Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”

us-map-bing-google-yahoo-featured Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers 'internet portals and search engines." With the exception of 2007 Google has won the category every year since 2000, although its scores have fluctuated. The survey asks 70,000 customers about their experiences with products and services. The following are the scores for the major search sites since 2012. However the ACSI has been measuring online business [...]


Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

yahoo-featured We're on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we've been anticipating: Yahoo's share has now fallen below 10 percent. This is an "all-time low." The combined Yahoo-Bing "search alliance" share remains flat at 29 percent. Bing has grown almost entirely at Yahoo's expense. Here are the figures for June: Google: 67.6 percent Bing: 19.2 percent Yahoo: 9.8 percent [...]


Survey Says Yelp The Most Influential Local Review Site

yelp-logo-featured Yelp says it's the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company's official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the following: Angie's List Citysearch OpenTable TripAdvisor YP Zagat The survey was commissioned by Yelp and conducted by Nielsen using a sample of just over 1,000 US users of review sites. The survey featured 22 questions in all. Only a few of the results were released. The sample was weighted for [...]


The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests

google-generic-featured How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the U.S.? It's likely due to what I call "The Recirculation Gap" and how Google probably "recirculates" searches back into itself less than Yahoo and Bing. Every month for ages, it seems the same. comScore releases a "U.S. Search Engine Rankings" report that shows Google with around two-thirds of the market. That suggests to some that publishers should get two-thirds of their search traffic from Google. But they don't. Publishers commonly report getting more than this, sometim [...]


Yahoo Likely To Slip Below 10 Percent Search Share Next Month

us-map-bing-google-yahoo-featured When comScore releases its "May 2014 U.S. Search Engine Rankings," we're likely to see Yahoo's market share slip below 10 percent. Today (in April) it recorded a 10 percent share, down 0.1 percent from March. Microsoft's share was up 0.1 percent and so was Google's. In July 2009 when the Microsoft-Yahoo search deal was first announced Yahoo had 19.3 percent of the US search market according to comScore data. Microsoft had 8.9 percent. Now the numbers are almost exactly reversed and Google's share is 3 points higher than in 2009. So much for strengthening competition. At n [...]


Research: 56 Pct. Of “On The Go” Searches Have Local Intent

local-search-map-600 ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually in a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile users. Ipsos conducted the online survey of 4,500 consumers across nine vertical segments: Auto, CPG, Finance, Local Services, Media & Entertainment, Restaurant, Retail, Tech and Travel. The firm also reviewed and incorporated data from a smartphone shopper diary study involving 653 resp [...]


Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)

internet advertising This morning, the IAB released its full year 2013 report on digital ad revenue. Last year, online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However, broadcast and cable TV combined were worth $74.5 billion. After TV (as a whole) the "internet" is the largest ad medium in the US. (See related Marketing Land story: IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles.) Search advertising in 2013 brought in $18.4 billion, up from $16.9 billion in 2012. Last year search represented 46 percent of total digital ad reve [...]


Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases

local-search-map-featured Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents "were individuals who [had] conducted a local business search in the last twelve months." There were also behavioral data captured in the study, which examined search behavior across search engines, yellow pages and local directory sites and "portals." There is a wealth of data about consumer behaviors and attitudes toward local search and content discovery across platform [...]


Survey: Search Engines Dominate Mobile Product Research

mobile-apps-search-featured Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of nearly 1,300 US smartphone owners. Among other questions the survey asked, "When using a mobile device for product research, how do you search?" Survey respondents overwhelmingly said "search engine" vs. the other choices: Search engine: 73 percent Specific mobile website: 33 percent Mobile [...]


Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]

google-bing-featured Bing ended 2013 with an all-time high market share of search activity inside the US; but, it was Google with the biggest monthly gain in December, according to the latest comScore qSearch data. Google's share of search queries was up 0.6 percent in December to 67.3 percent. Using comScore's numbers, that's Google's second-highest share estimate ever. Last February, comScore estimated Google's market share at 67.5 percent. Looking at year-over-year numbers, Google rose from 66.7 percent in December 2012 to last month's 67.3 percent. Bing only gained one-tenth of a percent between November [...]


DuckDuckGo Has Biggest Day Ever In 2014 With More Than 4 Million Queries On January 7th

duckduckgo-featured The Guardian reported yesterday DuckDuckGo, the search engine that keeps user searches private, is now up to four million queries per day, with over a billion queries performed on the anonymous search engine during 2013. Prior to the PRISM scandal that revealed the NSA was regularly tracking searches on major search engines, DuckDuckGo averaged approximately 1.5 million queries a day says the Guardian. "In the weeks and months following the Guardian's publication of the NSA files, the number of [DuckDuckGo] users more than doubled," writes Guardian reporter Alex Hern. The Guardian claims [...]


Utah Has Highest Google Usage, West Virginia The Lowest

google-utah-featured Ad network Chitika has released a new tool that provides a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Google is the only search engine for now; combined Bing and Yahoo usage can be inferred by simple math. The company says it will be adding other search engines and mobile devices in the future. Chitika tracks the various sources of ad impressions on its network to determine operating system and device share. The data are based on many millions of impressions on a monthly basis. Tools like this and StatCounter are v [...]


England’s Lulworth Cove Tops Bing’s List Of Most Popular 2013 Homepage Images

Bing homepage LulworthCove Bing has released its ten most popular homepage images of the year, with England's Lulworth Cove off of the Jurassic Coast topping the list. According to the site, homepage popularity was based on user interactions. While the list includes a collection of pictures from across the globe, a majority of the images are of US locations. Bing's Top Ten Most Popular Homepages of 2013: 1. Lulworth Cove, England (© SIME/eStock Photo) 2. Fly Geyser, Nevada (© Ropelato Photography/Getty Images) 3. Ocean Drive, Newport, Rhode Island (© Massimo Borchi/4Corners) 4. North Avenue [...]


November 2013 Search Market Share Frozen, Overall Query Volume Down

google-bing-yahoo-logos It's very cold in many parts of the US right now. And just like much of the country, the relative market share positions of the major search engines are essentially frozen. November search market share data from comScore reflects virtually no change from last month. Google lost a fraction of a percent and Yahoo gained a miniscule tenth of a point, as did AOL. Bing and Ask.com were flat. ComScore says that overall search query volume in November was down across the board, by a surprising 6 percent. Ask was off by 7 percent and AOL by 3 percent. Otherwise the "big three" were all off b [...]


See The Top 10 Most Searched Ad Campaigns On Bing For 2013

old-spice-baby Following up on the release of the Bing's 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year. Humor drove search volume, with nearly all of the ad campaigns in the top ten scoring somewhere on the comedy spectrum. Old Spice took top billing with its "Baby" ad starring actor Terry Crews and retro-silly "Watermelon" ad seen here: [youtube]http://youtu.be/hfiiWGWhB9g[/youtube] Exceptions to the comedy ru [...]


Bing Posts Its Most Popular Searches For 2013, Naming Beyonce The Most Searched Person Of The Year

bing-2013-featured Bing has released its most popular searches for 2013, including more than 20 "Most Searched" lists, from most searched persons, sports stars and teams, to most searched TV shows and movies, social sites, entertainment electronics and apps. Beyonce topped two lists, winning the No. 1 spot for most searched person of 2013 and most searched musician. Bing notes the Top 10 Most searched persons included eight women, with the top five all female: Beyonce, Kim Kardashian, Rihanna, Taylor Swift and Madonna. Bing posted its top ten list of most searched persons in 2013 alongside a list of the mo [...]


October Search Market Share: Bing Continues To Grow At Yahoo’s Expense

google-bing-yahoo-logos Preliminary October search market share data from comScore are being exposed by financial analysts. We'll have to wait for the official numbers either later today or tomorrow. However, it appears there is little change from last month: Google is flat, Bing gained a fraction of a point and Yahoo lost two-tenths of a percent. More broadly, however, the numbers reflect a long-term trend toward Bing and away from Yahoo. Google remains largely untouched. Below are the October figures we've seen: Google -- October: 66.9 percent; September: 66.9 percent; August: 66.9 percent Bing -- Octobe [...]


September Search Market: Flat As A Pancake

google-bing-yahoo-logos The September search market share data from comScore got pushed out earlier this evening by financial analysts. As always, these numbers aren't official until comScore releases them tomorrow. Here are the figures as we received them: Google -- September: 66.9 percent; August: 66.9 percent Bing -- September: 18 percent; August: 17.8 percent Yahoo -- September: 11.3 percent; August: 11.4 percent Ask -- September:  2.5 percent; August: 2.6 percent AOL -- September:  1.3 percent; August: 1.3 percent Compared with last month the market is pretty flat. Bing took a fraction [...]


Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites

Google logo Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google's share of incoming search traffic is much higher. That's certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that use Parse.ly's content optimization platform. Parse.ly just issued its first Authority Report, a study that looks at the aggregated traffic to its hundreds of clients. The study covers July 2013 and measures more than five billion page views generated by 160 million unique visitors. It's no surprise that Go [...]


Over 19 Billion Searches In July, Google And Bing Both Up

google-bing-yahoo-logos Earlier today, comScore released July 2013 US search market share data. The figures reflect modest growth for Google, stasis for Bing and contraction for everyone else. Google bumped up slightly from last month to 67 percent market share, while Bing hovered just below 18 percent. Yahoo lost a tenth of a point, as did both Ask and AOL. Looking at the data from a year ago, Google's share has been largely flat: between 66.8 and 67 percent. Bing is up a little over 2 points, and the remaining trio are all down. Bing's share gains have come at the expense of partner Yahoo and the other t [...]


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