Social Media Marketing
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Social Profile SEO: Optimizing For Rankings & Search Visibility
Social media marketing is important in and of itself, but columnist Tony Edward reminds us that it can help with search engine optimization...
Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the...
Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant
The social network is experimenting with a service within Messenger that it believes will make better recommendations than its rivals. M will...
Nail B2B Authority Targeting: Psychographic Targeting Hot House
True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when...
Find Your Facebook Audience Gold!
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity...
Bring Back The ROI To Your Social Media Campaigns By Attending SocialPro. See The Agenda!
The key to amplify exceptional customer experiences is to deliver great content and customer service. Doing this requires keeping up with the...
Twitter Targeting by Events: Psychographic Targeting Hot House
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity...
Deepen Your Social Marketing Skill Set – Attend Marketing Land’s SocialPro Conference
Take your social media marketing skills to unprecedented levels by attending SocialPro! Formerly known as SMX Social Media Marketing, SocialPro...
3 Incredible Social PPC Hacks For Crazy Engagement & ROI
Awesome at paid search, but struggling with paid social? Check out columnist Larry Kim's tips for getting the most out of your social PPC...
The New Search, Content & Social Marketing Sweet Spot
Columnist Jim Yu asserts that brands seeking to create successful digital campaigns need to focus on fostering collaboration between search,...
1, 2, 3… Smile! Say Hi To Search Engine Land On Instagram
Sprinkle a little Search Engine Land into your Instagram feed. ...
Using PPC Marketing to Make Content Go Viral: Here’s How It Works
Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to...
Facebook Post Search Is Finally Coming To Android Devices
Facebook's updated search product was launched for iOS, web and mobile web in December. It's still only available for users of the U.S. English...
2014 SMX Social Media Marketing Conference Preview
In less than two weeks, the editorial staff from Search Engine Land and our sister site Marketing Land will host the 4th annual SMX Social...
Bing Ads Showing Twitter Followers In Ads
Bing and Twitter have had a partnership dating back to the ancient days of 2009 and have renewed their deal to feature tweets in the search...
How Social Campaign Audits Can Inform Your SEO
While not a direct ranking factor in Google's algorithm, a strong social presence can still help bolster a brand's search...
Starbucks & The Economist Admit To Using Google+ For SEO More Than Social
Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently using Google+ to impact search...
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often...
4 Go-Tos To Make Online Reviews Work For Your Business
By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review...
How To Run A Successful B2B Social Media Marketing Campaign
Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited,...
