Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]

google-bing-featured Bing ended 2013 with an all-time high market share of search activity inside the US; but, it was Google with the biggest monthly gain in December, according to the latest comScore qSearch data. Google's share of search queries was up 0.6 percent in December to 67.3 percent. Using comScore's numbers, that's Google's second-highest share estimate ever. Last February, comScore estimated Google's market share at 67.5 percent. Looking at year-over-year numbers, Google rose from 66.7 percent in December 2012 to last month's 67.3 percent. Bing only gained one-tenth of a percent between November [...]


Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites

Experian Logo November 2013 As part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While still representing the largest share, Experian reported search engines experienced a 13 percent drop in the amount of upstream traffic sent to retailers when comparing traffic data from the 2012 holiday season. According to Experian, the footwear brand "Uggs" ranked No. 1 for top branded product search terms during the four weeks leading [...]


Health & Medical SMBs Spend More On Marketing Than Other Industries

online vs offline copy When we conducted an online survey of 668 US small and medium-sized businesses in October 2013, a large number of these businesses (just over 20%) classified themselves as belonging to the Health & Medical Industry. This group consisted of a wide spread of specialists, including chiropractors, dentists, mental health practices, medical family practices, pharmacies, psychologists and general physicians. We asked them a number of questions related to their attitudes and use of internet and mobile marketing, and their engagement with search agencies. Interestingly, we found they spent mor [...]


DuckDuckGo Has Biggest Day Ever In 2014 With More Than 4 Million Queries On January 7th

duckduckgo-featured The Guardian reported yesterday DuckDuckGo, the search engine that keeps user searches private, is now up to four million queries per day, with over a billion queries performed on the anonymous search engine during 2013. Prior to the PRISM scandal that revealed the NSA was regularly tracking searches on major search engines, DuckDuckGo averaged approximately 1.5 million queries a day says the Guardian. "In the weeks and months following the Guardian's publication of the NSA files, the number of [DuckDuckGo] users more than doubled," writes Guardian reporter Alex Hern. The Guardian claims [...]


Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop

IgnitionOne Tablet Smartphone Performance Q4 2013 IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick-off to the holiday shopping season this year, December ad spending was up a significant 27 percent over 2012. Though overall ad impressions fell 16 percent year-over-year, clicks rose 5 percent and click-through rates jumped 25 percent in Q4.  IgnitionOne posits lower impressions are a result of "top of page innovations" including new ad ext [...]


Utah Has Highest Google Usage, West Virginia The Lowest

google-utah-featured Ad network Chitika has released a new tool that provides a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Google is the only search engine for now; combined Bing and Yahoo usage can be inferred by simple math. The company says it will be adding other search engines and mobile devices in the future. Chitika tracks the various sources of ad impressions on its network to determine operating system and device share. The data are based on many millions of impressions on a monthly basis. Tools like this and StatCounter are v [...]


England’s Lulworth Cove Tops Bing’s List Of Most Popular 2013 Homepage Images

Bing homepage LulworthCove Bing has released its ten most popular homepage images of the year, with England's Lulworth Cove off of the Jurassic Coast topping the list. According to the site, homepage popularity was based on user interactions. While the list includes a collection of pictures from across the globe, a majority of the images are of US locations. Bing's Top Ten Most Popular Homepages of 2013: 1. Lulworth Cove, England (© SIME/eStock Photo) 2. Fly Geyser, Nevada (© Ropelato Photography/Getty Images) 3. Ocean Drive, Newport, Rhode Island (© Massimo Borchi/4Corners) 4. North Avenue [...]


Retailers Spending Record Levels On Paid Search In 2013 Holiday Season

holiday-shopping-featured An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks increased 27 percent, impressions rose 12.5 percent and spending jumped 34 percent globally, according to Kenshoo's seasonal shopping reporting to date. Global retail click-through rates (CTR) increased 12.8 percent from 2012. Healthy click through rates meant that advertisers realized 27 percent [...]


Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013

google-trends-featured Google has published its top ten global trending searches of  2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year's top global searches: It's perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela. Global search interest in the former President of South Africa was already high this year, and after his passing, people from around the world turned to Google to learn more about Madiba and his legacy. Unlike Yahoo's celebrity-focused list of top searches or Bing's collection of top s [...]


November 2013 Search Market Share Frozen, Overall Query Volume Down

google-bing-yahoo-logos It's very cold in many parts of the US right now. And just like much of the country, the relative market share positions of the major search engines are essentially frozen. November search market share data from comScore reflects virtually no change from last month. Google lost a fraction of a percent and Yahoo gained a miniscule tenth of a point, as did AOL. Bing and Ask.com were flat. ComScore says that overall search query volume in November was down across the board, by a surprising 6 percent. Ask was off by 7 percent and AOL by 3 percent. Otherwise the "big three" were all off b [...]


Survey: Majority Use Mobile Search, Find It “Harder Than PC”

mobile-search-featured In the cross-platform, post-PC era, the big question the search industry faces is whether and how PC search behaviors are extending into mobile. The short answer is they are. Google has sponsored research that shows majorities of smartphone owners use search engines (74 percent). Yet mobile search, even voice-enabled search, is an awkward version of its PC sibling and people generally find it "harder" than using search online. Those are some of the takeaways from questions in the recent holiday shopping survey conducted by Search Engine Land and SurveyMonkey. When conducting online r [...]


Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches

google-brand-search-featured New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a "Known retailer" when deciding what search results they click on. That was the most popular response, followed by "Free shipping" and then "Discount or sale offer." Respondents were able to choose up to three answers to the question, What is most important in helping you decide which results to click on in a search engine search? [...]


4 Surprising Ways CPG Brands Are Using Paid Search For Brand Marketing [Study]

Retail Shopping Consumer packaged goods (CPG) manufacturers have been spending an average of $6.2 million monthly on Google AdWords in the US over the past three years, according to a new AdGooroo study which looked at ad impressions between August 2012 and July 2013.  All of the CPG companies engaged in brand marketing, but AdGooroo found that several brands took surprising approaches in their targeting to reach their desired audiences in search. Here are four examples of CPG companies using search to broaden their share of voice in surprising ways: In a departure from the standard tactic of promotin [...]


See The Top 10 Most Searched Ad Campaigns On Bing For 2013

old-spice-baby Following up on the release of the Bing's 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year. Humor drove search volume, with nearly all of the ad campaigns in the top ten scoring somewhere on the comedy spectrum. Old Spice took top billing with its "Baby" ad starring actor Terry Crews and retro-silly "Watermelon" ad seen here: [youtube]http://youtu.be/hfiiWGWhB9g[/youtube] Exceptions to the comedy ru [...]


WhitePages Report Highlights Sad Side Of Season With Spike In Dating & Pet Searches During Holidays

sad-dog-santa-christmas-featured Using search data from 2012, today's WhitePages report shows just how depressing the holiday season can be. According to the site, last year witnessed a 265 percent increase in searches for dating services, and more than double the average number of searches for pet stores during the days between Thanksgiving and New Year's Eve. "The searches reveal that the need for companionship increases during the holidays," said WhitePages general manager Bret Moore. As if those stats aren't sad enough, WhitePages also claims searches for attorneys spike at the end of the year as well. Fortunatel [...]


US Mobile Search Revs To Hit Nearly $4 Billion This Year

Google iOS Search App A new report from Forrester Research projects US mobile paid search will be worth $3.8 billion by the end of 2013. Analyst forecasts are often aggressive, but this turns out to be a very reasonable estimate. US mobile ad revenues were slightly below $3 billion according to the IAB for the first six months of 2013. That means, assuming higher mobile spending in the second half, mobile ad revenues should come in around $7 billion for the full year. PC-based paid search was 43 percent of all digital ad revenue in 1H 2013. However paid search is a somewhat larger percentage of mobile ad reve [...]


Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends

yahoo-featured Yahoo has assembled an impressive list of search trends for 2013, covering 38 different "Top Searched" lists on everything from top searches overall to top searched cookies (yes, the ones you eat). For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, along with new and notable blogs, and the top ten Tumblr fashion trends. Last year, Yahoo says the election season greatly impacted its top searches, but the most popular searches for 2013 revolved around celebrities like Miley Cyrus, Kim Kardashian, Kate Upton and S [...]


Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend

black-friday-cash-mouse-featured Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Mercent, which powers major retailer campaigns online for brands including Brookstone, Office Depot and HSN reports same seller online sales increased 40 percent on Thanksgiving Day compared to 2012. Black Friday same seller sales hit a record high, increasing 35 percent Paid search saw big increases in click volume and retailer spend. Retailers spent 27 percent more on paid search [...]


Bing Posts Its Most Popular Searches For 2013, Naming Beyonce The Most Searched Person Of The Year

bing-2013-featured Bing has released its most popular searches for 2013, including more than 20 "Most Searched" lists, from most searched persons, sports stars and teams, to most searched TV shows and movies, social sites, entertainment electronics and apps. Beyonce topped two lists, winning the No. 1 spot for most searched person of 2013 and most searched musician. Bing notes the Top 10 Most searched persons included eight women, with the top five all female: Beyonce, Kim Kardashian, Rihanna, Taylor Swift and Madonna. Bing posted its top ten list of most searched persons in 2013 alongside a list of the mo [...]


Ask.com Posts Most Popular Questions Of 2013 Without Waiting To See What Gets Asked In Dec.

ask.com It's not even Thanksgiving week, but Ask.com has posted its Most Popular Questions and Search Terms for the year, listing 2013's top ten trending terms for news, celebrity and entertainment, and political searches. According to the site, the Royal Baby ranked No. 1 for the top searched news term of the year, with the corresponding question: "What is the royal baby's name?" Other popular news searches included the Boston Marathon ("Where was the Boston Marathon bomber found?") and Syrian ("Will the US invade Syria?"). The most popular celebrity-related question on Ask.com in 2013 was, [...]


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