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Syndicated Content: Why, When & How

Syndicate to More Authoritative Sites Done correctly, syndication can be a very effective way to help develop your reputation and visibility online. To many, this is a controversial topic, but it really shouldn't be. You just need to know why it can help you, when to do it and how to do it the right way. And that's what I am going to take on today in this column. Yes, there are potential SEO issues with this, and we will discuss that later on in this post. Content Syndication Vs. Guest Posting First, let's get clear on the difference between content syndication and guest posting, as they are not the same thing at all. Gu [...]


GetListed Tool Relaunches As Moz Local

Moz Local Last year, David Mihm's GetListed service was acquired by then SEO Moz (now Moz). Today, it relaunched as Moz Local. It's a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to research where their listings appear online, manage claiming and verification and listings submission. Moz Local has also mapped Google Places categories to headings or categories at other directory sites (this tool is free). The back end of GetListed has been upgraded to manage submissions to a range of d [...]


Someone Outranking You With Your Own Content? Use The New Google Scraper Report

google scraper One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help. Called the Google Scraper Report, it was announced by the head of Google's web spam team Matt Cutts on Twitter: If you see a scraper URL outranking the original source of content in Google, please tell us about it: http://t.co/WohXQmI45X — Matt Cutts (@mattcutts) February 27, 2014 The Google Scraper Report form doesn't pro [...]


Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages

SEO Google has offered up two very technical blog posts on SEO topics covering infinite scroll and faceted navigation search engine friendly techniques. Infinite Scroll Web Pages Infinite scroll is what you see on a lot of newer style web sites such as Pinterest, Google Image search results, many landing pages with a lot of products on a single page and other methods. Google's John Mueller, Maile Ohye, and Joachim Kupke wrote a blog post explaining various techniques to make those types of pages more search engine friendly. The issue with infinite scroll pages is that web crawlers cannot alwa [...]


Google’s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag

google-matt-cutts-duplicate-content In a video released by Matt Cutts, Google's head of search spam, Matt said publishers who publish similar or duplicative stories on different URLs may use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google. Matt Cutts did say that duplicate content won't hurt you unless you are doing it for spam-related reasons. Cutts also did say that 25% of the web is duplicative, so you really don't have to worry about it. But I guess in this case, to help with rankings, you may, as a publisher, want to use the rel=canonical tag to help Google know whic [...]


Just Say No To SEO (Sometimes)

Just Say No to Keyword Rich Titles! There are some SEO rules that you should break. While conventional SEO wisdom advises certain types of behavior, there are times when that advice should be ignored. SEO must be viewed as part of a larger overall marketing picture, and sometimes other considerations must rule the day. Below are three situations where the standard SEO advice is not always the best course of action. Titles & Headlines You are used to being told that you need to load these with keywords. More progressive SEO firms may tell you not to overdo it; and, there are even cases where you might not think about "SEO t [...]


Google’s Matt Cutts: 25-30% Of The Web’s Content Is Duplicate Content & That’s Okay

matt-cutts-links Matt Cutts, Google's head of search spam, posted a video today about duplicate content and the repercussions of it within Google's search results. Matt said that somewhere between 25% to 30% of the content on the web is duplicative. Of all the web pages and content across the internet, over one-quarter of it is repetitive or duplicative. But Cutts says you don't have to worry about it. Google doesn't treat duplicate content as spam. It is true that Google only wants to show one of those pages in their search results, which may feel like a penalty if your content is not chosen -- but it i [...]


2014 SEO Playbook: On-Page Factors

2014 SEO Playbook Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me the perfect outline for the 2014 playbook, the Periodic Table of SEO Success Factors. Part 2 will cover on-page factors, including content, HTML and architecture. You'll find more than enough food for thought and some very actionable steps. This is not a step-by-step SEO guide, and it's pretty informal. Before embarking on a search engine optimization campaign, do your research or consult with an expert. Content: Quality Quality was a big d [...]


The Concept Of Sameness & Why It Should Matter

Angry Search User! Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960's through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support somewhere between three and five major brands, and no more. The major brands were the ones competing for general merchandise or services on a national or global scale. Regardless of where you went, they were there. There were other companies in these market spaces, too, but they operated in a niche fas [...]


Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy

google-cutts-dup-content Duplicate content is a huge topic in the search engine optimization (SEO) space; heck, we even have a category devoted to the topic. But should we worry about it? Google's head of search spam, Matt Cutts, said he wouldn't stress about it -- that is, unless it is spammy duplicate content. In a video posted today, Matt Cutts answers, "How does required duplicate content (terms and conditions, etc.) affect search?" Matt Cutts said twice that you should not stress about it, in the worse non-spammy case, Google may just ignore the duplicate content. Matt said in the video, "I wouldn't stress [...]


Removing URLs From The Index In Bulk

Need to remove URLs from the index? For a small number of URLs, this can be a relatively straightforward process -- when you are dealing with thousands or tens of thousands, it can be a lot more complex, especially if you feel a great deal of urgency about the matter. This is what I am going to focus on today: situations where the amount of content is massive and the urgency is high. It turns out that you have several options -- so let's explore what they are! Why Remove Content In The First Place? There are many possible reasons, but here are some of the most common: You published co [...]


How To Stop The Panic Before Asking “Have I Been Panda Slapped?”

[caption id="attachment_112063" align="alignright" width="205"] Image credit to ShutterStock[/caption] You may see a drop in rankings or traffic and immediately panic. Have I been Panda-slapped? Even now, as we look at the two year anniversary of Google's Panda Update, the likelihood is that you have not. Rankings and traffic fluctuate for many reasons, most of which are not related to penalties from search engines. But, how can you tell? Instead of watching rankings overall, watch categories of keywords. If you separate your keyword categories by topic, you can more easily spot trends t [...]


An Automated Tool To Eliminate Duplicate Content Issues

Bloomreach BloomReach announced a new software product named Dynamic Duplication Reduction (DDR), that aims to eliminate duplicate content issues on web sites. Typically, software tools are known to cause duplicate content issues but this tool promises to reverse it. The tool deeply crawls your web pages and continuously interprets all content on a site. It will automatically discover and act on duplicate pages. When the tool finds duplicate content it will ensure all "BloomSearch-generated links within widgets and thematic pages across the site only point to the primary version." It also ensure [...]


No, Bing Doesn’t Support Pagination Attributes to Consolidate Pages In A Series

bing-pagination-featured Last week, the Bing Webmaster blog published a post about how Bing handles rel="next" and rel="prev" attributes. On the surface, it seemed as though Bing was announcing that it now supported these tags in the same way Google does. Last September, Google announced support of the rel="prev" and rel="next" attributes to designate paginated content, which enables site owners to cluster multiple pages of content into single entities so that indexing and other values can be consolidated. However, the conclusion of the post included the following, which didn't align with Google's treatment of [...]


The Latest & Greatest On SEO Pagination

pages-pagination-featured Technical SEO topics such as pagination are near and dear to my heart. This article will build upon and update my previous treatment of pagination and SEO. I've written and presented often on pagination for SEO. Why so much attention on this subject? The reason is simple: it can be a big, hairy deal for sites. It's right up there with faceted navigation as one of the most problematic crawling and indexing issues for large-scale SEO. It's a tactic (actually a set of tactics) that our teams are continually evolving, testing, and refining. So it was "double prizes" when Google announced [...]


Implementing Pagination Attributes Correctly For Google

Google Pagination Google's latest blog post provides details and a video from Maile Ohye about how they handle the pagination attributes within a page's source code. You can use these attributes to indicate pages in a series (such as a multi-page article or set of product listings), which enables Google to cluster the pages into a single entity and combine their indexing and other properties (such as incoming link value). Using these attributes is trickier than it may seem at first glance, so below, a few tips from the blog post, video, and the recent SMX West session I moderated, which featured Maile. (Keep i [...]


How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO

Google-Webmaster-SEO-Rep-1304428070 A number of websites are (or were) planning to "go black" this week while the U.S. Congress discusses issues related to the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). The website blackouts are part of a larger social media effort against the bills that our Greg Finn wrote about this morning on Marketing Land. You may be thinking about joining the website blackout movement, but yikes ... what about the SEO implications? How do you take your site offline in protest without messing up your visibility in Google's search results? Well, Google's Pierre Far shared several tips [...]


Google: Parked Domains, Scraper Sites Targeted Among New Search Changes

google-g-logo-96x100 In what's now to be a monthly update on search changes, a new Google "Inside Search" blog post today tells us that life is getting tougher for those with parked domains, life may get better for those plagued by scraper sites and those hoping to "push down" negative listings may have a tougher challenge. New Monthly Search Update The news comes from a post to the Google Inside Search blog, itemizing ten search-related changes that have been made. Google did a similar post like this last month, and now it confirms this will be a monthly update on what it considers to be noteworthy changes b [...]


Do You Have Duplicate Content Issues Across Domain? Google Will Now Alert You

Google-Webmaster-SEO-Rep-1304428070 Today, Google webmaster tools has launched a new message alert to let site owners know when a particular URL doesn't appear because Google sees it as duplicate of a URL on a different domain. In the blog post announcing the feature and in an in-depth help topic, they provide details on how they identify duplicate clusters of content and choose a "canonical" version of that cluster to display in search results. "When we discover a group of pages with duplicate content, Google uses algorithms to select one representative URL for that content. A group of pages may contain URLs from the same site [...]


Identifying In-Site Duplicate Content Using Chained Search Operators

Google Webmaster Tools HTML Issues Whether you are taking over a new multinational account as an agency, or maintaining your company's global Web presence as an in-house SEO, being able to quickly identify internal duplicate content is a vital skill. Duplicate content is a big problem for SEO for a number of reasons. If you've been following this multinational series, you'll know that some of the biggest gains to be had in SEO today come from fine tuning your SERP sales message to make the landing page you target to a search term convert at a much higher rate than average. If you are unable to ensure that your landing pag [...]


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