Survey: Half Of Small Businesses Never Update Their Listings Online

local-search-featured ConstantContact's SinglePlatform division has released the results of a new survey of small businesses (SMBs). The "headline" finding is that nearly half (49 percent) say they've never updated their listings online. The survey polled "more than 350" SMBs. Most small businesses are overwhelmed and confused by even basic online marketing. This is reflected in some of the seemingly contradictory findings of the survey: 50 percent of SMBs have seen listings for their business that are not accurate 70 percent of SMBs say they don’t have the time to manage listings on all of the sites t [...]

Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue

google-shopping-featured The Google Shopping gamble paid off – for both Google and e-commerce advertisers who ran product listing ad campaigns last quarter. A  report from Adobe and a study by RKG each highlighted consumer interest and advertiser opportunity in Google product listing ads. Today, Marin Software released findings showing that, after the transition of Google Shopping to an entirely paid model in October, advertisers increased their share of search budgets directed toward product listing ads by nearly 600%. Those advertisers were rewarded with higher click through rates and lower cost per click than [...]

Reports: Tablet Paid-Search Spend Surpasses Smartphones

Annual growth tablets and smartphone paid search spending Two reports out this morning from Marin Software and IgnitionOne capture a range of Q4 paid search ad spending data. For purposes of this article I'm going to focus only on the mobile component of the reports. Both show paid search spending on tablets surpassing smartphones. The IgnitionOne report, focused on the US market, shows that mobile devices now account for 18 percent of total paid-search budgets. However in Q4 tablet metrics grew dramatically faster than those for smartphones. Right now IgnitionOne says CPCs are lower on tablets, while impressions and clicks are much higher for tab [...]

Survey Shows Americans Confused By How Google, Facebook Make Money

Google & Facebook, Sitting In A Logo A new survey from Harris Interactive on behalf of The Search Agency finds, among other things, that large numbers of people in the US don't really understand how Facebook and Google make money. The online survey was conducted in August 2012 with a sample of just over 2,000 adults. The Search Agency (via Harris) asked whether people agreed with the question "I understand how Facebook makes money." A slight majority (54 percent) said that they strongly or somewhat agreed. On the flip side, 46 percent essentially did not understand. However even among the 54 percent who said they understoo [...]

12 Top Search Trends To Kick Off 12/12/12 Google Zeitgeist

Don't worry, Google's year in review for 2012 isn't that predictable for the once in a lifetime calendar event. On the official Google 2012 Zeitgeist website, you'll find their biggest list ever published, with a total of 838 lists from 55 countries, covering 1.2 trillion searches done worldwide. Digging in deeper, Google has divided the massive data set into two major buckets: Trending Searches: What was hot in 2012? The "trending" queries are the searches that had the highest amount of traffic over a sustained period in 2012 as compared to 2011. Most Searched: What topped Google’s [...]

Google Is #4 In China As It Continues To Lose Market Share

google-china-logo Google continues to lose marketshare in China after pulling out of China years ago. New market share reports from Marbridge Consulting puts Google in forth place in terms of search market share. Google trails Baidu, Qihoo 360, and Sogou with only 4.72% share in China. Baidu has 72.97%, Qihoo 360 has 9.64% and Sogou has 7.83%. TheNextWeb adds that Google Maps also dropped, now in the 6th position based on China market share. The reason for the drop on the maps side is because of Apple dropping Google Maps in iOS 6 for their own mapping application. Here is the search market share rep [...]

Data: Only 5 Percent Of Search Advertisers Follow Mobile Best Practices

smartphones-mobile-featured Google has been pumping out research and speaking at industry trade shows trying to educate advertisers and agencies about the growing importance of mobile in the consumer path to purchase. One of the "best practices" advocated by Google, as well as those experienced with mobile paid search, is to separate PC and mobile campaigns. However new data from Wordstream indicate this is only happening in about 5 percent of cases. Wordstream founder and CTO Larry Kim looked at the company's huge trove of data and determined that 55 percent of paid-search campaigns target mobile devices. Given th [...]

Study: 64 Percent Of Mobile Restaurant Searchers Convert “Immediately Or Within An Hour”

Restaurants Yesterday at SMX East, during the "How to Play in the Exploding Mobile Ads Universe" session, Telmetrics' Bill Dinan previewed some of the mobile restaurant search data being released this morning. This is the third tranche from a study conducted earlier this year by Nielsen and commissioned by Telmetrics and xAd. The research was based on "an online survey of 1,500 US smartphone and tablet users and actual observed consumer behaviors from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users." Accordingly it reflects both attitudes and actual user behavior. My write-ups o [...]

Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says

emma-watson Hey Emma Watson fans: Be really careful about clicking on those search results. McAfee, the security technology company, says Watson is 2012's most dangerous celebrity to search for -- replacing Heidi Klum, who held that title last year. According to McAfee's Most Dangerous Celebrities study, searches related to Watson have a 12.6 percent chance of leading to a malicious website that offers spyware, adware, viruses and the like. When it comes to dangerous search terms, the landscape is decidedly female. The only guy to make McAfee's top 20? That would be Jimmy Kimmel, who ranks number [...]

Industry Survey: PPC Is Losing Ability To Generate Leads

paid-search-ppc-click-mouse SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC's effectiveness as a lead gen channel is dropping significantly. B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel. That's according to the 2nd annual State of Digital Marketing survey from WebMarketing123, an online agency based in California. As they did a year ago, Webmarketing123 surveyed more than 500 U.S. marketers, 65 percent of whom self-report as B2B marketers. Reps from companies including GE, Sony, Cisco, Olympus, Bose and Fed [...]

Google Trounces Other Local Search Providers In UK — Study

Google UK logo Google has the most complete and accurate local search database in the UK, according to data and analytics firm Implied Intelligence. Previously we've published comparable US reports by the company: Yellow Pages Sites Beat Google In Local Data Accuracy Test Bing Ties Yellow Pages Sites For Most Accurate Local Data In these earlier US tests, yellow pages sites (i.e., Superpages) and Bing beat Google for completeness and data quality. However in the UK Google comes out on top. To conduct the test (performed in May) the firm created a sample of 1,400 local business records. Each of th [...]

Report: Tablets Offer Lower CPC, Higher Conversions Than Desktop PCs

One of the key findings of the Q2 2012 Global Digital Advertising Update from Adobe (Efficient Frontier) is that search marketers can get more value from mobile campaigns than they now can on the PC. According to the report cost-per-click (CPC) prices are lower for both tablets and smartphones than comparable PC search campaigns and the ROI is higher in both cases -- although "conversions" are lower on smartphones. Adobe's data are drawn from "over 250 billion impressions and activity of 46 million fans for 225 companies in the automotive, CPG, financial services, media and entertainment, a [...]

Study: Clicks On Google Ads Are Nearly Double Organic Clicks For Commercial Searches

HighCommercialIntent-Wordstream Clicks on paid search listings on Google were nearly double the number of organic clicks -- but only on keywords with "high commercial intent" in the US, according to a Wordstream analysis released today. Sponsored results, the research from the software company found, represented 64.6% of clicks on SERPs for commercial searches, while organic clicks only accounted for 35.4%. Wordstream defined "high commercial intent" by Google's own standards, including keyword searches that trigger a Google Shopping box or Google Product Listing ad. The company came to its conclusions by looking at data [...]

RKG Report: Search Growth Declines Slightly; Shakeup In Store For Shopping Space

PaidSearch-OverallTrends-RKG Paid search's growth rate slowed a bit in the second quarter of 2012, but it still increased 29% year-over-year -- down from a 32% year-over-year growth rate in Q1. That's according to the RimmKaufman Group's latest report on digital marketing, released this week. Generally speaking, CPC's were down (6%) as compared to the same period last year, but click volume increased fairly dramatically (37%). RKG put together the report using stats from its clients, which include more than 30 of the top 500 etailers. Trends varied from engine to engine. Google's paid search spending grew only 32% i [...]

Chitika: iPad Leads Tablets With Web Usage But Only Has A 1.02% CTR On Ads

ipad-featured Chitika published a study today on tablet device usage share and the click through rate (CTR) on ads based on screen size. The study showed that 8 inch tablets such as Vizio and Pantech had the highest level of click through rates but the lowest level of web usage rates. Similarly, the 8.9 inch tablets such as Samsung Galaxy Tab 8.9 and the Archos 9 had the second highest click through rates with the second lowest rate of Web usage rates. Apple's iPad is the leader on click through rate when it comes to measuring a single tablet device despite size. The iPad lead the 9.7" tablet [...]

Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY]

google-wikipedia-featured A new study suggests that Wikipedia gets better visibility on Google than it does on Bing. While that may not surprise much of the SEO industry, it contradicts what some Google employees have previously said, as well as another recent study on Wikipedia's search visibilty. Last week, Conductor released updated data about Wikipedia's search visibility, this time including Bing for comparison to its previous study that focused solely on Wikipedia's Google visibility. In the previous study, Wikipedia appeared on page one of Google 46 percent of the time, and on page two for 25 percent of [...]

For Social Media Marketers, SEO Is Much More Popular Than PPC

seo-time-clock-featured Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search -- or "online ads" as the survey called it -- was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compare [...]

Move Over, Wikipedia: Amazon May Be The King Of Google Rankings

amazon-wikipedia-men-featured While the SEO industry has spent years decrying how well Wikipedia seems to dominate Google's rankings, it may be that is the real king of visibility. For most of the past 18 months or so, Amazon has shown up on the first page of Google search results more often than Wikipedia and currently lands on page one about 40 percent of the time, compared to just over 30 percent for Wikipedia. That's according to new research from SpyFu, which was published this week in response to our coverage of a Conductor study on Wikipedia's Google visibility. As you can see in the chart below, Am [...]

Survey: Google Pays Less, Harder Interviews But Better Place To Work Than At Facebook

google-headquarters-featured-2 Glassdoor has released their 2012 survey of best places to work in 2012 and Google has beat Facebook for the first time in four years in that survey. Google scored a 3.9 overall by their employees while Facebook scored a 3.7. In 2011 Facebook scored a 4.2 and Google scored a 4.1. Although Facebook employees earn about $3,000 more on average than Google employees and although the interview process is harder at Google than Facebook, Googlers in 2012 are more happy with their company than Facebook. Googlers seem to complain less about long hours and work/life balance issues than Facebook. I [...]

Wikipedia Appears On Google’s Page One Only 46% Of Time, Study Shows

google-wikipedia-featured Wikipedia doesn't pwn Google nearly as much as the SEO industry thinks it does. In fact, according to a new Conductor study, Wikipedia showed up on the first page of Google's search results only 46 percent of the time in a study using 2,000 unique keywords. Conductor used one thousand informational keywords (like "lyrics" and "bridal shower ideas") and another thousand transactional keywords (like "headphones" and "where to find wall stencils") in its study; as you'd expect, Wikipedia has much more visibility on informational searches than transactional -- 60 percent for the former and [...]

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