msnNOW Is Driving More Traffic To Bing, But Is It Artifically Inflating Searches?

bing-msnnow-logos With its msnNOW site barely two weeks old, Microsoft is already reaping benefits on another property: increased traffic to its Bing search engine. But the way it's happening may also lead to artificial increases in Bing's market share numbers. First, the traffic stats: Experian Hitwise tells us that downstream traffic from msnNOW to Bing jumped 21 percent between the first and second weeks since msnNOW's launch on February 15th. That's in line with a separate report from Compete that says 23 percent of msnNOW users that didn't visit Bing in the week before launch did visit Bing after [...]


Google: 1 Billion People Will Use Mobile As Primary Internet Access Point In 2012

mobile-smartphone-world-featured Former AdMob executive Jason Spero, who is now Google’s head of mobile sales, took the stage earlier today at the Mobile World Congress event in Barcelona to offer up some new, global smartphone user survey data and 2012 predictions. The Google-sponsored survey had a sample size of roughly 1,000 respondents in each of the represented countries: US, UK, France, Germany, Spain and Japan. The data reflect that mobile search usage has nearly 100 percent penetration among smartphone owners, most of whom search at least once a week. Though it's not made clear in the data released I assume this [...]


Report: 52 Pct Of Local-Mobile Search Clicks Turned Into Calls

Local-mobile ad network xAd released a treasure-trove of data from Q4 2011 this morning. The US-based information is drawn from mobile sites and apps that run its ads and the related user behaviors that xAd observes. These data are interesting in part because xAd has what is probably the largest network offering local search and display advertising outside of Google (AT&T might dispute that claim). The following were the most frequently searched local content categories in Q4: Ad performance reported by xAd exceeds comparable online CTRs for both search and display. The network s [...]


Why The Wikipedia/Google Search Results Study Is Flawed

wikipedia-logo Many SEOs have been chatting this week about a recent study by Intelligent Positioning (first reported by Search Engine Watch) that showed Wikipedia ranks on Google UK for 99 percent of searches. Yikes, right? Wikipedia -- more specifically, Google's apparent love of Wikipedia -- has long been a sore spot in the SEO industry, so seeing a statistic like that is a big pile of salt in the wounds at this point. But it's really not a statistic to get worked up about because, in my opinion, the study itself was flawed. Study Methodology As Intelligent Position explains, the company used a [...]


Google Still #1 Traffic Source For Most Of Top 30 Websites — Report

Screen shot 2012-02-07 at 6.21.46 AM This may surprise no one: Google is the leading source of traffic for 23 of the top 30 websites. That's according to Citi analyst Mark Mahaney in a document released yesterday to clients. Based on underlying comScore data, the report analyzes visits to the top five websites in several verticals: Media, Retail, Travel, Auto, Finance and Health. It doesn't discuss the impact or relative position of Facebook at all, possibly because Facebook is not yet a public company. Mahaney points out that Google's retention of the position of top traffic referrer is an accomplishment in a marketplace t [...]


Report: Search Ad Spend To Rise 27% In 2012

136187 A new eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually. Google will also retain dominant share of the search ad spend at 77.9%, up from 74.4% share in 2011. By 2014, Google's search ad share is expected to grow to almost 80%. Microsoft is expected to grow from 7% share in 2011 to 8.7% in 2014, while Yahoo is expected to drop from 6.7% share in 2011 to only 3% in 2014. The chart below shows overall search ad spend growth in dollars and as a perc [...]


Infographic: Search & Call Tracking

Are you tracking search-related conversions that come in by phone? Perhaps you should, when 43% of them are estimated to come in that way. Ads that contain phone numbers are also said to have a 10% increase in clickthrough rate. These stats on search and phone calls, along with some general statistics about ad spending, measurement and ROI, are covered in this infographic from phone tracking service IfByPhone: [...]


Survey Says SEO The Single Most Important Marketing Channel For SMBs

Screen shot 2011-12-08 at 6.24.13 AM SEO: one channel to rule them all? A new "merchant confidence survey" from lead-gen company MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose only one. The question asked was: "If you had to put all your marketing time and budget into only one channel, what would it be?" The list of choices included SEO, paid search, mobile, social and traditional media. As you can see below SEO beats everything else by a mile. What's also interesting is how high "traditional media" ranked. [...]


Infographic: Online Holiday Shopping Trends

free The busy shopping days of Black Friday and Cyber Monday are almost upon us. If last year is a guide, retailers have upped their search advertising, shopping by mobile phone will rise, women will be doing most of the online shopping searching and shoppers are after offers, promotions and especially free shipping. Audience targeting service Bluekai has assembled an infographic with these stats and more based on last year's activity. Will the trends continue? Want this infographic for yourself? You'll find it here: The Future Of Online Holiday Shopping (note, the site is currently down [...]


Infographic: How, When & Where People Share Content

5 Years Of Sharing Today being Wednesday, the odds are better than any other day you'll share this post with someone else. Or so say the stats from social sharing service AddThis, one of several it compiled into an infographic. Other interesting stats? People tend to share the most around 9:30 Eastern Time (so we cunningly timed this post for just before that peak moment), 75% of clicks on a share will happen within the first day that the content is shared Most users click within 2 minutes of a share Copy-and-paste to share can be used up to 10 times more than those social sharing buttons out there [...]


Infographic: Social, Local & Mobile, SoLoMo By The Numbers

Three hot areas of marketing are social, local and mobile. There's even a name for the collision of all three: SoLoMo. Nielsen and NM Incite have created infographics with interesting figures in each area. Parents turn out to be big on social media. Nearly half of visitors to local deals sites recommend those sites. Smartphone users spend two-thirds of their time using their phones on apps, rather than talking. And more: Want the infographic for yourself? You'll find it here: Infographic: The Most Valuable Digital Consumers. Want to learn more about SoLoMo? Search Engine [...]


Smartphones Now Over 50 Percent For Under 44 Crowd

Nielsen has released new smartphone data this morning reflecting overall US smartphone penetration. The number is 43 percent, unchanged from October but up several points from several months ago. (comSore's official smartphone penetration number is 36 percent.). Nielsen says that 43 percent of US smartphone owners have an Android handsets compared to 28 percent who own iPhones. These numbers are almost identical to comScore's. We'll see if holiday sales of the iPhone 4S change that in any way.   What's most interesting about the data from Nielsen is the age-based segmenta [...]


Last-Minute Halloween Costume Hunting? Search Activity Reveals Hot Costumes This Year

angry-birds-costumes Lady Gaga and Snooki … err, Nicole … from MTV's Jersey Shore were among last year's hottest Halloween costume searches. Are they back this year, or have other pop culture icons replaced them? Let's take a look at the hottest 2011 search halloween costume searches, courtesy of a few different sources from Google to one shopping search engine. If you're still on the hunt for a last-minute Halloween costume idea, you're bound to find something that works below. Google's Halloween Costume Search Trends Google has been digging into Halloween costume searches [...]


Performics: Mobile To Drive Almost 20% Of Paid Search Clicks In December

Screen shot 2011-10-27 at 8.16.29 AM Performics is anticipating mobile to be a significant platform in holiday shopping for US consumers. The firm said that "Google search clicks from mobile devices are now 14.2 percent of all search clicks." Performics expects the paid clicks coming from mobile to grow to 17.3 percent this December. For its part, Google has projected that "44 percent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season." Performics also believes that tablets (iPad) will play a significant role in search and shopping this holiday season: The wi [...]


Report: Tablets Replacing PC News Consumption For Many

A new report on tablet ownership and usage, from the Pew Research Center's Project for Excellence in Journalism, finds that 11 percent of US adults own tablets (mostly iPads) and 77 percent use them daily. Beyond this 53 percent of tablet owners consume news on these devices on a daily basis. The report focuses primarily on news consumption on tablets. However we know from numerous other studies that tablet owners are also highly engaged shoppers as well. Tablet owners are more educated, affluent and employed than the general US population. And they're using tablets to access news instea [...]


StumbleUpon: 20 Million Stumblers & Counting

stumbleupon-logo-featured Social search and discovery site StumbleUpon has announced a new milestone: The site recently surpassed 20 million users. The company's announcement is filled with some interesting stats that show its growth since launching as a Firefox add-on back in 2002: StumbleUpon now serves as many "stumbles" in one hour as it did during its first year. At peak activity, there are more than 1,000 stumbles per second. The user base has doubled from 10 million members in May 2010 to today's announcement of 20 million members. There's also a chart showing many of the site's milestones over th [...]


Report: Google Dominates Paid Search, Yahoo-Bing Offers Better ROI

Screen shot 2011-10-11 at 5.36.14 AM Efficient Frontier released its Q3 Digital Marketing Performance Report this morning. The document covers a range of trends from search marketing to Facebook and display advertising to mobile and tablets. However the report is primarily focused on paid search trends. Here are some of the bullets from the report: Search spend increased 20 percent year over year in the US and 16 percent in the UK Google regained market share "for the first time" since the Yahoo-Bing search alliance (see today's comScore numbers) Facebook CPC increased by 54 percent vs. Q2 with further increases antici [...]


Tweets About Steve Jobs Spike But Don’t Break Twitter Peak Record

twitter trends As with Google, Twitter saw a spike in activity related to the death of Steve Jobs. However, the company said that the number of tweets per second didn't break new records. The Peak Records Twitter told us that at 5pm PT yesterday, it saw 6,049 tweets per second happening at peak, with tweets continuing throughout the night and into today. This leaves the news of Beyonce announcing her pregnancy during the MTV Video Music awards as the all-time record holder. Records to date, for tweets per second (TPS), as peak times, as has been reported by Twitter to date: 8,868 TPS: Beyonce/MTV [...]


Steve Jobs Searches Spiked At Google

Graph of Queries for Steve Jobs It's as you would have expected -- searches for Steve Jobs skyrocketed at Google, after news of his death spread. Oddly, Google Trends -- which shows spiking search queries -- failed to show this activity until hours later. Google, Yahoo Didn't Show Spike Yesterday, I had some people ask me why Steve Jobs wasn't showing on Google Trends. This is how things looked at 7:15pm PT yesterday, about 2 1/2 hours after the news that Steve Jobs had died broke: As you can see, "steve jobs" wasn't in the top trending searches. There was nothing related at all. Going to the full list: You can see t [...]


Report: Search To Dominate Mobile Advertising By 2015

Screen shot 2011-10-04 at 9.48.53 AM Online search is largest slice of the advertising pie, with 49 percent of all spending according to the IAB's recent report. But paid search has also been significant in driving mobile advertising revenues. Source: IAB A new mobile ad spending forecast out today from eMarketer argues that US mobile advertising revenues will cross the $1 billion threshold and reach $1.2 billion this year. Of that SMS-based marketing contributes 44 percent and search represents 28.5 percent or $349.4 million. According to eMarketer paid search will assume the lead in 2013. By 2015 mobile paid search [...]


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