Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY]

May 7, 2012 at 3:13pm ET by Matt McGee

A new study suggests that Wikipedia gets better visibility on Google than it does on Bing. While that may not surprise much of the SEO industry, it contradicts what some Google employees have previously said, as well as another recent study on Wikipedia's search visibilty. Last week, Conductor released updated data about Wikipedia's search visibility, this time including Bing for comparison to its previous study that focused solely on Wikipedia's Google visibility. In the previous study, Wikipedia appeared on page one of Google 46 percent of the time, and on page two for 25 percent of [...]

For Social Media Marketers, SEO Is Much More Popular Than PPC

Apr 3, 2012 at 3:18pm ET by Matt McGee

Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search -- or "online ads" as the survey called it -- was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compare [...]

Move Over, Wikipedia: Amazon May Be The King Of Google Rankings

Mar 23, 2012 at 2:31pm ET by Matt McGee

While the SEO industry has spent years decrying how well Wikipedia seems to dominate Google's rankings, it may be that Amazon.com is the real king of visibility. For most of the past 18 months or so, Amazon has shown up on the first page of Google search results more often than Wikipedia and currently lands on page one about 40 percent of the time, compared to just over 30 percent for Wikipedia. That's according to new research from SpyFu, which was published this week in response to our coverage of a Conductor study on Wikipedia's Google visibility. As you can see in the chart below, Am [...]

Survey: Google Pays Less, Harder Interviews But Better Place To Work Than At Facebook

Mar 23, 2012 at 9:23am ET by Barry Schwartz

Glassdoor has released their 2012 survey of best places to work in 2012 and Google has beat Facebook for the first time in four years in that survey. Google scored a 3.9 overall by their employees while Facebook scored a 3.7. In 2011 Facebook scored a 4.2 and Google scored a 4.1. Although Facebook employees earn about $3,000 more on average than Google employees and although the interview process is harder at Google than Facebook, Googlers in 2012 are more happy with their company than Facebook. Googlers seem to complain less about long hours and work/life balance issues than Facebook. I [...]

Wikipedia Appears On Google’s Page One Only 46% Of Time, Study Shows

Mar 20, 2012 at 2:50pm ET by Matt McGee

Wikipedia doesn't pwn Google nearly as much as the SEO industry thinks it does. In fact, according to a new Conductor study, Wikipedia showed up on the first page of Google's search results only 46 percent of the time in a study using 2,000 unique keywords. Conductor used one thousand informational keywords (like "lyrics" and "bridal shower ideas") and another thousand transactional keywords (like "headphones" and "where to find wall stencils") in its study; as you'd expect, Wikipedia has much more visibility on informational searches than transactional -- 60 percent for the former and [...]

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