Is Bing A Better Buy Than Google AdWords For Small Business?

bing-ads-google-adwords-featured Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a "more efficient" buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of leads for SMBs according to the company's analysis. (See also, AdGooroo's comparison of Google AdWords vs. Yahoo-Bing ad performance in six verticals.) Pricing Engine looked at its own data from hundreds of small business accounts. It found that CTRs were marginally higher on Google but CPCs were much hig [...]


Mobile Accounts For One-Third Of Google Paid Clicks In Q3, Yet CPCs Drop From Q2 [Report]

Google Click Share By Device Q3 2013 The Search Agency The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google's click share. In contrast, Bing's mobile click share remained flat at 17.7 just percent in Q3. A whopping 93 percent of smartphone clicks occurred on Google. Overall mobile spend (tablets and smartphone) accounted for 28.7 percent of search budgets, up 66 percent year-over-year and 11 percent from Q2. Amazingly, smartphones now account for 21.4 percent of clicks [...]


Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]

no-keywords-not-provided-featured If you've been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from Parse.ly shows that 87 percent of all Google organic traffic to some of the biggest news sites on the web is now [not provided]. Parse.ly -- which we've written about before -- is a content optimization platform that's used by the likes of Reuters, The Atlantic, U.S. News & World Report, the Dallas Morning News, Mashable, The Next Web and others. The company put [...]


Bing SEO Ranking Factors 2013 Study By SearchMetrics

searchmetrics-bing-ranking-factors Searchmetrics has released their SEO ranking factors for Bing, Microsoft's search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated with rankings. The top five key findings were: (1) Top brands rank higher on Bing, as they do in Google. (2) Backlink numbers are closely linked to higher rankings on Bing (3) Social signals closely linked to higher rankings (4) Quality content is important for search rankings (5) On page te [...]


AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]

Mobile CPCs versus Desktop Q3 2013 With two months of enhanced campaigns behind us, RKG's Q3 Digital Marketing Report offers a look at the near-term impact of the roll-out on its client set, which includes 40 of the top 500 online retailers. Most metrics remained relatively stable; however, the effects were seen in smartphones where CPCs dropped significantly after the transition. RKG transtioned most campaigns to enhanced in late June after refining changes to its in-house bidding technology. As the graph below shows, CPCs dropped dramatically after the transition. The agency offers two reasons for the huge drop: 1. bids we [...]


Moz Search Ranking Factors Survey: Page Authority, Google +1′s & Links Lead

moz Moz announced the release of the full 2013 search ranking factors study they have been working on throughout the year. Keep in mind, this is comprised of sending out a survey to 120 SEO experts, asking them to rank each factor on a scale of importance. Moz then uses that data, alongside of their correlation metrics to come up with a list of the most important ranking factors based on the responses. This does not mean the list represents the actual most important ranking factors. In fact, one of the top factors listed, Google +1's, has been claimed to not be a direct, unpersonalized, rank [...]


Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us

click-share-top-position It certainly isn't the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility is substantial. Search agency Resolution Media and Kenshoo, a marketing technology company, analyzed a year's worth of US paid and organic campaign data from Imaging and Printing Group (IPG) of Hewlett Packard (HP). The data set included only clicks and visits in instances where both a paid listing and a [...]


Survey: Quality Of Citations Matters More Than Quantity

Local-Search-Ranking-Factors-2013-chart At the start of August, David Mihm published the findings of the latest installment of the Local Search Ranking Factors Survey. This year, the breakdown & presentation of survey results has been taken to a new level. Ranking factors are grouped by signal type (e.g., Place Page Signals), then further broken down by result type (e.g., Pack or Carousel) and technology (desktop vs. mobile) in a series of interactive pie charts. [caption id="attachment_172258" align="aligncenter" width="600"] Local-Search-Ranking-Factors-2013[/caption] I really enjoy reading the annual findings of this [...]


Trust In Search Ads Rises, Along With All Other Ads Except Newspaper [Nielsen]

nielsen-logo A new Nielsen study on consumer trust in advertising shows trust in search ads has risen since 2007. Nearly half (48 percent) of consumer respondents now say they trust search ads, that's up 14 percent since 2007. This is certainly good news for search advertisers. In more good news, with the exception of ads in newspapers, which saw a slight slip, consumers displayed an increased level of trust across all ad formats. Search along with other online ads still lag behind traditional ad mediums -- including newspaper ads -- in consumer trust, however. To find out how other digital ad [...]


Lily Collins: 2013′s Most Dangerous Celebrity To Search For

mcafee-dangerous-searches-2013 Move over Emma Watson. Actress Lily Collins has taken the title as 2013's most dangerous celebrity to search for online. McAfee, the security technology company, is out with its seventh annual most dangerous celebrities survey, which uses the company's SiteAdvisor site ratings to measure what percentage of search results for popular celebrities lead to risky websites. This year, searches related to Lily Collins photos and downloads had a 14.5 percent chance of leading to a website that tested positive for things like spyware, adware, viruses, phishing attempts and other malware. Here are [...]


Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites

Google logo Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google's share of incoming search traffic is much higher. That's certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that use Parse.ly's content optimization platform. Parse.ly just issued its first Authority Report, a study that looks at the aggregated traffic to its hundreds of clients. The study covers July 2013 and measures more than five billion page views generated by 160 million unique visitors. It's no surprise that Go [...]


Google Gets Lowest Score Ever In Customer Satisfaction Survey

google-angry-frustrated-insanity-featured There's a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The satisfaction scores for social sites are worse. According to the survey, which ranks sites on a 100 point scale, Google received its worst score (77) since the inception of the survey more than a decade ago. Google's score last year was 82. This year Bing and Yahoo both received scores of 76, which are lo [...]


50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]

seo-social-media What's one key difference between companies that are successful with SEO and those that aren't? According to a new study from Ascend2, it's this: Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO. The research agency surveyed almost 600 business and marketing professionals around the world late last month, and asked the group to rate their own companies' SEO success. The survey compares answers from the 15 percent that said they're "very successful" with SEO and the 18 percent that said they're "not successf [...]


Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities

tvs-old-antique-featured After evaluating the organic search performance of America's most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search including keywords, rankings, traffic potential and Universal SERPs. According to the findings, not only are a number of networks performing poorly in their SEO efforts, some are actually performing worse than they were a year ago. Keyword Analysis The keyword analysis portion of the study categorized keywords related to 2 [...]


Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States

us-map-bing-google-yahoo-featured Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX  set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware represented the only state where Google won less than 70 percent of searches, with 69.49 percent market share. While Google won more than 80 percent of the market in many states, Hawaii, Oregon, District of Columbia, Massachusetts, and Colorado led in Googl [...]


Local SEO Industry Survey Reveals Most Customers Want On-Site SEO & Google+ Optimization Services

local-search-map A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization. Conducted between January 20 and February 20 of this year, the survey evaluated the health and nature of the local SEO industry by focusing on five key areas: agency size and turnover, clients and industries, marketing and sales, services and tasks, and future outlooks. The majority of survey respondents included freelancers, small digital agencies and web designers, with a total of 1,409 respondents. On-site SEO and Google+ opt [...]


Google Analytics Releases “Customer Journey To Online Purchase” Report

google-analytics-square-logo Google is introducing "The Customer Journey to Online Purchase" analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. You can learn more about it in a short write-up at our sister site, Marketing Land: New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries. [...]


A Good Start For Paid Search In 2013

It's April, which means that spring is here and the first quarter of 2013 is in the books! The birds are chirping, the flowers are blooming, and the ads are clicking. Aren't the landing pages pretty at this time of year? At Kenshoo, we sit on some massive data sets that we share each quarter in our Global Search Advertising Trends reports. You can download the full Q1 2013 report here; but, let's dive in and look at some of the highlights. Note: In the report, you can read about our methodology to see how we arrived at these numbers, so I won't go into that here. Just know that our [...]


Report: Global PPC Spend Rises 15% On Higher Click Volume And Click-Through Rates In Q1

Mobile Phone Share Kenshoo Global search ad spend rose 15% in Q1 2013 versus the previous year, according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year.   U.S. ad spend rose 24%, spurring the overall global increase. However, PPC spend fell 4% in the E.U. and 11% in the U.K. CPCs fell in both the U.S. and U.K and remained relatively flat for continental Europe. CPCs in the U.S. continued to be higher, at $0.44, than the U.K. at $0.38 USD. The report highlights th [...]


Study: Top Reason A User Would Block A Site From A Search? Too Many Ads

An online survey examining SEO assumptions by SurveyMonkey found that the No. 1 reason users would block a website from their search results was if the website contained too many ads. If given an option to remove a website from future search results, 68 percent of the respondents said they would block a website because it had too many ads, while 60 percent claimed they would block a site because of poor quality content. Respondents were more forgiving of typos and grammar mistakes, with 26 percent claiming to block a website with typos and only 23 percent blocking a website containing bad g [...]


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