AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report]

Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an end?  Well, CPCs are rising, but ROI is still solid. RKG's Q1 Digital Marketing Report finds that as more merchants come on board, product listing ad CPCs are now just 10% lower than comparable text ads. Yet, even with the stiffer competition, RKGs client base saw 22% higher ROI from PLAs than non-brand text ads in Q1. PLAs garnered 33% of their e-commerce clients' Google search spend, a sharp increase from Q4. Product Listing Ads   PLAs helped drive up Google' [...]


Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To Make Purchases Than U.S. Mobile Users

mobile-phones-featured Mobile-location based advertising network xAd joined forces with mobile call measurement provider Telmetrics to release their first U.K. Mobile Path-to-Purchase study, focusing on U.K. mobile search behavior. Conducted by Nielsen, the online study, surveyed 1,500 U.K. smartphone and tablet users to measure consumer search activity on mobile devices. While price comparisons and reviews were the leading mobile research activities in the U.K., users performing restaurant and automotive searches on smartphones were most often looking for location or local contact information. According t [...]


If Search Results Were NCAA Championships, Then All Bets Would Be On Louisville

The data analytics firm Chitika has created an infographic showing search volume for the final four teams in this weekend's NCAA basketball championship tournament. If search interest has any influence on game results, we'll all be watching the University of Louisville men's basketball team beating Michigan next Monday night at the Georgia Dome in Atlanta. Louisville also ranks No. 1 for most searched teams according to Bing's Search Blog. Leading the list of most searched players is Kevin Ware, the Louisville player who suffered a severe lower leg injury during the Louisville-Duke game on [...]


New Tool: BigWebStats Aggregates Website Statistics And SEO Data

Marketers may want to add BigWebStats to their lists of research tools. The new site pulls a wide range of information on just about any website. Enter a URL and BigWebStats aggregates data from several sources across the Web and displays it in one page, including visitors insights, social engagement, domain and technology information and SEO stats. SEO related information includes H tag counter, a snapshot of indexed pages on Google, Yahoo and Bing, and backlink history, which is pulled from MajesticSEO.  Other data sources include SimilarSites, Whois, and Social Buzz. The service reli [...]


Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 [Study]

smartphone-tablet-featured Search continues to shift away from the desktop toward mobile devices. That's one of the conclusions of the just-released Neustar Localeze/15miles/comScore Local Search Study, which is now in its sixth year. This year's study involves a sample of more than 3,000 U.S. adults that say they use the Internet to search for local businesses. Results aren't available online yet, but we'll add a link here when they are. The total number of U.S. searchers using mobile phones grew 26 percent between March 2012 and December 2012, from 90.1 million to 113.1 million searchers. Search on tablets was u [...]


Survey: Half Of Small Businesses Never Update Their Listings Online

local-search-featured ConstantContact's SinglePlatform division has released the results of a new survey of small businesses (SMBs). The "headline" finding is that nearly half (49 percent) say they've never updated their listings online. The survey polled "more than 350" SMBs. Most small businesses are overwhelmed and confused by even basic online marketing. This is reflected in some of the seemingly contradictory findings of the survey: 50 percent of SMBs have seen listings for their business that are not accurate 70 percent of SMBs say they don’t have the time to manage listings on all of the sites t [...]


Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue

google-shopping-featured The Google Shopping gamble paid off – for both Google and e-commerce advertisers who ran product listing ad campaigns last quarter. A  report from Adobe and a study by RKG each highlighted consumer interest and advertiser opportunity in Google product listing ads. Today, Marin Software released findings showing that, after the transition of Google Shopping to an entirely paid model in October, advertisers increased their share of search budgets directed toward product listing ads by nearly 600%. Those advertisers were rewarded with higher click through rates and lower cost per click than [...]


Reports: Tablet Paid-Search Spend Surpasses Smartphones

Annual growth tablets and smartphone paid search spending Two reports out this morning from Marin Software and IgnitionOne capture a range of Q4 paid search ad spending data. For purposes of this article I'm going to focus only on the mobile component of the reports. Both show paid search spending on tablets surpassing smartphones. The IgnitionOne report, focused on the US market, shows that mobile devices now account for 18 percent of total paid-search budgets. However in Q4 tablet metrics grew dramatically faster than those for smartphones. Right now IgnitionOne says CPCs are lower on tablets, while impressions and clicks are much higher for tab [...]


Survey Shows Americans Confused By How Google, Facebook Make Money

Google & Facebook, Sitting In A Logo A new survey from Harris Interactive on behalf of The Search Agency finds, among other things, that large numbers of people in the US don't really understand how Facebook and Google make money. The online survey was conducted in August 2012 with a sample of just over 2,000 adults. The Search Agency (via Harris) asked whether people agreed with the question "I understand how Facebook makes money." A slight majority (54 percent) said that they strongly or somewhat agreed. On the flip side, 46 percent essentially did not understand. However even among the 54 percent who said they understoo [...]


12 Top Search Trends To Kick Off 12/12/12 Google Zeitgeist

Don't worry, Google's year in review for 2012 isn't that predictable for the once in a lifetime calendar event. On the official Google 2012 Zeitgeist website, you'll find their biggest list ever published, with a total of 838 lists from 55 countries, covering 1.2 trillion searches done worldwide. Digging in deeper, Google has divided the massive data set into two major buckets: Trending Searches: What was hot in 2012? The "trending" queries are the searches that had the highest amount of traffic over a sustained period in 2012 as compared to 2011. Most Searched: What topped Google’s [...]


Google Is #4 In China As It Continues To Lose Market Share

google-china-logo Google continues to lose marketshare in China after pulling out of China years ago. New market share reports from Marbridge Consulting puts Google in forth place in terms of search market share. Google trails Baidu, Qihoo 360, and Sogou with only 4.72% share in China. Baidu has 72.97%, Qihoo 360 has 9.64% and Sogou has 7.83%. TheNextWeb adds that Google Maps also dropped, now in the 6th position based on China market share. The reason for the drop on the maps side is because of Apple dropping Google Maps in iOS 6 for their own mapping application. Here is the search market share rep [...]


Data: Only 5 Percent Of Search Advertisers Follow Mobile Best Practices

smartphones-mobile-featured Google has been pumping out research and speaking at industry trade shows trying to educate advertisers and agencies about the growing importance of mobile in the consumer path to purchase. One of the "best practices" advocated by Google, as well as those experienced with mobile paid search, is to separate PC and mobile campaigns. However new data from Wordstream indicate this is only happening in about 5 percent of cases. Wordstream founder and CTO Larry Kim looked at the company's huge trove of data and determined that 55 percent of paid-search campaigns target mobile devices. Given th [...]


Study: 64 Percent Of Mobile Restaurant Searchers Convert “Immediately Or Within An Hour”

Restaurants Yesterday at SMX East, during the "How to Play in the Exploding Mobile Ads Universe" session, Telmetrics' Bill Dinan previewed some of the mobile restaurant search data being released this morning. This is the third tranche from a study conducted earlier this year by Nielsen and commissioned by Telmetrics and xAd. The research was based on "an online survey of 1,500 US smartphone and tablet users and actual observed consumer behaviors from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users." Accordingly it reflects both attitudes and actual user behavior. My write-ups o [...]


Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says

emma-watson Hey Emma Watson fans: Be really careful about clicking on those search results. McAfee, the security technology company, says Watson is 2012's most dangerous celebrity to search for -- replacing Heidi Klum, who held that title last year. According to McAfee's Most Dangerous Celebrities study, searches related to Watson have a 12.6 percent chance of leading to a malicious website that offers spyware, adware, viruses and the like. When it comes to dangerous search terms, the landscape is decidedly female. The only guy to make McAfee's top 20? That would be Jimmy Kimmel, who ranks number [...]


Industry Survey: PPC Is Losing Ability To Generate Leads

paid-search-ppc-click-mouse SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC's effectiveness as a lead gen channel is dropping significantly. B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel. That's according to the 2nd annual State of Digital Marketing survey from WebMarketing123, an online agency based in California. As they did a year ago, Webmarketing123 surveyed more than 500 U.S. marketers, 65 percent of whom self-report as B2B marketers. Reps from companies including GE, Sony, Cisco, Olympus, Bose and Fed [...]


Google Trounces Other Local Search Providers In UK — Study

Google UK logo Google has the most complete and accurate local search database in the UK, according to data and analytics firm Implied Intelligence. Previously we've published comparable US reports by the company: Yellow Pages Sites Beat Google In Local Data Accuracy Test Bing Ties Yellow Pages Sites For Most Accurate Local Data In these earlier US tests, yellow pages sites (i.e., Superpages) and Bing beat Google for completeness and data quality. However in the UK Google comes out on top. To conduct the test (performed in May) the firm created a sample of 1,400 local business records. Each of th [...]


Report: Tablets Offer Lower CPC, Higher Conversions Than Desktop PCs

One of the key findings of the Q2 2012 Global Digital Advertising Update from Adobe (Efficient Frontier) is that search marketers can get more value from mobile campaigns than they now can on the PC. According to the report cost-per-click (CPC) prices are lower for both tablets and smartphones than comparable PC search campaigns and the ROI is higher in both cases -- although "conversions" are lower on smartphones. Adobe's data are drawn from "over 250 billion impressions and activity of 46 million fans for 225 companies in the automotive, CPG, financial services, media and entertainment, a [...]


Study: Clicks On Google Ads Are Nearly Double Organic Clicks For Commercial Searches

HighCommercialIntent-Wordstream Clicks on paid search listings on Google were nearly double the number of organic clicks -- but only on keywords with "high commercial intent" in the US, according to a Wordstream analysis released today. Sponsored results, the research from the software company found, represented 64.6% of clicks on SERPs for commercial searches, while organic clicks only accounted for 35.4%. Wordstream defined "high commercial intent" by Google's own standards, including keyword searches that trigger a Google Shopping box or Google Product Listing ad. The company came to its conclusions by looking at data [...]


RKG Report: Search Growth Declines Slightly; Shakeup In Store For Shopping Space

PaidSearch-OverallTrends-RKG Paid search's growth rate slowed a bit in the second quarter of 2012, but it still increased 29% year-over-year -- down from a 32% year-over-year growth rate in Q1. That's according to the RimmKaufman Group's latest report on digital marketing, released this week. Generally speaking, CPC's were down (6%) as compared to the same period last year, but click volume increased fairly dramatically (37%). RKG put together the report using stats from its clients, which include more than 30 of the top 500 etailers. Trends varied from engine to engine. Google's paid search spending grew only 32% i [...]


Chitika: iPad Leads Tablets With Web Usage But Only Has A 1.02% CTR On Ads

ipad-featured Chitika published a study today on tablet device usage share and the click through rate (CTR) on ads based on screen size. The study showed that 8 inch tablets such as Vizio and Pantech had the highest level of click through rates but the lowest level of web usage rates. Similarly, the 8.9 inch tablets such as Samsung Galaxy Tab 8.9 and the Archos 9 had the second highest click through rates with the second lowest rate of Web usage rates. Apple's iPad is the leader on click through rate when it comes to measuring a single tablet device despite size. The iPad lead the 9.7" tablet [...]


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