FDA Warnings To Pharma Caused Big Drop In Search Ads
Oct 2, 2009 at 10:31am ET by Greg Sterling
The US Food & Drug Administration (FDA) issued warning letters issued in late March, 2009 to a number of big pharmaceutical companies, saying that their search ads were misleading and didn't contain the required disclosure information mandated by US federal regulations. As one might have expected this caused the companies to temporarily pull their SEM campaigns and resulted in a "59% drop in sponsored link exposures," according to comScore:
An analysis of exposure to branded URLs within comScore’s data revealed that substantial declines occurred immediately following the letters being s [...]
Filed in: Stats: Compete
Google Gains Volume, Bing Gains Share In August
Sep 23, 2009 at 8:11am ET by Greg Sterling
Yesterday comScore reported search numbers for August. What they show is growth in overall search volume, including at Google sites (except YouTube). Google has 2.5 times the search volume as Yahoo and Microsoft combined. But Microsoft's Bing also grew its share of the overall US search market from 8.9 percent in July to 9.3 percent in August. Here are the charts:
In the "expanded view" of search, what stands out are the following:
Search volume declines at eBay, AOL and MySpace
Growth at Bing/Microsoft and dramatic growth at Facebook (20 percent vs. July)
All the typic [...]
Filed in: Stats: Compete, Stats: Size
Reports: Bing Users Click More, Search Deal With Yahoo Coming This Week
Jul 27, 2009 at 10:14am ET by Greg Sterling
A report analyzing traffic and click-through rates from ad network Chikita finds that "Bing users are over 50% more likely to click an ad on your site than Google users." What this means, according to the post, is those who arrive at third party sites via Bing click more frequently on ads on those sites than those coming through Google. TechCrunch offers a bit more detail and speculation about why this might be (i.e., "the law of large numbers"). According to Chikita, the respective click rates are:
Google: .97 percent
Yahoo: 1.24 percent
Bing: 1.5 percent
Bing appears has made some [...]
Filed in: Microsoft: Business Issues, Microsoft: Partnerships, Stats: Compete, Stats: General, Stats: Hitwise, Stats: Search Behavior, Stats: Size, Stats: comScore, Top News, Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Search Ads
comScore: Bing Barely Gaines Share In June 2009
Jul 15, 2009 at 1:58pm ET by Danny Sullivan
Now a third major ratings service has released search engine share figures for June 2009, and like the others, they show that Bing made only a tiny gain in the wake of its launch and major ad campaign.
The comScore figures have gone out to the financial analyst community, and the comScore press release with them usually arrives a week after that. But Mark Mahaney at Citigroup gave permission to cite figures in his report, which includes analysis for investors (too early to call, Bing has a “solid product” but faces “large uphill battle”).
For June 2009, here's the search shar [...]
Filed in: Features: Analysis, Microsoft: Marketing, Stats: Compete, Stats: Popularity, Stats: comScore, Top News
At One Month, Bing Says Unique Users Up; Compete Says Barely Any Gain In Searches
Jul 13, 2009 at 2:13pm ET by Danny Sullivan
A second major ratings service, Compete, has now released search engine share figures for June 2009 showing Microsoft's new Bing service making a tiny gain. That, following Hitwise's mixed stats from last week, keeps Bing in "it's too early to say" territory. Meanwhile, Bing itself says at one month old, unique users up 8%.
Here are the figures showing share of searches each search engine handled in the United States, for June 2009 from Compete:
Normally, I'm loathe to do month-to-month comparisons, because they can be so easily skewed by many factors and not be indicative of a [...]
Filed in: Features: Analysis, Microsoft: Bing, Stats: Compete, Stats: Popularity, Top News
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