Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites

Experian Logo November 2013 As part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While still representing the largest share, Experian reported search engines experienced a 13 percent drop in the amount of upstream traffic sent to retailers when comparing traffic data from the 2012 holiday season. According to Experian, the footwear brand "Uggs" ranked No. 1 for top branded product search terms during the four weeks leading [...]

These Five Websites Captured 20% Of All Search Result Clicks

search-click-top-news Once in every five times that someone clicks a search result, it goes to one of five websites: Facebook, YouTube, Yahoo, Wikipedia or Amazon. That leaves about 80 percent of search clicks for the rest of us. Going further, the top 500 websites received almost 50 percent of all clicks from search results, and the top 10,000 websites got almost 75 percent of all search clicks. All of this is according to the 2013 Digital Marketer Report from Experian Marketing Services (Hitwise). The company says that those five sites I listed above combined to get 20.07 percent of all clicks from US [...]

Facebook Still Top Search Term In 2012 As One-Word Searches Rise 16 Percent [Experian]

facebook-searched-featured For the fourth straight year, "facebook" was the most common search term in the U.S. this year -- part of an increase in navigational searching that saw one-word searches rise 16 percent in 2012. That's according to Experian Marketing Services, which announced its list of 2012's top search terms today. The data covers search activity on more than 60 search engines and website visits between January and November of this year, but doesn't include mobile searches or traffic. Experian says "facebook" accounted for 4.13 percent of all searches, a 33 percent increase over 2011. Other Faceb [...]

Study: Google Search Share Slips Below 90% In The UK In October

google-uk-england-featured Only 89.33% of internet searches in the UK were conducted on Google sites last month, according to Experian Hitwise. It's the first time in the last five years that Google search market share in the UK has ever dipped below 90%. While Google's share dropped, other players -- especially Microsoft's Bing -- picked up market share. Bing grew to encompass 4.71% of all searches, which was a 2012 peak for the engine. Experian Hitwise suspects that October's launch of Windows 8 -- which uses Bing as the default search engine -- may have been a factor in Bing's share increase. Yahoo sites an [...]

Bing-hoo Search Down 4 Percent In Past Year, Hitwise Says

bing-yahoo-logos June and July haven't been very kind months for Bing and Yahoo. What Hitwise calls "Bing-powered search" had about 28.1 percent of all U.S. searches in May, but that dropped to less than 27 percent for July. And what was a five percent year-over-year gain back in May, has now become a four percent Y-o-Y decline. Google, meanwhile, remained at about 66 percent of all U.S. search activity. That Bing-hoo would go from a five percent yearly gain to a four percent yearly decline in the span of a couple months only underscores the fact that Google's grip on search market share isn't in [...]

Hitwise: Bing Has Chipped Away 5 Percent Of Google’s Search Share Over Past Year

bing-google-featured Google continues to hold a death-grip on search market share in the U.S., but Experian Hitwise says that Bing has taken five percent of Google's market share in the last 12 months. According to Hitwise's market share stats for May 2012, Google accounted for 65 percent of all U.S. searches -- down from 68 percent a year ago. Meanwhile, Bing-powered searches in May accounted for 28.1 percent, which is up from 26.8 percent last year at this time. That's a five percent year-over-year decline for Google, and a five percent gain for Bing-powered search share. Hitwise credits Yahoo with [...]

Hitwise: “Facebook” Was 4 Of Top 10 Search Queries In 2011

facebook-searched-featured Following the major engines themselves, Experian Hitwise announced the top search terms of 2011. The company looked at the top 1,000 search queries of 2011 and found that Facebook topped the list for the third year in a row. Overall Facebook had four of the top 10 search terms for 2011, the same as in 2010. However query volume for the collection of Facebook terms grew 33 percent vs. last year. Top search queries of 2010 and 2011 What's noteworthy is that all of the top 10 are navigational queries. Beyond the top 10, Hitwise said that "social networking-related terms dominated the [...]

Hitwise: Bing-powered Search Share Inches Up; One-Word Queries Also Rising

hitwise-logo Bing-powered search made small gains in U.S. market share during October, according to the latest Hitwise numbers. Bing gained 3% between September and October, going from 12.8% market share to 13.23%, while Yahoo also rose slightly from 15.27% to 15.39%. Combined, that boosted Bing-powered share among major search engines to 28.62% … still a far cry from Google's estimated 65.38% of the US search market. Meanwhile, more interesting to me is Hitwise's take on search query lengths. In the same news release today, Hitwise estimates that 27.23% of searches were one word long in Octob [...]

Hitwise: Google Back Above 66% US Market Share

Google has inched back above the 66% market share threshold in the latest numbers from Experian Hitwise. And both Bing and Yahoo saw slight drops during the month of September. Hitwise explains that this is pretty normal: Google's market share has risen for five of the past six Septembers, while Yahoo's has declined in each of the past five Septembers. It was just six months ago that Hitwise credited Bing-powered search -- i.e., Bing and Yahoo together -- with slightly more than 30% market share. [...]

One Year Later, Bing-Powered Search Takes 4% Market Share From Google – Hitwise

bing-yahoo-logos It's been a year since Bing began powering the natural search results on Yahoo and the combination has gained a little more than 4% market share in the U.S. since then. Google has dropped more than six percentage points in the same time period. All of that is according to the latest Experian Hitwise report, which covers US search activity in August. Hitwise says Bing-powered search accounted for 28.99% of all searches last month, up from 28.05% the previous month. But in the bigger picture, Bing-powered search has upped its market share by about 4% since Yahoo began using Bing's sear [...]

Google Plus: Big With Status-Seeking Singles; Losing Ground At Colleges & Cafes

Google Plus Loog Conventional wisdom says that Google+ is big with the tech crowd and, more specifically, with males than females. But Experian Hitwise has a different way of looking at who's using Google+. It doesn't dispute the conventional wisdom, per se, but adds perhaps another perspective to the discussion. In a blog post today, Bill Tancer uses the company's "Mosaic" lifestyle segmentation system to conclude that the Google+ audience is expanding. … in just over six weeks, we've moved from innovators to early adopters to early mainstream users visiting the new social network. An accompanying char [...]

Yahoo Gains In Latest Hitwise Market Share Report; Google, Bing Down

Google and Bing both saw slight declines in search market share last month, while Yahoo gained a bit to rise back above 15%. That's according to the Experian Hitwise report for July, 2011. These numbers are somewhat similar to what comScore shared yesterday, with Yahoo also on the rise last month. [...]

MapQuest Launches Local Business Listings Center

Local SEOs have another tool to add to the "citation belt," as it were: MapQuest has announced its own Local Business Center, a place where local businesses can add and/or manage their listing(s) on MapQuest. As the video below shows, the MapQuest LBC functions very much like Google's and Bing's and offers many of the same basic features such as photo uploads, videos, categories and so forth. MapQuest is also offering two premium listing levels at $99 and $399 per year -- the latter of which includes distribution of business information to other sites like Yelp, Yahoo Local, SuperPages and [...]

Bing & Yahoo Pass 30% Search Engine Market Share, Hitwise Says

A strong month of March has propelled Bing-powered search past the 30% market share level for the first time since Bing began providing Yahoo with organic search results last August. According to the latest Experian Hitwise data, Bing and Yahoo both grew more than 5% in March and now combine for 30.01% market share. Google continues to have more than twice their combined market share, but dropped a couple percentage points in March to 64.42%, Hitwise says. [...]

Compete Confirms Bing Gains

Last week both comScore and Hitwise showed gains for Bing. Meanwhile Google was off 2% according to both metrics firms. Today Compete released data that confirm the direction of the earlier figures: Bing up, Google off slightly: According to Compete, both Google and Yahoo very modestly lost share, AOL and Ask were flat while Bing gained: All engines except Bing experienced a decline in unique visitors in February, with Bing seeing a 7.6% increase in UVs MOM Bing Powered engines (Yahoo! and Bing) continued to increase its share of market to 30.8% Bing continues to show increment [...]

YouTube, MSNBC Benefit From Quake-related Search Spikes, Hitwise Says

Search activity spiked late last week in response to the earthquake and tsunami in Japan and the two sites benefitting the most in terms of web traffic were MSNBC and YouTube. That's according to a series of tweets from Experian Hitwise this afternoon. As the image above shows, Hitwise says that the phrase "japan earthquake" had more search activity than always-popular one-word brand terms like "google" and "mapquest." In a separate tweet, Hitwise shared a chart showing that five of the top 20 search terms on March 11 were related to the Japanese earthquake and tsunami. Where'd a [...]

Hitwise, comScore Show New Highs For Bing

Hitwise reported new search market-share numbers yesterday and this morning financial analysts are offering an early peak at comScore's February search share numbers. I'll start with comScore for February (see update below): Google: 65.4 percent Yahoo: 16.1 percent Bing: 13.6 percent Ask: 3.3 percent AOL: 1.7 percent Here are the official January comScore data: Bing saw its largest share to date, according to the second-hand comScore data. Hitwise numbers on Bing basically agree, showing the Microsoft search engine with 13.5 percent of query volume. Hitwise also showed Go [...]

Research: Bing-Powered Engines Grew 6.5% in January

Searches on Bing-powered engines grew 6.5% in the U.S. from December to January, climbing from 25.77% of total search volume to 27.44%. Google lost 2.5%, dropping from 69.67% to 67.95% of searches. This according to the latest Experian Hitwise Search Engine Analysis report, which looks at U.S. traffic. saw the greatest increase in searches in the month, growing 21% over December, though overall volume was still relatively low at 12.81%. Bing-powered Yahoo actually saw a 4% dip in search volume, to 14.62% between December and January. Search success rate, or how often a search [...]

US Twitter Users Spending More Time Than Ever On, Report Says

A new report from Experian Simmons says US-based Twitter users are spending more time on the website than ever before. But the report also cautions that overall visits to Twitter are down. Experian says the number of US adults that visited at least once a month fell 14% between November 2009 and November 2010. That may be somewhat troubling, or it may just mean more people have discovered and began using Twitter clients -- which aren't part of the report. Among those who do visit, the news is quite good for Twitter. The report says u [...]

Experian Hitwise: Bing Searches Up 5% In December 2010

According to the latest data from Hitwise, Bing had a very happy holiday season. From November to December 2010, saw a 5% increase in search activity, while Bing powered searches also rose 2%, search activity on remained the unchanged. Search activity on Google decreased from 70.10% in November to 69.67% in December 2010. Notably, the Bing-Yahoo! Search Alliance also had higher click-through rates in December 2010, on both search engines, 81 percent of searches executed resulted in a visit to a website, compared to just 64.91% of searches on Google resulting in a [...]

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