Dec 22, 2011 at 10:08am ET by Greg Sterling

Following the major engines themselves, Experian Hitwise announced the top search terms of 2011. The company looked at the top 1,000 search queries of 2011 and found that Facebook topped the list for the third year in a row. Overall Facebook had four of the top 10 search terms for 2011, the same as in 2010. However query volume for the collection of Facebook terms grew 33 percent vs. last year. Top search queries of 2010 and 2011 What's noteworthy is that all of the top 10 are navigational queries. Beyond the top 10, Hitwise said that "social networking-related terms dominated the [...]

Hitwise: Bing-powered Search Share Inches Up; One-Word Queries Also Rising

Nov 16, 2011 at 3:16pm ET by Matt McGee

Bing-powered search made small gains in U.S. market share during October, according to the latest Hitwise numbers. Bing gained 3% between September and October, going from 12.8% market share to 13.23%, while Yahoo also rose slightly from 15.27% to 15.39%. Combined, that boosted Bing-powered share among major search engines to 28.62% … still a far cry from Google's estimated 65.38% of the US search market. Meanwhile, more interesting to me is Hitwise's take on search query lengths. In the same news release today, Hitwise estimates that 27.23% of searches were one word long in Octob [...]

Hitwise: Google Back Above 66% US Market Share

Oct 13, 2011 at 8:02am ET by Matt McGee

Google has inched back above the 66% market share threshold in the latest numbers from Experian Hitwise. And both Bing and Yahoo saw slight drops during the month of September. Hitwise explains that this is pretty normal: Google's market share has risen for five of the past six Septembers, while Yahoo's has declined in each of the past five Septembers. It was just six months ago that Hitwise credited Bing-powered search -- i.e., Bing and Yahoo together -- with slightly more than 30% market share. [...]

Related Topics: Stats: Hitwise | Stats: Popularity

One Year Later, Bing-Powered Search Takes 4% Market Share From Google – Hitwise

Sep 8, 2011 at 7:39pm ET by Matt McGee

It's been a year since Bing began powering the natural search results on Yahoo and the combination has gained a little more than 4% market share in the U.S. since then. Google has dropped more than six percentage points in the same time period. All of that is according to the latest Experian Hitwise report, which covers US search activity in August. Hitwise says Bing-powered search accounted for 28.99% of all searches last month, up from 28.05% the previous month. But in the bigger picture, Bing-powered search has upped its market share by about 4% since Yahoo began using Bing's sear [...]

Related Topics: Stats: Hitwise | Stats: Popularity | Top News

Google Plus: Big With Status-Seeking Singles; Losing Ground At Colleges & Cafes

Aug 13, 2011 at 9:43am ET by Matt McGee

Conventional wisdom says that Google+ is big with the tech crowd and, more specifically, with males than females. But Experian Hitwise has a different way of looking at who's using Google+. It doesn't dispute the conventional wisdom, per se, but adds perhaps another perspective to the discussion. In a blog post today, Bill Tancer uses the company's "Mosaic" lifestyle segmentation system to conclude that the Google+ audience is expanding. … in just over six weeks, we've moved from innovators to early adopters to early mainstream users visiting the new social network. An accompanying char [...]

Related Topics: Google: Google+ | Stats: Hitwise | Top News

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