May 22, 2012 at 10:27am ET by Chris Liversidge

One of the biggest challenges to delivering an effective social media campaign for big, multinational brands is executing the strategy on a practical level: you'll have multiple networks, profiles, languages, and social media managers to control across different countries. Implementing your social channels effectively is critical for search optimisation these days, so getting on top of your global campaign at a local level is more important than ever before. [caption id="attachment_118738" align="aligncenter" width="480" caption="Social means different things in different countries aroun [...]

Related Topics: Multinational Search | Social Media Marketing

For Social Media Marketers, SEO Is Much More Popular Than PPC

Apr 3, 2012 at 3:18pm ET by Matt McGee

Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search -- or "online ads" as the survey called it -- was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compare [...]

The Double-Edged Sword Of Social Media

Mar 27, 2012 at 3:02pm ET by Rick DeJarnette

As an Internet marketing professional, I love the power, influence, and reach that social media has to offer. Online venues such as Facebook, Twitter, and Google+ enable a level of instant human outreach that is unparalleled in history. For example, if you are a fan of a TV, movie, music or sports celebrity, your ability to interact with that person (or at least see them outside of their normal context) is fascinating. Social media enables us to easily find long lost friends, old flames, and remote cousins you never knew you had through the Internet, and renew relationships with these people. [...]

Related Topics: Search & Social | Social Media Marketing

How People Power (& Personalize) Bing’s Social Search

Mar 13, 2012 at 8:32am ET by Greg Finn

The good folks over at Stone Temple Consulting released an in-depth interview with Bing's Principal Group Program Manager for Bing Social Search, Paul Yiu. The Bing social search team integrates social content and indicators into the search results to add both personalization and relevance to the search results. Bing currently ties in data from both Facebook and Twitter to improve the overall quality of the results. In contrast, Google only ties Google+ data into their search results pages. Eric Enge performed the interview for Stone Temple and didn't pull any punches on social indica [...]

Survey: Most Use Social Media To Keep In Touch, Not To Follow Celebrities Or Find Dates

Nov 15, 2011 at 12:54pm ET by Greg Finn

The Pew Internet & American Life project polled over 2,250 Americans to find out why exactly they use social media platforms. The results pointed to one common answer: keeping in-touch with acquaintances or reconnecting with former friends they may have lost touch with. Some of the lowest motivators include using social media to create new friends, find dating partners or follow celebrities. Hands down, the most common reason for using social media was "Staying in touch with current friends" as 91% of respondents agreed it was a 'minor to major' reason they embraced social medi [...]

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