You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves

search-click-top-news To mark Google's 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own name, a 22 percent increase since the study was conducted in 2001. Of course, with the rise of social media sites, the need to monitor online reputations, and the number of careers that are directly linked to a person's online presence, vanity isn't the only catalyst prompting people to type their name [...]


Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us

click-share-top-position It certainly isn't the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility is substantial. Search agency Resolution Media and Kenshoo, a marketing technology company, analyzed a year's worth of US paid and organic campaign data from Imaging and Printing Group (IPG) of Hewlett Packard (HP). The data set included only clicks and visits in instances where both a paid listing and a [...]


Study: 61 Percent Of Mobile Callers Ready To Convert

mobile-local-search-featured As a marketer if you're not making it easy for mobile users to call you, you're losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of survey respondents said that "click to call is most important in the purchase phase of the shopping process." And 70 percent of respondents said they had used the "call button" in Google search results. Mobile search ads or business listings that lack phone numbers (or click to call buttons) will see busines [...]


Lily Collins: 2013′s Most Dangerous Celebrity To Search For

mcafee-dangerous-searches-2013 Move over Emma Watson. Actress Lily Collins has taken the title as 2013's most dangerous celebrity to search for online. McAfee, the security technology company, is out with its seventh annual most dangerous celebrities survey, which uses the company's SiteAdvisor site ratings to measure what percentage of search results for popular celebrities lead to risky websites. This year, searches related to Lily Collins photos and downloads had a 14.5 percent chance of leading to a website that tested positive for things like spyware, adware, viruses, phishing attempts and other malware. Here are [...]


Search Privacy Low On List Of Privacy Concerns For US Internet Users

search privacy Despite the fact that search history can be so revealing about people's desires and interests, a new survey of US internet users finds that concern over search privacy -- while significant -- still ranks far behind other online privacy issues. The survey by the Pew Research Center covered 1,000 adults in the US, was conducted last month and asked a wide-range of questions about online privacy. You can read it here, and also see our coverage on Marketing Land: Report: Almost 90 Percent Concerned About Online Privacy & Trying To Avoid Advertisers. One part asked people to rank types o [...]


Google Tablet CPCs Rise 1.7% Above Desktop For First Time [The Search Agency Report]

mobile-ipad-click-featured The Search Agency issued its Q2 State of Paid Search report today, finding that overall impressions were up 19.2 percent across all search engines quarter-over-quarter (QoQ), while overall clicks declined 7.8 percent. Cost-per-click (CPC) rose across all devices. This marks the first quarter The Search Agency has seen tablet CPCs outpace those of desktops on Google. Tablet CPCs rose 26 percent QoQ, coming in 1.7 percent higher than desktops. Overall tablet clicks dropped 8 percent QoQ. Year-over-year, however, tablet clicks were up 62 percent. Bing continued it growth on tablets, i [...]


Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic

mobile-phones-featured Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: "If I'm already ranking, why should I pay for ads if they are just going to steal free clicks from my organic listings?"  This time, Google's research focuses specifically on the impact of  mobile search ads on mobile organic traffic. The study found that, on average, mobile ads provide an 88 percent lift in mobile search clicks -- 88 percent of users that clicked on your mobile ad would not have clicked on your orga [...]


StartPage, Ixquick Passed 4 Million Daily Searches On Monday

startpage-ixquick-200px StartPage and Ixquick, sister search engines that offer private searching, announced that they surpassed four million daily direct searches on Monday. The announcement comes about three weeks after the parent company announced that they reached three million daily searches for the first time. Ixquick CEO Robert Beens credits the higher search activity to public reaction to the ongoing NSA/PRISM surveillance scandal. People are making major changes in their on-line habits and looking for ways to protect their private information from US government surveillance. Our fans especially apprec [...]


Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map

google-carousel-featured When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map. Using the search term 'Chicago Restaurants,' Hunt asked 83 searchers to click on the area of the Google search results page that was of most interest to them. According to Hunt's study, 40 searchers clicked on Carousel results, while 12 of the 83 searchers clicked on the map. As you can see from the heatmap of the results page, as well as the image highlightin [...]


Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery

forrester logo Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010. Forrester surveyed 33,000 online users in the U.S. and Canada to collect its data. A Paid Search Disconnect? In what's likely a surprise to many search marketers, just 18% of those surveyed said that they used paid search ads for website discovery. This despit [...]


Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches

startpage-ixquick-200px Alternative search engines are having a good week, likely thanks to public awareness and concern over data and privacy issues being raised by the PRISM scandal. StartPage and Ixquick, two small search engines from the same company, announced this week that they surpassed three million daily searches for the first time. More specifically, they hit 3.4 million direct searches on Wednesday (June 12). Ixquick.com is the company's meta search engine that doesn't include Google search results; the company launched StartPage.com in 2009 to provide Google search results with the increased privac [...]


Market Share: Bing Continues Gains, Yahoo “Stabilized,” Google Flat

google-bing-yahoo-logos Financial analysts are releasing May comScore search market share data to their clients, which means we're getting an early look at what the metrics firm will be generally exposing in the next 24 hours. Here are the numbers -- comparing April and May of 2013 as well as May 2012: Google: 66.7 percent (May) vs. 66.5 percent (April) vs. 66.7 percent (May 2012) Bing: 17.4 percent (May) vs. 17.3 percent (April) vs. 15.4 percent (May 2012) Yahoo: 11.9 percent (May) vs. 12 percent (April) vs. 13.4 percent (May 2012) Ask: Google: 2.7 percent (May) vs. 2.7 percent (April) vs. 3 percent ( [...]


Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study)

On the cusp of the summer travel season, AdGooroo has taken a look at the state of paid search in the travel sector in the U.S. The company has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to last year. That follows an 11% drop during the same period from 2012 to 2011. The downward trends hold through the summer months. AdGooroo suspects the decline in ad spend since 2011 is due in large part to the launches of Google Flight Search and Google Hotel Finder that year. The actual number o [...]


Relax, The Search Industry Is Doing Just Fine

For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it's been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the hegemony of search, real or just perceived, continue to spring up; and, there are times when all of us may wonder just how much the numbers are actually changing and whether we should be concerned. Case in point: comScore recently showed U.S. core searches increasing 11% year-over-year to hit an all-time [...]


SEO Branding: Appearance In Search Results Impacts Brand Perception

Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you about traffic, revenue and conversions. Likewise, in reflecting what is top of mind for search marketers, a perusal of industry websites shows a majority of articles focused on the same. Far less covered -- whether research, POVs or even "thinking-out-loud" blog posts -- is content focused on other benefits of appearing in the search results, such as brand development. For decades, marketers have invested in g [...]


Google Analytics Releases “Customer Journey To Online Purchase” Report

google-analytics-square-logo Google is introducing "The Customer Journey to Online Purchase" analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. You can learn more about it in a short write-up at our sister site, Marketing Land: New Google Analytics Path To Purchase Report Provides Benchmark Data On 11 Different Industries. [...]


One Out Of Five “Second Screeners” Looks Up Advertised Product Info While Watching TV

To give further credence to consumers' love of "second-screening" and why marketers should be salivating at the opportunities these new habits behold, Nielsen released stats on just what consumers are doing on their tablets while watching TV. Social networking sites are users' top destinations, but consumers also seek out information about what they are watching -- and they are buying. One out of five looked up product information for an ad they saw on TV. A full third shopped on their tablets while watching TV. Interestingly, there isn't a big gap between those who look up information a [...]


Study: Top Reason A User Would Block A Site From A Search? Too Many Ads

An online survey examining SEO assumptions by SurveyMonkey found that the No. 1 reason users would block a website from their search results was if the website contained too many ads. If given an option to remove a website from future search results, 68 percent of the respondents said they would block a website because it had too many ads, while 60 percent claimed they would block a site because of poor quality content. Respondents were more forgiving of typos and grammar mistakes, with 26 percent claiming to block a website with typos and only 23 percent blocking a website containing bad g [...]


Study: Many Searchers Choose Google Over Bing Even When Google’s Name Is On Bing’s Results

Survey Monkey SEO Assumptions Question 2 In a recent study by SurveyMonkey examining SEO assumptions, respondents were given two search result pages, one with a page header labeled "Google" and the other with a page header labeled "Bing," and asked which page of results they preferred. Even when the page header labels were swapped, more users preferred the Google search results. Of 641 survey respondents, 379 participants received a survey asking which of two search result pages they preferred. One page of results for the term "file taxes" included true Google results and the other page included true Bing results. The Google page [...]


Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To Make Purchases Than U.S. Mobile Users

mobile-phones-featured Mobile-location based advertising network xAd joined forces with mobile call measurement provider Telmetrics to release their first U.K. Mobile Path-to-Purchase study, focusing on U.K. mobile search behavior. Conducted by Nielsen, the online study, surveyed 1,500 U.K. smartphone and tablet users to measure consumer search activity on mobile devices. While price comparisons and reviews were the leading mobile research activities in the U.K., users performing restaurant and automotive searches on smartphones were most often looking for location or local contact information. According t [...]


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