More evidence of the growing importance of mobile comes this time from IBM, which predicts that "an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device." This is based on data analyzed by IBM and collected from the 500 leading US retailers. Last month, according to "Big Blue," 11 percent of people visited a retail website on a mobile device. In particular the iPad will play a significant role in "mobile" purchase behavior. IBM said that "shoppers using an iPad will lead to more retail purchases more often per visi [...]

Related Topics: Google: Mobile | Stats: comScore | Stats: NetRatings

Nielsen has released new smartphone data this morning reflecting overall US smartphone penetration. The number is 43 percent, unchanged from October but up several points from several months ago. (comSore's official smartphone penetration number is 36 percent.). Nielsen says that 43 percent of US smartphone owners have an Android handsets compared to 28 percent who own iPhones. These numbers are almost identical to comScore's. We'll see if holiday sales of the iPhone 4S change that in any way.   What's most interesting about the data from Nielsen is the age-based segmenta [...]

Related Topics: Google: Mobile | Stats: comScore | Stats: General | Stats: NetRatings | Stats: Size

The Pew Internet Project put out results of its first survey looking at smartphone ownership. Pew found that 35 percent of all US adults own a smartphone. When the base is just mobile phone owners however (83 percent of American adults) the number goes up to 42 percent. The numbers go even higher in certain population segments; among 18 to 44 year old smartphone penetration is 50 percent. By contrast Nielsen reported that 38 percent of US mobile phones are now smartphones, while comScore says the number 33 percent in the US. Pew also found that 87 percent of smartphone owners go online o [...]

Related Topics: Google: Mobile | Stats: comScore | Stats: General | Stats: NetRatings | Stats: Size

There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with "location based services." Those studies tend to narrowly focus on Foursquare, Gowalla and mobile check-ins. They tend to miss the larger point about the importance of location on mobile devices. A new study from AT&T Interactive and Nielsen, conducted this March, validates that location is a key part of the mobile-user experience. The study also reflects the often-superior performance of local-mobile ads. Restaurants the Top Local-Mobile Category AT&T VP S [...]

Related Topics: Search Engines: Maps & Local Search Engines | Search Engines: Mobile Search Engines | Stats: General | Stats: NetRatings | Stats: Popularity | Stats: Search Behavior | Stats: Size

How can Nielsen say Bing has overtaken Yahoo while comScore reports that Yahoo grew and leads Bing by more than 6 points? Someone is right and someone is wrong. Here is the Nielsen data from earlier this week, showing Microsoft/Bing overtaking Yahoo: And here is the August comScore data (reported by Citibank): Google: 65.4% (down from 65.8% in July) Yahoo: 17.4% (vs. 17.1% in July) Bing 11.1% (vs. 11% in July) The comScore data show Bing as flat, not growing. The combined share of Bing and Yahoo is 28.5%. Among the firms that track search market share Nielsen is the ou [...]

Related Topics: Stats: comScore | Stats: General | Stats: NetRatings | Stats: Popularity | Stats: Size