An Illustrated Guide To E-Commerce Markup Using GoodRelations

In How Search & Social Engines Are Using Semantic Search, I started this series with an overview. This article will give you a walk through on generating local and organization markup for a store. We will look at an alternative vocabulary, namely GoodRelations, and take a deeper dive into the specifics of generating semantic markup for the e-commerce domain using GoodRelations. To clarify, GoodRelations is a vocabulary for e-commerce. Microdata and RDFa are syntaxes. Schema.org for product is an alternate vocabulary for e-commerce. The diagram below from Linked Open Commerce gives an [...]


How Search & Social Engines Are Using Semantic Search

The term "Semantic Search" is certainly not new. However, it has taken on a new dimension and implications in both search and social engines today. In addition, it has had a strong impact on targeted semantic advertising. This special series of forthcoming articles on semantic search will take a look at the history behind the development of semantic technology and why it has now become so commercially viable and topical. It will also take a look at how the technology enables "answer engines," rather than simple search engines, to improve the user experience. For example, look at the dire [...]


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