The iPad As Platform For SEM & Social Media Marketing
Feb 8, 2010 at 1:04pm ET by Kelsey Childress
Apple clearly recognizes the importance of the mobile web, but did they get trigger happy and launch the iPad too soon? The launch of the new Apple device has lit up the internet with all sorts of criticisms, praises, questions and opinions. A question remains for those of us in the search marketing and social media world—how will these tablets incorporate the use of social media?
The Apple iPad and other tablets like the HP Slate and the Amazon Kindle are finally providing affordable mobile connectivity to the internet for those who may have not seen a need for an internet-capable ph [...]
Filed in: Features: Analysis, Search Marketing: Mobile, Social Media Marketing
Why Facebook PPC Is Crucial For Branding & How To Sell Your Boss
Jan 21, 2010 at 1:37pm ET by Marty Weintraub
On Christmas Eve, December 24th, Facebook garnered 7.56% of United States internet traffic market share, whereas Google had 7.54%. Subsequently on Christmas Day, December 25th, Facebook’s piece of pie ballooned to a whopping 7.81% while Google dropped a bit to 7.51%. The day after Christmas, December 26, Google regained its stature as most visited site in the US with 7.33% share, while Facebook retained 7.12%.
The ramifications of these stunning statistics, which truly reflect the massive girth of Facebook’s 350 million users, simply can’t be stressed enough to brand managers. To [...]
Filed in: Brand Aid, Facebook, Social Media Marketing
Social Media Power Profiles: Is Google In Your Mix?
Jan 12, 2010 at 8:00am ET by Jordan Kasteler
Building up an authoritative status on social media profiles is a very important element that users spend hours doing daily. Usually it's with some of the most popular social communities like Digg, Flickr, YouTube, Facebook, etc. How many social media enthusiasts and search marketers actually stop to consider their Google profiles though?
When I discuss Google profiles I'm not talking about optimizing a current Google Profile page. I'm talking about increasing your trust and authority by delivering value and contributions.
Google is increasingly creating and testing new channels of soc [...]
Filed in: Google: Social Search, Let's Get Social, Social Media Marketing
Is Social Media Ruining Search Results?
Dec 18, 2009 at 6:00am ET by Shari Thurow
I preferred search engine results pages (SERPs) before other forms of social media became the rage. I think the commercial web search engines are giving social media items far more attention and validation than they deserve. Do you?
Filed in: Just Behave, Social Media Marketing
Build Your Brand With Powerful Blogger Outreach Tactics
Dec 2, 2009 at 6:00am ET by Marty Weintraub
These days it's rare to find a brand, blogger or CEO that does not monitor his or her reputation by Google Alert or other hair trigger mechanism. Training your feed’s content-creation team to exploit this new reality for systematic blogger outreach can yield terrific results over time with very little added cost. Read on to explore powerful techniques to serve your brand’s feed readers, earn influential friends, garner links, generate buzz and drive traffic to your website.
Humans do what humans do
In high school I heard from a mutual acquaintance that “Joyce,” a young woman I [...]
Filed in: Brand Aid, Social Media Marketing
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