Yahoo Search Sees 8th Monthly Share Decline — comScore

It's that time again: April comScore qSearch data are coming out tomorrow. But the financial analysts are releasing it first to their clients and others who've subscribed to their missives. According to our source, comScore will report that both Google and Bing have made small, incremental gains since last month and seen modest growth since last year. One or both are growing, it appears, at Yahoo's expense. AOL and Ask are basically flat. Yahoo is at its lowest point to date and has recorded its eighth straight monthly decline in terms of market share. Our source believes that Yahoo's s [...]


Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY]

A new study suggests that Wikipedia gets better visibility on Google than it does on Bing. While that may not surprise much of the SEO industry, it contradicts what some Google employees have previously said, as well as another recent study on Wikipedia's search visibilty. Last week, Conductor released updated data about Wikipedia's search visibility, this time including Bing for comparison to its previous study that focused solely on Wikipedia's Google visibility. In the previous study, Wikipedia appeared on page one of Google 46 percent of the time, and on page two for 25 percent of [...]


iCrossing Tops Search Agency Revenue Rankings In Ad Age

New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu's 360i, WPP Group's Group M Search, Aegis Group's iProspect, and Performics, a Publicis Groupe company. Several standalone agencies did make the rankings. The Search Agency, based in Los Angeles, came in 7th, with $32 million in search revenue in 2011. New Yor [...]


DataPop CEO: Mobile Paid Search Traffic Is 50 Percent Or More In Some Categories

I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lehmbeck about mobile search trends and what kinds of consumer response he was seeing to various campaigns. Lehmbeck gave me some unpublished, internal data that I'm now sharing in this post. He said that mobile paid search “looks like much like search advertising did in 2001.” 15 to 25 Percent Mobile Paid Search Traffic Between 15 percent and 25 percent of paid search traf [...]


Did Penguin Make Google’s Search Results Better Or Worse?

Google's latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It's easy to find some examples of things being bad; it's hard to say overall if there's been a net improvement or not. Judging Relevancy Is Tricky I'll go through some examples, but let me start with some caveats. If you dive into some forums, you'll find plenty of people screaming. People tend to scream after any update that things have gotten worse because they've lost rankings. Few scream about how things have [...]


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