Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts

Experian Logo November 2013 Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product searches have been dominated by fitness gadgets, mobile devices and game consoles, giving evidence to a holiday season overrun with tech gifts. Based on search and click trends for the weeks of October 12 through November 9, Experian identified the "hottest" products so far this holiday season, along with the "hottest" tech junkie products and electronic brands. According to Experian, while Uggs led the list  for the most searched products overall, tech gadgets won seven [...]


October Search Market Share: Bing Continues To Grow At Yahoo’s Expense

google-bing-yahoo-logos Preliminary October search market share data from comScore are being exposed by financial analysts. We'll have to wait for the official numbers either later today or tomorrow. However, it appears there is little change from last month: Google is flat, Bing gained a fraction of a point and Yahoo lost two-tenths of a percent. More broadly, however, the numbers reflect a long-term trend toward Bing and away from Yahoo. Google remains largely untouched. Below are the October figures we've seen: Google -- October: 66.9 percent; September: 66.9 percent; August: 66.9 percent Bing -- Octobe [...]


Results Of SEMPO Survey Shows Search Marketing Salaries Have Dropped Nearly $7,000

sempo-logo Published last week, SEMPO's fourth annual salary survey revealed the average search marketing salary dropped from $75,543 to $68,600. In conjunction with ClickZ, the SEMPO Research Committee surveyed 2,180 participants representing both in-house advertisers and third-party agency personnel. The survey included 20 questions covering a number of topics, including salary levels, job roles and search marketing efforts. In addition to the drop in average search marketing salaries, VP-level search marketers and respondents in the top four salary ranges also saw a drop in pay. The number of [...]


Study: Google Adds 1,200 Search Sites & 750 ISP Client Networks In Less Than A Year

google logo - basic 570x270 A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries. According to the findings, between October 2012 and July 2013, Google increased the number of locations serving its search infrastructure from less than 200 to more than 1,400, as well as growing the number of ISPs it uses from a little over 100 to more than 850. From the study: Most of this expansion reflects Google utilizing client networks (such as Time Warner Cable, for example) that it al [...]


Is Bing A Better Buy Than Google AdWords For Small Business?

bing-ads-google-adwords-featured Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a "more efficient" buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of leads for SMBs according to the company's analysis. (See also, AdGooroo's comparison of Google AdWords vs. Yahoo-Bing ad performance in six verticals.) Pricing Engine looked at its own data from hundreds of small business accounts. It found that CTRs were marginally higher on Google but CPCs were much hig [...]


Yahoo-Microsoft Search Tensions On Public Display In Court Ruling

Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 "Search Alliance" agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO Steve Ballmer resigned ahead of schedule under board pressure because of a growing sense that Microsoft's core businesses were increasingly under siege and the company wasn't making sufficient headway. Former Nokia CEO Stephen Elop is arguably the leading candidate to succeed Ballmer. Regarding the Bing rollou [...]


Turn Domain Bias In Search Results To Your Advantage

thinking_thought-bubble_man_doubt_veer_3077149_M There's been valid debate over how influential keyword and exact match domains are in search engine optimization. Whether or not the latest Google or Bing algorithm takes the words in your domain name into consideration, the reality is that searchers -- those consumers actually choosing to click your link -- most likely do. The phenomenon has been dubbed "domain bias," defined as a user's propensity to believe that a page is more relevant just because it comes from a particular domain. While search engines generally reward good content with good rankings, there are certain qualities that ma [...]


Mobile Accounts For One-Third Of Google Paid Clicks In Q3, Yet CPCs Drop From Q2 [Report]

Google Click Share By Device Q3 2013 The Search Agency The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google's click share. In contrast, Bing's mobile click share remained flat at 17.7 just percent in Q3. A whopping 93 percent of smartphone clicks occurred on Google. Overall mobile spend (tablets and smartphone) accounted for 28.7 percent of search budgets, up 66 percent year-over-year and 11 percent from Q2. Amazingly, smartphones now account for 21.4 percent of clicks [...]


Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]

no-keywords-not-provided-featured If you've been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from Parse.ly shows that 87 percent of all Google organic traffic to some of the biggest news sites on the web is now [not provided]. Parse.ly -- which we've written about before -- is a content optimization platform that's used by the likes of Reuters, The Atlantic, U.S. News & World Report, the Dallas Morning News, Mashable, The Next Web and others. The company put [...]


September Search Market: Flat As A Pancake

google-bing-yahoo-logos The September search market share data from comScore got pushed out earlier this evening by financial analysts. As always, these numbers aren't official until comScore releases them tomorrow. Here are the figures as we received them: Google -- September: 66.9 percent; August: 66.9 percent Bing -- September: 18 percent; August: 17.8 percent Yahoo -- September: 11.3 percent; August: 11.4 percent Ask -- September:  2.5 percent; August: 2.6 percent AOL -- September:  1.3 percent; August: 1.3 percent Compared with last month the market is pretty flat. Bing took a fraction [...]


Bing SEO Ranking Factors 2013 Study By SearchMetrics

searchmetrics-bing-ranking-factors Searchmetrics has released their SEO ranking factors for Bing, Microsoft's search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated with rankings. The top five key findings were: (1) Top brands rank higher on Bing, as they do in Google. (2) Backlink numbers are closely linked to higher rankings on Bing (3) Social signals closely linked to higher rankings (4) Quality content is important for search rankings (5) On page te [...]


AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]

Mobile CPCs versus Desktop Q3 2013 With two months of enhanced campaigns behind us, RKG's Q3 Digital Marketing Report offers a look at the near-term impact of the roll-out on its client set, which includes 40 of the top 500 online retailers. Most metrics remained relatively stable; however, the effects were seen in smartphones where CPCs dropped significantly after the transition. RKG transtioned most campaigns to enhanced in late June after refining changes to its in-house bidding technology. As the graph below shows, CPCs dropped dramatically after the transition. The agency offers two reasons for the huge drop: 1. bids we [...]


The Top 7 Milestones Of Google Search

birthday cake I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it's one of the most important companies in the world and has helped to spearhead the Internet revolution -- which is up there with invention of the wheel, the discovery of electricity, and the creation of all-you-can-eat buffets. One of the biggest indicators of its dominance is that -- like Kleenex, Band-Aids, and Scotch Tape -- the Google brand name is used interchangeably with its category. Don't believe me? Just Google it. Google Search recently released a timelin [...]


First Half Online Ad Revs $20 Billion: Search Biggest, Mobile Fastest Growing

Screen Shot 2013-10-09 at 8.47.35 AM The IAB has just released Q2 and first half 2013 online and mobile ad revenue figures. Total digital ad revenue in the US for 1H 13 was just under $20.1 billion (vs. $17 billion last year). Mobile represented 15 percent of the total. Search revenues were up 7 percent in real dollars ($8.7 billion) vs. a year ago, though down as a percentage of total revenue. For the first six months of this year, search represented 43 percent of digital revenue vs. 48 percent in 2012. Display ad revenues were also up in real dollars though down in percentage terms. Search remained the strongest ad catego [...]


Moz Search Ranking Factors Survey: Page Authority, Google +1′s & Links Lead

moz Moz announced the release of the full 2013 search ranking factors study they have been working on throughout the year. Keep in mind, this is comprised of sending out a survey to 120 SEO experts, asking them to rank each factor on a scale of importance. Moz then uses that data, alongside of their correlation metrics to come up with a list of the most important ranking factors based on the responses. This does not mean the list represents the actual most important ranking factors. In fact, one of the top factors listed, Google +1's, has been claimed to not be a direct, unpersonalized, rank [...]


You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves

search-click-top-news To mark Google's 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own name, a 22 percent increase since the study was conducted in 2001. Of course, with the rise of social media sites, the need to monitor online reputations, and the number of careers that are directly linked to a person's online presence, vanity isn't the only catalyst prompting people to type their name [...]


Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us

click-share-top-position It certainly isn't the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility is substantial. Search agency Resolution Media and Kenshoo, a marketing technology company, analyzed a year's worth of US paid and organic campaign data from Imaging and Printing Group (IPG) of Hewlett Packard (HP). The data set included only clicks and visits in instances where both a paid listing and a [...]


For Google’s 15th Birthday, Search “Google In 1998″ For A Flashback

google in 1998 - Google Search Google turns 15 this week -- celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for "google in 1998," and you'll see how Google used to look back then, in the year of its birth. The head of Google's web spam team, Matt Cutts, shared the news on Twitter. Here's how it looks: Kind of nostalgic seeing the old look -- and some of the names of other search engines of the period, which Google used to link to at the bottom of its results. [...]


Study: 61 Percent Of Mobile Callers Ready To Convert

mobile-local-search-featured As a marketer if you're not making it easy for mobile users to call you, you're losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of survey respondents said that "click to call is most important in the purchase phase of the shopping process." And 70 percent of respondents said they had used the "call button" in Google search results. Mobile search ads or business listings that lack phone numbers (or click to call buttons) will see busines [...]


Survey: Quality Of Citations Matters More Than Quantity

Local-Search-Ranking-Factors-2013-chart At the start of August, David Mihm published the findings of the latest installment of the Local Search Ranking Factors Survey. This year, the breakdown & presentation of survey results has been taken to a new level. Ranking factors are grouped by signal type (e.g., Place Page Signals), then further broken down by result type (e.g., Pack or Carousel) and technology (desktop vs. mobile) in a series of interactive pie charts. [caption id="attachment_172258" align="aligncenter" width="600"] Local-Search-Ranking-Factors-2013[/caption] I really enjoy reading the annual findings of this [...]


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