The Pew Internet & American Life project  polled over 2,250 Americans to find out why exactly they use social media platforms.  The results pointed to one common answer: keeping in-touch with acquaintances or reconnecting with former friends they may have lost touch with.  Some of the lowest motivators include using social media to create new friends, find dating partners or follow celebrities. Hands down, the most common reason for using social media was "Staying in touch with current friends" as 91% of respondents agreed it was a 'minor to major' reason they embraced social medi [...]

Related Topics: Social Media Marketing

Today being Wednesday, the odds are better than any other day you'll share this post with someone else. Or so say the stats from social sharing service AddThis, one of several it compiled into an infographic. Other interesting stats? People tend to share the most around 9:30 Eastern Time (so we cunningly timed this post for just before that peak moment), 75% of clicks on a share will happen within the first day that the content is shared Most users click within 2 minutes of a share Copy-and-paste to share can be used up to 10 times more than those social sharing buttons out there [...]

Related Topics: Infographics | Social Media Marketing | Stats: General

Early bird rates for SMX Social Media Marketing expire next week on November 12! Save up to $350 on your All Access ticket by registering now! Join us December 5-6 in Scottsdale, AZ for an intensive dive into successful social media marketing tactics from leading internet marketing experts. The agenda features laser focused sessions on Facebook, Google+, Twitter, viral marketing and location services. You’ll have face-to-face speaker access, engaging Q&A and plenty of networking opportunities with all conference constituents. And with a program 100% dedicated to social media, you’ [...]

Related Topics: SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & SMN Alerts | Social Media Marketing

Paid Discovery campaigns on StumbleUpon will be getting smarter as of today.  StumbleUpon has announced the addition of something called "interest optimization" that will help advertisers reach relevant audiences.  Previously advertisers had the option to choose categories manually, or set up automatic campaigns (where StumbleUpon would choose set categories for you.)  With 'interest optimization' campaigns won't be stuck to just the categories that are chosen.  Optimization will occur to find other relevant categories that may have been missed by advertisers. For example, if we submit [...]

Related Topics: Social Media Marketing | StumbleUpon

We’re doing a brief survey on how the Search Engine Land audience markets on Facebook. This survey will take less than 30 seconds to complete. Please take the survey here and we’ll share the results when you’re done. Thanks! [...]

Related Topics: Facebook | Social Media Marketing