Search Marketing Expo – SMX Advanced hits the Bell Harbor Conference Center in Seattle June 5-6. Be part of this exclusive event when you pre-register for a Network Pass.

Here’s everything you get…

Attend “Plus” sessions that cover emerging search engine marketing topics. Plus sessions feature case studies, best practices and search marketing solutions presentations. Check out this great line-up:

• A Summer Blockbuster: Famous Brands Showcase Four Star Consumer Search and Social Strategies
  Tuesday, June 5 at 1:45pm – Sponsored by Covario
  Presentations from Sony Pictures Entertainment, T-Mobile and Celebrity Cruises. See the full description here.
• Up Close With Bing Webmaster Tools!
  Wednesday, June 6 at 10:45am – Sponsored by Bing
  Bing Webmaster team will address updates, introduce new tools and answer your questions. See the full description here.

Visit the market-defining vendors. Exhibitors include the search engines, PPC management platforms, web analytics solutions, site development tools and a host of others. See the complete list of exhibitors and sponsors.

Watch the keynote on Tuesday June 5 from high-def monitors in the Expo Hall. The keynote features Google’s Matt Cutts and Search Engine Land editor-in-chief Danny Sullivan in a no-holds-barred Q&A.

Network with speakers, conference attendees and vendors. A Network Pass earns you admission to:

• SMX Meet & Greet on Monday, June 4th. Sponsored by Adobe, Brafton, BrightEdge and Bruce Clay Inc.
• SMX Expo Hall Reception on Tuesday June 5th
• SMX After Dark on Tuesday June 5th. The legendary event will be held this year at the Seattle Aquarium, sponsored by Covario.

Still need convincing? Learn more about the Network Pass. Ready to block out time on your calendar? Register now!

Come spend a couple of hours, a day or stay for both days! You’ll be a more knowledgeable, inspired and motivated internet marketer.

Register today for your SMX Advanced Network Pass, just $99 when you pre-register by June 4th!

Keynote Address – Google’s Amit Singhal

You can thank Amit Singhal if you’ve ever been pleased with a Google search result. Amit is a Google Fellow, an honorary title reserved for Google’s most accomplished engineers, and he has spearheaded Google’s core ranking team since 2000. He’s also a key influencer of Search plus Your World, Google’s search experience centered around people, that lets you find personal results from your world — your photos, your friends, your stuff — in search. Join us for an engaging keynote conversation with Amit, with Search Engine Land editors Danny Sullivan and Chris Sherman.

New This Year: SMX Boot Camp

Search Engine Marketing (SEM) can be overwhelming when you are just starting out. That’s why we created SMX Boot Camp — a one day conference experience featuring:

• Solid introductions to the key fundamentals of successful search engine marketing techniques
• Sessions that will prepare you to implement traffic- and revenue-boosting SEM techniques, right away
• Networking opportunities that will introduce you to others in the industry who will prove to be professional resources and personal friends

The SMX Boot Camp sessions include:

• Keyword Research & Copy Writing For Search Success
• Link Building Fundamentals
• Paid Search Fundamentals
• Search Engine Friendly Web Design

SMX Boot Camp sessions are taught by seasoned, highly-respected professionals who share the best practices and tactics for success they’ve honed over years of experience. And now, you can attend SMX Boot Camp for an incredible low price!

Something for Everyone

Whether you’re a beginner, intermediate or an advanced search marketer; whether your interests are specific to PPC, SEO, mobile or social media — there’s plenty of sessions to choose from. The search landscape is broad and deep, so we’ve brought together the most important topics featuring the strategies and tactics impacting search marketing success today.

Here’s a high-level overview of what you can expect.

SEO & Social Media

The world of search and social is both changing rapidly and converging. Traditional SEOs have to worry about how Google’s new emphasis on content quality will impact them, with ongoing Panda and Penguin updates. Social media keeps growing and becoming more important – both to people and search engines. At SMX London, you’ll learn about:

Why You Must Google+ify Or Die
Real Answers For Technical SEO Problems
King Content Vs. Panda: How To Survive & Thrive With The New Content Rules
SEO & Social Media Power Tools
Hardcore Local SEO Tactics

You’ll also have the opportunity to ask your own questions with our “search veterans take all questions” session where anything goes!

Paid Search & Analytics

It’s not just the world of organic search that’s changing – if you’re involved with paid search, or understanding how visitors interact with your site, your world is going through its own turbulence. That’s why these sessions will prove invaluable to you:

Maximizing Paid Search Campaigns With Google
Winning The Click: Creating Great Paid Search Ads
Winning The Conversion: Creating “Can’t Say No” Paid Search Landing Pages
Overlooked, Underloved & Unknown Analytics

Advanced Search Marketing Tactics

As said, SMX London has something for everyone, including experienced veterans. For those of you who’ve been around for years, you won’t want to miss these sessions:

Real Answers For Technical SEO Problems
Complying And Coping In The New World Of Regulated Global Marketing Environment
Mobile Trends: Search, Apps & Landing Pages
Life In A [Not Provided] World
Schema & Authorship: 1 Year Later
Retargeting & Remarketing: The New Behavioral Ads

Superior Knowledge, Great Networking

All of our speakers have proven track records, and are expected to share case studies, best practices and the knowledge and experience gained from working in the trenches and managing successful campaigns. So feel free to jump between tracks to attend those sessions that meet your own specific needs.

And be sure to take advantage of the networking opportunities between sessions, at lunch and at the networking reception. Networking is a hallmark of SMX and you’ll meet some fascinating and engaging people over the next two days. Most of all, enjoy the show!

Presentations from speakers who provided them will be posted to the conference web site. We will send you an email with a link and a password as soon as they are posted. This will be about a week after the show.

At SMX London, we encourage you to submit questions online. Simply use the online form we provide on site, select the session you’re attending from the dropdown menu, and type your question. Your question will then be entered into the queue for the Q&A session at the end of formal presentations.

Don’t delay – register now for SMX London,

Enjoy the show!

Workshops@SMX Advanced: Choose from any of the six day-long workshops on Thursday, June 7. Each is an internet marketing deep dive led by renowned experts in their field. Workshops are:

• In-house SEO Exchange: Trade tactics, share solutions and build relationships with other in-house SEO peers at this unique, interactive event.
• International Search Summit: Arm yourself with the knowledge to boost your global online performance with the latest best practices, actionable tips and solutions.
• Bruce Clay, Inc. SEO Training: Acquire the ranking and placement techniques you need to out maneuver your competition for top search engine rankings.
• aimClear Facebook Marketing Intensive: Learn free and paid community building and customer converting tactics using the world’s largest social network.
• Advanced AdWords Training: Master Google AdWords with advanced level strategies and tactics that will positively impact your paid campaign ROI.
• GetListed.org Local University Advanced: Take a deep dive into local and mobile SEO tactics in this intimate, action-packed workshop of advanced level content.

SMX Advanced Network Pass: Networking with SMX attendees at a variety of social gatherings for less than $100 is a bargain. Register for a Network Pass and you will have access to:

• a video simulcast of Matt Cutt’s keynote conversation
• Plus sessions produced by leading solution providers
• the Expo Hall, where over 30 leading solution providers will explain how they’ll make you more profitable and efficient
• three networking events: the June 4th Meet & Greet, and the Expo Hall reception and legendary SMX After Dark Party on June 5th, sponsored by the good folks at Covario.

Learn all about the Network Pass here.

SMX Advanced Track @ SMX East: We’ll be bringing the best of SMX Advanced Seattle to a special “SMX Advanced Track” at SMX East, October 2-4 in NYC. In addition, there will be plenty of other advanced-level session that take place outside of the track, as part of the overall 3-day event. Pre-register now or leave your email to be notified when the agenda is up at smxeast.com.

We look forward to hosting you at an SMX conference soon!

If you’re feeling overwhelmed by the vast amounts of data you need to assimilate for your marketing campaigns, come listen and learn from the experts. They’ll demonstrate how to create a data management plan, how to drill down into large data sets to see what’s working, how to avoid ‘fire drills’ — and more.

The webcast, which is free, will include a live Q+A session. Register at Search Marketing Now. Thanks to Acquisio for sponsoring this webcast.

Register now!

• SMX Advanced features one-of-a-kind sessions. See the agenda.
• Over 75 of the world’s most knowledgeable search marketers will present. They’re selected based on ability and their willingness to share the tactics and strategies that make them successful.
• Reconnect with old friends and make new contacts at our networking events. We keep SMX Advanced intimate, so you are sure to connect with the people you want to meet.

Join us in Seattle June 5-6 for two days of expert level sessions and discussion you’ll find nowhere else. Don’t miss out on your chance to attend SMX Advanced this year. Register today!

Google+ and Social’s Impact on Search

Speakers:
Monica Wright, Search Engine Land
Julia Schoenegger, Searchmetrics

Monica Wright from Search Engine Land shares tips on Google+ to get the best results with Google Search. And Julia Schoenegger from Searchmetrics will explore social media messaging and branding as it relates to SEO.

Register now!

Here are the PPC agenda highlights from this year’s agenda.

We open with Mad Scientists of Paid Search, focusing on the most innovative, thought-provoking and actionable research findings from top advertisers in paid search.

Believe it or not, it has been 10 years since Google launched AdWords and there are plenty of accounts and PPC managers who have been around that long, too.

If you’ve been managing the same accounts for a long time or have inherited mature campaigns that are stagnating, check out Auditing PPC Campaigns. This session shows you how to take a fresh look at older campaigns, identify “cold spots” and obsolete areas within them, and prioritize actions to accelerate performance.

Getting more out of campaigns means applying the best new practices and available features.

First, make sure you are maximizing all the new targeting and retargeting options available in Fire But Don’t Forget: Getting The Most Out Of Retargeting From The Pros.

Next, make sure your PPC landing pages convert visitors to customers and contribute positively to Quality Score. With so many changes in this area over the past year, you need to attend Perfecting Your PPC Landing Pages.

Super-sized campaigns present unique technical and departmental challenges. We address them in Maximizing Enterprise SEM.

Another session sure to appeal to managers of large campaigns is Avoiding PPC Data Paralysis, where we explore challenges of both large and small data sets, managing through the fog of long-tail data, and making decisions from seemingly inconclusive data.

Search doesn’t happen just on the desktop. Today, people are searching on mobile devices, at all hours of the day. That’s why we’ll devote an entire track to mobile search at SMX Advanced. iSEM: Doing Mobile Search Ads Right will provide case studies and concrete examples to help you to better design and optimize your mobile paid-search campaigns.

Don’t miss this opportunity to enhance your PPC performance. SMX Advanced is 80% sold out, and when tickets are gone, they are gone. Register now!

Have additional questions?

- What can you expect? See what past attendees have said
- Take a look at the full agenda of 20+ sessions and keynotes
- Who’s behind SMX Advanced? Check out the programming team
- Networking opportunities abound to connect with your peers
- Want to send a group? We offer team discounts
- Extend the learning with our post conference workshops
- How to get there, where to stay

Attend SMX Advanced to ensure your SEO skills are up to date. Register now and join us June 5-6 in Seattle for the only conference dedicated to sophisticated search marketers.

Here are SEO highlights on the agenda:

• We’re starting out the SEO track with The Periodic Table Of SEO: 2012 Edition, a deep dive into what’s new and different in terms of ranking factors, including a discussion on Google’s warning about an “over-optimization” penalty.
• One of the big changes SEOs face has been the increased use of social signals. We’re offering a pair of sessions, Surviving Personalization With Bing & Google and Authority Building Versus Link Building In A Search Meets Social World, to uncover how advanced search marketers should be going forward in this brave new world.
• More than ever, sites can influence their appearance and increase visits though technical changes. Tap into your inner geek and dig into very specific but proven traffic boosting tactics by attending Schema & Authorship: 1 Year Later and Pagination & Canonicalization for the Pros. Plus, we’ll uncover some hidden tricks to boost site speed, improve user experience and drive conversions in Breaking The Speed Limit: Faster Sites Win!
• We take SEO best practices and tactics to a vertical level with two brand new sessions: Hardcore Local SEO Tactics and iSEO: Doing Mobile Search Engine Optimization Right. And don’t miss Hardcore SEO & Social Power Tools for a whirlwind tour of tools that will enhance your efficiency and help keep your sanity.
• Challenge a panel of veteran search engine optimization experts in our power-point free, Q&A-only Ask The SEOs.
• Finally, don’t miss the industry’s must-attend keynote of the year, You&A With Matt Cutts. Put your questions directly to the head of Google’s web spam team for a dialog driven session that is buzz worthy year after year.

Less than 200 tickets are left for SMX Advanced! Register now to secure your spot.

Have more questions? Some help SMX links:

• Take a look at the full agenda of 20+ sessions
• Incredible networking opportunities to learn from your peers
• 98% of past attendees would recommend SMX Advanced – see what they said
• Extend the learning, attend one of six post-conference workshops
• Where to stay in Seattle
• Still have questions? Check out our FAQ
]]> http://searchengineland.com/stay-on-the-cutting-edge-of-seo-attend-smx-advanced-june-5-6-117429/feed 0 http://searchengineland.com/want-to-speak-smx-advanced-here%e2%80%99s-how-116687 http://searchengineland.com/want-to-speak-smx-advanced-here%e2%80%99s-how-116687#comments Tue, 27 Mar 2012 20:36:49 +0000 Chris Sherman http://searchengineland.com/?p=116687

The agenda is live, and we’re now accepting submissions to speak at SMX Advanced 2012, Seattle, WA, on June 5-6, 2012. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request.

As you might guess, interest is high in speaking at SMX conferences. Danny, Chris and the session coordinators sift through thousands of speaker submissions to make their selections. Here are some tips that will increase your chances of being selected.

Pitch early: Submitting your pitch early gives you a better chance of being selected. Coordinators accept speakers as soon as they identify a pitch that they think best fits the session, just like colleges that use a rolling admissions policy. So pitching early increases the likelihood you’ll be chosen.

Use the form: The speaker pitch form (http://searchmarketingexpo.com/speaker-form) is the way to ask to speak. There’s helpful information there about how your pitch should be written and what it should contain.

Write it yourself and be specific: Lots of pitches come in that are obviously written by staff or not specific to the session. These are two of the most effective ways to ensure that your pitch is ignored. If you’re a thought leader, write the pitch yourself… and make certain that it is 100% focused on the session topic.

“Throw your best pitch:” We’re limiting the number of pitches to three per person, so please pitch for the session(s) where you really feel you’ll offer SMX attendees your best.

If you want to know what we aren’t looking for, see our The Best (Worst) Practices For NOT Being Invited To Speak At SMX.

The speaking pitch form will close on April 14, and we’ll notify everyone whether you’ve been selected or not by the end of April.

]]> http://searchengineland.com/want-to-speak-smx-advanced-here%e2%80%99s-how-116687/feed 0