Bing Gains Search Share In October: Experian Hitwise
Nov 11, 2009 at 2:42pm ET by Matt McGee
While Bing is happily rolling out new search features, Microsoft can also smile at the latest search engine market share report from Experian Hitwise.
Google is still light years ahead of Yahoo, Bing, and Ask ... but Experian Hitwise shows Bing with a 7% increase during October, while both Google and Yahoo saw small drops in search share.
Experian Hitwise also updates some stats related to search queries:
"Longer search queries, averaging searches of five to more than eight words in length, increased 3 percent between October and September 2009. Searches of eight or more words inc [...]
Filed in: Google: Web Search, Microsoft: Bing, Stats: Hitwise, Stats: Popularity, Yahoo: Search
iCrossing: Google’s Share Of Search Almost 77 Percent
Oct 27, 2009 at 8:00am ET by Greg Sterling
We received some interesting data from search agency iCrossing yesterday. The data show US search market share percentages and distribution quite different than the major traffic metrics firms. The company says its numbers are "based on a large representative sample of Fortune 1000 companies, across all major verticals," which use its search tracking tools.
Accordingly the iCrossing data show US September natural search market share to be the following:
Google 76.7 percent
Bing (increasingly slightly from Aug to) 8.2 percent
Yahoo (decreasing to) 11.1 percent
AOL and Ask show "pre [...]
Filed in: Google: Web Search, Microsoft: Bing, Stats: Hitwise, Stats: Popularity, Stats: Size, Stats: comScore, Top News
Google Passes 71% Market Share In Latest Hitwise Survey
Oct 7, 2009 at 12:33am ET by Matt McGee
Google accounted for more than 71% of US searches in September, according to the latest Hitwise survey.
While Google's market share continues to rise slowly, both Yahoo and Bing lost ground in September -- down 3% and 5%, respectively. [...]
Filed in: Google: Web Search, Microsoft: Bing, Stats: Hitwise, Stats: Popularity, Yahoo: Search
Best Search Engine In Canada? Hitwise Says It’s Bing
Aug 19, 2009 at 11:26pm ET by Matt McGee
In a detailed report about the Canadian search landscape, Hitwise says Bing is the best search engine at producing "successful searches," beating out both Google and Yahoo, as well as their Canada-specific search engines.
The chart above, provided specifically to Search Engine Land, shows that Bing is the 6th most popular search engine in Canada, but has the best success rate at 78.61%. That's about 2% better than Yahoo Canada (ca.search.yahoo.com), and more than 6% better than Google Canada (www.google.ca).
It's important to understand how Hitwise defines a "successful search":
"A [...]
Filed in: Google: Web Search, Microsoft: Bing, Stats: Hitwise, Stats: Relevancy, Top News
Reports: Bing Users Click More, Search Deal With Yahoo Coming This Week
Jul 27, 2009 at 10:14am ET by Greg Sterling
A report analyzing traffic and click-through rates from ad network Chikita finds that "Bing users are over 50% more likely to click an ad on your site than Google users." What this means, according to the post, is those who arrive at third party sites via Bing click more frequently on ads on those sites than those coming through Google. TechCrunch offers a bit more detail and speculation about why this might be (i.e., "the law of large numbers"). According to Chikita, the respective click rates are:
Google: .97 percent
Yahoo: 1.24 percent
Bing: 1.5 percent
Bing appears has made some [...]
Filed in: Microsoft: Business Issues, Microsoft: Partnerships, Stats: Compete, Stats: General, Stats: Hitwise, Stats: Search Behavior, Stats: Size, Stats: comScore, Top News, Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Search Ads
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