When faced with creating a conversion-focused SEO landing page, what should our copy focus on?
There are so many things we can do -- so many directions we can go -- that it becomes hard to know what to choose. Do I go with statistics or stories? Facts or feelings? Data or discounts?
If one of these is good, isn’t a mix of all of them better?
Blending Content Types Doesn't Work
We know we're blending when we start adding adjectives to our sentences. "Our solution is the most cost-effective, easy-to-use, colorful, highest-intensity, waterproof, process-oriented available on the mark [...]
Related Topics: Channel: Analytics | Search & Conversion | Search Marketing: Landing Pages | SEO: Writing & Body Copy