Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases

local-search-map-featured Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents "were individuals who [had] conducted a local business search in the last twelve months." There were also behavioral data captured in the study, which examined search behavior across search engines, yellow pages and local directory sites and "portals." There is a wealth of data about consumer behaviors and attitudes toward local search and content discovery across platform [...]


Survey: Search Engines Dominate Mobile Product Research

mobile-apps-search-featured Last week, Local Corporation released survey results from its latest round of consumer mobile shopping research. The company is promoting a new version of its local-mobile shopping app Havvit. The survey was conducted in March and carried out by the Chicago-based e-tailing group and consisted of nearly 1,300 US smartphone owners. Among other questions the survey asked, "When using a mobile device for product research, how do you search?" Survey respondents overwhelmingly said "search engine" vs. the other choices: Search engine: 73 percent Specific mobile website: 33 percent Mobile [...]


Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile

google-earnings-money-featured A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. Some marketers to date have actively discounted their paid mobile clicks on Google enhanced campaigns. Below is the full eMarketer US spending forecast by advertising channel. The forecast notes that in 2013, just over 76 percent of Google's paid search revenues came from the PC. This year that number is expec [...]


Survey: Consumers Blame Brands For Bad Location Data

local-search-map-featured Today at SMX West local data and marketing platform provider Placeable released findings from two related surveys it recently conducted online. The company polled consumers (n=1,000 US adults) and marketers (n=228) to gather data on local search attitudes and behaviors. Marketers were asked to discuss their behavior when they acted as consumers. Overall the marketers (as consumers) were more mobile, more interested in personalization and more active in social sharing and content creation than their "ordinary consumer" peers. Below are some of the more interesting "regular consumer" find [...]


McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches

mcdonalds-olympic-ad-600 Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year's Olympic advertisers and found ads from McDonald's and Cadillac resulted in the highest number of online searches within minutes of each brands' spots being aired. Of the more than 250 brands that ran television ads during this year's Sochi Olympic broadcasts, iSpot.tv claims McDonald's "Celebrate with a Bite" spot generated nearly 500,000 online searches across Google, Bing and Yahoo. Cadillac's "Work Hard" ad sparked over 400,000 online searches and earned more than 430,000 online views. [...]


Seattle Seahawks Take The Lead In 33 States For Bing Super Bowl Searches

bing-2013-logo-featured In an anticipation of the big game Sunday night, Bing has tallied searches for both Super Bowl teams across the country and found the Seattle Seahawks won the largest share of search volume in 33 states. The search engine was quick to note the percentage of searches are "generally evenly divided indicating that Sunday's game is shaping up to be a great match." Seahawks vs. Broncos Bing Searches Across the US: Bing also measured player searches, with Broncos' quarterback Peyton Manning winning 72 percent of the searches over Seahawks' quarterback Russell Wilson. On the flip side, Seatt [...]


Study: Display Ads Drive Search Clicks After Two Weeks

Display and search - are search marketers becoming the new media planners Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to this discussion.  Their findings are contained in a Harvard Business School paper entitled, "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising" (embedded below). The document is tedious and difficult to read because it's bogged down with academic jargon, social-science modeling discussions and references to other research, per the conventions of such academic writing. The [...]


Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites

Experian Logo November 2013 As part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While still representing the largest share, Experian reported search engines experienced a 13 percent drop in the amount of upstream traffic sent to retailers when comparing traffic data from the 2012 holiday season. According to Experian, the footwear brand "Uggs" ranked No. 1 for top branded product search terms during the four weeks leading [...]


DuckDuckGo Has Biggest Day Ever In 2014 With More Than 4 Million Queries On January 7th

duckduckgo-featured The Guardian reported yesterday DuckDuckGo, the search engine that keeps user searches private, is now up to four million queries per day, with over a billion queries performed on the anonymous search engine during 2013. Prior to the PRISM scandal that revealed the NSA was regularly tracking searches on major search engines, DuckDuckGo averaged approximately 1.5 million queries a day says the Guardian. "In the weeks and months following the Guardian's publication of the NSA files, the number of [DuckDuckGo] users more than doubled," writes Guardian reporter Alex Hern. The Guardian claims [...]


Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013

google-trends-featured Google has published its top ten global trending searches of  2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year's top global searches: It's perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela. Global search interest in the former President of South Africa was already high this year, and after his passing, people from around the world turned to Google to learn more about Madiba and his legacy. Unlike Yahoo's celebrity-focused list of top searches or Bing's collection of top s [...]


November 2013 Search Market Share Frozen, Overall Query Volume Down

google-bing-yahoo-logos It's very cold in many parts of the US right now. And just like much of the country, the relative market share positions of the major search engines are essentially frozen. November search market share data from comScore reflects virtually no change from last month. Google lost a fraction of a percent and Yahoo gained a miniscule tenth of a point, as did AOL. Bing and Ask.com were flat. ComScore says that overall search query volume in November was down across the board, by a surprising 6 percent. Ask was off by 7 percent and AOL by 3 percent. Otherwise the "big three" were all off b [...]


Survey: Majority Use Mobile Search, Find It “Harder Than PC”

mobile-search-featured In the cross-platform, post-PC era, the big question the search industry faces is whether and how PC search behaviors are extending into mobile. The short answer is they are. Google has sponsored research that shows majorities of smartphone owners use search engines (74 percent). Yet mobile search, even voice-enabled search, is an awkward version of its PC sibling and people generally find it "harder" than using search online. Those are some of the takeaways from questions in the recent holiday shopping survey conducted by Search Engine Land and SurveyMonkey. When conducting online r [...]


Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches

google-brand-search-featured New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a "Known retailer" when deciding what search results they click on. That was the most popular response, followed by "Free shipping" and then "Discount or sale offer." Respondents were able to choose up to three answers to the question, What is most important in helping you decide which results to click on in a search engine search? [...]


WhitePages Report Highlights Sad Side Of Season With Spike In Dating & Pet Searches During Holidays

sad-dog-santa-christmas-featured Using search data from 2012, today's WhitePages report shows just how depressing the holiday season can be. According to the site, last year witnessed a 265 percent increase in searches for dating services, and more than double the average number of searches for pet stores during the days between Thanksgiving and New Year's Eve. "The searches reveal that the need for companionship increases during the holidays," said WhitePages general manager Bret Moore. As if those stats aren't sad enough, WhitePages also claims searches for attorneys spike at the end of the year as well. Fortunatel [...]


Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends

yahoo-featured Yahoo has assembled an impressive list of search trends for 2013, covering 38 different "Top Searched" lists on everything from top searches overall to top searched cookies (yes, the ones you eat). For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, along with new and notable blogs, and the top ten Tumblr fashion trends. Last year, Yahoo says the election season greatly impacted its top searches, but the most popular searches for 2013 revolved around celebrities like Miley Cyrus, Kim Kardashian, Kate Upton and S [...]


Ask.com Posts Most Popular Questions Of 2013 Without Waiting To See What Gets Asked In Dec.

ask.com It's not even Thanksgiving week, but Ask.com has posted its Most Popular Questions and Search Terms for the year, listing 2013's top ten trending terms for news, celebrity and entertainment, and political searches. According to the site, the Royal Baby ranked No. 1 for the top searched news term of the year, with the corresponding question: "What is the royal baby's name?" Other popular news searches included the Boston Marathon ("Where was the Boston Marathon bomber found?") and Syrian ("Will the US invade Syria?"). The most popular celebrity-related question on Ask.com in 2013 was, [...]


Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts

Experian Logo November 2013 Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product searches have been dominated by fitness gadgets, mobile devices and game consoles, giving evidence to a holiday season overrun with tech gifts. Based on search and click trends for the weeks of October 12 through November 9, Experian identified the "hottest" products so far this holiday season, along with the "hottest" tech junkie products and electronic brands. According to Experian, while Uggs led the list  for the most searched products overall, tech gadgets won seven [...]


Yahoo-Microsoft Search Tensions On Public Display In Court Ruling

Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 "Search Alliance" agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO Steve Ballmer resigned ahead of schedule under board pressure because of a growing sense that Microsoft's core businesses were increasingly under siege and the company wasn't making sufficient headway. Former Nokia CEO Stephen Elop is arguably the leading candidate to succeed Ballmer. Regarding the Bing rollou [...]


Turn Domain Bias In Search Results To Your Advantage

thinking_thought-bubble_man_doubt_veer_3077149_M There's been valid debate over how influential keyword and exact match domains are in search engine optimization. Whether or not the latest Google or Bing algorithm takes the words in your domain name into consideration, the reality is that searchers -- those consumers actually choosing to click your link -- most likely do. The phenomenon has been dubbed "domain bias," defined as a user's propensity to believe that a page is more relevant just because it comes from a particular domain. While search engines generally reward good content with good rankings, there are certain qualities that ma [...]


September Search Market: Flat As A Pancake

google-bing-yahoo-logos The September search market share data from comScore got pushed out earlier this evening by financial analysts. As always, these numbers aren't official until comScore releases them tomorrow. Here are the figures as we received them: Google -- September: 66.9 percent; August: 66.9 percent Bing -- September: 18 percent; August: 17.8 percent Yahoo -- September: 11.3 percent; August: 11.4 percent Ask -- September:  2.5 percent; August: 2.6 percent AOL -- September:  1.3 percent; August: 1.3 percent Compared with last month the market is pretty flat. Bing took a fraction [...]


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