Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes available - Register now! [...]


No Budget for SMX West? Attend Learn With Google, Sessions, Keynotes & More with a Free Expo+ Pass

west14_570x270_c Attend sessions on internet and search engine marketing from Google, Covario, Page One Power and Stone Temple Consulting. Meet leading solution providers. Participate in SMX Theater presentations and network with your peers. All for FREE - as long as you pre-register for an SMX West Expo+ Pass by March 10. Don’t delay! Here’s everything you get by attending March 11-12… “Plus” sessions cover emerging search engine marketing topics and feature case studies, best practices and internet marketing solutions presentations. Join Covario, Page One Power and Stone Temple Consulting f [...]


Live @ SMX West: Extreme Excel Excellence

smx west14_spotlight SMX West. To manage complexity, search marketers turn to tools to manage keywords, understand traffic trends, calculate bids and ROI targets... there's no end of crucial tasks that tools help with. Paradoxically, this also means there's seemingly no end of tools to choose from, sometimes leading to "tool overload" when it comes to doing the daily tasks of search marketing. Excel to the rescue. Though Excel at its heart is just a "simple" spreadsheet program, it's also been referred to as the "Swiss army knife" of software thanks to its flexibility and the huge range of tasks you can perf [...]


Want To Speak @ SMX London? Here’s How

smx-cutts-sullivan The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2014. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request. As you might guess, interest is high in speaking at SMX conferences. We literally sif [...]


Live @ SMX West: Social Meets Search – Where Are We Now, Where Are We Going?

smx west14_spotlight All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other? Some studies of search engine ranking factors, such as the Searchmetrics 2013 SEO Ranking Factors and the Moz 2013 Search Ranking Factors Survey suggest that social factors are very significant. But then you have Google’s Matt Cutts going on record saying we don’t use Twitter or Facebook social signals to rank pages. Contradictory advice? Perhaps - or perhaps not. Admittedly, these [...]


Get Medal-Winning SEO, SEM & Digital Marketing Tactics from World Class Presenters at SMX West

westblog_olym_300x250_a Don’t play games with your marketing success. Attend SMX West for tactics and networking that will put you on the podium. See the agenda, including ski run symbols that guide you to expert, intermediate or beginner level sessions. Here are a few reasons you should join us March 11-13 in San Jose: Curling is a mystery; SEM shouldn’t be! We’ll demystify ad extensions and PLAs, get your tired PPC campaigns back on track, and scoring perfect “10s” with search retargeting. Master the moguls of SEO with techniques to tackle Hummingbird, search encryption, “not provided [...]


Live @ SMX West: Big Company/Big Brand Success Case Studies

smx west14_spotlight Big companies and brands have big advantages, e.g., large budgets, staffs and data resources. They also have big challenges, like coordinating the assets of big departments with ownership of various marketing disciplines. Consider these findings that emerged from the most recent SEMPO State of Search Marketing Report: While more than eight out of ten marketers identify mobile as significant, just 3% of marketing budget goes to this area Less than half of marketers (47%) think that Google+ has had a significant impact on the world of SEO Nearly half of digital marketing budget is spent [...]


Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda & speaker roster, featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Workshop, Search and Social Media Boot Camp passes available - Register now! [...]


Live @ SMX West: What Is Hummingbird & The Entity Search Revolution

smx west14_spotlight Google's Director Of Research Peter Norvig once told me, "Search should be like HAL in the movie 2001: A Space Odyssey. It should understand what people say - hopefully without killing anybody." Google has made huge strides toward achieving that goal, most recently and notably through its Hummingbird algorithm update. Many observers believe that this may be the most significant change that Google has made in years—and it's a change no serious search marketer can afford to ignore or overlook. What is Hummingbird? In short, it's Google's new approach to move beyond keywords and understan [...]


10 Reasons You Need To Attend SMX West – March 11-13 In Silicon Valley

west14_570x270_a Internet marketing success means knowing what works, testing what’s new and measuring everything.   Search Marketing Expo – SMX West is where professional internet marketers like you go for the latest tactics for increasing visibility, traffic, conversions and sales. Here are 10 reasons why you need to be in San Jose March 11-13:   10) Hummingbird, PLAs, explosive mobile growth, social’s impact on search. New developments mean constant change for search engine marketers, and the SMX program keeps pace. Check out conference co-chair Chris Sherman’s SMX West preview of this dy [...]


Search Marketing Expo – SMX West Early Bird Rates Expire Saturday. Register Now!

Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda & speaker roster, featuring three days of tactic packed sessions, a keynote from Google, invaluable networking opportunities, and much more. Save $200 with Early Bird rates before they expire Saturday - Register now! [...]


Last Chance for SMX West Early Bird Rates – Register Now!

west14_570x270_c Search Marketing Expo - SMX West rates increase Saturday, February 1st. Register now and save on all passes! Join us March 11-13 in San Jose for: The latest tactics and strategies: Over 75% of the sessions are new. Check out the agenda. Presentations by more than 80 internet marketing experts on SEO, paid search, local/mobile search, social media marketing and more! See who’s speaking. Networking opportunities to connect with your industry peers. Six in-depth workshops on March 10th. Essential conveniences. At SMX West you’ll be treated right. Hot lunches. Snacks. WiFi acces [...]


Live @ SMX West: Best Practices For Mobile SEO

smx west14_spotlight For years, debates raged about what constituted "best practices" when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing for hundreds if not thousands of different devices, each with its own unique requirements. In some cases, it also meant creating mobile-specific websites, that had to be maintained separately, leading to logistical and resource nightmares. Rather than worrying about a relatively small amount of mobile traffic, [...]


SPONSOR MESSAGE: 2014′s Must-Have Resolutions for Marketers

In 2013, big brands incorporated more social elements into marketing and collect photos, videos, and other content from consumers. In 2014, companies will realize the benefits of user-generated content to humanize their brands, and amplify the reach of their messages. This white paper outlines 5 marketing resolutions to help stay in front of and embrace 2014’s marketing trends. Download Now » [...]


Live @ SMX West: Top Social Tactics For The Search Marketer

smx west14_spotlight Are you a search marketer who's been tasked with taking on social media marketing for your firm or client? You've probably noticed that the chops and tactics you've developed for organic optimization or paid search campaigns are radically different from the techniques that social media marketers are using to engage with their communities, make content go viral, and otherwise succeed in the high-touch world of social media. Obviously, good interpersonal skills and a willingness to spend a lot of time on Twitter, Facebook, Pinterest and other social channels is hugely important. But just as b [...]


SMX West Rates Increase Saturday – Register Now, Save $200!

west14_570x270_a Early Bird rates for Search Engine Land's SMX West conference expire Saturday. Register now and get three days of exceptional content and invaluable networking for only $1595. Join us March 11-13 in San Jose, CA for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital marketing. The multi-track, 60-session SMX West agenda allows you to customize the program to best fit your needs and maximize your investment. Sessions are organized by skill level and thematically on topics including SEO, paid search, social media marketing, l [...]


Live @ SMX West: Breathing New Life Into A Tired Paid Search Campaign

smx west14_spotlight If you've been doing paid search for a while, you've undoubtedly run into a situation where you're working on a campaign that's been moderately successful, but has essentially been on autopilot and isn't taking advantage of any new features that could enhance its performance. Or perhaps you've inherited a campaign from another team or agency that's been neglected and is in serious need of a revamp. In either case, it's a good idea to evaluate your campaign for opportunities as well as how to prioritize what needs to be done. The speakers on the Breathing New Life Into A Tired Paid Search Ca [...]


Live @ SMX West: Long-Term SEO & How To Win For Years, Not Days

smx west14_spotlight The life of an SEO can be challenging. Just when you think you've got things figured out, have mastered the nuances of hundreds of ranking signals and have perfected your own tactics and techniques to achieve great search engine visibility, someone like Google's Matt Cutts will write a blog post condemning a widely-used, and up until now, seemingly acceptable SEO practice. And if Google's most visible spokesperson condemns a practice, you can be sure any website relying on it is headed for serious trouble. So how do you avoid Google's wrath, and make sure you're not playing with fire wi [...]


Learn from the Pros: See Who’s Speaking at SMX West and Save $200

west14_570x270_b More than 80 of the world’s most knowledgeable internet marketers will present at Search Engine Land's SMX West conference, March 11-13 in San Jose, CA. You’ll learn what makes them successful, what keeps them up at night, and what to expect from digital marketing in the next year. You’ll hear from: Brand marketers from the Fortune 500, e-retailers and innovative startups. Learn the latest from eBay, Harry & David, Adobe, Intel, ExactTarget, Sears, Disney and many more. Experts from full-service and boutique agencies with experience managing countless campaigns of all shap [...]


SMX West Early Bird Rates Expire In 2 Weeks – Register Now & Save!

smx-west-2013-featured Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic packed sessions, the highest-level networking anywhere, and much more. Six in-depth workshops also offered on March 10. Save $200 with Early Bird rates before they expire February 1 - Register now! [...]


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