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IgnitionOne: Q1 US Paid Search Growth Strongest In 3 Years
Yahoo Bing Network gains share for third straight...
Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What's in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with...
Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user...
PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing's product ads, doubling from...
Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne]
With robust consumer holiday shopping, US paid search closed out 2014 with 11 percent growth year-over-year in Q4 ad spend, bouncing back from...
Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop's influence, while still dominant, continued to wane in the fourth quarter....
Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]
Mobile accounted for more than a third of clicks and ad...
75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective
Columnist Myles Anderson shares key stats from BrightLocal's most recent annual SMB Internet Marketing...
Using The Past To Predict The Future For Local Search
What does local SEO have in store for us? Columnist Myles Anderson takes a look at how local ranking factors have changed over...
First Half Ad Revenue: Search Dominates PC Ads But Not Mobile
The IAB has released its first half 2014 digital advertising revenue figures. Total U.S. digital revenues grew 15 percent compared with a year...
Tune Your Paid Search Campaigns To Account For Holiday Volatility
The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible...
RKG Q3: Paid Search Ad Spend Surged 26 Percent Y/Y
Q3 brought more paid search growth among RKG’s clients according to the firm’s third quarter digital marketing report. Paid search...
Are Bigger iPhones Better For Paid Search?
Despite smartphone ubiquity, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone...
Google Searches For Halloween Costumes Show Frozen’s Elsa, Olaf & Anna Top The List
What are the hottest and most desirable costumes for Halloween this year? Well, according to Google searches, the movie Frozen made three of the...
A New Click Through Rate Study For Google Organic Results
Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was...
Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339...
On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google
Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search...
Update: BrightLocal Clarifies Its Local SEO Industry Survey Findings
Last week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s...
Industry Survey: 37% Of Local SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year
According to an industry survey by local search firm BrightLocal, a majority of local SEOs experienced less than $30,000 in revenue turnover...
Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”
Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction...
