Searches on Bing-powered engines grew 6.5% in the U.S. from December to January, climbing from 25.77% of total search volume to 27.44%. Google lost 2.5%, dropping from 69.67% to 67.95% of searches. This according to the latest Experian Hitwise Search Engine Analysis report, which looks at U.S. traffic.
Bing.com saw the greatest increase in searches in the month, growing 21% over December, though overall volume was still relatively low at 12.81%. Bing-powered Yahoo actually saw a 4% dip in search volume, to 14.62% between December and January.
Search success rate, or how often a search [...]
Related Topics: Channel: Strategy | Stats: Hitwise | Stats: Size