Join us December 5-6 in Scottsdale, AZ and master paid and free social media marketing at SMX Social Media Marketing! You’ll learn tactics and best practices for Facebook, Google+, Twitter and more from the Search Engine Land editorial team. Register for SMX Social Media Marketing now and you’ll get the lowest available Super Early Bird rate, $500 off on-site registration! Register right now! Or keep reading to learn more. What can you expect at SMX Social Media Marketing? Content You’ll Act On: You’ll leave SMX Social Media Marketing with actionable tactics and best pra [...]

Related Topics: Channel: Social | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts | Social Media Marketing

If you're not using these tools to measure social media, you're getting it wrong.  These  tools enable you to measure social media properly, in a way that will lead to building stronger relationships, getting more traffic and converting more. What Social Media Analytics Includes ... And Excludes The purpose of social media is to interact with people, thus building relationships. From a business perspective, there are many reasons to do that, chiefly that people buy from people they know and like and because it opens opportunities - hence social "networking" - you're getting the same benefi [...]

Related Topics: Channel: Analytics | How To: Analytics | How To: Social Media Marketing | Search Marketing Toolbox | Social Media Marketing

Maximize ROI from your paid social media advertising. Improve search results via organic social media tactics. Successfully manage your company’s online reputation. Get management to support your social media marketing efforts. Attend SMX Social Media Marketing, a two-day, tactic-rich conference that tackles key social media marketing issues. Register by October 8th and save with Super Early Bird rates, the lowest offered. Sessions will cover both free and paid marketing strategies across multiple platforms including Facebook, Twitter, Google+, LinkedIn and more. We’ll dive deep int [...]

Related Topics: Channel: Social | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts | Social Media Marketing

Walmart is at it again with what seems an unusual purchase for the retailer. The company has just purchased social advertising company OneRiot, it's been announced. It will become part of WalmartLabs. From the OneRiot blog post: We’re delighted to announce that OneRiot has been acquired by Walmart. The OneRiot team will now be joining @Walmartlabs - Walmart’s hub for the creation of new technologies and business models integrating social, mobile and retail for the next-generation of e-commerce. And from the WalmartLabs post: A few weeks ago, a small team from @WalmartLabs visited [...]

Related Topics: Channel: Social | Search Marketing: General | SEM Industry: Acquisitions | Social Media Marketing

There have been various studies suggesting that if someone doesn't see a tweet or a Facebook post within a few hours, they'll never see it at all. Now link shortening service Bit.ly is out with another. After three hours, Bit.ly has found, links have sent about all the traffic they're going to send. So start thinking about doing "second chance" tweets, as I call them. The Half-Life Of A Link In particular, Bit.ly has measured what it calls the "half-life" of a socially-shared link. By half-life, it means the point in which a link has received half the clicks it will ever get. From the compan [...]

Related Topics: Channel: Social | Features: Analysis | Social Media Marketing | Stats: General | Top News

In March, LinkedIn launched LinkedIn Today, which was dubbed as a news source from your connections and peers in the industry. It has quickly grown to drive massive amounts of traffic to popular content. This service works by aggregating news from industries, connections and sources that you follow, then displaying stories in a visually appealing news format. Meet LinkedIn Today LinkedIn Today exists as a standalone website, where you can browse through some of the top articles that LinkedIn thinks you'll find interesting: But beyond the LinkedIn Today home page, LinkedIn Today also power [...]

Related Topics: Channel: Social | Features: Analysis | LinkedIn | Social Media Marketing | Top News

Internet Marketing is in a state of constant change. This places major stresses on organizations that try to keep up and are not quite sure what initiatives they should invest in and which ones are a waste of time. For many companies, one of the biggest current challenges is to decide how much energy to invest in SEO vs. Social Media. Should you do both? Just SEO? Or is SEO dying and should you focus on Social Media? This is what I will try to address in today's column. Discovery vs. On Demand I recently had the pleasure of doing an interview with Danny Sullivan, and we talked a bit ab [...]

Related Topics: Channel: SEO | Enterprise SEO | SEO - Search Engine Optimization | Social Media Marketing

Late yesterday Facebook announced "Facebook for Businesses" providing users clear and concise directions for properly marketing on Facebook.  This is very similar to last month's "Twitter for Newsrooms" as both are official resources for entry level participants.  The variety of marketing options on Facebook can be daunting for new marketers, but this guide does a great job explaining the various opportunities Facebook has for businesses. The Facebook for Businesses focuses on pages, ads, sponsored stories and the main platform.  It was a bit surprising to see the places weren [...]

Related Topics: Channel: Social | Facebook | Social Media Marketing

When it comes to custom landing tabs, all the big brands have them, all little businesses want them, but just how effective are they in engaging your Facebook Page’s following? Since landing tabs primarily target those who don’t already "Like" your Page, what’s in it for your fans, and are your fans even aware of the stuff you’ve got tucked away in your sidebar? Creating a worthwhile Facebook tab is an art, and using it effectively, both before and after a visitor has Liked your Page, can be a challenge. In the first installment of this two-part series, you will receive some tips [...]

Related Topics: Channel: Social | Facebook | How To: Facebook | How To: Social Media Marketing | Search & Social | Social Media Marketing

Today BrightEdge, an enterprise SEO platform, released a report on the adoption of social sharing plugins on websites and links to those sites. The findings show that about half of the top 10,000 websites have a link to their Facebook pages from their home page, 40% link to their Twitter pages and when it comes to like buttons, Google+ is now second place to Facebook. Homepage Links To Social Sites An interesting finding of the report was the overall number of links out to the various social sites.  The following chart showcases the percentages of sites that have a link to a  social desti [...]

Related Topics: Channel: Social | Facebook: Buttons | Social Media Marketing | Stats: Popularity | Top News | Twitter: Buttons

Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized network with just 13% usage? Or that males on LinkedIn nearly double the number of females, yet female usage of Twitter almost doubles male usage? Today Pew Internet & American Life Project, a project of the Pew Research Center, launched a detailed report on how social networking affects our lives that contains these results and more surprising information.  The report includes a wealth of information from whether or not socia [...]

Related Topics: Channel: Social | Facebook | Features: Analysis | Social Media Marketing | Stats: General | Stats: Popularity | Top News | Twitter

Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook's socialist agenda really pay off? How about some numbers, courtesy of Facebook? Facebook provided me with the figures below from when I was working on my earlier article, Has Facebook Become The Master Key To Unlocking The Web? Since the figures are from Facebook, you do have to take them with a grain of salt. However, there are plenty of third party sources that also report how making use of Faceb [...]

Related Topics: Channel: Social | Facebook | Features: General | Social Media Marketing | Top News

You've had a week to put 2010 in the past and start unpacking 2011. If you're the type to do so, you've probably already made your own marketing resolutions for the new year, or thought about the trends and predictions that might make a difference as the year goes along. You have? Good. So has just about everyone else you know in the search and online marketing industry, and dozens of people you've probably never heard of, too. Fear not, we've got all their collected thoughts about marketing in 2011 wrapped up in this year's Big List of Trends, Predictions and Resolutions. And I mean "big" [...]

Related Topics: Channel: SEO | Features: General | Search Marketing: General | SEM Industry: General | SEO: General | Social Media Marketing | Top News

Although at least one recent study says search beats social media when it comes to product discovery, those rules don't apply to The Beatles. When you're known worldwide and have set the standard for commercial and critical musical success, social media is where it's at in 2010. Billboard magazine reports that The Beatles sold more than two million individual songs worldwide and in excess of 450,000 albums in its first week on Apple's iTunes Music Store. (The Beatles' catalog was added to iTunes on November 16th.) According to Experian Hitwise, it was social media -- not search -- that d [...]

Related Topics: Channel: Social | Facebook | Search Engines: Special Events | Social Media Marketing | Stats: Hitwise | Stats: Search Behavior | Top News

Teenagers have been grappling with a tough question lately: What do I do when mom tries to friend me on Facebook? Well, you ain't seen nothing yet, whippersnappers. There's a new dilemma you better start thinking about: What do you do when grandma sends a friend request? That's more and more likely according to a new report out today from the Pew Internet & American Life Project on social media usage among ... ahem ... old folks. (Not much older than me, frankly.) The numbers are pretty amazing. Pew finds that social media usage among folks 65 years and older doubled between 2009 and [...]

Related Topics: Channel: Social | Facebook | Social Media Marketing | Stats: General | Twitter

You actually don't have to be a mobile expert to do mobile marketing. Believe it or not, you actually don't even need mobile-specific technology to do mobile marketing. You just need to be creative and use existing mobile platforms—especially social networks—to distribute your mobile marketing message. One of the coolest things about mobile social networking is the open nature of the networks themselves. Most of the social networks that have a mobile component use APIs to pull in vital information from other profiles and push out updates across multiple networks (like pulling yo [...]

Related Topics: Channel: Social | How To: Mobile Marketing | Search Marketing: Mobile | Social Media Marketing

If your in-house programs for Google, Yahoo and Bing are running like well-oiled machines, it’s time to start poking around for new online marketing channels to test. An option many online marketers report increasing success with is Facebook ads. Facebook advertising doesn’t work quite like a search engine does, so read on for a primer to getting started. Setting campaign goals Many in-house marketers are running Facebook ads to promote their Facebook social media marketing efforts by promoting a page, group, or other Facebook feature. There’s nothing wrong with setting a goal rel [...]

Related Topics: Channel: Social | In House Search Marketing | Social Media Marketing

Businesses or consultants who work in the social media space know that one of the difficulties is keeping up with all of the new tools and websites and deciding whether it's worth investing time and energy into using them. In this column, I'm going to take a look at Foursquare and some of the tools that local businesses can use to their advantage. For those people who aren't familiar with Foursquare, it a location-based social media tool that allows people to "check in" and broadcast their location to their friends or to the world. The service was built by Dennis Crowley and Naveen Selvadu [...]

Related Topics: Channel: Social | Search & Social | Social Media Marketing

SEOs (and probably a lot of others, too) are celebrating with today's news that Digg will shutter its toolbar and unban all previously banned domains. Digg's new CEO, Kevin Rose, says the changes will happen with the upcoming relaunch of Digg.com. The DiggBar launched almost exactly a year ago, and was immediately met with criticism from publishers who didn't like their content being framed, and from search marketers who pointed out that it robbed sites of credit for inbound links. Digg later changed how the DiggBar works in response to these criticisms, but in his announcement today, Rose [...]

Related Topics: Channel: Social | Search Engines: Digg | Search Engines: Social Search Engines | Social Media Marketing | Top News

Apple clearly recognizes the importance of the mobile web, but did they get trigger happy and launch the iPad too soon? The launch of the new Apple device has lit up the internet with all sorts of criticisms, praises, questions and opinions. A question remains for those of us in the search marketing and social media world—how will these tablets incorporate the use of social media? The Apple iPad and other tablets like the HP Slate and the Amazon Kindle are finally providing affordable mobile connectivity to the internet for those who may have not seen a need for an internet-capable ph [...]

Related Topics: Channel: Social | Features: Analysis | Search Marketing: Mobile | Social Media Marketing