For Social Media Marketers, SEO Is Much More Popular Than PPC

seo-time-clock-featured Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search -- or "online ads" as the survey called it -- was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compare [...]

The Double-Edged Sword Of Social Media

As an Internet marketing professional, I love the power, influence, and reach that social media has to offer. Online venues such as Facebook, Twitter, and Google+ enable a level of instant human outreach that is unparalleled in history. For example, if you are a fan of a TV, movie, music or sports celebrity, your ability to interact with that person (or at least see them outside of their normal context) is fascinating. Social media enables us to easily find long lost friends, old flames, and remote cousins you never knew you had through the Internet, and renew relationships with these people. [...]

How People Power (& Personalize) Bing’s Social Search

The good folks over at Stone Temple Consulting released an in-depth interview with Bing's Principal Group Program Manager for Bing Social Search, Paul Yiu.  The Bing social search team integrates social content and indicators into the search results to add both personalization and relevance to the search results.  Bing currently ties in data from both Facebook and Twitter to improve the overall quality of the results.  In contrast, Google only ties Google+ data into their search results pages. Eric Enge performed the interview for Stone Temple and didn't pull any punches on social indica [...]

Survey: Most Use Social Media To Keep In Touch, Not To Follow Celebrities Or Find Dates

The Pew Internet & American Life project  polled over 2,250 Americans to find out why exactly they use social media platforms.  The results pointed to one common answer: keeping in-touch with acquaintances or reconnecting with former friends they may have lost touch with.  Some of the lowest motivators include using social media to create new friends, find dating partners or follow celebrities. Hands down, the most common reason for using social media was "Staying in touch with current friends" as 91% of respondents agreed it was a 'minor to major' reason they embraced social medi [...]

Infographic: How, When & Where People Share Content

5 Years Of Sharing Today being Wednesday, the odds are better than any other day you'll share this post with someone else. Or so say the stats from social sharing service AddThis, one of several it compiled into an infographic. Other interesting stats? People tend to share the most around 9:30 Eastern Time (so we cunningly timed this post for just before that peak moment), 75% of clicks on a share will happen within the first day that the content is shared Most users click within 2 minutes of a share Copy-and-paste to share can be used up to 10 times more than those social sharing buttons out there [...]

See Who’s Speaking at SMX Social Media Marketing – Rates Increase Next Week, Register Now!

Early bird rates for SMX Social Media Marketing expire next week on November 12! Save up to $350 on your All Access ticket by registering now! Join us December 5-6 in Scottsdale, AZ for an intensive dive into successful social media marketing tactics from leading internet marketing experts. The agenda features laser focused sessions on Facebook, Google+, Twitter, viral marketing and location services. You’ll have face-to-face speaker access, engaging Q&A and plenty of networking opportunities with all conference constituents. And with a program 100% dedicated to social media, you’ [...]

StumbleUpon Adds ‘Interest Optimization’ To Paid Discovery

Paid Discovery campaigns on StumbleUpon will be getting smarter as of today.  StumbleUpon has announced the addition of something called "interest optimization" that will help advertisers reach relevant audiences.  Previously advertisers had the option to choose categories manually, or set up automatic campaigns (where StumbleUpon would choose set categories for you.)  With 'interest optimization' campaigns won't be stuck to just the categories that are chosen.  Optimization will occur to find other relevant categories that may have been missed by advertisers. For example, if we submit [...]

Take Our 2-question Facebook Marketing Survey…Please!

We’re doing a brief survey on how the Search Engine Land audience markets on Facebook. This survey will take less than 30 seconds to complete. Please take the survey here and we’ll share the results when you’re done. Thanks! [...]

Global Social Network Stats Confirm Facebook As Largest In U.S. & Europe (With 3 Times The Usage Of 2nd Place)

A recent study by InSites Consulting revealed the flourishing global social media scene, how different countries and continents use social networks and the stranglehold that Facebook has in the market.  InSites surveyed more than 9,000 respondents about social media usage, tendencies and thoughts. American Social Network Usage The study revealed that 76% of Americans use social network sites, a higher adoption rate than that of European countries' 73%. To no surprise, Facebook topped the list of social networking sites with 70% usage in the United States. Some other staggering Facebo [...]

SMX Social Media Marketing Agenda Now Available – Super Early Bird Rates Expire Next Week!

The SMX Social Media Marketing agenda is now posted! Check out the full agenda and register before Super Early Bird rates expire next week, October 8th. Attend SMX Social Media Marketing December 5-6 in Scottsdale, AZ and get expert insights and real-world-proven tactics that yield results instantly…and continue delivering for months and years to come. Register now and pay only $995 for 2 days of exceptional content and invaluable networking. The SMX Social Media Marketing agenda features laser focused sessions on Facebook, Google, Twitter, viral marketing and location services. And [...]

Register Now and Save with Super Early Bird Rates for SMX Social Media Marketing!

Join us December 5-6 in Scottsdale, AZ and master paid and free social media marketing at SMX Social Media Marketing! You’ll learn tactics and best practices for Facebook, Google+, Twitter and more from the Search Engine Land editorial team. Register for SMX Social Media Marketing now and you’ll get the lowest available Super Early Bird rate, $500 off on-site registration! Register right now! Or keep reading to learn more. What can you expect at SMX Social Media Marketing? Content You’ll Act On: You’ll leave SMX Social Media Marketing with actionable tactics and best pra [...]

Social Media Analytics: 4 Tools You May Have Been Missing

If you're not using these tools to measure social media, you're getting it wrong.  These  tools enable you to measure social media properly, in a way that will lead to building stronger relationships, getting more traffic and converting more. What Social Media Analytics Includes ... And Excludes The purpose of social media is to interact with people, thus building relationships. From a business perspective, there are many reasons to do that, chiefly that people buy from people they know and like and because it opens opportunities - hence social "networking" - you're getting the same benefi [...]

Master Social Media Marketing – Attend SMX Social Media, December 5-6 in Scottsdale, AZ

Maximize ROI from your paid social media advertising. Improve search results via organic social media tactics. Successfully manage your company’s online reputation. Get management to support your social media marketing efforts. Attend SMX Social Media Marketing, a two-day, tactic-rich conference that tackles key social media marketing issues. Register by October 8th and save with Super Early Bird rates, the lowest offered. Sessions will cover both free and paid marketing strategies across multiple platforms including Facebook, Twitter, Google+, LinkedIn and more. We’ll dive deep int [...]

Walmart Buys OneRiot For WalmartLabs

OneRiot delivers socially targeted mobile advertising - OneRiot Walmart is at it again with what seems an unusual purchase for the retailer. The company has just purchased social advertising company OneRiot, it's been announced. It will become part of WalmartLabs. From the OneRiot blog post: We’re delighted to announce that OneRiot has been acquired by Walmart. The OneRiot team will now be joining @Walmartlabs - Walmart’s hub for the creation of new technologies and business models integrating social, mobile and retail for the next-generation of e-commerce. And from the WalmartLabs post: A few weeks ago, a small team from @WalmartLabs visited [...]

Why “Second Chance” Tweets Matter: After 3 Hours, Few Care About Socially Shared Links

twitter-bird-logo-square There have been various studies suggesting that if someone doesn't see a tweet or a Facebook post within a few hours, they'll never see it at all. Now link shortening service is out with another. After three hours, has found, links have sent about all the traffic they're going to send. So start thinking about doing "second chance" tweets, as I call them. The Half-Life Of A Link In particular, has measured what it calls the "half-life" of a socially-shared link. By half-life, it means the point in which a link has received half the clicks it will ever get. From the compan [...]

The Ultimate Guide To “LinkedIn Today” & How To Optimize Your Presence On It

linkedin-today-featured In March, LinkedIn launched LinkedIn Today, which was dubbed as a news source from your connections and peers in the industry. It has quickly grown to drive massive amounts of traffic to popular content. This service works by aggregating news from industries, connections and sources that you follow, then displaying stories in a visually appealing news format. Meet LinkedIn Today LinkedIn Today exists as a standalone website, where you can browse through some of the top articles that LinkedIn thinks you'll find interesting: But beyond the LinkedIn Today home page, LinkedIn Today also power [...]

SS Enterprise: Venturing Into SEO And Social Media Strategies

Internet Marketing is in a state of constant change. This places major stresses on organizations that try to keep up and are not quite sure what initiatives they should invest in and which ones are a waste of time. For many companies, one of the biggest current challenges is to decide how much energy to invest in SEO vs. Social Media. Should you do both? Just SEO? Or is SEO dying and should you focus on Social Media? This is what I will try to address in today's column. Discovery vs. On Demand I recently had the pleasure of doing an interview with Danny Sullivan, and we talked a bit ab [...]

Facebook Launches In-Depth Guide For Businesses

facebook-logo-featured Late yesterday Facebook announced "Facebook for Businesses" providing users clear and concise directions for properly marketing on Facebook.  This is very similar to last month's "Twitter for Newsrooms" as both are official resources for entry level participants.  The variety of marketing options on Facebook can be daunting for new marketers, but this guide does a great job explaining the various opportunities Facebook has for businesses. The Facebook for Businesses focuses on pages, ads, sponsored stories and the main platform.  It was a bit surprising to see the places weren [...]

When A Welcome Tab Isn’t Enough: Use Custom Facebook Tabs To Give Fans More

When it comes to custom landing tabs, all the big brands have them, all little businesses want them, but just how effective are they in engaging your Facebook Page’s following? Since landing tabs primarily target those who don’t already "Like" your Page, what’s in it for your fans, and are your fans even aware of the stuff you’ve got tucked away in your sidebar? Creating a worthwhile Facebook tab is an art, and using it effectively, both before and after a visitor has Liked your Page, can be a challenge. In the first installment of this two-part series, you will receive some tips [...]

Report: Facebook Like Button Most Used, Google +1 Button Surging

facebook-like-thumb-featured Today BrightEdge, an enterprise SEO platform, released a report on the adoption of social sharing plugins on websites and links to those sites. The findings show that about half of the top 10,000 websites have a link to their Facebook pages from their home page, 40% link to their Twitter pages and when it comes to like buttons, Google+ is now second place to Facebook. Homepage Links To Social Sites An interesting finding of the report was the overall number of links out to the various social sites.  The following chart showcases the percentages of sites that have a link to a  social desti [...]

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