, Danny Sullivan, at SMX Advanced. Either way, you can now catch (or catch again) the full interview as it happened on June 11. We've uploaded it to YouTube and embedded it below to save you a click. You'll hear Matt and Danny talk about the Payday Loan 3.0 announcement, what happened to MetaFilter, Google's changes to reconsideration request replies and much [...]


A Step-By-Step Guide To Link Building For Boring Industries Or Products

innocent-drinks Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine optimisation is more akin to a typical PR campaign than a traditional SEO campaign -- and the former, in my opinion, is the way that most digital agencies should be positioning themselves. Yes, I'm gonna say it: content marketing is the way forward. Now that I've got that buzzword out of my system, we [...]


Why “Linksville” Is a Ghost Town: Link Building Is Moving In House

shutterstock_126708698-ghosttown Several years ago, I wrote a column here titled Why Link Building Must Go In-House. The main thesis of that column can be summed up with this quote: There are almost as many link building tactics as there are companies selling them. Google lists over a million. On more than one occasion, I have pretended to be in need of link building services just to engage in an email dialogue with a firm selling linking services, just to see what they did (or didn't) know. It's truly scary. Companies selling useless services that don't know those services are useless. Or maybe they do. When you can't tr [...]


Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer?

google-penalty-600 This morning, news broke that Microsoft Internet Explorer is getting help from SocialChorus to build more awareness for the aging browser by way of sponsored posts. Michael Arrington posted on his site an email from the company, soliciting him into this paid blog post campaign. The campaign instructs bloggers to write about their experience with using the new Internet Explorer and link to the brand page, but, at the same time, provide disclosure that the sponsored post is paid. In the instructions, there is no indication that the bloggers must use nofollow attributes in the link. As yo [...]


SPONSOR MESSAGE: A Backlink Analysis Will Tell You Exactly Where You Stand

Building links is like building relationships; you want to make sure you are connected to the right people. A backlink analysis will show you which connections are helping and/or hurting your website. Our knowledgeable team will carefully analyze your backlink portfolio and set up a convenient time to review your results. Get a free BACKLINK ANALYSIS. [...]


Up Close @ SMX: Link Acquisition & Auditing For The Advanced SEO

25advanced-900x672 Link acquisition and auditing issues for the advanced SEO was probably one of the most popular sessions at SMX Advanced. The panelists framed the discussion around three areas: Preventative Link Building, Link Earning  and Site Auditing. However, the tips -- at least as far as I could tell -- did not number the exact “25” described in the session title, so, for the sake of this post, I am going to pick those twenty five "nuggets" that I thought would be useful to Search Engine Land readers. Elisabeth Osmeloski of Third Door Media did moderating duties, and panelists included: K [...]


Multi-Cultural And International Search: Trends And Opportunities – Webcast Next Tuesday

digital marketing depot On Tuesday, June 24, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast, "2014 Trends and Opportunities in Multicultural and International Search." International search presents an entirely different set of opportunities – and challenges – for today’s marketer. Whether it’s optimizing a landing page for local content, or tapping into e-commerce in emerging markets, there’s plenty to be learned. The webcast will include a case study from Lenovo on how it built a global “search center of excellence. Thanks to Covario for sponsoring this webcast. Regist [...]


Using Campaign Tracking To Measure Link Building Success

google-analytics-600 Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you'll invariably get a consensus: link building. Even the term "link building" has become so controversial that many marketers are shying away from it in favor of "content marketing" or "online PR." Marketers know to log, track and report on the volume of links they are creating over the course of the campaign, but very rarely do they consider the future business implications of these links. Since externally-placed content (like guest blog posts) now must be highly authoritative and highly relevant, [...]


SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI

hairy_ideas Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in the growing search results. The surge in content marketing, including the focus on organic content and social media as a pair has perhaps taken some focus away from the synergy that SEO and PPC have together. The numbers don’t lie. Brands are still heavily investing in PPC – and man [...]


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