Google Still #1 Traffic Source For Most Of Top 30 Websites — Report

This may surprise no one: Google is the leading source of traffic for 23 of the top 30 websites. That's according to Citi analyst Mark Mahaney in a document released yesterday to clients. Based on underlying comScore data, the report analyzes visits to the top five websites in several verticals: Media, Retail, Travel, Auto, Finance and Health. It doesn't discuss the impact or relative position of Facebook at all, possibly because Facebook is not yet a public company. Mahaney points out that Google's retention of the position of top traffic referrer is an accomplishment in a marketplace t [...]


December “Explicit” Search Numbers: Bing Now Ahead Of Yahoo

Last night I posted comScore December search market share numbers, based on a financial analyst report (one of several that came out yesterday or early this morning). The report incorrectly presented the search share numbers as follows. Those figures made it appear that Google had gained share at Bing's expense. It was Yahoo that lost share, however. Below are the official comScore "explicit core search" numbers, released earlier today: I was told by earlier today that the error was comScore's. However comScore says that the error came from the third party that published the numb [...]


More People Now Using Mobile Apps Than Browser — comScore

Traffic measurement firm comScore released its latest mobile subscriber market share report for November. What it shows is that Android continued to gain (3.1 share points vs. August). But so did the iPhone, likely powered by sales of the iPhone 4S. All other platforms lost ground. Android handsets now represent nearly 47 percent of the US smartphone market, while the iPhone is just under 30 percent. The comScore data doesn't reflect iPod Touch or iPad devices. The firm also said that 39 percent of the US mobile population owned smartphones. This stands in contrast to Nielsen's 44 pe [...]


Bing, Yahoo Now Neck & Neck In US Search Market Share

Bing's slow growth in US search market share continues, and Microsoft's two-and-a-half-year-old search engine is now practically neck-and-neck with Yahoo. Both, however, remain far behind Google. The latest comScore numbers show Bing increasing its market share in November to an even 15 percent, while Yahoo's dropped to 15.1 percent. Google holds 65.4 percent of the market, a small drop from October. This is comScore's "explicit" search measurement, which doesn't include things like slideshows and certain Google Instant Search queries. It also doesn't reflect mobile search queries. [...]


YouTube Passes 20 Billion Video Views In One Month

Online video viewership reached record levels in October, with YouTube passing the 20 billion views mark for the first time. That number represents a little less than 50% of all videos watched in the U.S., according to the latest statistics shared by comScore. U.S. Internet users watched an all-time high of 42.6 billion videos during October, with YouTube accounting for 20.9 billion of those views -- 49.1% of the total. ComScore credits YouTube/Google with an audience of just under 161 million unique viewers, almost triple the reach of Facebook, which was second with a little less than 60 m [...]


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