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How Google has changed a consumer’s path to making a physical purchase
Just as it does in the real world, physical location makes a huge difference on Google. Because people have their phone in hand at all times,...
Navigate your marketing automation options with this checklist
Companies using marketing automation see 53 percent higher conversion rates, according to the Aberdeen Group. But there are hundreds of software...
Three steps to customer experience excellence
Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer...
Measuring cost in seconds: How short delays lead to users ditching slow websites
This research conducted by Aberdeen Group dives into the true cost of website performance and shows how leading organizations are able to boost...
Gartner CMO Spend Survey: Marketing budgets continue to rise
According to Gartner’s 2016–2017 Chief Marketing Officer (CMO) Spend Survey, marketing budgets increased to 12 percent of company...
Goal-based bidding: Aligning your SEM strategy to business goals
Last year, over one million advertisers spent more than $81.5 billion on search ads worldwide. For many enterprises, SEM is a strategically...
Five marketing automation myths busted!
A study by Forrester Consulting found that just 10 percent of marketing professionals surveyed feel they are able to fully execute mature...
Are you doing attribution wrong?
Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions. This guide from AdRoll...
7 major mistakes that will derail your CMS project (and how to avoid them)
Moving to a new CMS is a large endeavor that requires the support and participation from many in your organization. This e-book from eZ Systems...
Harvard Business Review report: Turn data into action
Harvard Business Review looked at how leading companies turn data into insights that drive marketing performance. They found that leading...
10 ways to reduce SEO costs while increasing performance
If you’ve struggled to get more out of your SEO efforts or have limited resources to do work, then this white paper will provide direction and...
Social is the future of customer service
You’re responding to your customers on social. You have agents who are tasked with answering tweets and comments and routing questions to the...
Choosing the right local marketing automation software for your business
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of...
Compare 13 marketing automation platform providers
Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central...
Get the most from your social media campaigns this holiday shopping season
How can social media help your business capitalize on the holiday season and see a major revenue bump? In this white paper, G/O Digital has laid...
Introducing Open Garden
A new movement in marketing is growing — and you’re probably starting to hear about it in the media, at events and in the boardroom....
2016 Gartner Hype Cycle for Digital Marketing and Advertising
When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off,...
Choosing the right content marketing software for your business
Managing the volume of marketing content that needs to be created, distributed, analyzed and managed has become complicated, time-consuming and...
5 marketing predictions for the next 5 years
The marketing world continues to evolve rapidly, often without warning. So it’s vital to constantly evaluate the industry and marketplace in...
A successful SEO program starts with the right budget
In order to maintain dominance in the search engines, and content marketing in general, businesses must be able to understand the balance of...
