Advanced SEO Analysis – Part 1: SEO Research & Wisdom Of The Crowd

Wisdom_of_the_Crowd A couple of years ago, I was invited to speak at the SMX Advanced conference in Seattle on the topic of SEO and competitive intelligence. It is an area of SEO I'm passionate about, not only because it is one of the most difficult things in SEO to scale and do right,  but also because it is one of the foundations of a good SEO program. Before I dive into outlining one of the advanced approaches to SEO analysis that I shared at the conference, it's important to understand the genesis of the approach. Before I was building the machine-learning algorithms behind our Enterprise SEO platform, [...]


4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles

Many of our clients face sales cycles in a six- to twelve-month duration. In a recent client interview, one of the sales directors revealed that they were on the verge of closing a multi-million dollar deal that took nearly three years of nurturing alone to finally get to the proposal process. With multiple decision makers and departments impacting complete B2B solutions, marketing plays a pivotal role. A recent news release, which summarized a comprehensive survey of B2B marketing professionals put together by BtoB Magazine and Bizo revealed that the sales cycle is lengthening for many B2 [...]


Google Commerce Search Is On The Chopping Block

gcs Despite attracting several high-profile retailers, it seems Google is quietly shuttering Commerce Search. TechCrunch reported that the company is moving away from its hosted enterprise search product in favor of lighter (and less expensive) solutions. "We are making a strategy shift towards offering more flexible, easier to adopt modules for retailers, such as the Search As You Type widget," said a Google spokesperson in a statement issued to TechCrunch. Google Commerce Search (GCS) launched in 2009 to offer merchants features designed specifically for e-commerce sites. Features included [...]


Bitly Launches Search Platform & Reputation Monitoring For Shortened Links

Bitly currently is the leader in shortned URLs, minimizing 80 million URLs each day. Not only is Bitly shrinking URLs, but they are now "crawling & classifying" each shortened URL thanks to a a new social search platform. An index has since been created that will allow searchers to view the most distributed, viral and highest clicked links on the web. Currently these results can be seen when using the new "reputation monitoring" tool that is being released to enterprise users; a traditional search engine will not accompany this platform. Bitly makes a case for their real-time sear [...]


Keeping Visitors Engaged With Site Search

B2B sites tend to be more difficult for visitors to find what they’re looking for. Perhaps it’s because things don’t always fit neatly into more intuitive consumer categories. Perhaps it’s because B2B sites are often laden with so much diverse information. While site owners can engineer enhanced usability, better optimize and structure content, or create better organic landing pages, none of these options is a quick fix. Google’s Site Search offers a quick, inexpensive way to keep visitors engaged and (hopefully) get them quickly to their destination on your site. We’ve all c [...]


Google Launches Custom Search Business Edition

Google has announced a beefed-up version of Google Custom Search, a site search product aimed at small and medium sized businesses. The new service is hosted by Google and offers all of the same functionality of the free Google Custom Search product, with a few key differences: Customized search results. You can change the look and feel of search results to match the underlying design of a website, using a relatively straightforward XML API provided by Google. Optional ads. With the free version of Google Custom Search, Google displays ads alongside search results. With the Business Edition [...]


FAST Buys Recommendations Engine AgentArts

Enterprise search provider FAST Search & Transfer has acquired personalization platform and recommendations engine AgentArts. The technology will be folded into FAST's various enterprise search offerings, which include a range of site search and monetization options for online publishers. The company also has a mobile search partnership with InfoSpace. FAST has positioned itself as a complete platform to help publishers of all stripes essentially compete with Google and avoid dependence on AdSense and other third-party contextual ad networks. [...]


Inform To Power Site Search, Content Aggregation For Major Publishers

According to the Wall Street Journal (subscription required), "Inform Technologies LLC, which is based in New York, said 16 online publications plan to include its new search function. Among them are WashingtonPost.Newsweek Interactive's Newsweek.com and Conde Nast's Portfolio.com." Inform began life a couple of years ago as a consumer destination site and news aggregator. Failing to gain traction (partly because it was too complex), it more recently reinvented itself as a publisher site search and platform provider. The idea behind using Inform's technology is to provide better on-site sea [...]


Feds Spur Demand For Enterprise Info-Discovery Tools

Corporate spending for electronic-discovery services, estimated at roughly $1.77 billion in 2006, is expected to increase by more than a third to $2.42 billion this year, according to the Wall Street Journal. The reason? New Federal Rules of Civil Procedure passed by Congresss that are accelerating deadlines for companies to identify and describe electronically searchable information that can be used as evidence in a lawsuit. From the WSJ's Search Software Gets Boost From New Rules: "The rules require that all relevant, nonprivileged and reasonably accessible information that can be used a [...]


Reuters Buys Search Mining Tech; Former AOL Search Chief Campbell To Lead New Search Group

Via PaidContent, news that Reuters is to acquire text analytics company Clearforest, part of creating a new strategic group around search. Leading that group is Gerry Campbell, the former long-time head of AOL's search efforts: As part of its drive into this space, it has created a new strategic group within Reuters and appointed former head of search for AOL, Gerry Campbell, who will oversee the integration of ClearForest and drive this innovation. PaidContent made references to Clearforest having been working with Reuters to "boost search rankings for its business stories." To [...]


Autonomy To Reclaim Blinkx, Then Spin It Off

The relationship between enterprise search company Autonomy and video search company Blinkx has always been confusing. PaidContent.org now reports that the "weirdly secretive relationship" (I agree) is getting clearer. Autonomy is to exercise an option to take over Blinkx, then appears to be spinning some consumer-facing search technology that its owns (and I believe Blinkx was licensing) into an independent company Blinkx, that will go public in London. The Financial Times goes into more details on the deal, plus Autonomy offers a press release here. It all still seems as clear as [...]


Q&A With Stephen Baker, CEO Of Reed Business Search

Reed Elsevier is one of the largest, most influential publishers in the world, a powerhouse in the science and medical, legal, education and business markets. But the company also has a major online presence, with more than 1,000 web sites in just its business group. Last year, Reed Business decided to leverage this significant online presence by creating Zibb, a business-to-business search engine that allows users to search across all of Reed Business' web sites. But Zibb goes beyond that—Reed also indexes billions of other business-related URLs from all over the web, including com [...]


Google Releases New Google Enterprise Search Application

News.com reports that Google is expected to release a new upgraded version of their Google Enterprise Search Appliances today. The new Google Mini will "enable companies to perform searches on intranets as well as internal business applications." The search boxes are expected to be available for purchase as soon as they are announced. I will update this post when I hear about the product launch. Update: Official press release just released. Updates to the Google Mini include: (1) Secure Search (2) Google OneBox for Enterprise (3) Site Search Improvements More details at mini.google.com. [...]


New Features Added To Google’s Enterprise Search Appliance

A Google press release from yesterday announced that Google has added a few features to the Google Search Appliance. The new features clearly labeled include: Clustering of the results Source Biasing Options - define which sources are more authoritative than others Add languages such as French, Italian, German and Spanish and Portuguese for query stemming and synonyms dictionaries Auto-generate a sitemap for Google.com's crawler Added security for NTLM version 2.0 authentication/authorization Open Source Connectors for Microsoft SharePoint More details here. [...]


IBM & Yahoo To Offer Free Enterprise Search

IBM and Yahoo double team Google from Reuters covers how IBM and Yahoo are to offer free enterprise search to businesses. The story talks about this as a challenge to Google and others, but Google remains itself very much a challenger in the enterprise search space (see here and here). Google's enterprise search solutions cost money, unusual for most Google products. A free IBM-Yahoo product should put pressure there, assuming the free version. I'll update with more information from IBM and Yahoo when released. Postscript: You can find the software, IBM OmniFind Yahoo! Edition, here. Press [...]


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