comScore: the iPad Owns 97 Percent of US Tablet Traffic

As part of its new "device essentials" data product release comScore put out some interesting comparative findings about web traffic patterns from a broad array of mobile devices, including smartphones and tablets. But among tablets we're really only talking about the iPad. According to comScore, the iPad represents "89 percent of tablet traffic across all markets." In the US the figure is 97 percent. Apple has sold roughly 25 million iPads to date globally, while competitors have seen disappointing sales so far. In Canada, the iPad drives 33.5 percent of all non-PC traffic, though comS [...]


Google — With Help From YouTube — Hits One Billion Visitors Before Facebook

We continue to hear about Facebook's 700 million users, on the way to a billion worldwide. According to comScore Google is already there, at least looking across all its websites. Google: The Biggest Network Of Sites The chart below, provided to us from comScore, shows the number of unique visitors that went to each company's network of web sites over the past year: comScore gets its data from a global panel of roughly two million internet users from which it extrapolates findings to the entire online population. This sampling methodology has been much criticized but remains the stand [...]


Buoyed By Facebook, Social Media Sites Hit All-Time Traffic Highs In May

While Facebook gets the lion's share of attention, the overall adoption of social media is also lifting several sites to all-time traffic levels and there's no sign that this will change anytime soon. According to a new comScore report, LinkedIn, Twitter and Tumblr -- in addition to Facebook -- all hit new highs for U.S. audience size during May. The details: LinkedIn.com: 33.4 million visitors, 58% growth in the past year Twitter.com: 27 million visitors, 13% growth in the past year Tumblr.com: 10.7 million visitors, 166% growth in the past year Not shown on the chart abo [...]


Survey: Print Yellow Pages More Trusted Than Search Engines & Social Networks

Who still uses yellow pages? San Francisco has even banned delivery without permission, assuming no one wants them. But a yellow pages industry group has a new survey saying that yellow pages are more trusted, more widely used and perceived by consumers to be more accurate when it comes to local information than search engines and social networks. The San Francisco Ban San Francisco has effectively banned print yellow pages delivery. The city recently passed an ordinance that requires residents to "opt-in" to receive print yellow pages. In other words, if they don't ask for the books, they [...]


Search Market Share Static, 2.2 Billion Local Queries On Google

ComScore released its May 2011 search market share rankings this afternoon. The data essentially show no change from last month in terms of percentage distribution. Google gains a fraction of a point at Ask's expense, while everyone else stays put. While share was largely unchanged query volumes were up roughly 5 percent across the board in May. Google had 11.2 billion queries, according to comScore. That was followed by Yahoo with 2.7 billion and Microsoft with 2.4 billion. If we take Google's former statement that roughly 20 percent of PC search queries have a "local intent," [...]


Android On Fire — Others Not So Much

The Q1 smartphone sales figures that were released yesterday by Gartner show that Android has surged and now leading all other smartphone operating systems. These numbers are Q1 sales figures and not reflective of overall market share but the show the direction the overall market is going. Gartner said "Windows Phone saw only modest sales that reached 1.6 million units in the first quarter of 2011." It's not clear what the 3.6 million units attributed to Microsoft (in the chart) reflects vs. the 1.6 million sold in the quote. It could be older versions of Windows Mobile still being sold [...]


Google Owns 90% Of Search Market In Latin America, comScore Says

It's pretty well known that Google's market share is even higher elsewhere than the roughly 65%-70% share it has inside the US. But we don't often see just how dominant Google's position is in other countries. Today, comScore is shedding some light with a new report that estimates Google has more than 90% share of all searches in Latin America. ("Google Sites" includes searches on YouTube, comScore says.) These are numbers for March, 2011. ComScore measures six markets in Latin America. Of the six, Google's market share was highest in Colombia (92.2%) and lowest in Argentina (89.4%). [...]


Android Has More Check-In Users Than Apple, But Just Barely

Android has almost a 10% lead over Apple in the smartphone market share race, but its lead in check-in activity is a lot smaller according to a new comScore report out today. According to comScore, Android's overall US smartphone market share is 34.7%, compared to 25.5 for Apple. But Android's lead in check-in activity over Apple is less than three percent -- 36.6% of check-in service users are on Android, compared to 33.7% who are on Apple's platform. RIM accounts for 22% of check-in users, comScore says, while Microsoft, Palm and Symbian are all less than 5% of that audience. Almo [...]


Bing Hits 14 Percent, Google And Yahoo Flat: comScore

The comScore data for April were released by the financial analysts earlier today. Here’s the quick take on the newest search market-share figures: Google: 65.4 percent in April vs. 65.7 percent in March Yahoo: 15.9 percent vs. 15.7 percent in March Bing: 14.1 percent, up from 13.9 percent in March BingHoo: 30 percent, up slightly vs March Ask: 3 percent vs. 3.1 percent in March AOL: 1.5 percent vs. 1.6 percent in March Bing has continued its incremental gains, as Ask and AOL continue their incremental declines. Google and Yahoo fluctuate but are relatively flat. Its wor [...]


comScore: Apple’s iOS Reach Is “Double” Android’s

Android has been outselling the iPhone for many months now, and it's widely assumed that Android has all but eclipsed Apple in the market and among developers for mindshare. However today comScore released a more "holistic" look at iOS vs. Android that includes iPod Touch and iPad owners, which contradicts that conventional wisdom. When all the iOS devices are combined (iPad, iPhone, iPod Touch), Apple's reach is 59 percent greater than Android's in the US market. The metrics firm says there are a combined 37.9 million iOS users in the US. By contrast there are 23.8 million combined Andr [...]


ComScore: Google Flat, Bing Up, Ask And AOL Down

The comScore data for March are being released by the various financial analysts. Here's the quick read on search market-share figures: Google: 65.7 percent in March vs. 65.4 percent in February Yahoo: 15.7 percent vs. 16.1 percent in February Bing: 13.9 percent, up from 13.6 percent in February BingHoo: 29.7 percent, which is essentially flat Ask: 3.1 percent (a new low) AOL: 1.6 percent (also a low) Yesterday Hitwise reported that the combined Bing-Yahoo share had crossed 30 percent. Hitwise also reported a decline for Google vs. comScore's slight gain. The official [...]


After 4-Month Slide, YouTube Regains Viewers & Sessions

After a four-month slide in both unique viewers and video viewing sessions, YouTube rebounded in March to post gains in both of those categories. That's according to the latest stats from comScore, just released this afternoon. YouTube remains far and away the dominant video site online, with big leads in both viewers and sessions over second-place AOL and the rest of the sites on comScore's latest survey. But these numbers are actually a reversal for YouTube. Since passing the two billion session threshold in October, YouTube has seen those numbers decline each month through Februar [...]


Mobile Search Use Stats: Big At Home, When Watching TV, While Running Errands

For those who believe that mobile search is just done by users "on the go," guess again. A series of research reports and findings have come out over the past couple of weeks that show heavy smartphone and mobile search use also happens at home and even while other devices are being used, such as watching TV or suprisingly, even when using a computer. Performics Does Mobile Search Study Previous reports from Yahoo and InsightExpress have already shown some of this surprising behavior. This week Performics released its own mobile search report, which was commissioned to better understand how [...]


Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining

A wide-ranging report out today paints a rosy picture for the future of search and search ads, and more specifically for Google to continue its dominance of the search landscape. But there are small niches where Google's position as a dominant traffic driver might be taking a hit. Citi analyst Mark Mahaney released a 30-page report largely using comScore data that details traffic to the 35 top web properties in six categories -- Retail, Travel, Finance, Media, Auto and Health. Google Vs. Facebook As Traffic Source Google is the No. 1 source of traffic for 26 of the 35 properties analyzed [...]


YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching

Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, and time spent per viewer. According to the latest comScore video stats, which cover February 2010, Google sites -- i.e., primarily YouTube -- saw a 2.1% drop in unique viewers 4.3% drop in viewing sessions 7.7% drop in minutes per viewer But YouTube is still exponentially more popular than all the other sites on comScore's list, including Microsoft, which rose from No. 7 in January to No. 2 in February. Meanwhile, earlier this week a different [...]


Compete Confirms Bing Gains

Last week both comScore and Hitwise showed gains for Bing. Meanwhile Google was off 2% according to both metrics firms. Today Compete released data that confirm the direction of the earlier figures: Bing up, Google off slightly: According to Compete, both Google and Yahoo very modestly lost share, AOL and Ask were flat while Bing gained: All engines except Bing experienced a decline in unique visitors in February, with Bing seeing a 7.6% increase in UVs MOM Bing Powered engines (Yahoo! and Bing) continued to increase its share of market to 30.8% Bing continues to show increment [...]


Hitwise, comScore Show New Highs For Bing

Hitwise reported new search market-share numbers yesterday and this morning financial analysts are offering an early peak at comScore's February search share numbers. I'll start with comScore for February (see update below): Google: 65.4 percent Yahoo: 16.1 percent Bing: 13.6 percent Ask: 3.3 percent AOL: 1.7 percent Here are the official January comScore data: Bing saw its largest share to date, according to the second-hand comScore data. Hitwise numbers on Bing basically agree, showing the Microsoft search engine with 13.5 percent of query volume. Hitwise also showed Go [...]


Search + Social Media Increases CTR By 94 Percent: Report

A new report from agency GroupM and comScore details the degree to which search and social media have become intertwined in the purchase path that consumers take across the Internet. The report is a follow-up to a similar study done in 2009. GroupM and comScore looked at consumer behavior associated with purchase decisions in the electronics/telecommunications and consumer packaged goods categories. They found that while search dominates social media among consumers making buying decisions -- nearly 60 percent of cases that end in a purchase begin with search -- social media play an increa [...]


comScore Looks Back At Smartphone Growth In “Mobile Year In Review”

comScore has released "The 2010 Mobile Year in Review," which compiles data the company has mostly already released in various forms from the previous year. However it's nice to have it all in one place. The report covers the US, EU and Japanese markets at a high level. It largely depicts the growth of smartphones across markets, the competition among the various operating systems and some of the demographics, attitudes and behaviors of mobile users. Outside the US the degree of smartphone penetration is larger in relation to the overall market. However the US smartphone market will [...]


Bing Sees 13% Spike In Searches In January

Happy new year to you, Bing: According to the latest comScore survey, you experienced a 13% rise in search queries during January. Search activity was up on Google and Yahoo, too, but Bing's activity rose more than triple those two. In terms of overall market share, Bing also posted the only gain during January -- a 9% jump from 12% to 13.1% market share. That rise came at Google's expense; it dropped from 66.6% to 65.6% share, still way in front of Bing, Yahoo, and their combined numbers, too. ComScore's "powered by" rankings, which take into account that Google and Bing bot [...]


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