Social Ratings: Scaled Ratings Vs. Booleans
Nov 17, 2009 at 12:34pm ET by Jordan Kasteler
For years now, it has been a commonality for social media sites to rate content and commentary on a sliding scale. Sites like YouTube and Yelp allow users to rate and review content on a five-point scale, while sites like StumbleUpon and BuzzFeed want to just know if you like it or not.
Scaled ratings
Historically, stars have represented a scale of ratings on popular sites such as YouTube. People give five stars to videos they love and a single star to videos they dislike. YouTube has now revealed how rare it is to receive feedback from anything in the middle. In a recent blog post, they [...]
Filed in: Let's Get Social, Social Media Marketing
How To Create Brand Awareness On Facebook
Nov 14, 2009 at 5:52pm ET by Kevin Gibbons
To successfully promote a business through social media means walking the finest of fine lines. To market without intruding, to advertise without offending; these things are not easily done. This week, I was thinking about online marketing opportunities using Facebook. And nowhere is the line finer than on Facebook. On that platform, you need to entice your audience to become fans, use your apps and share your content.
You need to achieve this on a platform that is all about friends and family—people are not on Facebook to blog, to chat to strangers or to publicize themselves—th [...]
Filed in: How To: Social Media Marketing, Social Media Marketing
Citibank Survey: Small Business Finds Social Media Ineffective
Oct 11, 2009 at 9:55am ET by Chris Sherman
A Citibank/GFK Roper survey of 500 U.S. businesses with fewer than 100 employees has found very few small businesses in the U.S. have adopted social media outlets such as Facebook and Twitter for business uses. The findings include:
Three-quarters of the small business owners surveyed say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year
86% said they have not used social networking sites for information or business advice
25% said they’re using more online advertising to generate busines [...]
Filed in: Social Media Marketing
How To Measure The Value Of A Fan Or Follower In Social Media
Sep 23, 2009 at 3:46pm ET by Kelsey Childress
It's hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter. These top two social media websites offer free advertising, an open customer service and communication platform and a demographics database all wrapped up in one, so knowing the value of fans and followers can be a big help when deciding how much time should be allotted to social media efforts. Here are some of the ways to measure how much Facebook and Twitter users are really worth.
Number of quality fans
[...]
Filed in: How To: Analytics, How To: Twitter, Social Media Marketing
7 Ways To Act Like An Animal On Twitter
Jul 14, 2009 at 7:00am ET by Michael Gray
One of the most interesting aspects of social media is the fact that there really aren't any rules, anyone can use the platform however they want. When it comes to Twitter, a lot of organizations that aren't associated with cutting edge marketing tactics are using some creative, outside of the box thinking. In fact, some of them are acting like animals ... literally.
First up is the Whale in the Natural History Museum of New York. If you've never been to the Natural History Museum, there actually is a large whale hanging from the ceiling there.
The whale tweets about a lot of things [...]
Filed in: Let's Get Social, Social Media Marketing
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