Social Media Marketing

SEO Tips For Building Your Personal Brand

Jun 22, 2009 at 2:58pm ET by Kevin Gibbons

Most firms now recognize the importance of developing a powerful online brand. Now, an increasing number of professionals have started to recognize the benefits of developing a personal brand. Many people recognize that a personal online brand could be as important (possibly more so) than a company brand when looking to win a new client, get a conference speaking pitch approved or be asked for expert opinions from the media. Online reputation management has also become a very important aspect of recruiting. When investigating a person, the first place most people will go is Google. Rathe [...]

Filed in: How To: SEO, Social Media Marketing

Will Digg’s New Share Feature Pollute Twitter?

Jun 2, 2009 at 7:00am ET by Jordan Kasteler

Recently, Greg Finn at 10e20.com covered Will Digg Be a Better Place Without Shouts? In the post, Greg announces the news of Digg dropping their shout system, which allowed Digg users to share content with each other, in lieu of a feature that allows users to share content via email, Facebook, and Twitter. So, the main concern now is how Digg content will infiltrate (and pollute) Twitter from this point forward. Image courtesy of ReadWriteWeb.com There is already so much noise on Twitter that it becomes difficult to monitor the majority of the conversation without integrated segmenta [...]

Filed in: Let's Get Social, Social Media Marketing

Beyond Voting: Why Editorially Driven Social News Sites Matter

May 26, 2009 at 6:00am ET by Greg Finn

Power to the people! Sites like Digg, Reddit, Propeller and Mixx have become popular social news sites due to the community driven aspect that fuels them. Traditionally these news sites offer "digital democracy" that entices users because they themselves are able to determine what is (and isn’t) news. However, a different form of social news not only exists, but flourishes: "editorial social news." Editorially driven social news allows users to submit articles for consideration, but content is chosen by editors who handpick it from a wide selection of submissions. While this may n [...]

Filed in: Let's Get Social, Social Media Marketing

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