The SEO Value Of Featured Pictures At Wikipedia
Oct 9, 2007 at 8:49am ET by Durova
My last article about Wikipedia—An Untapped SEO Opportunity: Image Link Love From Wikipedia—prompted an Orwellian mantra: instead of "four legs good, two legs bad," people have started saying "images good, text bad" and wondering why the difference.
The short answer is the Wikimedia Foundation created a white hat opportunity for SEO to generate outgoing links via image uploads. The strategy hinges on a copyleft licensing option called CC-by-sa, and the decision isn't accidental. They're glad to trade some link love in return for quality content. Or, as Wikimedia communica [...]
Filed in: Let's Get Social, SEO: Image Search, Search Engines: Wikipedia
An Untapped SEO Opportunity: Image Link Love From Wikipedia
Sep 11, 2007 at 8:37am ET by Durova
Suppose I told you about a way to create viral links on Wikipedia without raising objections from the site's volunteers. Would I have your attention?
The key is images.
Wikipedia suffers from a shortage of images for use as illustrations and the SEO profession has yet to recognize the opportunity this presents. A modest investment of time learning site standards and licensure options can yield substantial benefits in website traffic, brand recognition, and customer loyalty.
According to Cary Bass of the Wikimedia Foundation, "The Wikimedia Foundation appreciates good quality, fr [...]
Filed in: Let's Get Social, SEO: Image Search, Social Media Marketing
Six Simple Steps To Image Optimization
Aug 28, 2007 at 7:51am ET by Elliance
With the advent of Google Universal Search, Ask 3D and other "blended" search services, images will increasingly be appearing in search results.
If you're not optimizing images on your web site, you're missing out on capturing some of this increasingly valuable real-estate. Not sure how to optimize images for search engines? Today's Search Illustrated shows you how to do it simply and quickly:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online mar [...]
Filed in: SEO: Image Search, Search Illustrated
Using Images For Local SEO
Jul 23, 2007 at 8:22am ET by Chris Silver Smith
Google's recent deployment of Universal Search resulted in the inclusion of content drawn in from their other search verticals into the main web search results. As this integration trend continues, and as Google further expands upon the 200+ signals they use for ranking, it becomes increasingly important to diversify a site's presence on the web, and to work on ranking well in each of the various areas of vertical search.
We might reasonably expect that "diversification of signal" could also help with ranking in each of the individual verticals as well. The lines are blurring and [...]
Filed in: Locals Only, SEO: Image Search, SEO: Local
Google On Using Images
Dec 15, 2006 at 9:01am ET by Barry Schwartz
Vanessa Fox at the Google Webmaster Central Blog posted tips on using images on your site. In short, she explains that:
(1) Don't put the bulk of your visible text in images, use real text
(2) Use alt tags to describe the images
(3) Do not keyword stuff the alt tags
(4) Alt tags are more important when your navigation is all images
(5) A webmaster should be watchful of the "image-to-text ratio on your page"
(6) Vanessa then pitched Google Sitemaps, with "Taking advantage of Image search"
[...]
Filed in: Google: Images, Google: SEO, SEO: Image Search
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