Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they've favorited, liked, tweeted or pinned on various social networks.
Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in their content marketing efforts. In fact, of 13 tactics proposed from the content marketing arsenal, social media was the most popular.
So the question stands: how can a B2B marketer ensure that his or her social media inbound campaigns are the most effective they can be? Here's a closer look at som [...]
Related Topics: B2B Search Marketing Column | Channel: Social | Social Media | Social Media Marketing