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Google Notifying Publishers For Right To Be Forgotten Removals

Right To Be Forgotten Now that Google has been removing results from the European versions of Google in response to the EU's Right To Be Forgotten requirements, many webmasters are now receiving notifications of these removals. Last night, around 10 p.m. EST, I received a notification for a site I have verified Webmaster Tools access from. The notice read: Notice of removal from Google Search We regret to inform you that we are no longer able to show the following pages from your website in response to certain searches on European versions of Google: [URL(s) go here] For more information, see https://w [...]


Breaking Down Page Speed Events For SEO Gain

PageSpeed Vs Time to First Byte

It’s important to get clear the value of changes in terms of SEO impact before allocating in-demand tech time to work on fixes. To throw up just one example: if your page returns in less than one second what impact will fixing render-blocking CSS have on absolute page load times?


Back To Basics: 5 Fundamentals Of Link Building That Will Never Go Away

Back_to_Basics_shutterstock SEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that's suffered the biggest beating since then. Yes, the process of link building today is nothing like how we did it in years past -- but the qualities that make a good link have remained largely the same. Amidst all the chatter of link building dying or content marketing replacing link building, we've forgotten the fundamentals. In terms of what actually makes a good link (and a good link-building tactic), it's time to get back to basics. Your Links Are Your [...]


Google Webmaster Tools Beta International Targeting Reports

Google Webmaster Tools - Facebook Featured Google is currently beta testing a new international targeting report within Google Webmaster Tools. The new International Targeting report is designed to help webmasters who have international sites and use lang markup understand common mistakes and learn what errors they need to fix, in order to better communicate the language settings across the webmaster's internationalized web site. The tool offers debug details on missing return links from specific language codes, to unknown language codes in general. Here are some screen shots of the beta tool that was shown by Google during their [...]


Why Everyone In The EU May Look Like They’ve Made A “Right To Be Forgotten” Request In Google

Right To Be Forgotten Google began removing listings in response to the EU's new Right To Be Forgotten mandate last week. As promised, Google is also disclosing to searchers when such removals have happened. However, it is also confusingly reporting that removals may have happened even when they have not. Welcome to Google's new blanket notice that all name-based searches are now subject to censorship. The Removal Notice Notices, according to a source familiar with how Google is handling these, are supposed to appear for any non-celebrity names, when someone does a search using one of Google's EU-specific sea [...]


Google: Redirecting A Penalized Site To Penalty Free Site Likely Won’t Negatively Impact The Site

redirect-change-directions-arrows-600 On Friday, Google's John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site. The question was: What if a competitor takes a site that has a severe penalty and 301 redirects it to my penalty-free site -- would it cause my penalty-free site to get a penalty? John Mueller basically said he has never seen a case like this where it ended up hurting the site. He said that Google is usually catches these situations fairly easily. He did add, if you are worried that you can disavow all the [...]


Robots.txt Celebrates 20 Years Of Blocking Search Engines

googlebot-at-the-beach-1403523511 Today is the 20th anniversary of the robots.txt directive being available for webmasters to block search engines from crawling their pages. The robots.txt was created by Martijn Koster in 1994 while he was working at Nexor after having issues with crawlers hitting his sites too hard. All major search engines back then, including WebCrawler, Lycos and AltaVista, quickly adopted it; and even 20 years later, all major search engines continue to support it and obey it. Brian Ussery posted on his blog about the 20-year anniversary and documented the most common robots.txt mistakes he has seen [...]


Use These Tools To See What Entities Are On A Web Page

How to see your webpages like a search engine does Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that will help you identify entities on a web page. These tools include: Interesting /Chrome plugins/extensions that enable you to see entities derived from structured data/markup as you surf any web page A fantastic visualization tool for entity graphs which can be run locally on your computer Tools that extract entities on a web page usin [...]


Google Removes Author Photos From Search: Why And What Does It Mean?

Google Removes Author Photos from Search: Why and What It Means The search world was rocked by yesterday's announcement by Google's Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days. The pressing question for most people is why would Google do this? The next question, if you've personally invested in implementing Google Authorship, is what this means for the future of the Authorship program and any possible "author rank." As someone who has intensely followed, studied, and made use of [...]


PR Newswire’s Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers

google-panda-featured When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company's answer to recover from the algorithmic penalty is to "take action" against press release spammers through new internal quality guidelines for press release submissions. SearchMetrics showed a significant drop in SEO visibility for PR Newswire, a drop ~63% after Panda 4.0 was released: PR Newswire announced "new copy quality guidelines" that their editorial st [...]


Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]

competitive-analysis-shutterstock When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO) consultant Aleyda Solis observes: One of the most important activities for any SEO process is the initial competitive analysis. In a nod to how important she thinks it is, she created a sophisticated workflow to guide SEOs through the competitive analysis process. Loren Baker, Founder of Search Engine Journal, agrees that competitive analysis is an essential tactic in the SEO repertoire, and makes several observations about the benefits that [...]


Google Begins Removing Search Results Over “Right To Be Forgotten” Demands

eu-forgotten-forget-600 Google has begun processing and removing the approved submissions done through the right to the Right To Be Forgotten Form. The Right To Be Forgotten is a European Court Of Justice ruling from May 2014 that EU citizens could request that search engines remove links to pages deemed private, even if the pages themselves remain on the internet. Those requests are now being removed from the search results. Here is a screen shot of the disclaimer for the search results for [max mosley] in Google UK: It reads: Some results may have been removed under data protection law in Europe. [...]


RIP Technorati Blog Search & Rankings: The Once Popular Blog Tools Have Been Sunset

Technorati-Top-100 Technorati was once the go to source for blog search and blogger discovery thanks to their authority scores, top lists and blog claiming processes. The Technorati Authority score was a status symbol, something that companies fought hard to improve. At the end of May, Technorati quietly announced that they were taking the company in another direction - one geared toward publishing and advertising instead of blogs. Over the years, Google overtook the blog search provider which constantly re-invented itself, bringing about rankings in 2007. These rankings eventually powered other r [...]


Google Drops Profile Photos, Google+ Circle Count From Authorship In Search Results

google-authorship-featured Google's John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Mueller said that the "click-through behavior on this new less-cluttered design is similar to the previous one." For some reason, I highly doubt that, but webmasters can be the judge of that as this gets rolled out. Here is the new design for authorship. Notice that all you see is a clickable author name: Here is the old format, where [...]


VIDEO + SLIDESHOW: No, SEO Is Never Dead…It’s Just Trying To Be

SEO Is Never Dead - SMX Summit Presentation by Marshall Simmonds Even though Google needs SEOs and SEOs need Google, the search giant continues to make our jobs more challenging. The strategies and tactics that work for search and users has radically changed and yet there are still constants and will continue to be many opportunities for resourceful SEOs. In this presentation, veteran search marketer Marshall Simmonds details the frustrations and risks faced by SEOs today, and will highlight the current and future opportunities for SEO and audience development. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. No, SEO is Nev [...]


The Inevitable Happened: First Company Provides “Right To Be Forgotten” Removal Service

EU Google Now that the European Courts have given its citizens the "Right To Be Forgotten" in major search engines, the inevitable has happened -- a brand new business model built on removal requests has taken shape. In response to the EU giving individuals the right to request Google remove URLs from its European search results, Reputation VIP has launched Forget.me, an online service that appears to be the first designed specifically to help individuals complete Google link removal request forms. Acting as a middleman between an individual and Google, Forget.me is the frontrunner in what will mo [...]


SPONSOR MESSAGE: Hate duplicate business listings? Us too! Play Whack-a-dupe!

Use the power of Yext to whack pesky duplicate listings. [...]


Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013

seo-200 A newly released report from Shareaholic claims the top five search engines -- Google, Bing, Yahoo, Ask.com and AOL -- have all experienced a decline in search traffic since December of 2013. Using data from December 2013 through May 2014, Shareaholic evaluated aggregate organic search traffic numbers from more than 300,000 publishers reaching an audience of more than 400 million monthly unique visitors. The report shows Google's search traffic fell 17 percent between last December and May of this year. Bing, Yahoo, Ask.com and AOL saw an even bigger drop in search traffic numbers [...]


The 10 Worst Link Building Assumptions

broken-link-featured Over the past few years, one of the biggest problems I've faced is educating clients about search marketing -- about what's reasonable to expect and what isn't in the world of link building. It can be difficult, especially in the winning-the-business stage, to admit that you can't turn lead into gold, but being honest and clear with clients to set appropriate expectations can set you up for success in the longer term. If they're the right client, they'll be smart enough to understand. When we started the company, we stayed quiet and let the clients dictate what we did for the most part, [...]


Google’s Knowledge Graph Is Showing Step By Step Instructions: Here Are Some Examples

google-data-knowledge-brain-featured Earlier this year, Google began offering much more detailed answers in the top Knowledge Graph box. Shortly after that was introduced, Google also began expanding those answers into a bulleted list format. We've been seeing these bulleted lists, especially in "how-to" like queries for months now and here are some interesting examples. In the example above, notice how the first result is not being used for the answer here. Google is making an effort to give the publisher a nice big link, but the truth is the user really has no need to click through to the publisher's site to get the a [...]


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