Bing Rises Above 17% Search Market Share As Google Slips [comScore]

Bing's U.S. search market share has hit another all-time high, passing 17 percent for the first time. It gained at Google's expense, as the search giant slipped six-tenths of a percentage point last month. That's from comScore's April 2013 qSearch report, just out today. For the month, comScore says there were slightly more than 20 billion "core" searches (mobile not included), a small decline from 20.4 billion in March. Google accounted for 66.5 percent of core searches in April, down 0.6 from March's 67.1 percent. Google's loss was matched by gains at Bing and Yahoo. Bing's share rose [...]


Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore]

Google dropped a few percentage points while Bing and Yahoo each gained a couple ... but the bigger statistic from comScore's monthly U.S. search rankings for March is that desktop search activity reached an all-time high. The company's latest report estimates that there were just under 20.4 billion searches during March -- that's desktop-only, and it's an 11 percent increase from February. It's also the first time comScore has ever estimated search activity be above 20 billion searches in a month. The previous record of 19.5 billion was set in January. According to comScore's measuremen [...]


Mobile Growth Highlights Importance Of Comprehensive Local Strategy

This week, the Local Search Association is releasing our “Local Mobile Search Study,” which overviews the evolving mobile environment in the U.S. and the growing role of smartphones, tablets and other connected devices in the local search experience. The 2013 study, which features 2012 data compiled from several comScore digital and mobile metrics databases, demonstrates a significant shift in how consumers are accessing the Internet and emphasizes the importance of local businesses embracing mobile platforms as yet another venue to reach consumers. Rise Of Connected Devices Provides [...]


Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 [Study]

Search continues to shift away from the desktop toward mobile devices. That's one of the conclusions of the just-released Neustar Localeze/15miles/comScore Local Search Study, which is now in its sixth year. This year's study involves a sample of more than 3,000 U.S. adults that say they use the Internet to search for local businesses. Results aren't available online yet, but we'll add a link here when they are. The total number of U.S. searchers using mobile phones grew 26 percent between March 2012 and December 2012, from 90.1 million to 113.1 million searchers. Search on tablets was u [...]


Google, Bing Both Gain Market Share In February [comScore]

Core search activity was down in February overall, but both Google's and Bing's share of search activity in the U.S. were up during the month. According to comScore's February U.S. search engine rankings, Google's market share rose from 67 percent in January to 67.5 percent in February. Bing's also rose month-over-month, from 16.5 percent to 16.7 percent. Bing's share represents an all-time high, but it was more than offset by a larger decline in Yahoo's overall market share. It fell from 12.1 percent to 11.6 percent in February. ComScore says there were fewer searches in February [...]


Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore]

Core search activity was up pretty substantially in January, and Google's US market share returned to the 67 percent level that it was at in November -- all according to the latest comScore search engine rankings for January 2013. Google's market share rose from 66.7 percent in December to 67 percent in January. Bing's market share was also up, from 16.3 percent in December to 16.5 percent in January -- that's an all-time high for Bing. The Bing gains, as usually happens, were tempered by a similar decline in Yahoo's search market share, leaving the "Bing-powered search" combo still in [...]


Google Still World’s Most Popular Search Engine By Far, But Share Of Unique Searchers Dips Slightly

No question. Google remains the most used search engine in the world, far outdistancing competitors. But, over the past three months, its share of unique searchers had dipped below 80%, suggesting it has lost some regular searchers. Still, the huge percentage remaining at Google are searching more than ever. Meanwhile, has Yandex really taken the number four spot from Bing? comScore's Worldwide Search Figures The figures come from comScore. They weren't released publicly, but after they emerged on GigaOm, comScore has been providing them to other publications upon request. Most attention has [...]


Analyst: Mobile Continues To Take Share From Desktop Search

Later today comScore will release its US search market share numbers for December 2012. Based on early release information from Wall Street analysts this is what the numbers will be: Google: 66.7 percent (vs. 67 percent in November) Bing: 16.3 percent (vs. 16.2 percent in November) Yahoo: 12.2 percent (vs. 12.1 percent in November) Ask: 3.0 percent (vs. 3.0 percent in November) AOL: 1.8 percent (vs. 1.7 percent in November) What these data reflect is continued growth for Bing and general stability for Google at between 66 and 67 percent market share. However Yahoo-Bing Search Al [...]


November ComScore Data Suggest PC Search Volume May Have Peaked

Yesterday comScore released its November search market share data. The distribution and trends are consistent with what has been happening over the past several months: Google is stable, Bing has gained incrementally, Yahoo lost some share (mostly to partner Bing) and the others have gained or lost a fraction of a point. Stepping back, comScore said that across the web in November "69.4 percent of searches carried organic search results from Google, while 25.4 percent of searches were powered by Bing (up 0.4 percentage points)." Thus there's clearly a "duopoly" in search: Google and Bing. [...]


Google & Bing Hit All-Time Highs As Desktop Search Activity Rebounds

Google and Bing both hit all-time highs in U.S. search market share in October, while overall desktop search activity was up eight percent from the month before. All of that's according to comScore's October 2012 search activity/rankings report. Google's market share rose two-tenths of a point, from 66.7 percent in September to 66.9 percent in October. Bing gained a tenth of a point and reached 16 percent in October. Both of those numbers represent all-time highs using comScore's estimates. Yahoo was static for the month and Ask's share was down. Desktop search activity was up sig [...]


August Search Share: Bing Hits “All Time High”

The early August search market share data is out from financial analysts ahead of the official comScore release. That official release will likely be later this afternoon (now updated, see postscript). Yahoo is down once again while partner Bing has hit "an all time high" according to one analyst. Google lost some share (0.4 percent) in August, while Bing gained and Yahoo declined by an equivalent amount (0.2 percent). Strangely, AOL also gained (0.2 percent). Here are the August comScore numbers: Google: 66.4 percent (66.8 percent in July) Bing: 15.9 percent (15.7 percent in July) [...]


July Search Share: Google At All-Time High, Bing Continues Slow Gains

We're starting to see financial analysts expose July search market share figures from comScore, ahead of their formal release tomorrow. Bing grew slightly and Google remained where it was last month but ahead of its position last year. While Yahoo was also flat, the good news is that the company didn't lose additional share, as it has for the past several consecutive months. Matt McGee also posted today on some competing search market share data from Hitwise, which shows different numbers for Google and Bing. Here are the new comScore numbers: Google: 66.8 percent in July (vs. 66.8 p [...]


Google, Bing Hit All-Time Highs In June Search Market Share [comScore]

Google and Bing have reached all-time high levels, while Yahoo reached an all-time low in the latest comScore search market share numbers. They're due to be released publicly later today or tomorrow, but financial analysts have seen and are sharing their copies of the data. According to comScore's explicit search market share report for June 2012 -- which covers desktop searches only, not mobile -- the numbers are as follows: Google: 66.8 percent in June, up from 66.7 percent in May; an all-time high for Google Bing: 15.6 percent in June, up from 15.4 percent in May; an all-time high [...]


Search Market Share: Google Up, Bing Flat, Yahoo Hits New Low

The financial analysts are starting to expose search market share data for May, ahead of the official release of those numbers by comScore tomorrow. If they're accurate the data we saw reflect another monthly decline for Yahoo and AOL. Bing was flat while Google gained. Here are the numbers: Google: 66.7 percent in May (vs. 66.5 percent in April) Bing: 15.4 percent (vs. 15.4 percent in April and 14.1 percent a year ago) Yahoo: 13.4 percent (vs. 13.5 percent in April; and 15.9 percent a year ago) Ask: 3 percent (vs. 3 percent in April) AOL: 1.5 percent (vs. 1.6 percent in April) [...]


Yahoo Search Sees 8th Monthly Share Decline — comScore

It's that time again: April comScore qSearch data are coming out tomorrow. But the financial analysts are releasing it first to their clients and others who've subscribed to their missives. According to our source, comScore will report that both Google and Bing have made small, incremental gains since last month and seen modest growth since last year. One or both are growing, it appears, at Yahoo's expense. AOL and Ask are basically flat. Yahoo is at its lowest point to date and has recorded its eighth straight monthly decline in terms of market share. Our source believes that Yahoo's s [...]


Analyst: Mobile To Overtake PC For Local Search By 2015

Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs  in the US. It's a bold prediction and one that has logical merit: smartphone search volumes are growing faster than search on the PC. While local search is at least 20 percent of total queries on the PC (per Google) it's at least 40 percent of smartphone queries, also according to Google. Mobile vs. PC Local Search Volumes (BIA/Kelsey Forecast) Source: BIA/Kelsey (2012) In some categories such as restaurants and travel, mobile searches represent 15 - 20 percent [...]


Blekko’s Traffic Is Up Almost 400 Percent; Here Are The CEO’s Five Reasons Why

By the end of April, traffic to Blekko will likely have quadrupled since January 1st, and the company has a handful of reasons why it thinks that's happening. More on the explanation later; first, the numbers. The "slashtags" search engine has already seen a 337 percent gain in unique visitors this year. That's as of yesterday (Monday) afternoon, and there are still two weeks left in the month. Blekko shared the chart below from its internal analytics, showing a gain in unique IPs visiting the site from 1.58 million in December to 5.33 million so far in April. Blekko saw visits f [...]


comScore: Only Search Engine To See Drop In Queries In March Was Yahoo

comScore has released their US search market share statistics for March 2012 and the results show that the only search engine to see a decline in search queries from March 2011 to March 2012 was Yahoo. Google, Bing, AOL and Ask all saw at least a 5% increase in search queries, whereas Yahoo saw a decline of 5% in the number of search queries. Search Engine market share has not changed much between the various search engines: Google's share of searches in March was 66.4%, compared with 66.4% in February 2012 and 65.7% in March 2011. Yahoo's share of searches in March was 13.7%, compare [...]


Bing And Google Gain Market Share While Yahoo Drops

The comScore February search market share numbers are being exposed by the various financial and investment firms this evening. Bing continued to gain, while its partner Yahoo lost market share. Google was up compared to January and year over year. Keeping in mind this isn't yet the official comScore release, the following are the numbers for February: Google: 66.4 percent (vs. 65.4 percent a year ago) Bing:  15.3 percent (vs. 13.6 percent a year ago) Yahoo: 13.8 percent (vs. 16.1 percent a year ago) Ask: 3 percent (vs. 3.2 percent a year ago) AOL: 1.5 percent (vs. 1.7 percent [...]


New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps

Localeze, 15 Miles and comScore released findings from their 5th Local Search Study. The survey of 4,000 US adults (together with behavioral data) documents how consumers search for and find local business information across digital platforms. It's a pretty comprehensive study and there are a great many interesting pieces of data, some of which I've written up here and here. In this article I want to focus on a single finding: 49 percent of smartphone and tablet owners are using apps to find local information. On one level this is unremarkable and makes sense; apps are popular and there are [...]


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