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Be There. Introducing The Bing Network.
At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way....
Click-to-Call: 5 Surprising Insights About the Automotive Industry
The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call...
Social Media Agency Case Study, PR Psychographics Earn WSJ Article
In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted media-role...
San Francisco Advertising Agencies Targeting | Psychographic Hot House
There are any number of reasons one might market to marketers. Perhaps you offer a symbiotic service and seek agency partners or investors. Ad...
aimClear’s Psychographic Targeting for Political Advertising Agencies’ WINS
In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing...
Click-to-Call & Paid Search: Best Practices And Secrets From The Pros
Research from Google has shown that the most common response to a mobile local search is a phone call. Advertisers have caught on, widely...
Twitter Political Targeting Precision | aimClear Psychographic Hot House
DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with...
Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising...
7 Ways To Target PR Psychographics With 1 Tool
For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business....
Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing
For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more...
How To Get Personal With Your Prospective And Current Customers
The most important component to powerful marketing has always been understanding the wants and needs of your audience, then delivering on them....
[Secret Revealed] Unearth Lost Facebook Targeting | Psychographic Hot House
In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced...
Bridging The Gap Between Search Traffic & Social Conversion
A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s...
Medical Professional Targeting Diagnosis: Psychographic Hot House
Doctors and nurses are similar to air, in that they’re vital, and you don’t miss them until you need them. If you’re in the pharma...
Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a vital...
Seniors On Social? YEP! Psychographic Targeting Hot House
Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that,...
Digging into Dads on Facebook: Psychographic Targeting Hot House
Move over, moms — fathers are reportedly taking a greater role in family purchases, “specifically fathers 25–40,” according to a...
Internet-Wide Retargeting POWERED By Social Psychographics
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by...
Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences
In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday...
Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the...
