Bing: comScore sees Gains; Compete Sees Same Old, Same Old

More early stats are coming in on how searchers are reacting to the Bing launch. comScore shows Microsoft's Bing search engine continuing to make gains, but Compete shows things remain largely the same. From comScore, the latest stats show that "searcher penetration" has climbed from 13.7% in the week before it launched, to 15.8% during the launch week to 16.7% for the week after launch. The share of search results pages have risen from 9.1% to 12.1% over the same period. From the comScore press release: Work Week 5/25/09-5/29/09 6/1/09-6/5/09 6/8/09-6/12/09 Searcher [...]

Filed in: Features: Analysis, Microsoft: Bing, Stats: Compete, Stats: Hitwise, Stats: NetRatings, Stats: Popularity, Stats: comScore, Top News


Taptu Offers Search Engine For iPhone; 40 Percent Of iPhone Users Online More With Mobile

Mobile search engine Taptu has just launched a free iPhone app ("alternative search machine"). It's the first iPhone-specific search engine but Taptu has been doing mobile search for some time. According to the company the engine crawls the web and indexes "iPhone friendly pages" that are optimized for the device. The index is much smaller than a conventional search engine but "growing every day" according to Taptu. It offers "preview cards" that create a very Palm Pre-like experience. You flick or horizontally scroll through preview pages (showing mostly real-time images of the sites) and [...]

Filed in: SEM Industry: Conferences, Search Engines: Mobile Search Engines, Stats: Popularity, Stats: Search Behavior, Stats: Size


Google Analytics Now Considers Bing A Search Engine

As promised, Google Analytics is now logging traffic from Microsoft's new Bing search engine into the "search engine" traffic source category, rather than in the "referring sites" category. As a result, Google Analytics users can now see for themselves whether all of Microsoft's Bing marketing is producing more traffic for Bing, which in turn is generating traffic for their web sites. Looking at our Search Engine Land stats, Bing's a big winner. For the past three days, it has sent more traffic to us than Yahoo. Here's Bing: June 12 is only a partial day, so it's really June 8 [...]

Filed in: Google: Analytics, SEM Tools: Web Analytics, Stats: Popularity


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