iCrossing: Google’s Share Of Search Almost 77 Percent

We received some interesting data from search agency iCrossing yesterday. The data show US search market share percentages and distribution quite different than the major traffic metrics firms. The company says its numbers are "based on a large representative sample of Fortune 1000 companies, across all major verticals," which use its search tracking tools. Accordingly the iCrossing data show US September natural search market share to be the following: Google 76.7 percent Bing (increasingly slightly from Aug to) 8.2 percent Yahoo (decreasing to) 11.1 percent AOL and Ask show "pre [...]

Filed in: Google: Web Search, Microsoft: Bing, Stats: Hitwise, Stats: Popularity, Stats: Size, Stats: comScore, Top News


Google Passes 71% Market Share In Latest Hitwise Survey

Google accounted for more than 71% of US searches in September, according to the latest Hitwise survey. While Google's market share continues to rise slowly, both Yahoo and Bing lost ground in September -- down 3% and 5%, respectively. [...]

Filed in: Google: Web Search, Microsoft: Bing, Stats: Hitwise, Stats: Popularity, Yahoo: Search


Best Search Engine In Canada? Hitwise Says It’s Bing

In a detailed report about the Canadian search landscape, Hitwise says Bing is the best search engine at producing "successful searches," beating out both Google and Yahoo, as well as their Canada-specific search engines. The chart above, provided specifically to Search Engine Land, shows that Bing is the 6th most popular search engine in Canada, but has the best success rate at 78.61%. That's about 2% better than Yahoo Canada (ca.search.yahoo.com), and more than 6% better than Google Canada (www.google.ca). It's important to understand how Hitwise defines a "successful search": "A [...]

Filed in: Google: Web Search, Microsoft: Bing, Stats: Hitwise, Stats: Relevancy, Top News


Reports: Bing Users Click More, Search Deal With Yahoo Coming This Week

A report analyzing traffic and click-through rates from ad network Chikita finds that "Bing users are over 50% more likely to click an ad on your site than Google users." What this means, according to the post, is those who arrive at third party sites via Bing click more frequently on ads on those sites than those coming through Google. TechCrunch offers a bit more detail and speculation about why this might be (i.e., "the law of large numbers"). According to Chikita, the respective click rates are: Google: .97 percent Yahoo: 1.24 percent Bing: 1.5 percent Bing appears has made some [...]

Filed in: Microsoft: Business Issues, Microsoft: Partnerships, Stats: Compete, Stats: General, Stats: Hitwise, Stats: Search Behavior, Stats: Size, Stats: comScore, Top News, Yahoo: Display Ads, Yahoo: Partnerships, Yahoo: Search Ads


Hitwise: Bing Both Grows & Drops In June; Google Still Tops

Just in from Hitwise, the first month-to-month figures since the launch of Bing. And the figures show Bing has both gained and dropped in the same month. Confusing? Yes it is! Here are the month-to-month figures, percentage of searches each search engine handled in the United States: You can see that from May to June, Google's up to 74.04%. Yahoo's up, to 16.19%. And Bing? Down! It dropped from 5.64% in May to 5.25% in June. Despite this, Hitwise put out its emailed release saying "Bing Growing at 25 Percent Rate in June 2009." How's that work? Let's go to the second chart, week-b [...]

Filed in: Features: Analysis, Stats: Compete, Stats: Hitwise, Stats: Popularity, Top News


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