Which Internet Yellow Pages Site Has The Best Rankings?
Aug 17, 2009 at 2:18pm ET by Matt McGee
One of the challenges for a local business that wants to rank for phrases like "reno dentist" or "nashville accountant" is that the large Internet yellow pages sites and similar local directories often take up a lot of the real estate on search results pages for "city category" phrases. Ergo, one of the most basic pieces of local SEO advice is to piggyback on the authority that these IYPs and directories already have.
Two recent blog posts take a shot at trying to determine which IYP and local directory sites have the strongest rankings.
In his IYP SEO Rankings Report 2009 post, Andrew [...]
Filed in: SEO: Local, Top News
Clean Up Your Local Data!
Jun 15, 2009 at 11:52am ET by Eric Enge
Local search is a huge opportunity for many businesses, particularly those with hundreds (or more) of locations. In this article, we are going to cover one of the most difficult aspects of that - getting your data to show correctly in the search engines. This turns out to be an extremely important thing to do. In David Mihm's recent Local Search Ranking Factors report the top two items listed where:
Local address in City of search (e.g. a user search on "boston rental cars" will favor rental car companies located in Boston)
Citations from major data providers, IYPs, and other local in [...]
Filed in: Google: Maps & Local, Industrial Strength, SEO: Local
Does Including A Physical Address On Your Website Help Rankings?
May 28, 2009 at 7:00am ET by Michael Gray
As businesses become more virtual in organization and structure, and more workers become digital nomads, the question of whether having a physical, real-world address on your website will have any effect on your rankings becomes more important. In this article I'll take a look how a real world address can have some impact on your sites organic listings.
Let's look at the auto repair sector. We'll be looking at national chain/franchises, whether they have a corporate address in the footer or on the site, public or private whois data, does the whois data match and do they have a crawlable/i [...]
Filed in: 100% Organic, How To: SEO, Legal: Clickfraud, SEO: Local
SEOs Dissect How To Rank In Local Search
May 26, 2009 at 1:47pm ET by Matt McGee
Twenty-seven local search marketers from the U.S., Canada, and Europe have shared their opinions and insights in the second edition of the Local Search Ranking Factors. Organized by David Mihm, it's a project that aims to help local businesses understand how Google and Yahoo rank local businesses.
David sent out a questionnaire listing 49 possible factors that affect local search rankings, and invited the participants (disclaimer: I'm one of them) to rank each factor on a scale ranging from "very important for ranking well" to "can hurt your ranking/lead to penalty." According to the panel [...]
Filed in: SEO: Local, Search Marketing: Local Search Marketing
Google Showing Local Results On Non-Local Queries
Apr 1, 2009 at 1:55pm ET by Matt McGee
Google is rewriting the local search space. They're now showing local search results -- a map, business listings, and more -- even when searchers use generic terms that don't include a local word. This was spotted in London last week, written about on Saturday by a California florist, and spread widely yesterday when Mike Blumenthal wrote it up on his blog.
This has potentially huge implications for searchers, local business owners, big businesses with a local presence, and search marketers, too. As I wrote on my own blog yesterday, Google is changing the game where local search is concerne [...]
Filed in: Features: General, Google: Maps & Local, Google: SEO, Google: Universal Search, Google: Web Search, SEO: Local, Top News
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