EveryZing Launches Automatic Metadata Generator For Multimedia
Mar 2, 2009 at 8:00am ET by Chris Sherman
Video search and SEO services provider EveryZing has introduced MediaCloud, an online service that automatically generates search-friendly metadata for video, audio and other rich media content. One of the big problems with rich media is that without accompanying metadata that describes the contents, video and audio files are essentially "invisible" to search engines.
MediaCloud seeks to solve this problem by automatically generating metadata for rich media files. The metadata generated by MediaCloud includes speech transcripts, time-stamped tags, categories/topics, named entities, geo-loca [...]
Filed in: SEO: Video Search
Want To Rank Tops In Google? Do YouTube Videos, Stupid!
Jan 9, 2009 at 11:26am ET by Barry Schwartz
The Forrester Blog published a small but interesting study on how you can improve your chances, by 50 times, of showing up at the top of the Google search results. Their tip? Utilize Google's Universal Search by creating videos.
Not only does Forrester share statistics and analysis on how to improve your odds with videos, but they also share tips on how to improve your video's chance at being the top video in Google web search.
Let's first discuss the odds. The blog post showed that a video has a "11,000-to-1 chance of making it onto the first page of results." If you compare that to [...]
Filed in: Google: SEO, Google: Universal Search, Google: Web Search, Google: YouTube & Video, SEO: General, SEO: Video Search, Top News
Careful: Video Solutions & Video SEO Are Not The Same
Oct 1, 2008 at 5:35pm ET by Grant Crowell
Where 2 Get It, a location based services and mapping solutions provider for businesses, recently announced its own video search engine optimization solution: video inside landing pages for local businesses. However is this really Video SEO, or just SEO which happens to include video?
With declarations about Video SEO like those in Where 2 Get It's recent press release announcing it as "one of the fastest-growing Internet search trends," it's easy to see why more companies are now promoting and augmenting their own marketing solutions with this same term. However, I often find this wider us [...]
Filed in: SEO: Video Search, Search Engines: Video Search Engines
Video As A Search Marketing Tool For SMBs
Jul 24, 2008 at 6:15pm ET by Grant Crowell
Video is becoming an important part of local search marketing campaigns, and this week's SMX Local Mobile conference features talking about how small and medium businesses can use video to be more effective with their online marketing. Video solutions providers to these panels are Jared Simon, VP of Business Development of TurnHere, and Anupam Gupta, President and CEO of Mixpo. I caught up with Gupta earlier this week and asked for a preview of what he'll be presenting at the conference.
To summarize, Mixpo is a turnkey video marketing solution geared specifically for SMBs (small-to-mediu [...]
Filed in: SEO: Video Search, Search Ads: Video
News Video Research Offers SEO Opportunities
Jul 18, 2008 at 12:47pm ET by Grant Crowell
In a previous article titled New Online Video News Search Study - Is the Business Case Made?, I discussed a DoubleClick Performics study that looked at how consumers interact with online video news, how they use search in the process, and their desire to see more video search results on the mainstream search engines. To get more in-depth information on this first-of-its-kind study, I recently interviewed Eric Papczun, Director of Natural Search Optimization for DoubleClick Performics. The following is our Q&A about the report findings and the potential opportunities for SEO with news video:
[...]
Filed in: SEO: Video Search, Stats: Search Behavior
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