Facebook: Most Popular Search Term & Most Visited Website in 2010, Hitwise Says

Facebook passed Google as the most-visited website in the US in 2010, according to a new end-of-year report from Experian Hitwise. And not only that, but Facebook was also the most searched-for keyword of the year, too, just as it was a year ago. In fact, Hitwise says four of the top ten most popular search terms in 2010 involved people searching for Facebook. According to Hitwise, Facebook accounted for 8.93% of all US website visits between January and the end of November, 2010. Google, which was the most-visited site in 2009, dropped to second this year with 7.19% of all visits. But, [...]

Bing & Yahoo See Small Gains In Market Share, Hitwise Says

Both Bing and Yahoo saw minor gains in search market share during November according to the new report from Experian Hitwise. Google saw a very slight drop in search share, but is still above 70% in the US. Bing's share rose two percent and Yahoo's three percent, giving the Bing-Yahoo combo a 25% share of the search market. [...]

Black Friday & Cyber Monday Recap: Search Ads Drove Big Retail Gains

The dust seems to have finally settled on the long holiday weekend, and according to several reports both formal and informal, that dust is largely colored green. Green, as in money: transactions, average order size, revenue, and other metrics are widely reported as being up this year compared to 2009. Here's a recap of several reports related to paid search ads, online holiday shopping, and so forth. Kenshoo: Budgets, Transactions, Revenues Up Kenshoo, a provider of digital marketing software that's used by five of the top 10 US retailers, says search advertising boomed during the month [...]

How Did The Beatles Sell 2 Million Songs On iTunes? Mostly Facebook (Not Search)

Although at least one recent study says search beats social media when it comes to product discovery, those rules don't apply to The Beatles. When you're known worldwide and have set the standard for commercial and critical musical success, social media is where it's at in 2010. Billboard magazine reports that The Beatles sold more than two million individual songs worldwide and in excess of 450,000 albums in its first week on Apple's iTunes Music Store. (The Beatles' catalog was added to iTunes on November 16th.) According to Experian Hitwise, it was social media -- not search -- that d [...]

Facebook Getting Almost 25% Of All US Page Views

New statistics out today from Experian Hitwise show Facebook's continued spread into the average US internet user's daily activities online. Hitwise says Facebook received nearly 25% of all US page views for the week that ended on November 13, 2010 (last week). Comparatively, a year ago at this time, Facebook generated 16.7% of all US page views. Google, as the image above shows, got about 5.3% of all page views last week in the US -- good enough for third place behind Facebook and YouTube. A year ago, Google ranked second behind Facebook alone. Hitwise also says Facebook hosted [...]

Bing-Hoo Not Yet Gaining On Google, Hitwise Says

The combination of Bing and Yahoo -- both of which now use Bing-powered search results -- didn't make any gains on Google during September, according to the latest stats from Experian Hitwise. In fact, not only did the two not gain on Google, but they also lost a little bit of ground compared to August. Google's 72.15% estimated market share is the second-highest Hitwise has ever reported for Google (behind 72.17% in May of this year). Bing's 10.1% share is the first time Hitwise has ever reported Bing passing the 10% mark. [...]

Nielsen: Bing Passes Yahoo To Become #2 Search Engine

According to Nielsen data out this morning Microsoft's Bing has passed Yahoo to become the number two search engine in the US. Nielsen says that Google's August share is 65% (and growth is flat) but that Bing and Yahoo have now switched places: Although Google saw little change in its month-over-month search volume, it still dominates the search market, accounting for 65% of all U.S. searches. Yahoo! followed Google and MSN/Windows Live/Bing Search with a 13.1% share of U.S. searches, falling from a 14.6% share in July 2010 to 13.1% (a 1.2% delta decrease or an 8% relative decrease). In te [...]

Facebook Passes Google In “Time Spent,” What Does It Mean?

Yesterday morning Citi analyst Mark Mahaney put out a research note with comScore data that showed Facebook had passed Google in terms of time spent online. Mahaney observed: Looking at % of Total Time Spent by the top 5 sites in August, Facebook, for the first time took the top spot with 41.1B minutes followed by Google with 39.8B minutes. Yahoo! fell to the 3rd spot with 37.7B minutes. Also, Yahoo!’s share of time spent in Q3 QTD slid to an all-time low of 9.3%. On a separate note, Google’s management noted that its number of global users crossed the 1B mark for the first time. Med [...]

Bing-Yahoo Combine For 25% Of Search Market Share: Hitwise

In the first five days of its search alliance, Bing and Yahoo combined to hold just under 25% of the search engine market share. That's according to an Experian Hitwise release just out this afternoon. Yahoo and Bing announced that the transition to using Bing-powered organic results on Yahoo was completed on August 24th. According to today's Experian Hitwise stats, Bing and Yahoo combined to hold 24.56% market share for the week that ended on August 28th -- reflecting five days of combined search results. Individually for those five days, Yahoo held 14.32% and Bing 10.24% of all U.S. searc [...]

Search Engine Market Share Steady In July: Hitwise

There's little change in the latest search engine market share numbers from Experian Hitwise. The company announced its stats for July 2010 today, and there's almost no change at all for Google, Yahoo, and Bing. Ask.com did get a 6% jump from June, Hitwise says. [...]

Bing Search Share Up 7% In June, Google Down 1%

At least according to the latest report from Experian Hitwise, that is. Google continues to hold 71.65% of search share, while Yahoo remained steady at 14%. Percentage of U.S. searches among leading search engine providers Domain May 2010 June 2010 Month-over-month percentage change www.google.com 72.17% 71.65% -1% search.yahoo.com 14.43% 14.37% -0% www.bing.com* 9.23% 9.85% 7% www.ask.com 2.14% 2.19% 2% Note: Data is based on four-week rolling periods (ending May 29, 2010 and June 26, 2010) from the Hitwise sample of 10 million U.S. In [...]

Google Back Above 72% Market Share: Hitwise

Google surpassed the 72% market share level again, according to the latest numbers from Experian Hitwise. For Google, the May 2010 market share of 72.17% is up slightly over April. Yahoo and Bing, meanwhile, both saw slight declines according to Hitwise. Google hasn't been above 72% on the Hitwise chart since last December, when it reached 72.25% market share. Bing's market share (above) of 9.23% is also its lowest since last December (8.92%). Of course, as Danny Sullivan recently suggested, it's sometimes best to take these numbers with a grain of salt because search engines can man [...]

When Losers Are Winners: How Google Can “Lose” Search Share & Yet Still Stomp Yahoo

comScore's out with new search market share figures. Yahoo's up, but did it "game" its growth with new navigational changes? Gaming figures is nothing new. But even if Yahoo effectively did, it's the search volume -- the number of searches -- that people should care more about in deciding who's "winning" and "losing" when it comes to search. Hint: Google dominates. Below, a look at the importance of search volume plus some background on gaming stats and the complexities of comparing figures. Caveats To Live & Love I've been covering search share figures for a long time. A very long t [...]

Google Regains Search Share In April, Hitwise Says

Google regained some of its recent losses in search market share according to the April statistics just released by Experian Hitwise. The company says Google held 71.4% of the market during April, up from 69.97% in March. Yahoo and Bing saw slight drops in market share between March and April. Here's the chart: As far as Hitwise tracking goes, this represents the end of a three-month slide for Google. Its share peaked at 72.25% in December, then declined slightly in January (71.49%), February (70.95%), and March (69.97%). [...]

Facebook Top Search Query At Google, Bing & Yahoo

Guess what search term was the top search term at Google, Bing and Yahoo for the month of March? It was Facebook! Hitwise released data for the four weeks ending March 27th saying that across the three major search engines, the top query is the term [facebook]. Of the search terms they tracked on Google, 1.17% of those searches were for facebook. Bing had more, with 2.6% and Yahoo saw 1.70%. Here are the top ten search terms for the month of March at Google, Bing and Yahoo according to Hitwise: [...]

Google’s Search Share Down For 4th Straight Month: Hitwise

Experian Hitwise is the first of the traffic measurement services to check in with numbers for March 2010, and there's really no other way to say it: March was a strange month of consmer searching. Google continues to lead the way with almost 70% search share, but that represents a fourth straight declining month for Google. What's more, the two winners in March were ... Yahoo and Ask.com? I think it would take a long time to go back and find the last time Yahoo and Ask.com gained in the same month that Google and Bing (or Live Search) declined. But the bigger picture shows that this [...]

Facebook Passes Google (Again) As Most-Visited US Site: Hitwise

Facebook.com was the most-visited web site in the U.S. last week, surpassing even Google.com. And this is not the first time it's happened. According to Experian Hitwise, Facebook.com received 7.07% of all internet visits during the week that ended on March 13th, with Google getting 7.03%. This compares visits between the two main domains -- Facebook.com and Google.com. When this first happened over the holidays, we explained that the numbers don't include other Google properties like Google News. In addition to the holiday numbers, Hitwise also says Facebook.com surpassed Google [...]

Google Is Bing’s 4th Largest Referring Source

What sites send Bing the most traffic? Here's a surprise. According to Hitwise, Google is Bing's fourth largest referring source. Below are the top five sites that drive traffic to Bing, or "upstream" to Bing, as Hitwise calls it: MSN is by far the top source, the last site visited by 42.7% of Bing users before they went to Bing. That's not surprising. MSN -- Microsoft's portal -- has long been a huge search driver for Microsoft. In fact, the company recently said that half of all Bing queries come from MSN. Bing is also the default web search engine for Facebook, so Facebook make [...]

Bing’s Market Share Up For Third Straight Month: Hitwise

Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there -- to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that. Hitwise shows Bing gaining share for the third straight month, and its 9.7% share of searches in February was up 4% over its January numbers. For the month, Google dropped slightly and Yahoo remained static. That's two consecutive months of slight drops for Google, according to the Hitwise numbers. Greg Ster [...]

Twitter’s Traffic Up 9%, Thanks To Google

VentureBeat reports Twitter has increased their traffic by 9 percent from December to January. After deeper insight from ComScore and Hitwise, it appears that most, if not all, came from Google. When Google added real-time results to their search interface in December, it had a major impact on people discovering Tweets in the search results. Google will show real time results from Twitter and other sites based on if that is a trending (hot) query. Key Stats: ComScore data show the number of unique visitors to Twitter increased by 9 percent from December 2009 to January 2010 Data from [...]

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