Citibank Survey: Small Business Finds Social Media Ineffective
Oct 11, 2009 at 9:55am ET by Chris Sherman
A Citibank/GFK Roper survey of 500 U.S. businesses with fewer than 100 employees has found very few small businesses in the U.S. have adopted social media outlets such as Facebook and Twitter for business uses. The findings include:
Three-quarters of the small business owners surveyed say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year
86% said they have not used social networking sites for information or business advice
25% said they’re using more online advertising to generate busines [...]
Filed in: Social Media Marketing
How To Measure The Value Of A Fan Or Follower In Social Media
Sep 23, 2009 at 3:46pm ET by Kelsey Childress
It's hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter. These top two social media websites offer free advertising, an open customer service and communication platform and a demographics database all wrapped up in one, so knowing the value of fans and followers can be a big help when deciding how much time should be allotted to social media efforts. Here are some of the ways to measure how much Facebook and Twitter users are really worth.
Number of quality fans
[...]
Filed in: How To: Analytics, How To: Twitter, Social Media Marketing
7 Ways To Act Like An Animal On Twitter
Jul 14, 2009 at 7:00am ET by Michael Gray
One of the most interesting aspects of social media is the fact that there really aren't any rules, anyone can use the platform however they want. When it comes to Twitter, a lot of organizations that aren't associated with cutting edge marketing tactics are using some creative, outside of the box thinking. In fact, some of them are acting like animals ... literally.
First up is the Whale in the Natural History Museum of New York. If you've never been to the Natural History Museum, there actually is a large whale hanging from the ceiling there.
The whale tweets about a lot of things [...]
Filed in: Let's Get Social, Social Media Marketing
Using User Generated Content To Enhance Conversion-Driven SEO
Jul 13, 2009 at 3:44pm ET by Daniel Waisberg
p>Following a series of presentations on eMetrics Summit about ‘Measuring the Voice of the Customer’, I will give some examples on how User Generated Content can be used to both improve the organic results and the conversion rates of a website. The idea behind using UGC in a website is a two-sided effort that can improve both conversions rates and SEO (see other examples in this previous conversion-driven SEO post).
Filed in: How To: SEO, Social Media Marketing
SEO Tips For Building Your Personal Brand
Jun 22, 2009 at 2:58pm ET by Kevin Gibbons
Most firms now recognize the importance of developing a powerful online brand. Now, an increasing number of professionals have started to recognize the benefits of developing a personal brand.
Many people recognize that a personal online brand could be as important (possibly more so) than a company brand when looking to win a new client, get a conference speaking pitch approved or be asked for expert opinions from the media. Online reputation management has also become a very important aspect of recruiting.
When investigating a person, the first place most people will go is Google. Rathe [...]
Filed in: How To: SEO, Social Media Marketing
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