Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases

local-search-map-featured Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents "were individuals who [had] conducted a local business search in the last twelve months." There were also behavioral data captured in the study, which examined search behavior across search engines, yellow pages and local directory sites and "portals." There is a wealth of data about consumer behaviors and attitudes toward local search and content discovery across platform [...]


Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]

US Search Q1 2014 By Vertical IgnitionOne In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne's latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks increased 5 percent and click-through-rates (CTR) were up 23 percent YoY while impressions fell again, by 15 percent. IgnitionOne cautions that the drop in impressions does not imply that search queries are down but that the decrease is due to the rise in mobile searches where there is less real estate [...]


Survey: Search Engines Dominate Mobile Product Research

mobile-apps-search-featured Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of nearly 1,300 US smartphone owners. Among other questions the survey asked, "When using a mobile device for product research, how do you search?" Survey respondents overwhelmingly said "search engine" vs. the other choices: Search engine: 73 percent Specific mobile website: 33 percent Mobile [...]


Which Is The Most “Generous” Search Engine To Local Businesses?

local-search-featured Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion's share of focus in the SEO world, particularly in Local. They also have the most developed local search product (vs. Bing and Yahoo), but does this mean that they present more local results to searchers? We discussed our own assumptions on this matter and did some digging online but couldn't find any research that compared the display of results on Google vs. Bing vs. [...]


Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile

google-earnings-money-featured A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. Some marketers to date have actively discounted their paid mobile clicks on Google enhanced campaigns. Below is the full eMarketer US spending forecast by advertising channel. The forecast notes that in 2013, just over 76 percent of Google's paid search revenues came from the PC. This year that number is expec [...]


Survey: Consumers Blame Brands For Bad Location Data

local-search-map-featured Today at SMX West local data and marketing platform provider Placeable released findings from two related surveys it recently conducted online. The company polled consumers (n=1,000 US adults) and marketers (n=228) to gather data on local search attitudes and behaviors. Marketers were asked to discuss their behavior when they acted as consumers. Overall the marketers (as consumers) were more mobile, more interested in personalization and more active in social sharing and content creation than their "ordinary consumer" peers. Below are some of the more interesting "regular consumer" find [...]


4 Surprising SEM Stats Every E-Commerce Marketer Should Know

surprise-shock-man-600 Santa's elves weren't the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic search accounted for 26% of holiday e-commerce orders. Clearly, Google was the gatekeeper for e-commerce success, with over 40% of all e-commerce sales originating in search queries. These stats are based on e-commerce data from The Custora Pulse -- a free US e-commerce industry benchmark, aggregating tr [...]


Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013

Zora Google Doodle In its expansive Google: Doodle Us study, female advocacy group SPARK revealed only 77 women were represented in the 445 Google Doodles featured on the site's various country-specific homepages between 2010 and 2013. Analyzing the individuals honored by Google logos appearing on the site's global and regional homepages, as well as homepages for individual countries, the study concentrated on actual people, excluding any Doodles highlighting fictional characters or individuals connected to a holiday or festival. According to SPARK: Out of the 445 total Doodles Google created to honor peo [...]


McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches

mcdonalds-olympic-ad-600 Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year's Olympic advertisers and found ads from McDonald's and Cadillac resulted in the highest number of online searches within minutes of each brands' spots being aired. Of the more than 250 brands that ran television ads during this year's Sochi Olympic broadcasts, iSpot.tv claims McDonald's "Celebrate with a Bite" spot generated nearly 500,000 online searches across Google, Bing and Yahoo. Cadillac's "Work Hard" ad sparked over 400,000 online searches and earned more than 430,000 online views. [...]


Google Now Ranks No. 2 Behind Apple As The 2nd Most Valuable Company In America

google logo - basic 570x270 Bloomberg.com reported today Google has moved ahead of Exxon Mobile Corp to become the second most valuable company in America following Apple. According to Bloomberg, Google's market capitalization totals $393.5 billion, representing less than a billion more than Exxon's $392.6 billion, but $72 billion behind Apple's market value of $465.5 billion. As the world's largest online advertiser, Bloomberg notes Google's rise is a reflection of the technology industry taking a larger role globally: Technology companies are establishing themselves as key players worldwide as they disrupt indu [...]


Seattle Seahawks Take The Lead In 33 States For Bing Super Bowl Searches

bing-2013-logo-featured In an anticipation of the big game Sunday night, Bing has tallied searches for both Super Bowl teams across the country and found the Seattle Seahawks won the largest share of search volume in 33 states. The search engine was quick to note the percentage of searches are "generally evenly divided indicating that Sunday's game is shaping up to be a great match." Seahawks vs. Broncos Bing Searches Across the US: Bing also measured player searches, with Broncos' quarterback Peyton Manning winning 72 percent of the searches over Seahawks' quarterback Russell Wilson. On the flip side, Seatt [...]


Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool

moz With more than 3,700 survey respondents, this year's industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools. The majority of the survey focused on marketing issues, but Moz did ask participants a few SEO-related questions, including which SEO tools they currently use and how they are "coping" with not provided. According to the survey results, 68.8 percent of survey participants plan to focus on conversion rates and performance metrics in response to Google's elimination of keyword data [...]


The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013

CPC growth The Search Agency Q4 2013 The Search Agency released its Quarterly State of Paid Search Report today with Q4 performance data among its client set that spans several industries with global spend. The report shows paid search spend rose 37.4 percent year-over-year. Mobile Growth Drives Higher CPCs The Search Agency has reported rising CPCs for several quarters now including large CPC increases during the transition to enhanced campaigns. This quarter, while reports from IgnitionOne, Covario and RKG showed modest fluctuations and mobile CPCs decline in some cases in Q4, The Search Agency reports both Google and Bing al [...]


Study: Display Ads Drive Search Clicks After Two Weeks

Display and search - are search marketers becoming the new media planners Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to this discussion.  Their findings are contained in a Harvard Business School paper entitled, "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising" (embedded below). The document is tedious and difficult to read because it's bogged down with academic jargon, social-science modeling discussions and references to other research, per the conventions of such academic writing. The [...]


Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4

Global Paid Search Growth Q4 2013 Covario Though the numbers vary, the Q4 reports we've covered all point to solid year-over-year increases in paid search spending. Covario's Q4 analysis of the global paid search advertising landscape is no different. Based on results from their high tech, consumer electronics and retail clients, PPC spending increased 17 percent year-over-year and 13 percent over Q3 2013. Global Search Engine Share Google's AdWords accounted for 84 percent of PPC spend and 62 percent of clicks globally. Advertisers increased spending on Google 7 percent year-over-year. Covario saw the Yahoo Bing Network (YBN) gr [...]


RKG Report: PLAs Fuel AdWords Growth, Bing Ads Spend Rises Sharply In Q4

Paid Search Growth Q4 2013 RKG RKG has released its Q4 2013 Digital Marketing Report, and as other reports have indicated, paid search saw solid year-over-year growth in the holiday quarter. Paid search spend among RKG's retail-heavy client set rose 23 percent year-over-year. Overall click volume increased 19 percent, and CPCs ticked up just 3 percent.   Google Brand CPCs Fall On Ad Rank Change, Non-Brand CPCs Fueled By PLAs Google paid search spending grew 19 percent year-over-year in Q4, with paid clicks rising 15 percent. Google CPCs also rose just 3 percent. Non-brand CPCs, however, rose 6 percent year [...]


Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]

google-bing-featured Bing ended 2013 with an all-time high market share of search activity inside the US; but, it was Google with the biggest monthly gain in December, according to the latest comScore qSearch data. Google's share of search queries was up 0.6 percent in December to 67.3 percent. Using comScore's numbers, that's Google's second-highest share estimate ever. Last February, comScore estimated Google's market share at 67.5 percent. Looking at year-over-year numbers, Google rose from 66.7 percent in December 2012 to last month's 67.3 percent. Bing only gained one-tenth of a percent between November [...]


Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites

Experian Logo November 2013 As part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While still representing the largest share, Experian reported search engines experienced a 13 percent drop in the amount of upstream traffic sent to retailers when comparing traffic data from the 2012 holiday season. According to Experian, the footwear brand "Uggs" ranked No. 1 for top branded product search terms during the four weeks leading [...]


Health & Medical SMBs Spend More On Marketing Than Other Industries

online vs offline copy When we conducted an online survey of 668 US small and medium-sized businesses in October 2013, a large number of these businesses (just over 20%) classified themselves as belonging to the Health & Medical Industry. This group consisted of a wide spread of specialists, including chiropractors, dentists, mental health practices, medical family practices, pharmacies, psychologists and general physicians. We asked them a number of questions related to their attitudes and use of internet and mobile marketing, and their engagement with search agencies. Interestingly, we found they spent mor [...]


DuckDuckGo Has Biggest Day Ever In 2014 With More Than 4 Million Queries On January 7th

duckduckgo-featured The Guardian reported yesterday DuckDuckGo, the search engine that keeps user searches private, is now up to four million queries per day, with over a billion queries performed on the anonymous search engine during 2013. Prior to the PRISM scandal that revealed the NSA was regularly tracking searches on major search engines, DuckDuckGo averaged approximately 1.5 million queries a day says the Guardian. "In the weeks and months following the Guardian's publication of the NSA files, the number of [DuckDuckGo] users more than doubled," writes Guardian reporter Alex Hern. The Guardian claims [...]


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