What Ads Types Are Most “Helpful”? Search Ads Follow Newspapers, TV
Jul 2, 2009 at 11:59am ET by Greg Sterling
Trade magazine AdWeek and pollster Harris Interactive conducted a survey in early June among 2,521 US adults. People were asked what types of ads they found most "helpful" and what types of ads they ignored. Below are the top-line results as well as the age and geographically segmented data.
Most helpful in making purchase decisions:
37 percent say that television ads are most helpful
17 percent say newspaper ads are most helpful
14 percent say search engine ads are helpful
Radio ads (3 percent) and Internet banner ads (1 percent) are not considered helpful by many people
28 per [...]
Filed in: Features: Analysis, SEM Industry: Stats, Search Marketing: General, Stats: General, Stats: Relevancy, Top News
OPA Study Reaffirms Display Ads Drive Search
Jun 30, 2009 at 3:48pm ET by Greg Sterling
Search and display. One often hears how they work together, but there's still plenty of skepticism out there, especially in the SEM community, about the value of display advertising. Indeed, during the recession search has prospered (relatively speaking) while display has suffered. But a new study from the Online Publishers Association (OPA) and comScore argues that display ads can have a major impact on search and consumer engagement. The study, called “The Silent Click: Building Brands Online” (pdf), compares the behaviors of consumers exposed to online display advertising vs. those in a [...]
Filed in: Features: Analysis, Search Ads: General, Stats: General, Stats: Search Behavior, Top News
Russian Roulette: McAfee Details Web’s Riskiest Search Terms
Jun 9, 2009 at 3:05pm ET by Matt McGee
Somewhere online right now there's a music fan who's big on free downloads, likes Coldplay's "Viva La Vida" but doesn't know the lyrics, is looking for free ringtones, uses MySpace, likes to play solitaire and wants the latest game cheats. Like many of us, s/he uses a search engine to find all of these things.
This person may as well be playing Russian roulette.
In a recent report (PDF), online security company McAfee says those are some of the most dangerous search terms on the web.
That's just a sample of the report's list of the 50 riskiest search terms in the U.S. "Maximum R [...]
Filed in: Ask: Web Search, Google: Security, Google: Web Search, Microsoft: Bing, SEO: Spamming, Stats: General, Top News, Yahoo: Search
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