Google surpassed 72% U.S. market share in December according to the latest numbers from Experian Hitwise. For Google, that represents a slight gain over November's share of all U.S. searches. Yahoo, Bing, and Ask.com all saw their search share drop from November to December.
In a separate blog post, Hitwise's Bill Tancer says Bing's search "success rate" is on the rise -- from about 70% in October to 75% now. In the chart below, Yahoo is the yellow line, Google is purple, and Bing is green.
Hitwise defines "success rate" as "the percentage of executed searches that result in a vi [...]
Related Topics: Channel: Strategy | Stats: Hitwise | Stats: Popularity