Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

yahoo-featured We're on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we've been anticipating: Yahoo's share has now fallen below 10 percent. This is an "all-time low." The combined Yahoo-Bing "search alliance" share remains flat at 29 percent. Bing has grown almost entirely at Yahoo's expense. Here are the figures for June: Google: 67.6 percent Bing: 19.2 percent Yahoo: 9.8 percent [...]


Yahoo Likely To Slip Below 10 Percent Search Share Next Month

us-map-bing-google-yahoo-featured When comScore releases its "May 2014 U.S. Search Engine Rankings," we're likely to see Yahoo's market share slip below 10 percent. Today (in April) it recorded a 10 percent share, down 0.1 percent from March. Microsoft's share was up 0.1 percent and so was Google's. In July 2009 when the Microsoft-Yahoo search deal was first announced Yahoo had 19.3 percent of the US search market according to comScore data. Microsoft had 8.9 percent. Now the numbers are almost exactly reversed and Google's share is 3 points higher than in 2009. So much for strengthening competition. At n [...]


Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases

local-search-map-featured Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents "were individuals who [had] conducted a local business search in the last twelve months." There were also behavioral data captured in the study, which examined search behavior across search engines, yellow pages and local directory sites and "portals." There is a wealth of data about consumer behaviors and attitudes toward local search and content discovery across platform [...]


Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]

google-bing-featured Bing ended 2013 with an all-time high market share of search activity inside the US; but, it was Google with the biggest monthly gain in December, according to the latest comScore qSearch data. Google's share of search queries was up 0.6 percent in December to 67.3 percent. Using comScore's numbers, that's Google's second-highest share estimate ever. Last February, comScore estimated Google's market share at 67.5 percent. Looking at year-over-year numbers, Google rose from 66.7 percent in December 2012 to last month's 67.3 percent. Bing only gained one-tenth of a percent between November [...]


November 2013 Search Market Share Frozen, Overall Query Volume Down

google-bing-yahoo-logos It's very cold in many parts of the US right now. And just like much of the country, the relative market share positions of the major search engines are essentially frozen. November search market share data from comScore reflects virtually no change from last month. Google lost a fraction of a percent and Yahoo gained a miniscule tenth of a point, as did AOL. Bing and Ask.com were flat. ComScore says that overall search query volume in November was down across the board, by a surprising 6 percent. Ask was off by 7 percent and AOL by 3 percent. Otherwise the "big three" were all off b [...]


October Search Market Share: Bing Continues To Grow At Yahoo’s Expense

google-bing-yahoo-logos Preliminary October search market share data from comScore are being exposed by financial analysts. We'll have to wait for the official numbers either later today or tomorrow. However, it appears there is little change from last month: Google is flat, Bing gained a fraction of a point and Yahoo lost two-tenths of a percent. More broadly, however, the numbers reflect a long-term trend toward Bing and away from Yahoo. Google remains largely untouched. Below are the October figures we've seen: Google -- October: 66.9 percent; September: 66.9 percent; August: 66.9 percent Bing -- Octobe [...]


Yahoo-Microsoft Search Tensions On Public Display In Court Ruling

Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 "Search Alliance" agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO Steve Ballmer resigned ahead of schedule under board pressure because of a growing sense that Microsoft's core businesses were increasingly under siege and the company wasn't making sufficient headway. Former Nokia CEO Stephen Elop is arguably the leading candidate to succeed Ballmer. Regarding the Bing rollou [...]


September Search Market: Flat As A Pancake

google-bing-yahoo-logos The September search market share data from comScore got pushed out earlier this evening by financial analysts. As always, these numbers aren't official until comScore releases them tomorrow. Here are the figures as we received them: Google -- September: 66.9 percent; August: 66.9 percent Bing -- September: 18 percent; August: 17.8 percent Yahoo -- September: 11.3 percent; August: 11.4 percent Ask -- September:  2.5 percent; August: 2.6 percent AOL -- September:  1.3 percent; August: 1.3 percent Compared with last month the market is pretty flat. Bing took a fraction [...]


Report: Google Product Listing Ads Drive CSE Channel Growth, Cannibalize Text Ad Clicks

google-shopping-featured The August Same Store Sales report from ChannelAdvisor shows that the 7.7 percent growth from Comparison Shopping Engines was driven by the product listing ads (PLAs) that power Google Shopping. Search (traditional AdWords text ads) saw just a slight uptick in growth at 0.2% in August. Both channels grew more slowly than comScore's overall ecommerce growth rate of 16 percent in Q2. In a summary statement, ChannelAdvisor reports, "Google Shopping continues to show strength in this category helping offset headwinds from traditional CSEs." While the average order value (AOV) from Google Shoppi [...]


August Search Market Share Grinds To Standstill, Though Google & Bing Grow In Volume

google-bing-yahoo-logos Today comScore released US search market share figures for August. I'm tempted to say, "Nothing to see here folks, move on." All the numbers are basically flat compared with July. There was almost no movement across sites; everybody's in the same position as last month. A year ago Google's share of the US search market was 66.4 percent. Microsoft controlled 15.9 percent and Yahoo had a 12.8 percent share. Yahoo essentially gave up share to partner Microsoft while Google has grown its share. Overall search volume is down slightly from July. However it's up about 2 billion queries i [...]


Over 19 Billion Searches In July, Google And Bing Both Up

google-bing-yahoo-logos Earlier today, comScore released July 2013 US search market share data. The figures reflect modest growth for Google, stasis for Bing and contraction for everyone else. Google bumped up slightly from last month to 67 percent market share, while Bing hovered just below 18 percent. Yahoo lost a tenth of a point, as did both Ask and AOL. Looking at the data from a year ago, Google's share has been largely flat: between 66.8 and 67 percent. Bing is up a little over 2 points, and the remaining trio are all down. Bing's share gains have come at the expense of partner Yahoo and the other t [...]


Desktop Search Activity Up 12% YOY In June, 4th Straight Month Of Double-Digit Gains [comScore]

search-globe-websites-featured Desktop search activity continues to rebound, and was up 12 percent year-over-year in June according to the latest comScore qSearch data just out today. ComScore estimates that there were 19.2 billion "core" desktop searches last month. That's down four percent from the 20 billion searches in May. But it's a 12 percent increase from June 2012. And it's also the fourth straight month that desktop search has seen a double-digit rise year-over-year. Both Google and Bing are seeing more desktop searches now than a year ago. ComScore's data suggests a 28 percent gain in core search on Bing be [...]


Market Share: Bing Continues Gains, Yahoo “Stabilized,” Google Flat

google-bing-yahoo-logos Financial analysts are releasing May comScore search market share data to their clients, which means we're getting an early look at what the metrics firm will be generally exposing in the next 24 hours. Here are the numbers -- comparing April and May of 2013 as well as May 2012: Google: 66.7 percent (May) vs. 66.5 percent (April) vs. 66.7 percent (May 2012) Bing: 17.4 percent (May) vs. 17.3 percent (April) vs. 15.4 percent (May 2012) Yahoo: 11.9 percent (May) vs. 12 percent (April) vs. 13.4 percent (May 2012) Ask: Google: 2.7 percent (May) vs. 2.7 percent (April) vs. 3 percent ( [...]


Bing Rises Above 17% Search Market Share As Google Slips [comScore]

bing-google-logos Bing's U.S. search market share has hit another all-time high, passing 17 percent for the first time. It gained at Google's expense, as the search giant slipped six-tenths of a percentage point last month. That's from comScore's April 2013 qSearch report, just out today. For the month, comScore says there were slightly more than 20 billion "core" searches (mobile not included), a small decline from 20.4 billion in March. Google accounted for 66.5 percent of core searches in April, down 0.6 from March's 67.1 percent. Google's loss was matched by gains at Bing and Yahoo. Bing's share rose [...]


Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore]

comscore-icon Google dropped a few percentage points while Bing and Yahoo each gained a couple ... but the bigger statistic from comScore's monthly U.S. search rankings for March is that desktop search activity reached an all-time high. The company's latest report estimates that there were just under 20.4 billion searches during March -- that's desktop-only, and it's an 11 percent increase from February. It's also the first time comScore has ever estimated search activity be above 20 billion searches in a month. The previous record of 19.5 billion was set in January. According to comScore's measuremen [...]


Mobile Growth Highlights Importance Of Comprehensive Local Strategy

This week, the Local Search Association is releasing our “Local Mobile Search Study,” which overviews the evolving mobile environment in the U.S. and the growing role of smartphones, tablets and other connected devices in the local search experience. The 2013 study, which features 2012 data compiled from several comScore digital and mobile metrics databases, demonstrates a significant shift in how consumers are accessing the Internet and emphasizes the importance of local businesses embracing mobile platforms as yet another venue to reach consumers. Rise Of Connected Devices Provides [...]


Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 [Study]

smartphone-tablet-featured Search continues to shift away from the desktop toward mobile devices. That's one of the conclusions of the just-released Neustar Localeze/15miles/comScore Local Search Study, which is now in its sixth year. This year's study involves a sample of more than 3,000 U.S. adults that say they use the Internet to search for local businesses. Results aren't available online yet, but we'll add a link here when they are. The total number of U.S. searchers using mobile phones grew 26 percent between March 2012 and December 2012, from 90.1 million to 113.1 million searchers. Search on tablets was u [...]


Google, Bing Both Gain Market Share In February [comScore]

bing-google-logos Core search activity was down in February overall, but both Google's and Bing's share of search activity in the U.S. were up during the month. According to comScore's February U.S. search engine rankings, Google's market share rose from 67 percent in January to 67.5 percent in February. Bing's also rose month-over-month, from 16.5 percent to 16.7 percent. Bing's share represents an all-time high, but it was more than offset by a larger decline in Yahoo's overall market share. It fell from 12.1 percent to 11.6 percent in February. ComScore says there were fewer searches in February [...]


Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore]

bing-google-featured Core search activity was up pretty substantially in January, and Google's US market share returned to the 67 percent level that it was at in November -- all according to the latest comScore search engine rankings for January 2013. Google's market share rose from 66.7 percent in December to 67 percent in January. Bing's market share was also up, from 16.3 percent in December to 16.5 percent in January -- that's an all-time high for Bing. The Bing gains, as usually happens, were tempered by a similar decline in Yahoo's search market share, leaving the "Bing-powered search" combo still in [...]


Google Still World’s Most Popular Search Engine By Far, But Share Of Unique Searchers Dips Slightly

worldwide share of global searches No question. Google remains the most used search engine in the world, far outdistancing competitors. But, over the past three months, its share of unique searchers had dipped below 80%, suggesting it has lost some regular searchers. Still, the huge percentage remaining at Google are searching more than ever. Meanwhile, has Yandex really taken the number four spot from Bing? comScore's Worldwide Search Figures The figures come from comScore. They weren't released publicly, but after they emerged on GigaOm, comScore has been providing them to other publications upon request. Most attention has [...]


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