Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less

mobile-apps-search-featured Large numbers of people believe that the majority of mobile search activity happens “on the go.” However, according to an extensive new study from Google and Nielsen, the overwhelming majority (77 percent) of mobile search happens at home or work -- even when there’s a PC nearby and readily available. These people are choosing to search on their smartphones rather than PCs because of speed and convenience. And most of these users take some sort of near-immediate, follow-up action. In fact, the study found, 55 percent of mobile-search influenced conversions take place within one hour. [...]

Study Suggests Search Engines Not As Popular On Mobile Devices

mobile-tablet-click-search-featured Google is seeing huge mobile search growth and search engines are widely used by mobile device owners. However a new study confirms that search is not the center of the mobile universe, as it is online. I discuss many of the top-line findings of the study, conducted by Nielsen and commissioned by Telmetrics and xAd, in my post at Marketing Land: Study: 50 Percent Of Mobile Queries In Travel, Restaurants, Autos Result In A Purchase. In a finding I didn't talk about in that post, the data reflect that tablet and smartphone users (in Travel, Autos and Restaurants) tend to go directly to websit [...]

Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11

More evidence of the growing importance of mobile comes this time from IBM, which predicts that "an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device." This is based on data analyzed by IBM and collected from the 500 leading US retailers. Last month, according to "Big Blue," 11 percent of people visited a retail website on a mobile device. In particular the iPad will play a significant role in "mobile" purchase behavior. IBM said that "shoppers using an iPad will lead to more retail purchases more often per visi [...]

Smartphones Now Over 50 Percent For Under 44 Crowd

Nielsen has released new smartphone data this morning reflecting overall US smartphone penetration. The number is 43 percent, unchanged from October but up several points from several months ago. (comSore's official smartphone penetration number is 36 percent.). Nielsen says that 43 percent of US smartphone owners have an Android handsets compared to 28 percent who own iPhones. These numbers are almost identical to comScore's. We'll see if holiday sales of the iPhone 4S change that in any way.   What's most interesting about the data from Nielsen is the age-based segmenta [...]

Pew: 25 Percent Prefer Smartphones To PC For Internet Access

The Pew Internet Project put out results of its first survey looking at smartphone ownership. Pew found that 35 percent of all US adults own a smartphone. When the base is just mobile phone owners however (83 percent of American adults) the number goes up to 42 percent. The numbers go even higher in certain population segments; among 18 to 44 year old smartphone penetration is 50 percent. By contrast Nielsen reported that 38 percent of US mobile phones are now smartphones, while comScore says the number 33 percent in the US. Pew also found that 87 percent of smartphone owners go online o [...]

AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door”

There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with "location based services." Those studies tend to narrowly focus on Foursquare, Gowalla and mobile check-ins. They tend to miss the larger point about the importance of location on mobile devices. A new study from AT&T Interactive and Nielsen, conducted this March, validates that location is a key part of the mobile-user experience. The study also reflects the often-superior performance of local-mobile ads. Restaurants the Top Local-Mobile Category AT&T VP S [...]

Yahoo-Bing Stat Fight: Nielsen Says “Oh Yes They Did,” comScore Responds “Oh No They Didn’t”

How can Nielsen say Bing has overtaken Yahoo while comScore reports that Yahoo grew and leads Bing by more than 6 points? Someone is right and someone is wrong. Here is the Nielsen data from earlier this week, showing Microsoft/Bing overtaking Yahoo: And here is the August comScore data (reported by Citibank): Google: 65.4% (down from 65.8% in July) Yahoo: 17.4% (vs. 17.1% in July) Bing 11.1% (vs. 11% in July) The comScore data show Bing as flat, not growing. The combined share of Bing and Yahoo is 28.5%. Among the firms that track search market share Nielsen is the ou [...]

Nielsen: Bing Passes Yahoo To Become #2 Search Engine

According to Nielsen data out this morning Microsoft's Bing has passed Yahoo to become the number two search engine in the US. Nielsen says that Google's August share is 65% (and growth is flat) but that Bing and Yahoo have now switched places: Although Google saw little change in its month-over-month search volume, it still dominates the search market, accounting for 65% of all U.S. searches. Yahoo! followed Google and MSN/Windows Live/Bing Search with a 13.1% share of U.S. searches, falling from a 14.6% share in July 2010 to 13.1% (a 1.2% delta decrease or an 8% relative decrease). In te [...]

Bing’s Market Share Up 51% In Past 12 Months

Bing's search engine market share has risen 51% in the U.S. over the past 12 months according to Nielsen stats announced today. According to Nielsen, Bing's market share in July 2010 was up to 13.6%, a 51% jump from its 9% market share in July 2009 -- which was basically Bing's second month of existence. Google remained relatively static over the past year, while Yahoo's market share has fallen 17% from a year ago. Here are Nielsen's stats for July 2010, which show Google is still very comfortably the number one U.S. search engine. [...]

Bing Rises Again In New Nielsen Numbers; YouTube Still Dominates Video

Nielsen has just posted its search market share numbers for April, 2010, and there's good news for Bing. After a slight drop between February and March, Bing rose again in April to an all-time high of 12.9% market share. That represents an increase of almost 6% from Bing's 12.2% share in March. Google dropped slightly, from 65.7% in March to 65.1% in April. Yahoo gained a tenth-of-a-percent, from 13.4% to 13.5% between March and April. Nielsen's latest video market share numbers are pretty much what you'd expect. YouTube is the dominant site both in unique viewers and video streams s [...]

When Losers Are Winners: How Google Can “Lose” Search Share & Yet Still Stomp Yahoo

comScore's out with new search market share figures. Yahoo's up, but did it "game" its growth with new navigational changes? Gaming figures is nothing new. But even if Yahoo effectively did, it's the search volume -- the number of searches -- that people should care more about in deciding who's "winning" and "losing" when it comes to search. Hint: Google dominates. Below, a look at the importance of search volume plus some background on gaming stats and the complexities of comparing figures. Caveats To Live & Love I've been covering search share figures for a long time. A very long t [...]

Bing Hits All-Time High Market Share: Nielsen

The latest search market share numbers from Nielsen are out, and it's more good news for the folks in Redmond. Nielsen says Bing's market share in February was 12.5%, an all-time high that continues Bing's overall growth since it launched last year. That figure represents a 15% increase from its January market share. It's also two solid months of growth for Bing after a dip in December. Meanwhile, Google has seen two straight months of falling market share. Those are Nielsen's February numbers above. Below is a chart showing Nielsen's numbers over the past four months. Lest a [...]

Nielsen: Bing Regains December’s Losses In January

Search share numbers regularly go up and down a percent here and a percent there; that's normal. So no surprise that Bing's January share, as reported by Nielsen, wiped out its drop from December. Here's the January chart: And for comparison, here are the December and November charts, also from Nielsen: Even Google's small drop in January is mitigated by the fact that it's still up over November's share. For further comparison, we've also recently posted the latest Hitwise and comScore numbers. [...]

Nielsen: Yahoo, Bing Down, Google Up in December

Nielsen has released its December 2009 search engine rankings. They reflect gains by Google and a minor gain by AOL compared with November 2009. The data show declines by Yahoo and Bing. Here is the chart: Compare data from November: And finally, compare comScore's November search rankings: I think there can be no argument now that Yahoo has lost ground over the past several months. [...]

Yahoo Top News Site, Google Second; People Spending More Time With Fewer Sites

According to November comScore data (published by TechCrunch) Google News is the second largest online news property in the world in terms of traffic. Yahoo ranks as the top global news site. Here's the partial comScore list: Yahoo News Google News New York Times sites CNN China’s BBC MSN In the US Yahoo still ranks as number one but Google News reportedly falls down the list below the traditional news domains, such as NY Times and CNN. However, over at Nielsen (via Editor & Publisher) the numbers appear to be quite different than the comScore data above -- espe [...]

November Search Share: Google, Bing Up, Yahoo Down

Both comScore and Nielsen put out November search numbers that show Google and Bing up and Yahoo losing share. According to comScore: Americans conducted 14.4 billion searches in November, up 1 percent from October. Google Sites accounted for 9.5 billion searches, followed by Yahoo! Sites (2.5 billion), Microsoft Sites (1.5 billion), Ask Network (548 million) and AOL LLC (401 million). Here are the comScore numbers: Now Nielsen: Nielsen estimates that Google users conducted 6.5 billion queries vs. the 9.5 billion number from comScore. That's a pretty massive discrepancy in term [...]

Bing Passes 10% Market Share, Nielsen Says

The latest search engine stats from Nielsen bring good news for Bing, which now has more than 10% market share for the first time in ... well, longer than I can remember. Nielsen says Bing captured 10.7% of all searches in August, up from 9.0% in July. Based on that jump, Nielsen says Bing is the fastest growing search provide in its Top 10. Google remains a distant number one with almost 65% market share in Nielsen's survey. Nielsen's numbers are included below. Top 10 Search Providers for August 2009, Ranked by Searches (U.S.) +------------------------------+-------------+----------+- [...]

Bing: comScore sees Gains; Compete Sees Same Old, Same Old

More early stats are coming in on how searchers are reacting to the Bing launch. comScore shows Microsoft's Bing search engine continuing to make gains, but Compete shows things remain largely the same. From comScore, the latest stats show that "searcher penetration" has climbed from 13.7% in the week before it launched, to 15.8% during the launch week to 16.7% for the week after launch. The share of search results pages have risen from 9.1% to 12.1% over the same period. From the comScore press release: Work Week 5/25/09-5/29/09 6/1/09-6/5/09 6/8/09-6/12/09 Searcher [...]

Did Bing Leapfrog Yahoo? Not Exactly

We saw the same headline, based on data issued by StatCounter from Thursday. These data reportedly show that yesterday the share of searches went like this: Google: 71.47 percent Bing: 16.28 percent Yahoo: 10.22 percent On a global basis the company said it saw a similar trend: Google: 87.62 percent Bing: 5.62 percent Yahoo: 5.13 percent To get a reality check on these numbers and discover whether Bing had in fact surpassed Yahoo we reached out to Hitwise, Nielsen, comScore and Compete. We're still waiting to get data or updates from these sources. But the charts and [...]

Hulu Traffic Controversy Pits comScore Against Nielsen

In the world of competition between and among websites, search engines and online publishers there is also the "behind the scenes" competition between Nielsen and comScore. Both want to be the source of record for traffic data and both are occasionally the subject of controversy. There was the incident early in 2008 where comScore put out a report that Google's paid clicks were down, sending Google shares down. But when Google announced a very strong Q1, comScore shares then took a hit and the company had to go into damage control mode. More recently Nielsen reported that despite Twitter's [...]

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