Jul 18, 2011 at 11:30am ET by Greg Sterling

A new IAB-sponsored survey of 300 US-based corporations shows that branded apps and display advertising trump search marketing in mobile. According to the just-released survey almost twice as many marketers used mobile display advertising as used mobile search. Percent Using for Mobile Advertising I'm somewhat surprised by these findings. However the survey sample consisted of "300 top-level brand marketing executives" so that may explain the "display bias" of the respondents. Most of these folks appear not to have learned the basic lesson of the Internet that search is a bran [...]

Related Topics: Search Marketing: Mobile | Stats: Freshness

Google’s Last Visited Time Stamp Gets Down To The Minute

Aug 1, 2007 at 8:41am ET by Barry Schwartz

Google Cache Showing Last Retrieve Dates in Minutes at Search Engine Roundtable shows how Google is now showing when it last visited some pages on a per minute or per hour basis, rather than in the traditional per day style. For example, this is how Google has normally shown last visit dates for some pages: Now some pages are getting a time stamp showing they were last visited within minutes or hours, rather than days: You should be able to reproduce this yourself by going to http://66.249.89.147/ and searching for some news sites that Google is known to spider on a frequent basis, suc [...]

Finding Search Engine Freshness & Crawl Dates

Feb 27, 2007 at 3:47pm ET by Danny Sullivan

A reader emailed me today noticing that Google was showing a date next to his listing, which made me think this was a good time to revisit how, when and where search engines show crawl dates for pages. These dates are a useful way for site owners to understand how often they are being revisited or for anyone to "squeeze the loaf" of a search engine to see how fresh it is. Here's a search engine-by-search engine rundown on date display. I'll also cover how we've sadly lost crawl dates being embedded next to listings, over the years. But that's not all! Read now and you'll even [...]

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