At Five Years Old, Bing Has Come Far Yet Has More To Grow

Bing 5th Birthday Microsoft's Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to mindshare, Bing is still far behind rivaling Google as a search leader. Give Bing A Week & You Might Think You Were At Google I know what some might be thinking. Bing's a solid competitor to Google? Bing certainly has had its stumbles. Every year, it seems like it redoes its search results pages in an at [...]

Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]

US Search Q1 2014 By Vertical IgnitionOne In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne's latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks increased 5 percent and click-through-rates (CTR) were up 23 percent YoY while impressions fell again, by 15 percent. IgnitionOne cautions that the drop in impressions does not imply that search queries are down but that the decrease is due to the rise in mobile searches where there is less real estate [...]

The Top 7 Milestones Of Google Search

birthday cake I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it's one of the most important companies in the world and has helped to spearhead the Internet revolution -- which is up there with invention of the wheel, the discovery of electricity, and the creation of all-you-can-eat buffets. One of the biggest indicators of its dominance is that -- like Kleenex, Band-Aids, and Scotch Tape -- the Google brand name is used interchangeably with its category. Don't believe me? Just Google it. Google Search recently released a timelin [...]

You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves

search-click-top-news To mark Google's 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own name, a 22 percent increase since the study was conducted in 2001. Of course, with the rise of social media sites, the need to monitor online reputations, and the number of careers that are directly linked to a person's online presence, vanity isn't the only catalyst prompting people to type their name [...]

For Google’s 15th Birthday, Search “Google In 1998″ For A Flashback

google in 1998 - Google Search Google turns 15 this week -- celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for "google in 1998," and you'll see how Google used to look back then, in the year of its birth. The head of Google's web spam team, Matt Cutts, shared the news on Twitter. Here's how it looks: Kind of nostalgic seeing the old look -- and some of the names of other search engines of the period, which Google used to link to at the bottom of its results. [...]

AltaVista Officially Closes — What Will Pawnee Do!

City of Pawnee - Official Site We mourned the closing of AltaVista when it was announced at the end of last month. But today's the day it actually closed. No more AltaVista. Gone. Perhaps no one will suffer as much as the inhabitants of Pawnee, Indiana. The fictional town from the TV show Parks & Recreation has mentioned AltaVista in various episodes over the years, perhaps giving the now-defunct search engine the most recognition in the Media Blitz episode from Season 3. Ben Wyatt's failure as a teenage mayor is revealed after local radio talkshow hosts Crazy Ira & The Douche bring him on the air, saying [...]

A Eulogy For AltaVista, The Google Of Its Time

altavista-faded-featured Goodbye AltaVista. You deserved better than this. Better than the one-sentence send-off Yahoo gave you today, when announcing your July 8 closure date. But then again, you always were the bright child neglected by your parents. The Amazing AltaVista You appeared on the search engine scene in December 1995. You made us go "woah" when you arrived. You did that by indexing around 20 million web pages, at a time when indexing 2 million web pages was considered to be big. Today, of course, pages get indexed in the billions, the tens of billions or more. But in 1995, 20 million was huge. Exis [...]

Which Finds The First-Ever Website Better, Google Or Bing?

CERN For the 20th anniversary of CERN making Web technology available to anyone royalty-free, the European science lab has restored the very first website to its original location. Could today's search engines of Google and Bing, which didn't exist when the site was first posted, find it now? Time for a test. The answer turns out to be tricky. Searching For The Page By URL The easiest test was to see which of them had the page listed by searching for it by its URL, which is: It looks like this, by the way: Google found it when I searc [...]

The Google Dance Is Back

Dance, Dance, Google Baby Vets in the SEO space remember the "Google Dance," how search results used to jump around on a monthly basis as Google rolled out algorithm changes. The dance eventually died, but now it's back. My latest column over at our Marketing Land site, The Return Of The Google Dance, covers how the dance has made a comeback. The column takes you through the history of the old Google Dance and how we've returned to a monthly "Panda Dance." It also explains how the results at Google may dance for other reasons that Google doesn't announce, like refreshes of the Penguin or Top Heavy updates. [...]

IAB & PwC: Search Still Tops Online Ad Revenues, And Share Grew In 2011

AdFormatShare Through online advertising's ups and downs, search -- because of its orientation toward performance -- has always been a stalwart category. Despite much talk about branding, social and immersive advertising lately, search still commanded the lion's share of online advertising revenues (46.5%) in 2011 and its share grew from 2010 numbers (44.8%), when it experienced a bit of a dip. That's according to the latest report on interactive advertising revenues put out by the Interactive Advertising Bureau (IAB) in partnership with Pricewaterhouse Coopers (PwC), which looked at full-year 2011 revenues [...]

How Blunders And Myopia Helped Fuel Google’s Rise To Dominance

page-brin-posterized-featured As Google co-founder Larry Page takes the helm as Google CEO today, it's interesting to look back at some of the seminal events that spurred the once dedicated academic to abandon his graduate studies at Stanford and take the plunge as an entrepreneur. By 1996, it was apparent to many that Larry Page and Sergey Brin had created a very good search engine (called BackRub at the time). But they were reluctant to commercialize it—they were at Stanford to get advanced degrees (like their fathers), not start a company. So the pair had a series of meetings to explore the idea of selling or lic [...]

Research: Optimism Fueled SEM Growth in Q4, But ROI Lagged

Spending on search engine marketing (SEM)  grew 23% year-over-year in the fourth quarter of 2010, signaling optimism both from marketers and consumers, according to the latest report from Efficient Frontier, a search marketing agency that manages more than $1 billion in annual spend for its clients. The company attributed the strong growth to increases in cost-per-click, indicating larger budgets and competition among advertisers for coveted keywords. Consumers' likelihood to click on ads also increased, the 4Q report indicates. Interestingly, while spend increased, return-on-investment dr [...]

Need Pre-Facebook Movie Drama? Go Read “Googled” This Week

With the Facebook movie's debut a week away, how about something to keep you entertained while you wait? A book. About that other major internet drama story, Google. The book? "Googled, The End Of The World As We Know It," by Ken Auletta. Googled came out at the end of last year, and I've been terribly remiss in not writing my review of it until now. It is a masterwork. Required reading for anyone trying to understand how disruptive the internet has been to businesses, and how Google has ridden that disruptive wave, as well as having churned it up. You want drama? Here's drama, about [...]

Let’s Celebrate Google’s Biggest Failures!

"We celebrate our failures," Google CEO Eric Schmidt said yesterday when speaking at the Techonomy confernce, in response to the surprise closure of his company's Google Wave product. When it comes to failures, Google's celebrating more than you might realize. Some believe that anything Google touches is golden. Yesterday's closure of Google Wave is another reminder of how this isn't so. Below, a summary of important Google products that haven't made the cut, over time. For each product, I've also pulled a "celebratory failure quote." I don't mean for that to be as snarky as it seems. It [...]

Tim Mayer, Who Worked For Practically Every Search Engine, Leaves Yahoo

Earlier I wrote about the depature of Yahoo's Srinija Srinivasan. Yahoo's lost another person, and another big figure in search, that of Tim Mayer. Tim just tweeted, as shown above, that he's enjoying his first "post-Yahoo" day. Tweeted using the Twitter account I personally set up for him ages ago, I might add! Who Didn't He Work For? Where to begin with Tim? How about his LinkedIn profile, which recounts his storied past moving from search engine to search engine: RealNames, in the summer of 1999 Inktomi, as director of product management, from 2000 to 2002 FAST Search, [...]

Once The Most Powerful Person In Search, Srinija Srinivasan Leaves Yahoo

Back in the mid-to-late 1990s, the most powerful person in search was arguably Yahoo's Srinija Srinivasan. If Yahoo's was the "gateway" to the web in the way some think Google is today, Srinivasan was the chief gatekeeper. And now after 15 years, she's leaving Yahoo. Srinivasan was Yahoo's "Ontological Yahoo," among other titles including being a vice president and editor-in-chief. She was Yahoo's fifth employee, hired in 1995 to help organize Yahoo's listing service. That's all Yahoo was at the time, a listing service. Human editors -- "web surfers" as Yahoo called them -- organized web [...]

Yes, People Do Say “Bing It” — Barely

It was around 2001 when I first really noticed the transition from people talking about "searching" for something to "Googling" information. As Google's brand grew, it also became a synonym for search engines in general. That's something Bing, coming up on its first birthday, has hoped to challenge. Good news. Yes, people are saying "Bing It." That's a huge accomplishment. Bad news: many, many more continue to say "Google It." Binging It On Twitter I came across people saying "Bing It" on Twitter recently. It's easy to find real-life examples. Here are are some from the past few days, [...]

Does SEM = SEO + CPC Still Add Up?

I've found it annoying that over the years, more and more people use SEM to mean paid search, as if SEM excludes SEO. That's not how I defined SEM -- search engine marketing -- back 2001. I'd still like to see the original definition retained. But I might be swimming against the tide. Below, how I think we arrived at this conflict and some thoughts on where we go from here. Types Of Listings To understand where we're at now, let me start with some core concepts. There are two basic ways to show up in search results: Editorial / Organic / Natural Listings:  Any good search engine, such [...]

How Wikipedia Turned PPC / Paid Search Into SEM

What's search engine marketing? If you ask Wikipedia, it's currently defined as the act of buying listings on search engines. That's not how SEM started out being defined. It's still not how I define it, though that might change, as my Does SEM = SEO + CPC Still Add Up? article explains. But in this piece, how did SEM end up this way on Wikipedia? Come along and see how small changes snowballed into an entirely new meaning. June 2005: Wikipedia Starts Out Wrong The first Wikipedia page for search engine marketing was made on June 25, 2005. It said: Search Engine Marketing is a marketin [...]

2002 In Review: Google Powers AOL; AdWords Go Cost-Per-Click

This article is part of a series, a review of the 2000 decade and search developments. Below, major events from the year 2002 in consumer search. For the complete series, see the introduction, The Google Decade: Search In Review, 2000 To 2009. Google Powers AOL Search The deal for Google to provide search results for AOL Search was the big story of 2002. It showed the necessity of being a "single solution" provider to portals and others without their own search technology. It also tipped Google's share of the search marketplace over 50%, when you factored in all of its partners. Both [...]

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