Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”

us-map-bing-google-yahoo-featured Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers 'internet portals and search engines." With the exception of 2007 Google has won the category every year since 2000, although its scores have fluctuated. The survey asks 70,000 customers about their experiences with products and services. The following are the scores for the major search sites since 2012. However the ACSI has been measuring online business [...]


Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

analytics-devices-mobile-desktop-600 Everyone knows that browsers don't always report where visitors came from when they arrive at a website. When they don't report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered "Direct" -- which really means, "we have no clue where they came from, maybe they typed the URL in or hit a bookmark." We've all lived through changes that have impacted Direct traffic as recorded by our analytics programs. Remember back in September 2012, when iOS 6 was released and suddenly lots of sites lost organic search traffic but gained an equal amoun [...]


88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

mobile-review-shutterstock We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes toward online reviews. In May-June, we sent a questionnaire to our local consumer panel and received 2,104 completed survey responses. All respondents are from the USA (90%) and Canada (10%). The purpose of the survey is to understand how online reviews influence the attitudes of consumers towar [...]


Priceline’s Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013

google-adwords-featured Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo's annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any other travel advertiser, surging to the top spot from number seven in 2012. Based in Amsterdam, and owned by Priceline, Booking.com invested heavily in U.S. television ads as well last year as it makes a play beyond its European fo [...]


Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1

florist-flowers-600 As Mother's Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $15.4 million on Google AdWords ads in the first quarter of 2014 on desktop/tablet alone. The heavy hitters in the category were 1800Flowers.com, ProFlowers.com and FTD.com garnering a total of 50 million impressions. The competition seen on branded keywords underscores the competition in the category, with multiple advertisers bidding on "edible arrangements", "proflowe [...]


RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

RKG Paid Search Spend US Q1 2014 RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove growth. Paid search spend growth slowed slightly after the holiday-fueled Q4, which saw 19 percent year-over-year growth. Clicks rose 11 percent, while CPCs were up 6 percent compared to the previous year. Google's growth trends reflect those of the overall market, with year-over-year growth slowi [...]


Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)

internet advertising This morning, the IAB released its full year 2013 report on digital ad revenue. Last year, online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However, broadcast and cable TV combined were worth $74.5 billion. After TV (as a whole) the "internet" is the largest ad medium in the US. (See related Marketing Land story: IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles.) Search advertising in 2013 brought in $18.4 billion, up from $16.9 billion in 2012. Last year search represented 46 percent of total digital ad reve [...]


Which Is The Most “Generous” Search Engine To Local Businesses?

local-search-featured Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion's share of focus in the SEO world, particularly in Local. They also have the most developed local search product (vs. Bing and Yahoo), but does this mean that they present more local results to searchers? We discussed our own assumptions on this matter and did some digging online but couldn't find any research that compared the display of results on Google vs. Bing vs. [...]


4 Surprising SEM Stats Every E-Commerce Marketer Should Know

surprise-shock-man-600 Santa's elves weren't the only ones busy this past holiday season. Paid search was also working overtime to make sure shoppers ended up with perfect holiday gifts. The share of e-commerce transactions driven by SEM during November-December 2013 was 15%, up from 14% in 2012. And, organic search accounted for 26% of holiday e-commerce orders. Clearly, Google was the gatekeeper for e-commerce success, with over 40% of all e-commerce sales originating in search queries. These stats are based on e-commerce data from The Custora Pulse -- a free US e-commerce industry benchmark, aggregating tr [...]


Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013

Zora Google Doodle In its expansive Google: Doodle Us study, female advocacy group SPARK revealed only 77 women were represented in the 445 Google Doodles featured on the site's various country-specific homepages between 2010 and 2013. Analyzing the individuals honored by Google logos appearing on the site's global and regional homepages, as well as homepages for individual countries, the study concentrated on actual people, excluding any Doodles highlighting fictional characters or individuals connected to a holiday or festival. According to SPARK: Out of the 445 total Doodles Google created to honor peo [...]


Google Now Ranks No. 2 Behind Apple As The 2nd Most Valuable Company In America

google logo - basic 570x270 Bloomberg.com reported today Google has moved ahead of Exxon Mobile Corp to become the second most valuable company in America following Apple. According to Bloomberg, Google's market capitalization totals $393.5 billion, representing less than a billion more than Exxon's $392.6 billion, but $72 billion behind Apple's market value of $465.5 billion. As the world's largest online advertiser, Bloomberg notes Google's rise is a reflection of the technology industry taking a larger role globally: Technology companies are establishing themselves as key players worldwide as they disrupt indu [...]


Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool

moz With more than 3,700 survey respondents, this year's industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools. The majority of the survey focused on marketing issues, but Moz did ask participants a few SEO-related questions, including which SEO tools they currently use and how they are "coping" with not provided. According to the survey results, 68.8 percent of survey participants plan to focus on conversion rates and performance metrics in response to Google's elimination of keyword data [...]


The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013

CPC growth The Search Agency Q4 2013 The Search Agency released its Quarterly State of Paid Search Report today with Q4 performance data among its client set that spans several industries with global spend. The report shows paid search spend rose 37.4 percent year-over-year. Mobile Growth Drives Higher CPCs The Search Agency has reported rising CPCs for several quarters now including large CPC increases during the transition to enhanced campaigns. This quarter, while reports from IgnitionOne, Covario and RKG showed modest fluctuations and mobile CPCs decline in some cases in Q4, The Search Agency reports both Google and Bing al [...]


Study: Display Ads Drive Search Clicks After Two Weeks

Display and search - are search marketers becoming the new media planners Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to this discussion.  Their findings are contained in a Harvard Business School paper entitled, "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising" (embedded below). The document is tedious and difficult to read because it's bogged down with academic jargon, social-science modeling discussions and references to other research, per the conventions of such academic writing. The [...]


Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4

Global Paid Search Growth Q4 2013 Covario Though the numbers vary, the Q4 reports we've covered all point to solid year-over-year increases in paid search spending. Covario's Q4 analysis of the global paid search advertising landscape is no different. Based on results from their high tech, consumer electronics and retail clients, PPC spending increased 17 percent year-over-year and 13 percent over Q3 2013. Global Search Engine Share Google's AdWords accounted for 84 percent of PPC spend and 62 percent of clicks globally. Advertisers increased spending on Google 7 percent year-over-year. Covario saw the Yahoo Bing Network (YBN) gr [...]


RKG Report: PLAs Fuel AdWords Growth, Bing Ads Spend Rises Sharply In Q4

Paid Search Growth Q4 2013 RKG RKG has released its Q4 2013 Digital Marketing Report, and as other reports have indicated, paid search saw solid year-over-year growth in the holiday quarter. Paid search spend among RKG's retail-heavy client set rose 23 percent year-over-year. Overall click volume increased 19 percent, and CPCs ticked up just 3 percent.   Google Brand CPCs Fall On Ad Rank Change, Non-Brand CPCs Fueled By PLAs Google paid search spending grew 19 percent year-over-year in Q4, with paid clicks rising 15 percent. Google CPCs also rose just 3 percent. Non-brand CPCs, however, rose 6 percent year [...]


Health & Medical SMBs Spend More On Marketing Than Other Industries

online vs offline copy When we conducted an online survey of 668 US small and medium-sized businesses in October 2013, a large number of these businesses (just over 20%) classified themselves as belonging to the Health & Medical Industry. This group consisted of a wide spread of specialists, including chiropractors, dentists, mental health practices, medical family practices, pharmacies, psychologists and general physicians. We asked them a number of questions related to their attitudes and use of internet and mobile marketing, and their engagement with search agencies. Interestingly, we found they spent mor [...]


Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop

IgnitionOne Tablet Smartphone Performance Q4 2013 IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick-off to the holiday shopping season this year, December ad spending was up a significant 27 percent over 2012. Though overall ad impressions fell 16 percent year-over-year, clicks rose 5 percent and click-through rates jumped 25 percent in Q4.  IgnitionOne posits lower impressions are a result of "top of page innovations" including new ad ext [...]


Retailers Spending Record Levels On Paid Search In 2013 Holiday Season

holiday-shopping-featured An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks increased 27 percent, impressions rose 12.5 percent and spending jumped 34 percent globally, according to Kenshoo's seasonal shopping reporting to date. Global retail click-through rates (CTR) increased 12.8 percent from 2012. Healthy click through rates meant that advertisers realized 27 percent [...]


4 Surprising Ways CPG Brands Are Using Paid Search For Brand Marketing [Study]

Retail Shopping Consumer packaged goods (CPG) manufacturers have been spending an average of $6.2 million monthly on Google AdWords in the US over the past three years, according to a new AdGooroo study which looked at ad impressions between August 2012 and July 2013.  All of the CPG companies engaged in brand marketing, but AdGooroo found that several brands took surprising approaches in their targeting to reach their desired audiences in search. Here are four examples of CPG companies using search to broaden their share of voice in surprising ways: In a departure from the standard tactic of promotin [...]


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