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How Paid Search Can Aid Your SEO Efforts

Don't you feel smarter? PPC and SEO have always been complementary marketing channels -- but have you been using this combination to its full potential? With keyword data now largely gone and Hummingbird making quality content vital to your SEO strategy, it has never been more important to invest in SEO -- but you may not have the time or the resources to wait and see how your SEO strategy shakes out. This is where PPC can help. Paid search provides immediate, measurable feedback into which keywords and content are performing well, so we can use PPC as a testing environment for SEO strategies. In today's colum [...]


Google Product Search To Become Google Shopping, Use Pay-To-Play Model

google-shopping-featured Google Product Search is getting a new name, Google Shopping, and a new business model where only merchants that pay will be listed. It's the first time Google will decommission a search product that previously listed companies for free. The company says the change will improve the searcher experience, but it will also likely raise new worries that Google may further cut free listings elsewhere. "This is about delivering the best answers for people searching for products and helping connect merchants with the right customers," said Sameer Samat, vice president of product management for Goo [...]


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