Apr 25, 2013 at 7:00am ET by Chris Sherman

Anyone who's ever run a paid search campaign knows that the rewards can be instant, huge and provide out-of-the-ballpark ROI when executed properly - and can just as suddenly become a massive money pit when your competitors respond or when a search engine changes policies or introduces new advertising formats and rules. In the fast-changing game of PPC advertising, it's absolutely crucial to keep up with new developments and constantly modify, improve and enhance your campaigns. We can help: At SMX Advanced we've got two solid days of content devoted exclusively to paid search. All of [...]

Live @ SMX London: Is Link Building Still Crucial, Or A Waste Of Time & Money?

Apr 24, 2013 at 1:00am ET by Chris Sherman

Google's singular innovation, the one that catapulted it to its dominating position as the world's favorite search engine, was PageRank - looking at the links on the Web and using them as "votes" to determine high-quality or popular content. Today, of course, Google goes far beyond assessing links, using hundreds of "signals" to determine relevance and rankings. Depending on the type of search, these factors can be more or less important in determining results than the nature and quality of the links pointing to a particular bit of Web content. So, the relevant question for all SEOs tod [...]

70% of SMX Advanced Tickets Sold – Register Now!

Apr 22, 2013 at 2:04pm ET by Search Engine Land

Time is running out to register for SMX Advanced. With over 70% of tickets gone, we’re expecting the conference to sell out again this year… the 7th year in a row. So why does this conference book up every year? Here are the key reasons: The program: You’ll participate in expert level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile marketing, social media marketing and more. See the agenda. The network: You’ll meet internet marketers from the most recognized brands and agencies through in-person and pre-conference networki [...]

Live @ SMX London: Forget What You Know About Paid Search

Apr 22, 2013 at 12:58pm ET by Chris Sherman

Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, "the wise always remain humble, grasshopper." During Forget What You Know About Paid Search at SMX London 2013, our panel of experts will skewer accepted wisdom, asking unconventional questions few dare to consider. Such as: does quality score really matter for al [...]

Live @ SMX Advanced: The Crazy, Complicated Technical Issues That Completely Sabotage The Best SEO Efforts

Apr 18, 2013 at 7:00am ET by Chris Sherman

At SMX Advanced, everyone is a master of the technical basics — 301 redirects, canonicalization, HTTP status codes. But even battle-scarred veterans can run into serious challenges when they dive into web site infrastructure, and find that things get a lot more complicated. URL parameter facets + pagination + canonicalization? Mobile + international versions? AJAX multiget calls? And if you don’t solve these issues, the fantastic content you’ve developed may never be indexed. Need a life-preserver, anyone? Our speakers on the The Crazy, Complicated Technical Issues That Complet [...]

Live @ SMX London: From Authorship To Authority: Why Claiming Your Identity Matters

Apr 17, 2013 at 11:39am ET by Chris Sherman

While "content is king," many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced "author rank" as an important factor in its ranking algorithm. To get good rankings these days, you not only need good page rank, but good author rank, as well. Beyond improving your search engine visibility, there are other benefits to becoming an authority. First and foremost is the intangible but very real positive perception you gain when Google acknowledges you as an authority [...]

SMX Advanced Agenda Posted – Register Now & Save with Early Bird Rates!

Apr 16, 2013 at 3:00pm ET by Search Engine Land

Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out the agenda, featuring two days of expert-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 13. SMX Advanced has sold out since its start in 2007. Secure your spot - register now! [...]

Live @ SMX Advanced: Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts

Apr 16, 2013 at 8:00am ET by Chris Sherman

Ever since Google "pandalized" the rankings of many sites, the mantra of many publishers and search marketers has been "content, content, content." Wise words: the now ongoing Panda updates are designed to reward websites that offer valuable information and penalize sites that are using old-school optimization techniques like keyword stuffing, "pretending" to offer insights about a particular topic while in reality serving up thin gruel in a fruitless attempt to garner high rankings. But, even though everyone "knows" good content when they see it, almost nobody can offer a concise defin [...]

Game Winning Tactics, Solutions & Networking At SMX Advanced, June 11-12

Apr 15, 2013 at 9:29am ET by Search Engine Land

March Madness. The World Cup. The Super Bowl. The best of the best meet, compete, show off their skills and elevate their performance to new levels. SMX Advanced is The Masters of search conferences. You’ll attend expert-only sessions, add to your all-star professional network, and contribute to industry-shaping discussions. Don’t miss the cut; register now. The stats are impressive: 20+ sessions and keynotes tackling topics and revealing tactics you won’t hear discussed anywhere else. Check out the agenda. 98% of SMX Advanced attendees recommend attending to colleagues. See [...]

Live @ SMX Advanced: Managing Search In A Multiscreen World

Apr 11, 2013 at 7:00am ET by Chris Sherman

Quick survey question: How many "screens" are you paying attention to right now? Computer? Check. Smartphone? Check. Tablet? Check. Television? Perhaps. And for how many of these screens have you optimized your search campaigns? And how do those campaigns interact and reinforce one another when your customers also are multitasking in their simultaneous multi-screen worlds? It's an important question, primarily because many of us are still living in the single screen world of desktop search. And current evidence suggests that may prove to be a serious, perhaps fatal mistake. Just yesterd [...]

Live @ SMX London: Facebook’s New Graph Search & Its Marketing Implications

Apr 10, 2013 at 12:13pm ET by Chris Sherman

In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the Web, however. Rather, it's powered by what people are liking and sharing, leading to vastly different results than you'd see on Google. And while it’s not currently a direct threat to Google, the writing is on the wall, so to speak: Graph Search is poised to change the very fundamentals of SEO, and socially-informed search and content marketing. Graph Search is currently being rolled out as a small private beta, but over time all billion-plu [...]

Live @ SMX Advanced: The Periodic Table Of SEO Ranking Factors, 2013 Edition

Apr 9, 2013 at 7:00am ET by Chris Sherman

Many people think of the periodic table as a basic organizational map of the elements. It is, but it's also much more powerful than that. By definition, a periodic table incorporates recurring trends, allowing you to make connections and deduce relationships that might not be obvious at first glance. It can also be used to predict new or undiscovered properties and trends that others may not be aware of, and that can be hugely influential in the highly competitive environment of search marketing. That's why The Periodic Table Of SEO Ranking Factors, 2013 Edition is one of the lead-off s [...]

SMX London Keynote: Jim Sterne On Becoming A “Company Insight Wizard”

Apr 8, 2013 at 7:00pm ET by Chris Sherman

As a search marketer, you probably wear many hats, juggling various roles from competitive analyst to campaign strategist and tactician to reporting to your boss or client and persuading them that your work is wonderful, profitable and deserving of more support and resources. During the SMX London keynote address, "professional explainer" and founder of the Digital Analytics Association Jim Sterne will offer the persuasive argument that all of your roles are important, but none is more important to the success of your marketing efforts and career as that of becoming a champion "company [...]

Six to Choose from: Attend a Workshop June 13 at SMX Advanced, Seattle

Apr 8, 2013 at 10:22am ET by Search Engine Land

Attend SMX Advanced June 11-12 for pro-level sessions on maximizing paid search campaigns, building quality links, optimizing search results across multiple devices and more. Register soon to secure your spot at the only search marketing conference designed exclusively for experienced internet marketers. Want more? We've got six deep-dive workshops conducted by leading experts on June 13. Choose from: Advanced AdWords Training: Boost your PPC campaign performance with this full day of AdWords best practices and advanced strategies. We’ll give you step-by-step instructions to increase [...]

Google, Microsoft Keynoting SMX Advanced – Register Now, 50% Of Tickets Sold

Apr 3, 2013 at 10:47am ET by Search Engine Land

Year after year, SMX Advanced delivers the most influential personalities in search marketing as keynote speakers. This year is no exception. Google’s spam team lead Matt Cutts will take questions directly from the audience in his “You&A” keynote, an SMX Advanced tradition. Bring your questions and don’t miss the opportunity to meet Matt! Highlighting the second day will be Microsoft’s Gurdeep Singh Pall, corporate vice president for the Information Platform & Experience team. He’ll talk with Search Engine Land founding editor Danny Sullivan about new directions in search, [...]

Secure Your Spot at Search Marketing’s Big Dance – SMX Advanced Rates Increase Friday

Mar 28, 2013 at 9:22am ET by Search Engine Land

Super early bird rates for SMX Advanced expire end-of-day Friday, March 29. Register now for your ticket to the only conference designed exclusively for experienced search marketers. Cutting-edge tactics and networking with internet marketing thought leaders make SMX Advanced the must-attend conference of the year. Check out the agenda and then join us June 11-12 in Seattle. SMX Advanced has sold out every year since it was created in 2007. Register now to get your ticket and take advantage of our lowest rates before they expire Friday! Helpful SMX Advanced links: Want to send [...]

SMX Advanced Agenda Posted – Register by Friday for Super Early Bird Rates!

Mar 26, 2013 at 3:00pm ET by Search Engine Land

Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out the agenda, featuring two days of experts-only sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on June 13. SMX Advanced has sold out since its start in 2007. Secure your spot, get the lowest rates available - register now! [...]

SMX Advanced Agenda Available – Super Early Bird Rates Expire Friday

Mar 25, 2013 at 9:00am ET by Search Engine Land

Search Engine Land's SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Managing Search In A Multiscreen World From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Legit Link Acquisition: Master Class Rocking It With PLAs Maps & Metros: Surviving And Thriving In Local Search New PPC Best Practices In An Enhanc [...]

Register Now for SMX Advanced – Rates Increase Next Week

Mar 18, 2013 at 10:19am ET by Search Engine Land

Search Marketing Expo - SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. SMX Advanced has sold out each year since it was created in 2007. Register today, secure your spot and save! Super Early Bird rates expire next Friday. SMX Advanced takes place June 11-12 in Seattle. Workshops on search engine optimization (SEO), Ad [...]

SMX Advanced Registration Open

Mar 12, 2013 at 11:26am ET by Search Engine Land

Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo - SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced, detailed, and don’t review basic concepts. You’ll choose from in-depth sessions on organic search engine optimization (SEO), paid search advertising (PPC), and social me [...]

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Join us at an upcoming SMX event:

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SMX East - Oct. 1-3, 2013
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SMX Stockholm - Oct. 14-15, 2013
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Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.