Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010.
Forrester surveyed 33,000 online users in the U.S. and Canada to collect its data.
A Paid Search Disconnect?
In what's likely a surprise to many search marketers, just 18% of those surveyed said that they used paid search ads for website discovery. This despit [...]
Related Topics: Channel: Consumer | Search & Society | Stats: Search Behavior