Keeping Visitors Engaged With Site Search

Jun 25, 2008 at 1:26pm ET by Galen DeYoung

B2B sites tend to be more difficult for visitors to find what they’re looking for. Perhaps it’s because things don’t always fit neatly into more intuitive consumer categories. Perhaps it’s because B2B sites are often laden with so much diverse information. While site owners can engineer enhanced usability, better optimize and structure content, or create better organic landing pages, none of these options is a quick fix. Google’s Site Search offers a quick, inexpensive way to keep visitors engaged and (hopefully) get them quickly to their destination on your site. We’ve all c [...]

Filed in: Site & Enterprise Search, Strictly Business

Google Launches Custom Search Business Edition

Jul 17, 2007 at 12:01am ET by Chris Sherman

Google has announced a beefed-up version of Google Custom Search, a site search product aimed at small and medium sized businesses. The new service is hosted by Google and offers all of the same functionality of the free Google Custom Search product, with a few key differences: Customized search results. You can change the look and feel of search results to match the underlying design of a website, using a relatively straightforward XML API provided by Google. Optional ads. With the free version of Google Custom Search, Google displays ads alongside search results. With the Business Edition [...]

Filed in: Google: Custom Search Engine, Google: Enterprise Search, Site & Enterprise Search

FAST Buys Recommendations Engine AgentArts

Jul 5, 2007 at 9:17am ET by Greg Sterling

Enterprise search provider FAST Search & Transfer has acquired personalization platform and recommendations engine AgentArts. The technology will be folded into FAST's various enterprise search offerings, which include a range of site search and monetization options for online publishers. The company also has a mobile search partnership with InfoSpace. FAST has positioned itself as a complete platform to help publishers of all stripes essentially compete with Google and avoid dependence on AdSense and other third-party contextual ad networks. [...]

Filed in: Business Issues: Acquisitions & Investments, Search Ads: Behavioral Targeting, Search Ads: Contextual, Search Engines: Personalized Search Engines, Site & Enterprise Search

Inform To Power Site Search, Content Aggregation For Major Publishers

May 24, 2007 at 9:48am ET by Greg Sterling

According to the Wall Street Journal (subscription required), "Inform Technologies LLC, which is based in New York, said 16 online publications plan to include its new search function. Among them are WashingtonPost.Newsweek Interactive's Newsweek.com and Conde Nast's Portfolio.com." Inform began life a couple of years ago as a consumer destination site and news aggregator. Failing to gain traction (partly because it was too complex), it more recently reinvented itself as a publisher site search and platform provider. The idea behind using Inform's technology is to provide better on-site sea [...]

Filed in: Search Engines: News Search Engines, Site & Enterprise Search

Feds Spur Demand For Enterprise Info-Discovery Tools

May 16, 2007 at 3:54pm ET by Chris Sherman

Corporate spending for electronic-discovery services, estimated at roughly $1.77 billion in 2006, is expected to increase by more than a third to $2.42 billion this year, according to the Wall Street Journal. The reason? New Federal Rules of Civil Procedure passed by Congresss that are accelerating deadlines for companies to identify and describe electronically searchable information that can be used as evidence in a lawsuit. From the WSJ's Search Software Gets Boost From New Rules: "The rules require that all relevant, nonprivileged and reasonably accessible information that can be used a [...]

Filed in: Legal: General, Site & Enterprise Search

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