Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]

google-shopping-600 Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in 2013.  Apparel topped the list in overall spend by both brands and retailers. The top ten retailers in the luxury space outspent the top luxury brands in four out of five of the categories studied.  Based on impressions, retailers [...]


Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”

us-map-bing-google-yahoo-featured Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers 'internet portals and search engines." With the exception of 2007 Google has won the category every year since 2000, although its scores have fluctuated. The survey asks 70,000 customers about their experiences with products and services. The following are the scores for the major search sites since 2012. However the ACSI has been measuring online business [...]


Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

yahoo-featured We're on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we've been anticipating: Yahoo's share has now fallen below 10 percent. This is an "all-time low." The combined Yahoo-Bing "search alliance" share remains flat at 29 percent. Bing has grown almost entirely at Yahoo's expense. Here are the figures for June: Google: 67.6 percent Bing: 19.2 percent Yahoo: 9.8 percent [...]


Link Building Study: SEOs Spending Less On Link Building?

53c3ea1e705420.94374006 Skyrocket SEO has published their link building results for 2014, surveying over 300 SEOs on questions around link building. The big question is how are SEOs and agencies changing their link building efforts and spend over this and next year. You'd think with all the penalties, both through algorithms such as Penguin and the manual actions, that SEOs would cut a lot of their link budgets and focus on other areas. The 2013 survey showed 10% of SEOs were spending $50,000 or more on their link building efforts. But in 2014, the survey showed 0% were spending that amount. However, in 2013 on [...]


RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise

Q2 2014 US Paid Search Trends - RKG After slowing down after the holiday season, U.S. paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014 according to RKG's quarterly report. Ad spend rose 23 percent year-over-year among RKG's retail-heavy client base. Both Google and Bing saw spend increases. Non-Brand Search Trends Overall spend on Google rose 24 percent year-over-year. PLAs continued to be a key driver in Google's non-brand performance. CPCs for PLAs jumped nearly 35 percent, compared to 12 percent for non-brand text ads year-over-year. Overall CPCs rose by 29 percent compared to a [...]


Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]

Paid Search Grwoth G2 2014 Covario Global paid search investment continued its rise through the first half of 2014, according to Covario's latest quarterly analysis of search spend. Overall spend among the firm's clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014. Mobile search spend nearly doubled, rising 98 percent year-over-year and 6 percent quarter-over-quarter even as cost-per-click prices fell. Overall impressions dropped off 15 percent year-over-year, which Alex Funk, Covario’s director of global paid media strategy and author of the study, says is largely [...]


Survey Says Yelp The Most Influential Local Review Site

yelp-logo-featured Yelp says it's the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company's official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the following: Angie's List Citysearch OpenTable TripAdvisor YP Zagat The survey was commissioned by Yelp and conducted by Nielsen using a sample of just over 1,000 US users of review sites. The survey featured 22 questions in all. Only a few of the results were released. The sample was weighted for [...]


Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

analytics-devices-mobile-desktop-600 Everyone knows that browsers don't always report where visitors came from when they arrive at a website. When they don't report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered "Direct" -- which really means, "we have no clue where they came from, maybe they typed the URL in or hit a bookmark." We've all lived through changes that have impacted Direct traffic as recorded by our analytics programs. Remember back in September 2012, when iOS 6 was released and suddenly lots of sites lost organic search traffic but gained an equal amoun [...]


88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

mobile-review-shutterstock We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes toward online reviews. In May-June, we sent a questionnaire to our local consumer panel and received 2,104 completed survey responses. All respondents are from the USA (90%) and Canada (10%). The purpose of the survey is to understand how online reviews influence the attitudes of consumers towar [...]


Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013

seo-200 A newly released report from Shareaholic claims the top five search engines -- Google, Bing, Yahoo, Ask.com and AOL -- have all experienced a decline in search traffic since December of 2013. Using data from December 2013 through May 2014, Shareaholic evaluated aggregate organic search traffic numbers from more than 300,000 publishers reaching an audience of more than 400 million monthly unique visitors. The report shows Google's search traffic fell 17 percent between last December and May of this year. Bing, Yahoo, Ask.com and AOL saw an even bigger drop in search traffic numbers [...]


Report: Google Losing Share Of Mobile Search Ad Market

mobile-ads_products_sm Data aggregator and prognosticator eMarketer is out with a new mobile advertising forecast that shows Google losing share of the mobile search ad market. The company says that apps are taking their toll on Google's mobile ad dominance. The firm says that US mobile advertising in total will be $17.73 billion this year. That would mark huge growth over the $7.1 billion recorded in 2013, according to the IAB. Indeed mobile ad revenues would have to more than double, which is possible but an extremely aggressive scenario. Specifically eMarketer asserts that the US "mobile search" ad market w [...]


At Five Years Old, Bing Has Come Far Yet Has More To Grow

Bing 5th Birthday Microsoft's Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to mindshare, Bing is still far behind rivaling Google as a search leader. Give Bing A Week & You Might Think You Were At Google I know what some might be thinking. Bing's a solid competitor to Google? Bing certainly has had its stumbles. Every year, it seems like it redoes its search results pages in an at [...]


The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests

google-generic-featured How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the U.S.? It's likely due to what I call "The Recirculation Gap" and how Google probably "recirculates" searches back into itself less than Yahoo and Bing. Every month for ages, it seems the same. comScore releases a "U.S. Search Engine Rankings" report that shows Google with around two-thirds of the market. That suggests to some that publishers should get two-thirds of their search traffic from Google. But they don't. Publishers commonly report getting more than this, sometim [...]


Priceline’s Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013

google-adwords-featured Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo's annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any other travel advertiser, surging to the top spot from number seven in 2012. Based in Amsterdam, and owned by Priceline, Booking.com invested heavily in U.S. television ads as well last year as it makes a play beyond its European fo [...]


Yahoo Likely To Slip Below 10 Percent Search Share Next Month

us-map-bing-google-yahoo-featured When comScore releases its "May 2014 U.S. Search Engine Rankings," we're likely to see Yahoo's market share slip below 10 percent. Today (in April) it recorded a 10 percent share, down 0.1 percent from March. Microsoft's share was up 0.1 percent and so was Google's. In July 2009 when the Microsoft-Yahoo search deal was first announced Yahoo had 19.3 percent of the US search market according to comScore data. Microsoft had 8.9 percent. Now the numbers are almost exactly reversed and Google's share is 3 points higher than in 2009. So much for strengthening competition. At n [...]


Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1

florist-flowers-600 As Mother's Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $15.4 million on Google AdWords ads in the first quarter of 2014 on desktop/tablet alone. The heavy hitters in the category were 1800Flowers.com, ProFlowers.com and FTD.com garnering a total of 50 million impressions. The competition seen on branded keywords underscores the competition in the category, with multiple advertisers bidding on "edible arrangements", "proflowe [...]


Research: 56 Pct. Of “On The Go” Searches Have Local Intent

local-search-map-600 ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually in a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile users. Ipsos conducted the online survey of 4,500 consumers across nine vertical segments: Auto, CPG, Finance, Local Services, Media & Entertainment, Restaurant, Retail, Tech and Travel. The firm also reviewed and incorporated data from a smartphone shopper diary study involving 653 resp [...]


RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

RKG Paid Search Spend US Q1 2014 RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove growth. Paid search spend growth slowed slightly after the holiday-fueled Q4, which saw 19 percent year-over-year growth. Clicks rose 11 percent, while CPCs were up 6 percent compared to the previous year. Google's growth trends reflect those of the overall market, with year-over-year growth slowi [...]


Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)

internet advertising This morning, the IAB released its full year 2013 report on digital ad revenue. Last year, online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However, broadcast and cable TV combined were worth $74.5 billion. After TV (as a whole) the "internet" is the largest ad medium in the US. (See related Marketing Land story: IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles.) Search advertising in 2013 brought in $18.4 billion, up from $16.9 billion in 2012. Last year search represented 46 percent of total digital ad reve [...]


Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]

Mobile Paid Search Growth Global 2014 Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set -- made up of enterprise technology, consumer electronics, and retail advertisers --increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over the previous quarter. Mobile now accounts for 25 percent of paid search spending, with 60 percent of that spend going to tablets, 40 percent to smartphones. Cost-per-click (CPC) on smartphones rose 9 percent compared to the previous quarter, while tablet CPCs remained flat. Surprisingly, however, Covario h [...]


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