Analyst: Mobile Continues To Take Share From Desktop Search

mobile-search-featured Later today comScore will release its US search market share numbers for December 2012. Based on early release information from Wall Street analysts this is what the numbers will be: Google: 66.7 percent (vs. 67 percent in November) Bing: 16.3 percent (vs. 16.2 percent in November) Yahoo: 12.2 percent (vs. 12.1 percent in November) Ask: 3.0 percent (vs. 3.0 percent in November) AOL: 1.8 percent (vs. 1.7 percent in November) What these data reflect is continued growth for Bing and general stability for Google at between 66 and 67 percent market share. However Yahoo-Bing Search Al [...]

November ComScore Data Suggest PC Search Volume May Have Peaked

G google logo Yesterday comScore released its November search market share data. The distribution and trends are consistent with what has been happening over the past several months: Google is stable, Bing has gained incrementally, Yahoo lost some share (mostly to partner Bing) and the others have gained or lost a fraction of a point. Stepping back, comScore said that across the web in November "69.4 percent of searches carried organic search results from Google, while 25.4 percent of searches were powered by Bing (up 0.4 percentage points)." Thus there's clearly a "duopoly" in search: Google and Bing. [...]

Google & Bing Hit All-Time Highs As Desktop Search Activity Rebounds

bing-google-featured Google and Bing both hit all-time highs in U.S. search market share in October, while overall desktop search activity was up eight percent from the month before. All of that's according to comScore's October 2012 search activity/rankings report. Google's market share rose two-tenths of a point, from 66.7 percent in September to 66.9 percent in October. Bing gained a tenth of a point and reached 16 percent in October. Both of those numbers represent all-time highs using comScore's estimates. Yahoo was static for the month and Ask's share was down. Desktop search activity was up sig [...]

August Search Share: Bing Hits “All Time High”

bing logo The early August search market share data is out from financial analysts ahead of the official comScore release. That official release will likely be later this afternoon (now updated, see postscript). Yahoo is down once again while partner Bing has hit "an all time high" according to one analyst. Google lost some share (0.4 percent) in August, while Bing gained and Yahoo declined by an equivalent amount (0.2 percent). Strangely, AOL also gained (0.2 percent). Here are the August comScore numbers: Google: 66.4 percent (66.8 percent in July) Bing: 15.9 percent (15.7 percent in July) [...]

July Search Share: Google At All-Time High, Bing Continues Slow Gains

We're starting to see financial analysts expose July search market share figures from comScore, ahead of their formal release tomorrow. Bing grew slightly and Google remained where it was last month but ahead of its position last year. While Yahoo was also flat, the good news is that the company didn't lose additional share, as it has for the past several consecutive months. Matt McGee also posted today on some competing search market share data from Hitwise, which shows different numbers for Google and Bing. Here are the new comScore numbers: Google: 66.8 percent in July (vs. 66.8 p [...]

Google, Bing Hit All-Time Highs In June Search Market Share [comScore]

google-bing-yahoo-logos Google and Bing have reached all-time high levels, while Yahoo reached an all-time low in the latest comScore search market share numbers. They're due to be released publicly later today or tomorrow, but financial analysts have seen and are sharing their copies of the data. According to comScore's explicit search market share report for June 2012 -- which covers desktop searches only, not mobile -- the numbers are as follows: Google: 66.8 percent in June, up from 66.7 percent in May; an all-time high for Google Bing: 15.6 percent in June, up from 15.4 percent in May; an all-time high [...]

Search Market Share: Google Up, Bing Flat, Yahoo Hits New Low

search_icon The financial analysts are starting to expose search market share data for May, ahead of the official release of those numbers by comScore tomorrow. If they're accurate the data we saw reflect another monthly decline for Yahoo and AOL. Bing was flat while Google gained. Here are the numbers: Google: 66.7 percent in May (vs. 66.5 percent in April) Bing: 15.4 percent (vs. 15.4 percent in April and 14.1 percent a year ago) Yahoo: 13.4 percent (vs. 13.5 percent in April; and 15.9 percent a year ago) Ask: 3 percent (vs. 3 percent in April) AOL: 1.5 percent (vs. 1.6 percent in April) [...]

Yahoo Search Sees 8th Monthly Share Decline — comScore

yahoo-y-logo It's that time again: April comScore qSearch data are coming out tomorrow. But the financial analysts are releasing it first to their clients and others who've subscribed to their missives. According to our source, comScore will report that both Google and Bing have made small, incremental gains since last month and seen modest growth since last year. One or both are growing, it appears, at Yahoo's expense. AOL and Ask are basically flat. Yahoo is at its lowest point to date and has recorded its eighth straight monthly decline in terms of market share. Our source believes that Yahoo's s [...]

Analyst: Mobile To Overtake PC For Local Search By 2015

Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs  in the US. It's a bold prediction and one that has logical merit: smartphone search volumes are growing faster than search on the PC. While local search is at least 20 percent of total queries on the PC (per Google) it's at least 40 percent of smartphone queries, also according to Google. Mobile vs. PC Local Search Volumes (BIA/Kelsey Forecast) Source: BIA/Kelsey (2012) In some categories such as restaurants and travel, mobile searches represent 15 - 20 percent [...]

Blekko’s Traffic Is Up Almost 400 Percent; Here Are The CEO’s Five Reasons Why

blekko-man-logo By the end of April, traffic to Blekko will likely have quadrupled since January 1st, and the company has a handful of reasons why it thinks that's happening. More on the explanation later; first, the numbers. The "slashtags" search engine has already seen a 337 percent gain in unique visitors this year. That's as of yesterday (Monday) afternoon, and there are still two weeks left in the month. Blekko shared the chart below from its internal analytics, showing a gain in unique IPs visiting the site from 1.58 million in December to 5.33 million so far in April. Blekko saw visits f [...]

comScore: Only Search Engine To See Drop In Queries In March Was Yahoo

comscore-logo comScore has released their US search market share statistics for March 2012 and the results show that the only search engine to see a decline in search queries from March 2011 to March 2012 was Yahoo. Google, Bing, AOL and Ask all saw at least a 5% increase in search queries, whereas Yahoo saw a decline of 5% in the number of search queries. Search Engine market share has not changed much between the various search engines: Google's share of searches in March was 66.4%, compared with 66.4% in February 2012 and 65.7% in March 2011. Yahoo's share of searches in March was 13.7%, compare [...]

Bing And Google Gain Market Share While Yahoo Drops

The comScore February search market share numbers are being exposed by the various financial and investment firms this evening. Bing continued to gain, while its partner Yahoo lost market share. Google was up compared to January and year over year. Keeping in mind this isn't yet the official comScore release, the following are the numbers for February: Google: 66.4 percent (vs. 65.4 percent a year ago) Bing:  15.3 percent (vs. 13.6 percent a year ago) Yahoo: 13.8 percent (vs. 16.1 percent a year ago) Ask: 3 percent (vs. 3.2 percent a year ago) AOL: 1.5 percent (vs. 1.7 percent [...]

New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps

Localeze, 15 Miles and comScore released findings from their 5th Local Search Study. The survey of 4,000 US adults (together with behavioral data) documents how consumers search for and find local business information across digital platforms. It's a pretty comprehensive study and there are a great many interesting pieces of data, some of which I've written up here and here. In this article I want to focus on a single finding: 49 percent of smartphone and tablet owners are using apps to find local information. On one level this is unremarkable and makes sense; apps are popular and there are [...]

Bing Now A Full Point Ahead Of Yahoo In Search Share — comScore

bing-b-logo Today comScore reported January search share figures for the US market. We restrained ourselves this month, not posting on this subject before the official release, given the error that happened last time through one of the financial analyst firms and their early release of the data. Google gained share vs. last month. However, the big news is that Bing is now firmly ahead of Yahoo in "explicit core search." But using comScore's expanded "total core search" definition Yahoo remains ahead of Bing. Below are the official numbers; first explicit core search (no slideshows) and then total co [...]

Google Still #1 Traffic Source For Most Of Top 30 Websites — Report

Screen shot 2012-02-07 at 6.21.46 AM This may surprise no one: Google is the leading source of traffic for 23 of the top 30 websites. That's according to Citi analyst Mark Mahaney in a document released yesterday to clients. Based on underlying comScore data, the report analyzes visits to the top five websites in several verticals: Media, Retail, Travel, Auto, Finance and Health. It doesn't discuss the impact or relative position of Facebook at all, possibly because Facebook is not yet a public company. Mahaney points out that Google's retention of the position of top traffic referrer is an accomplishment in a marketplace t [...]

December “Explicit” Search Numbers: Bing Now Ahead Of Yahoo

Last night I posted comScore December search market share numbers, based on a financial analyst report (one of several that came out yesterday or early this morning). The report incorrectly presented the search share numbers as follows. Those figures made it appear that Google had gained share at Bing's expense. It was Yahoo that lost share, however. Below are the official comScore "explicit core search" numbers, released earlier today: I was told by earlier today that the error was comScore's. However comScore says that the error came from the third party that published the numb [...]

More People Now Using Mobile Apps Than Browser — comScore

mobile-apps-featured Traffic measurement firm comScore released its latest mobile subscriber market share report for November. What it shows is that Android continued to gain (3.1 share points vs. August). But so did the iPhone, likely powered by sales of the iPhone 4S. All other platforms lost ground. Android handsets now represent nearly 47 percent of the US smartphone market, while the iPhone is just under 30 percent. The comScore data doesn't reflect iPod Touch or iPad devices. The firm also said that 39 percent of the US mobile population owned smartphones. This stands in contrast to Nielsen's 44 pe [...]

Bing, Yahoo Now Neck & Neck In US Search Market Share

comscore-logo Bing's slow growth in US search market share continues, and Microsoft's two-and-a-half-year-old search engine is now practically neck-and-neck with Yahoo. Both, however, remain far behind Google. The latest comScore numbers show Bing increasing its market share in November to an even 15 percent, while Yahoo's dropped to 15.1 percent. Google holds 65.4 percent of the market, a small drop from October. This is comScore's "explicit" search measurement, which doesn't include things like slideshows and certain Google Instant Search queries. It also doesn't reflect mobile search queries. [...]

YouTube Passes 20 Billion Video Views In One Month

Online video viewership reached record levels in October, with YouTube passing the 20 billion views mark for the first time. That number represents a little less than 50% of all videos watched in the U.S., according to the latest statistics shared by comScore. U.S. Internet users watched an all-time high of 42.6 billion videos during October, with YouTube accounting for 20.9 billion of those views -- 49.1% of the total. ComScore credits YouTube/Google with an audience of just under 161 million unique viewers, almost triple the reach of Facebook, which was second with a little less than 60 m [...]

Search Engine Market Share Remains Steady In October, comScore Says

chart-graph-generic There wasn't much change in U.S. search engine market share during October based on the latest numbers that comScore is reporting for the major/general search engines. The figures haven't been posted on comScore's website yet, but they have been distributed to industry analysts already. (Update: They've been posted now.) Here's a look: Google: market share in October was 65.6%, down 0.7% from October 2010, but up from 65.3% in September. Yahoo: 15.2% in October, down from 15.5% in September Bing: 14.8% in October, up from 14.7% in September So, comScore pegs the Bing-Yahoo combi [...]

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