Oct 31, 2012 at 4:08pm ET by Pamela Parker

In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google dropped to 78.7% in share, though based on click traffic, Google still outpaced YBN. These are stats from the Search Agency's State of Paid Search report for the third quarter. Here's a look at click share over time: [caption id="attachment_138339" align="aligncenter" width="497"] Data and Image via The Search Agency[/caption] As you can see, YBN's share has consistently grown, while Google's has dropped. But the chart doesn't reflect th [...]

Google Bringing In More Than $100 Million Per Day Via AdWords

Oct 25, 2012 at 1:55pm ET by Pamela Parker

Though investors seemed disappointed by Google's third-quarter numbers, its core AdWords business is going like gangbusters, according to a new study by WordStream. The software company found Google earning $100 million a day through AdWords in Q3, serving 5.5 billion impressions per day on search pages and 25.6 billion impressions per day on the Google Display Network. With $10.86 billion in ad revenue last quarter, we know that Google is making $121 million per day from ads. That's simple division and similar to Google's previous two quarters. But WordStream's focus on the $100 million fi [...]

Related Topics: Channel: SEM | Google: AdWords | Stats | Top News

VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey”

Oct 12, 2012 at 2:48pm ET by Matt McGee

There's a kind of Pavlovian response that happens with major national events in the U.S. (and probably elsewhere): internet users taking to the web to comment on and/or learn more about what they're experiencing. As expected, conversation spiked on social networking sites during the Vice Presidential debate last night. Twitter says there were 3.5 million tweets just during the debate itself, and another half-million before and after. (Update: For more on the social aspect of last night's debate, see my Marketing Land article: Red State, Blue State: The Social Network VP Debate Divide Shown [...]

IAB: Search Still On Top, Accounting For Nearly Half Of Interactive Ad Spending

Oct 12, 2012 at 2:08pm ET by Pamela Parker

Spending on Search Marketing continues to be the biggest contributor to online advertising revenues in the U.S., according to the latest report on the first half of 2012 released by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Search ads represented 48% of the overall interactive advertising market in the first six months of 2012, bringing in $8.1 billion. The 2012 revenue figure is 19% higher than what was recorded during the same period of 2011, when search represented 46% of the market. The report also showed that performance (often cost-per-click) pricing, which is [...]

Related Topics: Channel: Strategy | Stats: Spend Projections | Top News

As VP Debate Nears, Search Interest In Ryan Outpaces Biden

Oct 11, 2012 at 7:50pm ET by Matt McGee

Vice President Joe Biden and vice-presidential hopeful Paul Ryan are a little more than an hour away from their first and only debate of this election year, and search activity around the debate is heating up -- largely surrounding Ryan, the Republican nominee. We'll begin with this tweet from Yahoo Search, which reports that there's about seven percent more search interest in tonight's debate over the past week than there was in the week prior to last week's Presidential debate. JUST IN: Searches for the VP debate are 7% higher than the 7-day period leading up to the presidential debat [...]

September Search Share: Yahoo Continues Downward Slide

Oct 10, 2012 at 10:19pm ET by Greg Sterling

We're getting the usual sneak peek at comScore data from financial analysts ahead of the official release tomorrow. In terms of the market-share horse race, Google gained ground vs. last month. Bing was flat; AOL and especially Ask gained as well. Sadly, Yahoo experienced another month of decline -- to its lowest market share in memory. And now, behold the September comScore numbers: Google: 66.7 percent (66.4 percent in August) Bing: 15.9 percent (15.9 percent in August) Yahoo: 12.2 percent (12.8 percent in August) Ask: 3.5 percent (3.2 percent in August) AOL: 1.8 percent (1.7 [...]

Study: 64 Percent Of Mobile Restaurant Searchers Convert “Immediately Or Within An Hour”

Oct 3, 2012 at 9:28am ET by Greg Sterling

Yesterday at SMX East, during the "How to Play in the Exploding Mobile Ads Universe" session, Telmetrics' Bill Dinan previewed some of the mobile restaurant search data being released this morning. This is the third tranche from a study conducted earlier this year by Nielsen and commissioned by Telmetrics and xAd. The research was based on "an online survey of 1,500 US smartphone and tablet users and actual observed consumer behaviors from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users." Accordingly it reflects both attitudes and actual user behavior. My write-ups o [...]

The Google Dance Is Back

Sep 24, 2012 at 9:15am ET by Danny Sullivan

Vets in the SEO space remember the "Google Dance," how search results used to jump around on a monthly basis as Google rolled out algorithm changes. The dance eventually died, but now it's back. My latest column over at our Marketing Land site, The Return Of The Google Dance, covers how the dance has made a comeback. The column takes you through the history of the old Google Dance and how we've returned to a monthly "Panda Dance." It also explains how the results at Google may dance for other reasons that Google doesn't announce, like refreshes of the Penguin or Top Heavy updates. [...]

Report: Clothing, Restaurants 50 Percent Of Mobile Coupon Search

Sep 18, 2012 at 5:15pm ET by Greg Sterling

Ad network Chitika has released some data on mobile coupon search this afternoon. Based on an analysis of millions of mobile search impressions from its ad network, the company found that "Clothing and Restaurants make up the lion’s share of mobile coupon searches." The study was conducted the first week of September. The two categories represented 50.2 percent of all mobile coupon searches seen by Chitika. Clothing lead restaurants slightly, followed by more general "retail" and "arts & crafts." These top four categories together constituted 80 percent of all mobile coupon-related se [...]

Related Topics: Channel: Strategy | Stats | Stats: Search Behavior

Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says

Sep 13, 2012 at 1:24pm ET by Matt McGee

Hey Emma Watson fans: Be really careful about clicking on those search results. McAfee, the security technology company, says Watson is 2012's most dangerous celebrity to search for -- replacing Heidi Klum, who held that title last year. According to McAfee's Most Dangerous Celebrities study, searches related to Watson have a 12.6 percent chance of leading to a malicious website that offers spyware, adware, viruses and the like. When it comes to dangerous search terms, the landscape is decidedly female. The only guy to make McAfee's top 20? That would be Jimmy Kimmel, who ranks number [...]

August Search Share: Bing Hits “All Time High”

Sep 12, 2012 at 10:09am ET by Greg Sterling

The early August search market share data is out from financial analysts ahead of the official comScore release. That official release will likely be later this afternoon (now updated, see postscript). Yahoo is down once again while partner Bing has hit "an all time high" according to one analyst. Google lost some share (0.4 percent) in August, while Bing gained and Yahoo declined by an equivalent amount (0.2 percent). Strangely, AOL also gained (0.2 percent). Here are the August comScore numbers: Google: 66.4 percent (66.8 percent in July) Bing: 15.9 percent (15.7 percent in July) [...]

Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity | Top News

Google, Yahoo Agree: Democrats Searched More Than Republicans During Political Conventions

Sep 10, 2012 at 3:42pm ET by Matt McGee

The dust has settled on both the Republican and Democratic national conventions and, while we don't know who'll ultimately get the most votes, it's clear that Democrats won the day where search activity is concerned. Both Google and Yahoo have analyzed their users' searches during the two conventions, and both show that search activity spiked significantly more during last week's Democratic National Convention (DNC). Google Search Activity & Political Conventions On its Google Plus page late Friday, Google's elections team shared a chart showing that three of the top four most-searche [...]

Pinterest Now Sending More Traffic Than Yahoo Search, Shareaholic Says

Sep 6, 2012 at 3:31pm ET by Matt McGee

Yahoo's slide continues with the news today that Pinterest is now sending more traffic to publishers than organic Yahoo search results. That's according to Shareaholic, a provider of social sharing buttons and widgets with more than 200,000 publishers using its tools. In a blog post today, Shareaholic says Pinterest was the fourth biggest traffic source in August among its publishers -- beating out Yahoo organic search, which fell to fifth. Overall, Google search was the top traffic source, followed by direct traffic and then Facebook in third. (See far right column below.) Pinterest als [...]

Related Topics: Channel: Strategy | Stats: Popularity | Top News | Yahoo: Search

Search Activity Makes Michelle Obama The FLOS (First Lady Of Search)

Sep 5, 2012 at 4:12pm ET by Matt McGee

A Pew Research study that was released this week showed that Democrats are more likely to mix social media and political activity. They might be more likely to mix politics and search, too, at least judging from data comparing search activity from Michelle Obama and Ann Romney that Google has shared today. Michelle Versus Ann According to the Google Politics and Elections team, search interest Tuesday night in Michelle Obama during the first night of the Democratic National Convention (DNC) surpassed search interest in Ann Romney one week earlier during the first night of the Republican Nati [...]

Pew: 50 Percent Have Cleared Smartphone Search History

Sep 5, 2012 at 1:57pm ET by Greg Sterling

There's a cat and mouse game going on between developers, publishers and mobile users. The former group is often trying to "connect the dots" and gather as much data and information on user behavior and, in some cases, individual activity as possible. By contrast, mobile phone owners (especially smartphone owners) are often trying to thwart or very selectively allow that data collection. The Pew Internet Project just released survey data revealing that mobile users may be a great deal more sensitive to privacy issues than most developers and publishers think. The survey was conducted in Mar [...]

Industry Survey: PPC Is Losing Ability To Generate Leads

Aug 30, 2012 at 8:02am ET by Matt McGee

SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC's effectiveness as a lead gen channel is dropping significantly. B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel. That's according to the 2nd annual State of Digital Marketing survey from WebMarketing123, an online agency based in California. As they did a year ago, Webmarketing123 surveyed more than 500 U.S. marketers, 65 percent of whom self-report as B2B marketers. Reps from companies including GE, Sony, Cisco, Olympus, Bose and Fed [...]

Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser

Aug 28, 2012 at 2:45pm ET by Greg Sterling

Internet Explorer (IE) is the browser where the most "non-Google" searches happen, according to data from ad network Chitika. The company analyzed "hundreds of millions of ad impressions [in the US and Canada] from within the Chitika Ad network" earlier this month. Chitika was seeking to determine search engine usage on each browser. Overall Chitika found that Google generated 74.7 percent of search traffic across all five browsers examined. Yahoo was second with 12.3 percent and Bing third with a 9.74 percent share across browsers. By comparison the most recent comScore data show Google [...]

Google Trounces Other Local Search Providers In UK — Study

Aug 17, 2012 at 5:40pm ET by Greg Sterling

Google has the most complete and accurate local search database in the UK, according to data and analytics firm Implied Intelligence. Previously we've published comparable US reports by the company: Yellow Pages Sites Beat Google In Local Data Accuracy Test Bing Ties Yellow Pages Sites For Most Accurate Local Data In these earlier US tests, yellow pages sites (i.e., Superpages) and Bing beat Google for completeness and data quality. However in the UK Google comes out on top. To conduct the test (performed in May) the firm created a sample of 1,400 local business records. Each of th [...]

July Search Share: Google At All-Time High, Bing Continues Slow Gains

Aug 14, 2012 at 9:25pm ET by Greg Sterling

We're starting to see financial analysts expose July search market share figures from comScore, ahead of their formal release tomorrow. Bing grew slightly and Google remained where it was last month but ahead of its position last year. While Yahoo was also flat, the good news is that the company didn't lose additional share, as it has for the past several consecutive months. Matt McGee also posted today on some competing search market share data from Hitwise, which shows different numbers for Google and Bing. Here are the new comScore numbers: Google: 66.8 percent in July (vs. 66.8 p [...]

Related Topics: Channel: Strategy | Stats: comScore

Bing-hoo Search Down 4 Percent In Past Year, Hitwise Says

Aug 14, 2012 at 3:02pm ET by Matt McGee

June and July haven't been very kind months for Bing and Yahoo. What Hitwise calls "Bing-powered search" had about 28.1 percent of all U.S. searches in May, but that dropped to less than 27 percent for July. And what was a five percent year-over-year gain back in May, has now become a four percent Y-o-Y decline. Google, meanwhile, remained at about 66 percent of all U.S. search activity. That Bing-hoo would go from a five percent yearly gain to a four percent yearly decline in the span of a couple months only underscores the fact that Google's grip on search market share isn't in [...]

Related Topics: Channel: Strategy | Stats: Hitwise | Stats: Popularity | Top News

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