In How Search & Social Engines Are Using Semantic Search, I started this series with an overview. This article will give you a walk through on generating local and organization markup for a store. We will look at an alternative vocabulary, namely GoodRelations, and take a deeper dive into the specifics of generating semantic markup for the e-commerce domain using GoodRelations. To clarify, GoodRelations is a vocabulary for e-commerce. Microdata and RDFa are syntaxes. Schema.org for product is an alternate vocabulary for e-commerce. The diagram below from Linked Open Commerce gives an [...]

Related Topics: Channel: SEO | Features: General | Schema.org | Search & Retail | Search Features: Enhanced Listings | Series & Special Topics

The term "Semantic Search" is certainly not new. However, it has taken on a new dimension and implications in both search and social engines today. In addition, it has had a strong impact on targeted semantic advertising. This special series of forthcoming articles on semantic search will take a look at the history behind the development of semantic technology and why it has now become so commercially viable and topical. It will also take a look at how the technology enables "answer engines," rather than simple search engines, to improve the user experience. For example, look at the dire [...]

Related Topics: Channel: SEO | Features | Features: General | Schema.org | Search Features: Direct Answers | Search Features: Enhanced Listings | Search Features: Natural Language | Series & Special Topics