Having just returned from SMX West, I found my brain teeming with topic snippets related to online search marketing. SEO, trademark usage, display and search ad combo campaigns, the Microsoft-Yahoo! deal, mobile ads, and so many more. While the range of topics was vast, all of them fell within the spectrum of online marketing. And in this vast array of online marketing topics, one aspect kept popping up regardless of the theme of the session I was attending: research.
Research: what is it good for?
On its face, research sounds a bit intimidating. And it can be. Taken to ultimate levels, [...]
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