Report: National Marketers Love Local, Fail At Basic Tactics

GMS Local, an initiative from GroupM focused on local search and local digital strategies, recently conducted a survey of national marketing executives (mostly in the retail sector) about their localization strategies and tactics. The survey was fielded in September and November 2011. What the agency found was considerable enthusiasm for local-digital marketing. Yet there was also a surprising lack of sophistication in many of their tactics. GMS Local found that most of the respondents spent more on local vs. national advertising and more generally on digital than traditional media marketin [...]


Report: Social Media Spending Threatens To Overtake Paid Search Among SMBs

Borrell Associates has come out with an extensive new report about small business ("SMBs") and social media adoption. It contains forecasts and spending estimates as well as other data about SMB usage of social media as a marketing tool. There's a great deal of data already in the market about SMB adoption of social media. What they show is that between 45 percent and 70 percent of SMBs say they already have a presence on social media sites (mostly Facebook). Borrell reports that between 60 and 64 percent of SMBs have a formal presence on social media sites. An earlier 2011 study by [...]


Survey Says SEO The Single Most Important Marketing Channel For SMBs

SEO: one channel to rule them all? A new "merchant confidence survey" from lead-gen company MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose only one. The question asked was: "If you had to put all your marketing time and budget into only one channel, what would it be?" The list of choices included SEO, paid search, mobile, social and traditional media. As you can see below SEO beats everything else by a mile. What's also interesting is how high "traditional media" ranked. [...]


A Guide To Geocoding Images For Local SEO

One way to kick up your local search optimization game is through beefing up the local signal through images. There are a few techniques for doing this -- read on for details. Incorporating images as part of your overall content mix is a good idea for search optimization in and of itself. Images can provide additional opportunities for keyword signals on a page, and they represent good opportunities for ranking in search results under Universal Search. But, if they're also associated with places properly, they can convey additional location signals, helping a business and/or its website [...]


Local Search: Mostly A Small City & Southern Activity, Report Says

Do Internet users in the southern US do more local searches than the rest of the country? Are searchers in smaller cities more likely to conduct local searches than those in New York City, Chicago and the San Francisco area? The answer to those questions is "yes," at least according to recent data compiled by the online ad network Chitika. The company drew its local search queries from a sample of more than 10 million searches that brought traffic to its network of sites in the US between July 4th and July 11th. The results, at least to me, are quite surprising: Smaller cities like Cha [...]


Become a Premium Member and see all articles in our SEO: Local archives!

Premium Members get unrestricted access to all archives - and more!

Get Our News, Everywhere!

 
  • Advertise With Us
 

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!


Click to watch SMX conference video

Join us at an upcoming SMX event:

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »


Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


 

Search Engine Land Periodic Table of SEO Ranking Factors

Get Your Copy
Read The Full SEO Guide