Yahoo-Microsoft Search Tensions On Public Display In Court Ruling

Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 "Search Alliance" agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO Steve Ballmer resigned ahead of schedule under board pressure because of a growing sense that Microsoft's core businesses were increasingly under siege and the company wasn't making sufficient headway. Former Nokia CEO Stephen Elop is arguably the leading candidate to succeed Ballmer. Regarding the Bing rollou [...]


Turn Domain Bias In Search Results To Your Advantage

thinking_thought-bubble_man_doubt_veer_3077149_M There's been valid debate over how influential keyword and exact match domains are in search engine optimization. Whether or not the latest Google or Bing algorithm takes the words in your domain name into consideration, the reality is that searchers -- those consumers actually choosing to click your link -- most likely do. The phenomenon has been dubbed "domain bias," defined as a user's propensity to believe that a page is more relevant just because it comes from a particular domain. While search engines generally reward good content with good rankings, there are certain qualities that ma [...]


Mobile Accounts For One-Third Of Google Paid Clicks In Q3, Yet CPCs Drop From Q2 [Report]

Google Click Share By Device Q3 2013 The Search Agency The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google's click share. In contrast, Bing's mobile click share remained flat at 17.7 just percent in Q3. A whopping 93 percent of smartphone clicks occurred on Google. Overall mobile spend (tablets and smartphone) accounted for 28.7 percent of search budgets, up 66 percent year-over-year and 11 percent from Q2. Amazingly, smartphones now account for 21.4 percent of clicks [...]


Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]

no-keywords-not-provided-featured If you've been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from Parse.ly shows that 87 percent of all Google organic traffic to some of the biggest news sites on the web is now [not provided]. Parse.ly -- which we've written about before -- is a content optimization platform that's used by the likes of Reuters, The Atlantic, U.S. News & World Report, the Dallas Morning News, Mashable, The Next Web and others. The company put [...]


September Search Market: Flat As A Pancake

google-bing-yahoo-logos The September search market share data from comScore got pushed out earlier this evening by financial analysts. As always, these numbers aren't official until comScore releases them tomorrow. Here are the figures as we received them: Google -- September: 66.9 percent; August: 66.9 percent Bing -- September: 18 percent; August: 17.8 percent Yahoo -- September: 11.3 percent; August: 11.4 percent Ask -- September:  2.5 percent; August: 2.6 percent AOL -- September:  1.3 percent; August: 1.3 percent Compared with last month the market is pretty flat. Bing took a fraction [...]


Bing SEO Ranking Factors 2013 Study By SearchMetrics

searchmetrics-bing-ranking-factors Searchmetrics has released their SEO ranking factors for Bing, Microsoft's search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated with rankings. The top five key findings were: (1) Top brands rank higher on Bing, as they do in Google. (2) Backlink numbers are closely linked to higher rankings on Bing (3) Social signals closely linked to higher rankings (4) Quality content is important for search rankings (5) On page te [...]


AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]

Mobile CPCs versus Desktop Q3 2013 With two months of enhanced campaigns behind us, RKG's Q3 Digital Marketing Report offers a look at the near-term impact of the roll-out on its client set, which includes 40 of the top 500 online retailers. Most metrics remained relatively stable; however, the effects were seen in smartphones where CPCs dropped significantly after the transition. RKG transtioned most campaigns to enhanced in late June after refining changes to its in-house bidding technology. As the graph below shows, CPCs dropped dramatically after the transition. The agency offers two reasons for the huge drop: 1. bids we [...]


The Top 7 Milestones Of Google Search

birthday cake I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it's one of the most important companies in the world and has helped to spearhead the Internet revolution -- which is up there with invention of the wheel, the discovery of electricity, and the creation of all-you-can-eat buffets. One of the biggest indicators of its dominance is that -- like Kleenex, Band-Aids, and Scotch Tape -- the Google brand name is used interchangeably with its category. Don't believe me? Just Google it. Google Search recently released a timelin [...]


First Half Online Ad Revs $20 Billion: Search Biggest, Mobile Fastest Growing

Screen Shot 2013-10-09 at 8.47.35 AM The IAB has just released Q2 and first half 2013 online and mobile ad revenue figures. Total digital ad revenue in the US for 1H 13 was just under $20.1 billion (vs. $17 billion last year). Mobile represented 15 percent of the total. Search revenues were up 7 percent in real dollars ($8.7 billion) vs. a year ago, though down as a percentage of total revenue. For the first six months of this year, search represented 43 percent of digital revenue vs. 48 percent in 2012. Display ad revenues were also up in real dollars though down in percentage terms. Search remained the strongest ad catego [...]


Moz Search Ranking Factors Survey: Page Authority, Google +1′s & Links Lead

moz Moz announced the release of the full 2013 search ranking factors study they have been working on throughout the year. Keep in mind, this is comprised of sending out a survey to 120 SEO experts, asking them to rank each factor on a scale of importance. Moz then uses that data, alongside of their correlation metrics to come up with a list of the most important ranking factors based on the responses. This does not mean the list represents the actual most important ranking factors. In fact, one of the top factors listed, Google +1's, has been claimed to not be a direct, unpersonalized, rank [...]


You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves

search-click-top-news To mark Google's 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own name, a 22 percent increase since the study was conducted in 2001. Of course, with the rise of social media sites, the need to monitor online reputations, and the number of careers that are directly linked to a person's online presence, vanity isn't the only catalyst prompting people to type their name [...]


Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us

click-share-top-position It certainly isn't the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility is substantial. Search agency Resolution Media and Kenshoo, a marketing technology company, analyzed a year's worth of US paid and organic campaign data from Imaging and Printing Group (IPG) of Hewlett Packard (HP). The data set included only clicks and visits in instances where both a paid listing and a [...]


For Google’s 15th Birthday, Search “Google In 1998″ For A Flashback

google in 1998 - Google Search Google turns 15 this week -- celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for "google in 1998," and you'll see how Google used to look back then, in the year of its birth. The head of Google's web spam team, Matt Cutts, shared the news on Twitter. Here's how it looks: Kind of nostalgic seeing the old look -- and some of the names of other search engines of the period, which Google used to link to at the bottom of its results. [...]


Study: 61 Percent Of Mobile Callers Ready To Convert

mobile-local-search-featured As a marketer if you're not making it easy for mobile users to call you, you're losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of survey respondents said that "click to call is most important in the purchase phase of the shopping process." And 70 percent of respondents said they had used the "call button" in Google search results. Mobile search ads or business listings that lack phone numbers (or click to call buttons) will see busines [...]


Survey: Quality Of Citations Matters More Than Quantity

Local-Search-Ranking-Factors-2013-chart At the start of August, David Mihm published the findings of the latest installment of the Local Search Ranking Factors Survey. This year, the breakdown & presentation of survey results has been taken to a new level. Ranking factors are grouped by signal type (e.g., Place Page Signals), then further broken down by result type (e.g., Pack or Carousel) and technology (desktop vs. mobile) in a series of interactive pie charts. [caption id="attachment_172258" align="aligncenter" width="600"] Local-Search-Ranking-Factors-2013[/caption] I really enjoy reading the annual findings of this [...]


Trust In Search Ads Rises, Along With All Other Ads Except Newspaper [Nielsen]

nielsen-logo A new Nielsen study on consumer trust in advertising shows trust in search ads has risen since 2007. Nearly half (48 percent) of consumer respondents now say they trust search ads, that's up 14 percent since 2007. This is certainly good news for search advertisers. In more good news, with the exception of ads in newspapers, which saw a slight slip, consumers displayed an increased level of trust across all ad formats. Search along with other online ads still lag behind traditional ad mediums -- including newspaper ads -- in consumer trust, however. To find out how other digital ad [...]


Lily Collins: 2013′s Most Dangerous Celebrity To Search For

mcafee-dangerous-searches-2013 Move over Emma Watson. Actress Lily Collins has taken the title as 2013's most dangerous celebrity to search for online. McAfee, the security technology company, is out with its seventh annual most dangerous celebrities survey, which uses the company's SiteAdvisor site ratings to measure what percentage of search results for popular celebrities lead to risky websites. This year, searches related to Lily Collins photos and downloads had a 14.5 percent chance of leading to a website that tested positive for things like spyware, adware, viruses, phishing attempts and other malware. Here are [...]


Report: Google Product Listing Ads Drive CSE Channel Growth, Cannibalize Text Ad Clicks

google-shopping-featured The August Same Store Sales report from ChannelAdvisor shows that the 7.7 percent growth from Comparison Shopping Engines was driven by the product listing ads (PLAs) that power Google Shopping. Search (traditional AdWords text ads) saw just a slight uptick in growth at 0.2% in August. Both channels grew more slowly than comScore's overall ecommerce growth rate of 16 percent in Q2. In a summary statement, ChannelAdvisor reports, "Google Shopping continues to show strength in this category helping offset headwinds from traditional CSEs." While the average order value (AOV) from Google Shoppi [...]


August Search Market Share Grinds To Standstill, Though Google & Bing Grow In Volume

google-bing-yahoo-logos Today comScore released US search market share figures for August. I'm tempted to say, "Nothing to see here folks, move on." All the numbers are basically flat compared with July. There was almost no movement across sites; everybody's in the same position as last month. A year ago Google's share of the US search market was 66.4 percent. Microsoft controlled 15.9 percent and Yahoo had a 12.8 percent share. Yahoo essentially gave up share to partner Microsoft while Google has grown its share. Overall search volume is down slightly from July. However it's up about 2 billion queries i [...]


Search Privacy Low On List Of Privacy Concerns For US Internet Users

search privacy Despite the fact that search history can be so revealing about people's desires and interests, a new survey of US internet users finds that concern over search privacy -- while significant -- still ranks far behind other online privacy issues. The survey by the Pew Research Center covered 1,000 adults in the US, was conducted last month and asked a wide-range of questions about online privacy. You can read it here, and also see our coverage on Marketing Land: Report: Almost 90 Percent Concerned About Online Privacy & Trying To Avoid Advertisers. One part asked people to rank types o [...]


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